Sat.Jul 08, 2017 - Fri.Jul 14, 2017

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4 Big Reasons Your Email Campaigns Are Being Ignored

Marketing Insider Group

If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. Blogs may generate leads […]. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group.

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IDC Study: B2B Customer Advocacy Programs Grow 570% In A Year

Influitive

A new IDC report has found that one organizational tactic has grown 570% YOY among B2B vendors (and no, we don’t mean ABM). It’s customer advocacy programs. Last year, only 10% B2B vendors surveyed had a customer advocacy program in place, according to the IDC research. This year, “The Role of Marketing in Customer Advocacy”.

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Is Programmatic Display Good for B2B advertisers?

NuSpark Consulting

We hear a lot these days about the importance of delivering the right message to the right audience at the right time. This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze. This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their t

Display 173
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Tuning Up Your Marketing Metrics and Measures: What They Are and Why They Matter

Vision Edge Marketing

If you want to demonstrate the importance of Marketing to the rest of the organization you need to be able to quantify Marketing’s value to the business. A recent study by Ernst & Young found that only 13% of the CFOs said that the agendas of Finance and Marketing were completely aligned on the issue of measurement methodologies. An essential part of alignment is working from an agreed set of definitions.

Planning 166
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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7 Tips for Strategic B2B Marketing Planning

Marketing Insider Group

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […].

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Exploring the Potential of Video Content Marketing [Interview]

KoMarketing Associates

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. About 84 percent of consumers said they now watch video on mobile devices, and 81 percent of marketers are optimizing their social videos for mobile. But how is this shift in content consumption and formatting impacting marketers’ overall strategies?

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The Dos and Don’ts of Controversial Marketing

Contently

In one of the most talked-about ads in recent memory, reality star Kendall Jenner walks off a photoshoot to join a crowded protest. The demonstration eventually comes to a halt in front of a line of policemen, so Jenner walks up to an officer and tries to make peace with … a can of Pepsi. People like to say there’s no such thing as bad publicity.

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Must-See Content Marketing Infographics From the First Half of 2017

Marketing Insider Group

By Ayana Lage, The Daily Infographic Ever feel overloaded when you try to find informative articles about content marketing? That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Internet. Our team at The Daily […].

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How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere

Biznology

In the Ultimate Sales Machine: Turbocharge Your Business , Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested. When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Global Marketers Remain Challenged Meeting Localized Content Demands

KoMarketing Associates

New research suggests that as marketers managing global marketing programs continue to develop digital content, they are faced with a series of localization challenges. The “Adaptability in Branded Content Delivery” report from the CMO Council recently found that 39 percent of marketers are “not satisfied” with how they effectively adapt and modify their content for local markets.

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Circle teams up with the Next 15 Group

Savanta

Over the last couple of years we’ve been exploring three big questions here at Circle. How do we keep our research tools at the cutting edge? How can we provide our international clients with the ‘on-the-ground’ presence which can sometimes be helpful? And most importantly, how can we achieve this whilst retaining the Circle magic which clients love?

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Why Your Business Should Be Live Streaming

Marketing Insider Group

Live streaming is one of the newest additions to the marketer’s toolbelt. Yet, it’s also one of the most underutilized. Part of this is because many marketers are unsure how it would fit into their marketing funnel, while others just don’t think it would be a good fit. Having a regular live stream is a […]. The post Why Your Business Should Be Live Streaming appeared first on Marketing Insider Group.

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Using Your Website to Upsell Your Way to ROI Success

Tomorrow People

Marketing automation and website personalisation can increase your upsell opportunities. Read on to find out more.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Survey Shows Customers Value Honest, Friendly Social Media Marketing

KoMarketing Associates

Marketers are constantly looking for new ways to provide unique, memorable customer experiences, but does it pay to be “cool” or funny? Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media. The “Q2 Sprout Social Index” discovered that three-out-of-four customers appreciate humor from brands.

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Circle teams up with the Next 15 Group

Savanta

Over the last couple of years we’ve been exploring three big questions here at Circle. How do we keep our research tools at the cutting edge? How can we provide our international clients with the ‘on-the-ground’ presence which can sometimes be helpful? And most importantly, how can we achieve this whilst retaining the Circle magic which clients love?

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Get More Impact Out of Your Event with Repurposed Content

Marketing Insider Group

Most marketers will agree that events are one of the most challenging one-off content marketing techniques to successfully pull off. From creating the Twitter build-up and coordinating speakers, to getting the live video streaming to look professionally done, an event can require a lot of energy and organization. If you believe your work is done when the […].

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Next Up in Our Free B2B Marketing Webinar Series

Kaon

This year, we launched a free webinar series to share the latest B2B marketing and sales enablement trends of 2017 with you, as we are seeing them happen. The tools we use as marketers change rapidly from year to year, and it can be difficult to keep up with the most innovative and best technology for your business. A high velocity sales and marketing model is necessary to stay competitive in the B2B landscape today, and an integrated marketing platform makes it simple and efficient so your sale

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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B2B Marketers Lean Toward LinkedIn Above All Other Social Media Platforms

KoMarketing Associates

B2B marketers use a wide array of social media channels, LinkedIn in particular, new research suggests that they are still hesitant to lean toward some outlets, such as Instagram. Recently, The Marketing Journal and Javed Matin and Associates surveyed about 500 North American marketing executives to gauge their use of social media. So far in 2017, the majority of B2B marketers (96 percent) say they use LinkedIn.

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How to integrate offline campaigns with your digital marketing strategy

Biznology

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget. According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016.

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Here’s Why Netflix Is Embracing Interactive Content (And You Should Too)

Marketing Insider Group

Who didn’t love Choose Your Own Adventure books as a kid? Being a kid is tough; there aren’t many things they can control. So it’s no wonder that millions of kids loved the Choose Your Own Adventure series. Those books offered personalized stories and control over their reading experience. Those same lessons apply to interactive […]. The post Here’s Why Netflix Is Embracing Interactive Content (And You Should Too) appeared first on Marketing Insider Group.

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4 Ways to Look Like a Writer When You’re Really Not

Adobe Experience Cloud Blog

It’s been a while since English class, and you might be a little out of practice when it comes to your writing skills. And yet, here you are, a business professional who relies on your communication skills to better market yourself and reach a wider audience. Whether you need to craft an email to a client, write a blog post , or simply atone for those past sins, here are four tips to refresh your writing skills. 1.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Ask a Content Strategist: How Do You Create Data-Driven Content?

Contently

Welcome to Ask a Content Strategist , the column where I answer the questions you’re terrified your boss will ask you in the next marketing all-hands meeting. It’s July, which means two things: seething with jealousy over the out-of-office messages of your European colleagues (“On Holiday until September!”), and a chance to take a breath and reflect on our biggest marketing challenges.

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Applying usability concepts to your content marketing

Biznology

In usability circles, the concept of red routes is used to help prioritize the most important features of a website’s interface, navigation, and organizational structure. Red routes are the actions taken most frequently by the biggest segments of your audience. They are similar, in some ways, to use cases. That is, for every website, there will be key goals that the majority of your audience wishes to accomplish, everything from finding your phone number to learning more about a particular produ

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Quick B2B Marketing Fixes to Tackle During the Summer

Marketing Insider Group

For a lot of B2B companies, summer means a slower pace. If this rings true for your business, consider investing your free time in refining your marketing materials and online web presence – a task that often gets pushed to the bottom of to-do lists during the first two quarters of the year. Here’s a […]. The post Quick B2B Marketing Fixes to Tackle During the Summer appeared first on Marketing Insider Group.

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Customer Communities: The Engagement Economy’s Best Kept Secret

Adobe Experience Cloud Blog

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. In Steve Lucas’ preview of his book, Engage To Win , which will be available later this year, he talks about the three-step process to create and deliver the kind of engagement your audience expects—Listen, Learn,

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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What You Miss Out On When You Don't Have a Company Blog, Based on Statistics

Spiralytics

Much has been said about the importance of business blogging and yet some still question whether or not blogging is an investment worth making. Understandably so, considering that it takes a whole lot of work and dedication to maintain a blog.

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What does SEO success look like?

Biznology

Those of you who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know that we take a dim view of site redesigns. Sure, there are legitimate reasons to redesign a site—most notably, to clean up and scale down. But changing the design without changing the underlying content strategy is a pointless exercise. Both your users and your friendly search bots know where everything is.

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Helping Hesitant Customers Make the Purchase On Your Site

Marketing Insider Group

It happens all too often: a person is shopping on your site. They’ve picked out a product or two, added them to their cart, created an account, and might have even put in their credit card information, but all of a sudden just stopped. They don’t finish the purchase, never come back, and you don’t […]. The post Helping Hesitant Customers Make the Purchase On Your Site appeared first on Marketing Insider Group.

Purchase 125