Sat.Nov 12, 2016 - Fri.Nov 18, 2016

3 Tips for Better Aligning B2B Content Marketing & SEO in 2017

KoMarketing Associates

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly.

Tips 342

Marketing Data: What It Is And How It Affects Marketing Performance

bizible

Marketing data appears to be an obvious concept. But you’d be surprised that most marketers see their marketing data as merely acceptable when it comes to helping them understand the customer and understand marketing performance.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts.

Top 5 B2B Marketing Tactics You Can’t Ignore

Marketing Insider Group

In our ever-advancing world, it can be hard to keep up – for B2B marketers, especially. Seemingly every week there is a new marketing tactic to not just analyze for validity and endurance, but to learn, implement and take advantage of.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Want the Best Pitch? The No-Fail Checklist For Improved B2B Public Relations

B2B PR Sense

In the B2B public relations sphere, it’s hard work to find a journalist to open your email, let alone cover your story. Why's that? With layoffs continuing to dwindle their numbers down, journalists are racing to keep up with the busy pace of modern media. What does this mean for you?

More Trending

Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors.

Blasts 253

What If Brands Stopped Thinking “Content” & Started Thinking Something Else?

Marketing Insider Group

Ah, “content.” The Tupperware of the internet. Just saying “content” brings to mind a hollow shell, a container. And so us marketers plod along, obsessing over exactly that.

26 Solid Pitch Ideas that Will Make You a B2B Public Relations Pro

B2B PR Sense

Journalists and B2B public relations professionals have two different needs regarding a media pitch: The journalist wants stories that resonate with an audience; the B2B PR professional wants a company's story told. Yet, the two have a common need.

What Do High Performing B2B Marketers Do Differently? [State of Pipeline Marketing Data]

bizible

What’s the difference between highly effective marketers and those who are struggling to increase their impact? Since we came into a treasure trove of data -- The State of Pipeline Marketing Report 2016 -- we’re able to dig into this question.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

10 Reasons Why We do Influencer Marketing

Onalytica B2B

Influencer Marketing- something you’ve probably heard a lot about recently.

How to Use Psychology to Convert More Leads

Marketing Insider Group

As a marketer, your job is to get people pick your team and once they’ve made their choice, to keep them happy there. Whatever analogy you use to describe marketing, one thing is clear: marketing initiatives are like mind games, and you can use psychology to get ahead.

Lead 232

Understand Customers and Their Lifecycle with Marketing Automation

Modern Marketing

Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide a fresh perspective on a well-established campaign tool: email.

How We Increased Pipeline 504%

bizible

Recently, our marketing team ran an opportunity and pipeline analysis report to see how much our organization has improved over the last year. We knew we were creating more opportunities and more pipeline, we just didn’t know how MUCH more.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

35 Marketing Automation Stats to Make You Look Smart

Act-On

What do marketers love even more than new tools? Even more than reports, or new technology? And … maybe even more than results? Stats. Statistics are the first thing we mention in our presentations and our articles. They’re what we cite to justify our budgets. You have only to look at most marketers’ social media feeds to see it. We marketers just love our statistics. Especially, it seems, our marketing automation statistics. So have at it. Indulge your addiction.

Stats 218

Map Your Content To The Customer Journey

Marketing Insider Group

What sort of experience do you provide to your customers? How can you ensure that you knock it out of the park every time you interact with an existing or potential customer? Knowledge is power when it comes to digital customer experience.

How 4 Brands Are Revolutionizing the Customer Experience

Modern Marketing

As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good.

Brand mapping – Correspondence Analysis explained

Savanta

Which attributes most closely define your brand? Which other brands are challenging you for this space? How differentiated is your brand and where might there be white space?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Leverage Deliverability with Engagement and Automation This Holiday Season

Act-On

Is user engagement driving your holiday email strategy? Hopefully it is. Regardless, I thought it might be appropriate to start out this article by asking a simple question. After all, asking questions is a baseline for promoting a response. That may be why some marketers use them in the subject line. Engagement is the number one factor ISPs/filters look for when determining if your message will access the inbox.

9 Top Holiday Marketing Campaigns (For Every Season)

Marketing Insider Group

Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat. Why is that? I believe it’s because the audience gets lost in the shuffle.

The ugly side of digital transformation

Biznology

Vendor 210

How Long Does it Take to Get Results from Content Marketing?

NuSpark

“ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Accelerate Conversions with Clean Data and Relevant Content

Modern Marketing

B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience.

How to Create Interactive Experiences Based on Their Stage in the Journey

Marketing Insider Group

We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a trendsetter?

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With the holiday season right around the corner, we all have family, friends, and good food on our minds. However, the forward thinking should not stop there.

Trends 195

Why You Need a Style Guide (and How to Make One)

Act-On

Style – do you have it? I don’t mean in the fashion sense, though I’m interested in that, too. But specifically, does your organization have a style guide? And do you use it? Ages ago, when I worked in magazine publishing, one of my very first tasks was to create a style guide for the publication. This was not something thrown at me as a new hire; rather, it was a self-initiated project.

Wiki 194

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.