The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes.

Behavior 194

Behavior Demand Buying Cycle B2B 194

Oracle

JULY 17, 2017

Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes. Multiple definitions exist of the term such as that given by Altimeter Group : The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint in the customer experience lifecycle.

Eloqua 187

Eloqua CMO B2C Touchpoints 187

Act-On

JULY 20, 2017

Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

Storytelling 173

Storytelling Ads B2B Strategy 173

Marketing Insider Group

JULY 17, 2017

The burning question on every marketing client’s lips. How to get more leads for my business? What can marketers do to invite more people into a brand experience? There are plenty of practical methods for generating quality leads. Blogging. Sharing and caring on social media. Strategic landing pages. Event marketing. Email. Most marketers are using […]. The post 5 Hacks To Get More Leads appeared first on Marketing Insider Group. Content Marketing

Leads 173

Leads Lead Landing Page Event Marketing 173

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

KoMarketing Associates

JULY 18, 2017

Effective content marketing in today’s digital space should appease your audience as well as search engines. Of course, the audience should always come first. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. All of this is easier said than done. So, where do you begin? In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme.

Writing 170

Writing SEO Content SERP 170

B2B PR Sense

JULY 20, 2017

Online reputation management services have become less of a “nice-to-have”, and more of a necessity. As our lives becomes more enwrapped in the internet and social media, businesses need more than an online presence -- they need a top-shelf online reputation. For many, your online reputation is the only reputation that matters. Why is your online reputation so important? Your online reputation is your Good Housekeeping seal today.

Service 162

Service Online Transparency PR 162

Marketing Insider Group

JULY 18, 2017

Let’s just admit it. Modern marketing has evolved so quickly over the past few years that we haven’t done the best job creating the constructive terminology to define what we’re doing. Our innovation first, figure-out-how-to-explain-what-we’re-doing-for-the-benefit-of-others second approach has caught up with the digital marketing world – or should I say demand generation? Content marketing? Inbound? […].

Demand Generation 160

Demand Generation Differences Demand Generation 160

Act-On

JULY 17, 2017

Learn how to use the popular SEO tool SEMRush to perform valuable keyword research. AdWords SEO keyword strategy keywords Search engine marketing search engine optimization Search Engine traffic SEM

Keyword 160

Keyword Optimization Research Search Engine 160

Oracle

JULY 21, 2017

“I can’t wait for planning season to start!” ” said no marketer ever. Let’s be real, for marketers, planning season can be a grind. It often involves long meetings, bloated documents, and endless debates to (try and) scramble together a plan for the year. Then once this masterful plan is completed, it’s promptly put in a PowerPoint or spreadsheet and saved to a share drive never to be opened again.

Process 174

Process Plan CMO Benchmark 174

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In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Forecast

The Forward Observer

JULY 17, 2017

With a compelling sales story you can quickly break through, differentiate your company, build trust and preference, and justify a premium price. In Mike Weinberg’s bestselling book New Sales. Simplified. The Essential Handbook for Prospecting and New Business Development , he explains that the most important sales weapon in your arsenal is your story: A compelling, differentiating, client-focused story is a prerequisite for new business development sales success.

Differentiation 145

Differentiation Television Attitudes Pricing 145

Marketing Insider Group

JULY 20, 2017

Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content […].

Customer 159

Customer Internet B2B Content Marketing 159

Biznology

JULY 18, 2017

I’m feeling nostalgic today so I decided to name today’s blog post Knock Three Times on the Ceiling if You Want Me , after Tony Orlando & Dawn ‘s super single that sold six million copies. But this is about marketing and not about adult contemporary pop songs (I was recently reminded that this is a marketing blog and not an American pop music of the 1970s blog). But, as I sat down to write this post, the first thing that came to mind was knock three times.

Online Marketing 143

Online Marketing Online Mail Gatekeeper 143

Oracle

JULY 20, 2017

Customer experience is the perception the customer has of your brand. However that perception is shaped by many things other than the simple purchase transaction. Imagine a bakery. A customer experience is not purely shaped by the transaction of a customer buying a muffin. The bakery must create unique and delicious recipes. They must hire bakers that know how to create a perfect muffin. Employees need to show up fresh and ready to work. When they do the quality of the baked goods goes up!

Experience 165

Experience Customer Amazon Government 165

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Influitive

JULY 19, 2017

This is the eighth post in a series about launching a customer advocacy program. The latest post in the series described how to determine which facet of your program to focus on: reach or relationship. Because advocacy managers are so focused on day-day activities, we are prone to tunnel-vision. Sure, we set aside time to.

Relationship 143

Relationship Activities Customer Marketing 143

Marketing Insider Group

JULY 20, 2017

In marketing, the primary goal is to send the right message to the right people at the right time using the right channel. This is what “marketing context” is all about. According to the Harvard Business Review, the four Ps of traditional marketing (price, placement, promotion, and product) needs to be shaken up and. The post The True Power of Contextual Marketing appeared first on PureB2B. The post The True Power of Contextual Marketing appeared first on Marketing Insider Group.

Pricing 140

Pricing Price Review Promotion 140

Act-On

JULY 21, 2017

Don’t just focus on what content to publish, focus on who delivers your content – it should start with employee advocacy. Advocacy & Loyalty Corporate employee advocacy employee advocacy program

Publisher 138

Publisher Loyalty Content 138

Oracle

JULY 17, 2017

Gartner recently recognized the importance of student experience in their April 2017 report, “The Future of the Student Experience is Personal.” ” Higher education institutions need to help students succeed, and a personalized and integrated student experience is one of the key ways to do so. The CIOs of the higher education institutions are standing up and taking notice, too.

Gartner 159

Gartner Education Communities Conference 159

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Biznology

JULY 17, 2017

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone. I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them. They just feel they need to be there. That’s not a great reason. “If If you don’t know where you’re going, any road will take you there.” – Lewis Carroll.

Social Media 138

Social Media Media Social Landing Page 138

Marketing Insider Group

JULY 19, 2017

5 reasons why businesses are failing with marketing automation and how you can take a no-fail approach instead Marketing automation has transformed the world of marketing. In fact, Google searches for marketing automation alone have reached an all-time high, showing that search volume for marketing automation has been growing at huge incremental rates. This statistic […]. The post 5 Reasons Why Businesses Are Failing With Marketing Automation appeared first on Marketing Insider Group.

Marketing Automation 139

Marketing Automation Automation Statistics Business 139

Webbiquity

JULY 18, 2017

Guest post by Matt Cannon. Have you ever wondered whether your PPC or SEO campaign is worth the investment? Are you ever frustrated because no matter how much you test and tweak your campaigns, nothing seems to improve? At the root of both problems is quite frequently the same thing: incomplete and/or overstated lead tracking. PPC advertising consultants and management companies see this play out time and time again when we dig into why a prospective client has been treading water.

Websites 194

Websites Leads Lead Validation 194

Oracle

JULY 17, 2017

Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes. Multiple definitions exist of the term such as that given by Altimeter Group : The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint in the customer experience lifecycle.

Eloqua 154

Eloqua CMO B2C Touchpoints 154

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Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Template

bizible

JULY 17, 2017

Conventional B2B marketing is all about lead generation—filling the top of the funnel and allowing the numbers game to play out. On average, 1% of leads eventually become customers (according to Forrester), so the math, simply, looks like this: 1,000 leads → 10 customers; 2,000 leads → 20 customers. Lead-centric organizations primarily grow their business by expanding the top of the funnel—the amount of leads generated.

Funnel 132

Funnel Mail Multi-Channel Urgency 132

Marketing Insider Group

JULY 18, 2017

As an entrepreneur, you must have thought a lot about your marketing campaign and considered how to make it both effective and affordable. Or if you are about to venture into the world of entrepreneurship, it’s good to think about how you want your products to be represented to your potential customers. You must have […]. The post The State of Social Media Influencer Marketing in 2017 appeared first on Marketing Insider Group. Social Media influencer marketing influencers marketing

Social Media 138

Social Media Media Social Campaign 138

KoMarketing Associates

JULY 20, 2017

It’s no secret that there are many myths and misconceptions when it comes to search engine optimization. The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. This could be your client asking a question about SEO best practices or your CMO looking for answers. It’s important to know the truths and falsehood of SEO.

SEO 130

SEO CTR Keyword Domain 130

Biznology

JULY 21, 2017

Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! The biggest thing to remember is that you don’t want to lose any search equity that has been built over the years. SEO is hard enough so don’t make it harder for yourself. Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content.

Acquisition 124

Acquisition Sites SEO Guidelines 124

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer