Sat.Jul 15, 2017 - Fri.Jul 21, 2017

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.

Video 81

what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)

Biznology

I’m feeling nostalgic today so I decided to name today’s blog post Knock Three Times on the Ceiling if You Want Me , after Tony Orlando & Dawn ‘s super single that sold six million copies.

Mail 77

The Big and Small ‘T’ In Digital Marketing Transformation

Modern Marketing

Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

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3 Ways Marketing Ops Can Improve Your Planning Process

Modern Marketing

“I can’t wait for planning season to start!” ” said no marketer ever. Let’s be real, for marketers, planning season can be a grind. It often involves long meetings, bloated documents, and endless debates to (try and) scramble together a plan for the year.

5 Hacks To Get More Leads

Marketing Insider Group

The burning question on every marketing client’s lips. How to get more leads for my business? What can marketers do to invite more people into a brand experience? There are plenty of practical methods for generating quality leads. Blogging. Sharing and caring on social media. Strategic landing pages. Event marketing. Email. Most marketers are using […]. The post 5 Hacks To Get More Leads appeared first on Marketing Insider Group. Content Marketing

How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]

Hubspot

When a video pops up on your Facebook feed, what do you usually do first? My guess is that you take a peek at its length, ponder whether it's worth your time, and let that thought process influence whether or not you press play.

50 Ways to Use Video Messaging to Make Business Personal Again

Vidyard

The rise of video as the king of content has been quite the sight to behold. Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering.

FAQ 54

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

When It Comes To Customer Experience, More Is More

Modern Marketing

Customer experience is the perception the customer has of your brand. However that perception is shaped by many things other than the simple purchase transaction. Imagine a bakery. A customer experience is not purely shaped by the transaction of a customer buying a muffin.

When and Why to Use Landing Pages

Modern B2B Marketing

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel.

Marketers: This Is Why We Can’t Have Nice Things

Hubspot

The next evolution of marketing is upon us.

Video Success Starts with a Strong Video Strategy

Vidyard

Most businesses are investing in video as a way to improve marketing and sales performance and deliver a better customer experience. Yet most companies are still taking a reactive approach to video production instead of a proactive approach to a video strategy.

Video 51

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

CMOs - A High Level View

Modern Marketing

The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to be more than just marketers. A lot more.

View 76

How to Accurately Track Your Website Leads

Webbiquity

Guest post by Matt Cannon. Have you ever wondered whether your PPC or SEO campaign is worth the investment? Are you ever frustrated because no matter how much you test and tweak your campaigns, nothing seems to improve?

The Biggest Trend in Content Marketing Right Now

Contently

Vanity Fair. This unlikely trio may seem like the setup to a very geeky “walk into a bar” joke.

9 Brands That Thrive Without a Traditional Marketing Budget

Hubspot

“Brands So Popular They Don’t Need to Advertise!” “10 10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through. But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

How to Use the Power of Storytelling in B2B Ads

Act-On

Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

Content Marketing During a Crisis: Is There Ever an Appropriate Level?

Content Standard

You want to talk about marketing during a crisis? Here’s a story for you: I’m sitting at home in South London, scrolling through Twitter; it’s a regular summer day. In my news feed there’s the obligatory rants about Brexit (both for and against—though increasingly against).

5 Reasons Why Businesses Are Failing With Marketing Automation

Marketing Insider Group

5 reasons why businesses are failing with marketing automation and how you can take a no-fail approach instead Marketing automation has transformed the world of marketing. In fact, Google searches for marketing automation alone have reached an all-time high, showing that search volume for marketing automation has been growing at huge incremental rates. This statistic […]. The post 5 Reasons Why Businesses Are Failing With Marketing Automation appeared first on Marketing Insider Group.

Just Getting Started With Video Marketing? Here’s the First Video You Should Make

Hubspot

One of the most controversial phrases in the marketing today is, "pivot to video.". It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos.

Video 48

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How to Build a B2B Marketing Team

Type A Communications

July 20, 2017 by Tom Pick One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most. read more.

How to Interview: Content Marketing Like a Journalist

Content Standard

My first job was, in many respects, a content marketing dream. Our primary product was video content that could be repurposed and shared in a thousand ways, creativity was valued as a primary resource company-wide, and I had regular access to interesting and insightful figures from our industry.

Empathetic Marketing: How To Connect With Your Customers

Marketing Insider Group

Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content […].

How Marketing Can Move The Dial On Down-Funnel Metrics

bizible

Conventional B2B marketing is all about lead generation—filling the top of the funnel and allowing the numbers game to play out. On average, 1% of leads eventually become customers (according to Forrester), so the math, simply, looks like this: 1,000 leads → 10 customers; 2,000 leads → 20 customers.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Technical vs. Engagement SEO: The What, Why, and How of Modern SEO

Modern B2B Marketing

An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy.

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Why It’s Time to Rebuild Traditional Marketing Teams

Contently

I’m not usually one for quotations, but there’s a saying attributed to Albert Einstein that I’ve always appreciated: The definition of insanity is doing the same thing over and over again, and expecting different results.

A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

Effective content marketing in today’s digital space should appease your audience as well as search engines. Of course, the audience should always come first. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. All of this is easier said than done. So, where do you begin? In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme.

The Big and Small ‘T’ In Digital Marketing Transformation

Modern Marketing

Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.