Sat.Jul 15, 2017 - Fri.Jul 21, 2017

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

Why great customer service doesn’t matter like it used to

grow - Practical Marketing Solutions

By Mark Schaefer. I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation.

Trending Sources

6 key Rules to Expand Your B2B Marketing Influence

Great B2B Marketing

Marketing influence is a timeless subject but the ways we capture and communicate are constantly evolving. I originally wrote about […]. B2B Marketing Marketing Influence Networking

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3 Ways Marketing Ops Can Improve Your Planning Process

Modern Marketing

“I can’t wait for planning season to start!” ” said no marketer ever. Let’s be real, for marketers, planning season can be a grind. It often involves long meetings, bloated documents, and endless debates to (try and) scramble together a plan for the year.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

The Big and Small ‘T’ In Digital Marketing Transformation

Modern Marketing

Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes.

Marketers: This Is Why We Can’t Have Nice Things

Hubspot

The next evolution of marketing is upon us.

Digital Marketing, Content Marketing, Demand Generation and More – What’s the Difference?

B2B Marketing Insider

Let’s just admit it. Modern marketing has evolved so quickly over the past few years that we haven’t done the best job creating the constructive terminology to define what we’re doing. Our innovation first, figure-out-how-to-explain-what-we’re-doing-for-the-benefit-of-others second approach has caught up with the digital marketing world – or should I say demand generation? Content marketing? Inbound? […].

How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

When It Comes To Customer Experience, More Is More

Modern Marketing

Customer experience is the perception the customer has of your brand. However that perception is shaped by many things other than the simple purchase transaction. Imagine a bakery. A customer experience is not purely shaped by the transaction of a customer buying a muffin.

When and Why to Use Landing Pages

Modern B2B Marketing

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel.

9 Brands That Thrive Without a Traditional Marketing Budget

Hubspot

“Brands So Popular They Don’t Need to Advertise!” “10 10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through. But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise.

Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

CMOs - A High Level View

Modern Marketing

The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to be more than just marketers. A lot more.

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Content Marketing During a Crisis: Is There Ever an Appropriate Level?

Content Standard

You want to talk about marketing during a crisis? Here’s a story for you: I’m sitting at home in South London, scrolling through Twitter; it’s a regular summer day. In my news feed there’s the obligatory rants about Brexit (both for and against—though increasingly against).

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The Biggest Trend in Content Marketing Right Now

Contently

Vanity Fair. This unlikely trio may seem like the setup to a very geeky “walk into a bar” joke.

Just Getting Started With Video Marketing? Here’s the First Video You Should Make

Hubspot

One of the most controversial phrases in the marketing today is, "pivot to video.". It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

5 Reasons Why Businesses Are Failing With Marketing Automation

B2B Marketing Insider

5 reasons why businesses are failing with marketing automation and how you can take a no-fail approach instead Marketing automation has transformed the world of marketing. In fact, Google searches for marketing automation alone have reached an all-time high, showing that search volume for marketing automation has been growing at huge incremental rates. This statistic […]. The post 5 Reasons Why Businesses Are Failing With Marketing Automation appeared first on Marketing Insider Group.

How to Interview: Content Marketing Like a Journalist

Content Standard

My first job was, in many respects, a content marketing dream. Our primary product was video content that could be repurposed and shared in a thousand ways, creativity was valued as a primary resource company-wide, and I had regular access to interesting and insightful figures from our industry.

How to Build a B2B Marketing Team

Type A Communications

July 20, 2017 by Tom Pick One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most. read more.

what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)

Biznology

I’m feeling nostalgic today so I decided to name today’s blog post Knock Three Times on the Ceiling if You Want Me , after Tony Orlando & Dawn ‘s super single that sold six million copies.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Empathetic Marketing: How To Connect With Your Customers

B2B Marketing Insider

Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content […].

Technical vs. Engagement SEO: The What, Why, and How of Modern SEO

Modern B2B Marketing

An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy.

The Big and Small ‘T’ In Digital Marketing Transformation

Modern Marketing

Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes.

Why It’s Time to Rebuild Traditional Marketing Teams

Contently

I’m not usually one for quotations, but there’s a saying attributed to Albert Einstein that I’ve always appreciated: The definition of insanity is doing the same thing over and over again, and expecting different results.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Welcome to the Business-to-Human (B2H) Movement

Vidyard

This post was originally published on Upshot. Businesses don’t care about your content. They don’t read your blog, click on your ads, or buy your products or services. People do. People are emotion-generating machines.

What’s your story? It’s your most important sales weapon.

The Forward Observer

With a compelling sales story you can quickly break through, differentiate your company, build trust and preference, and justify a premium price. In Mike Weinberg’s bestselling book New Sales. Simplified.

Top Tips For Successful Community Building on Twitter

Modern B2B Marketing

Are you struggling to build a strong community for your business on Twitter? It’s easier than you think. You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics.

A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

Effective content marketing in today’s digital space should appease your audience as well as search engines. Of course, the audience should always come first. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. All of this is easier said than done. So, where do you begin? In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.