Sat.Jul 15, 2017 - Fri.Jul 21, 2017

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

How to Accurately Track Your Website Leads

Webbiquity

Guest post by Matt Cannon. Have you ever wondered whether your PPC or SEO campaign is worth the investment? Are you ever frustrated because no matter how much you test and tweak your campaigns, nothing seems to improve?

How to Use the Power of Storytelling in B2B Ads

Act-On

Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

Online Reputation Management Services: What You Need to Know

B2B PR Sense

Online reputation management services have become less of a “nice-to-have”, and more of a necessity. As our lives becomes more enwrapped in the internet and social media, businesses need more than an online presence -- they need a top-shelf online reputation.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

What’s your story? It’s your most important sales weapon.

The Forward Observer

With a compelling sales story you can quickly break through, differentiate your company, build trust and preference, and justify a premium price. In Mike Weinberg’s bestselling book New Sales. Simplified.

More Trending

Optimize Your Keyword Research and Rankings with SEMRush

Act-On

Learn how to use the popular SEO tool SEMRush to perform valuable keyword research. AdWords SEO keyword strategy keywords Search engine marketing search engine optimization Search Engine traffic SEM

5 Hacks To Get More Leads

Marketing Insider Group

The burning question on every marketing client’s lips. How to get more leads for my business? What can marketers do to invite more people into a brand experience? There are plenty of practical methods for generating quality leads. Blogging. Sharing and caring on social media. Strategic landing pages. Event marketing. Email. Most marketers are using […]. The post 5 Hacks To Get More Leads appeared first on Marketing Insider Group. Content Marketing

How to Get the Most Out of Your B2B Content Marketing Strategy

B2B PR Sense

B2B content is the word du jour withmany companies having invested int their own B2B content marketing strategy. Today, it's s no longer a matter of companies implementing content within their marketing plan. The issue now is using that content to its fullest potential.

Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Key Elements of a Winning Employee Advocacy Program

Act-On

Don’t just focus on what content to publish, focus on who delivers your content – it should start with employee advocacy. Advocacy & Loyalty Corporate employee advocacy employee advocacy program

Digital Marketing, Content Marketing, Demand Generation and More – What’s the Difference?

Marketing Insider Group

Let’s just admit it. Modern marketing has evolved so quickly over the past few years that we haven’t done the best job creating the constructive terminology to define what we’re doing. Our innovation first, figure-out-how-to-explain-what-we’re-doing-for-the-benefit-of-others second approach has caught up with the digital marketing world – or should I say demand generation? Content marketing? Inbound? […].

How Marketing Can Move The Dial On Down-Funnel Metrics

bizible

Conventional B2B marketing is all about lead generation—filling the top of the funnel and allowing the numbers game to play out. On average, 1% of leads eventually become customers (according to Forrester), so the math, simply, looks like this: 1,000 leads → 10 customers; 2,000 leads → 20 customers.

Funnel 171

A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

Effective content marketing in today’s digital space should appease your audience as well as search engines. Of course, the audience should always come first. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. All of this is easier said than done. So, where do you begin? In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Big and Small ‘T’ In Digital Marketing Transformation

Modern Marketing

Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes.

Eloqua 237

Empathetic Marketing: How To Connect With Your Customers

Marketing Insider Group

Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content […].

SEO for site acquisitions

Biznology

Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! The biggest thing to remember is that you don’t want to lose any search equity that has been built over the years.

Version Control: Don’t let your versioning get out of control

Act-On

To avoid version control nightmares, establish a process to track which file is the latest working version and avoid over-writing or losing edits. Content Marketing Marketing Life Marketing Strategy content Creation content marketing content versions version control

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

CMOs - A High Level View

Modern Marketing

The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to be more than just marketers. A lot more.

View 231

What Can B2B Marketers Gain from Growth Hacking? [Infographic]

Marketing Insider Group

What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject […]. The post What Can B2B Marketers Gain from Growth Hacking? appeared first on the B2B Lead Blog. The post What Can B2B Marketers Gain from Growth Hacking?

Amazon 165

8 Use Cases for Predictive Analytics in Marketing

Reachforce

If you are a marketer interested in leveraging the immense power of customer data to enhance your strategy and drive more revenue out of your marketing campaigns, the term “predictive analytics” has probably come up before.

Google Fact Check Feature: What It Means for Your Online Efforts

Act-On

Learn the steps Google is taking to combat fake news with the Google Fact Check Feature and what it means for your online efforts. Digital Marketing SEO fake news Google google fact check

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Millennials are finally taking action in brand support

Biznology

Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues. As the first digital generation, their values and perceptions are quite different from previous generations.

Brand 153

The True Power of Contextual Marketing

Marketing Insider Group

In marketing, the primary goal is to send the right message to the right people at the right time using the right channel. This is what “marketing context” is all about. According to the Harvard Business Review, the four Ps of traditional marketing (price, placement, promotion, and product) needs to be shaken up and. The post The True Power of Contextual Marketing appeared first on PureB2B. The post The True Power of Contextual Marketing appeared first on Marketing Insider Group.

Price 159

3 Ways Marketing Ops Can Improve Your Planning Process

Modern Marketing

“I can’t wait for planning season to start!” ” said no marketer ever. Let’s be real, for marketers, planning season can be a grind. It often involves long meetings, bloated documents, and endless debates to (try and) scramble together a plan for the year.

Why It’s Time to Rebuild Traditional Marketing Teams

Contently

I’m not usually one for quotations, but there’s a saying attributed to Albert Einstein that I’ve always appreciated: The definition of insanity is doing the same thing over and over again, and expecting different results.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.