Sat.Nov 12, 2016 - Fri.Nov 18, 2016

3 Tips for Better Aligning B2B Content Marketing & SEO in 2017

KoMarketing Associates

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly.

Tips 342

Top 5 B2B Marketing Tactics You Can’t Ignore

Marketing Insider Group

In our ever-advancing world, it can be hard to keep up – for B2B marketers, especially. Seemingly every week there is a new marketing tactic to not just analyze for validity and endurance, but to learn, implement and take advantage of.

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Marketing Data: What It Is And How It Affects Marketing Performance

bizible

Marketing data appears to be an obvious concept. But you’d be surprised that most marketers see their marketing data as merely acceptable when it comes to helping them understand the customer and understand marketing performance.

Want the Best Pitch? The No-Fail Checklist For Improved B2B Public Relations

B2B PR Sense

In the B2B public relations sphere, it’s hard work to find a journalist to open your email, let alone cover your story. Why's that? With layoffs continuing to dwindle their numbers down, journalists are racing to keep up with the busy pace of modern media. What does this mean for you?

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors.

Blasts 253

More Trending

How To Improve Events Marketing With Performance Management Reporting

bizible

Welome back to our series on marketing performance management. In this series we cover decision making based on performance data across key areas of marketing including team management , paid media , and content marketing.

Report 253

10 Reasons Why We do Influencer Marketing

Onalytica B2B

Influencer Marketing- something you’ve probably heard a lot about recently.

Understand Customers and Their Lifecycle with Marketing Automation

Modern Marketing

Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide a fresh perspective on a well-established campaign tool: email.

How to Use Psychology to Convert More Leads

Marketing Insider Group

As a marketer, your job is to get people pick your team and once they’ve made their choice, to keep them happy there. Whatever analogy you use to describe marketing, one thing is clear: marketing initiatives are like mind games, and you can use psychology to get ahead.

Lead 251

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

What Do High Performing B2B Marketers Do Differently? [State of Pipeline Marketing Data]

bizible

What’s the difference between highly effective marketers and those who are struggling to increase their impact? Since we came into a treasure trove of data -- The State of Pipeline Marketing Report 2016 -- we’re able to dig into this question.

Brand mapping – Correspondence Analysis explained

Savanta

Which attributes most closely define your brand? Which other brands are challenging you for this space? How differentiated is your brand and where might there be white space?

How 4 Brands Are Revolutionizing the Customer Experience

Modern Marketing

As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good.

Map Your Content To The Customer Journey

Marketing Insider Group

What sort of experience do you provide to your customers? How can you ensure that you knock it out of the park every time you interact with an existing or potential customer? Knowledge is power when it comes to digital customer experience.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The ugly side of digital transformation

Biznology

Back in the early 1990s, the corporate world was seized by a concept called “business process re-engineering (BPR),” the goal of which was to rethink business from the ground up, questioning every assumption, and redesigning processes from scratch to achieve massive gains in efficiency and competitiveness.

Vendor 210

How Long Does it Take to Get Results from Content Marketing?

NuSpark

“ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be.

Accelerate Conversions with Clean Data and Relevant Content

Modern Marketing

B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience.

9 Top Holiday Marketing Campaigns (For Every Season)

Marketing Insider Group

Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat. Why is that? I believe it’s because the audience gets lost in the shuffle.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With the holiday season right around the corner, we all have family, friends, and good food on our minds. However, the forward thinking should not stop there.

Trends 195

Why You Need a Style Guide (and How to Make One)

Act-On

Style – do you have it? I don’t mean in the fashion sense, though I’m interested in that, too. But specifically, does your organization have a style guide? And do you use it? Ages ago, when I worked in magazine publishing, one of my very first tasks was to create a style guide for the publication. This was not something thrown at me as a new hire; rather, it was a self-initiated project.

Wiki 194

Get the Most Out of Your Holiday Marketing By Using Video in Email

Modern Marketing

When it comes to the holiday season, everyone has their favorite movie to watch. I’ve always loved watching The Christmas Story or National Lampoon’s Christmas Vacation between trips from the couch to the kitchen, getting more homemade goodies to eat between breaks.

Video 275

How to Create Interactive Experiences Based on Their Stage in the Journey

Marketing Insider Group

We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a trendsetter?

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The CMO's Guide to Building an Engaged Customer Community in Four Steps

Tomorrow People

Creating relevant and engaging content for your target audience is vital for marketing success. This post reveals how to build and exploit customer engagement, create a targeted opt-in community and, ultimately, monetise your B2B content.

How to Refine Your Sales Methodology

ViewPoint

Bob Apollo from Inflexion-Point Strategy Partners recently sent me three whitepapers to review and comment on. I thought all three were excellent, but due to my background in, and passion about, lead qualification, that was the one topic that really stood out. Bob’s view: Traditional lead qualification, such as the over simplified BANT criteria (Budget, Authority, Need and Timeframe) are inadequate to reflect the dynamics of today’s complex buying process.

BANT 190

Global CMOs and the Vital Role of Culture and Teamwork

Modern Marketing

Let me make one thing perfectly clear: In today’s world there is no difference between marketing a global brand and marketing a brand, globally. I say, er write that because whether they realize it or not every CMO is a CMO of a global brand.

How Customer Profiles Can Boost Your Marketing Success

Marketing Insider Group

Today’s consumers are more connected than ever, and they are using a number of devices to search for information and make purchases. According to a Nielsen report, an average U.S. consumer owns and uses four different devices to access and consume content.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!