KoMarketing Associates

SEPTEMBER 3, 2014

The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign.

Keyword 249

Keyword Question Research SEO 249

Marketing Insider Group

SEPTEMBER 3, 2014

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. I think it often helps brands who might need that little push into content marketing, to see what others are doing. I have a running list of about 10 sites that I typically use as examples.

Examples 219

Examples Brand Branding Content Marketing 219

Oracle

SEPTEMBER 1, 2014

London calling! We’re gearing up for a very special event, Modern Marketing Experience Europe , 14-16 October 2014. The event agenda is packed full of modern marketing best practices, proven tactics, and real examples from peer organizations learning, growing, and thriving!

Experience 219

Experience Buyer Personas Efficiency Persona 219

The Forward Observer

SEPTEMBER 3, 2014

Artillery B2B Marketing Blog > The Forward Observer If you want to overhaul your B2B website into a business development machine, the most important part to include is a blog. Here''s why. Every week new B2B websites are launched. Some are for new startups, but most of the websites are for existing companies who are redesigning their websites.

Websites 190

Websites Hubspot Buyer Personas Startup 190

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

Biznology

SEPTEMBER 2, 2014

I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors.

Google 176

Google PageRank Search Engine Link 176

Oracle

SEPTEMBER 4, 2014

Editor's Note: Today's post comes courtesy of Helen Nesterenko , the founder of Writtent.com , the go-to place to find freelance writers and create great content. She loves everything about blogging, writing and content marketing. Follow Helen on Twitter @HNesterenko. For sales copy to grab a reader and compel them to buy, it must first get their attention, then gain their interest, and finally appeal to their emotions, all while simultaneously offering facts and stats.

Online 217

Online Sales Urgency Opinions 217

Avitage

SEPTEMBER 3, 2014

As a content operations consultancy and service provider we occasionally find ourselves in the embarrassing position of the “cobbler’s children.” ” This syndrome reared its ugly head when we realized that our spreadsheet based content inventory wasn’t really working as a good way to discover and access the right content for specific sales, marketing or content requirements.

Aggregator 166

Aggregator Content Landing Page Consulting 166

Biznology

SEPTEMBER 4, 2014

I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. I’ve had the privilege to see some really great ones, and the misfortune to see more than my share of awful ones. With that in mind, here are 10 tips for public speaking success. Follow these to nail your next presentation! Preparation is essential. For every minute of presentation time, give yourself at least 15 minutes of prep time. Why so much?

Rules 174

Rules Audience Statistics Demographics 174

Crimson Marketing

SEPTEMBER 4, 2014

Collecting customer feedback was once as slow, expensive and difficult as standing in a shopping center with a clipboard. Enter marketing technology such as Survey Monkey, which empowers the collection of 2 million online survey responses every day.

Podcast 148

Podcast Survey Comparison Efficiency 148

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Oracle

SEPTEMBER 4, 2014

The proliferation of data and technology is reshaping the media business. The budding consumer information available has created a demand for more segmented approaches so that marketers can engage audiences defined by specific interests and behaviors. Additionally, targeting must be achieved meaningfully across devices, points of sale, and geographies.

Paper 207

Paper Develop Audience Trends 207

Customer Experience Matrix

SEPTEMBER 2, 2014

Way back in January, I began working with SAP on a set of worksheets to help marketers assess their customer management systems. The much-evolved fruits of that effort were released today as the Marketing Foundations Analysis Tool , a fully automated system that asks users a series of questions about their current systems, marketing programs, and company background, and returns recommendations for system changes and how to manage the transition.

Analysis 203

Analysis Benchmark Tools Classified 203

Biznology

SEPTEMBER 5, 2014

We live in a society that extols winning and winners. As a result, we spend a disproportionate amount of time analyzing why things have worked well, but very little time understanding when they don’t. Given the fact that many initiatives do not achieve the lofty goals set for them, it would appear that we would be wise to spend more time learning from failure to avoid repeating the same errors.

Aggregator 161

Aggregator Frequency Agency Survey 161

ANNUITAS

SEPTEMBER 2, 2014

Most sales managers or Sales VPs will tell you that in order to meet their quota, they must have a pipeline of X. Whether it is a three X, five X or seven X pipeline, these sales people have a formula that they follow that knows what they need to get them to their stated goal. Having worked with many sales professionals over the years, this X Factor is closely monitored and is one of their top KPIs. However, what if this approach was wrong?

Sales 198

Sales Lead Qualification Insert Vendor 198

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Crimson Marketing

SEPTEMBER 5, 2014

This play on Toronto Mayor Rob Ford’s drug scandal may not have the mass appeal the airline hoped for…#BADMarketing. Image: Courtesy of Gawker. The post #BADMarketing from Spirit Airlines appeared first on. BADMarketing

131

131

Buzz Marketing for Technology

SEPTEMBER 3, 2014

With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers.

Plan 182

Plan Loyalty Behavior Target 182

Biznology

SEPTEMBER 3, 2014

Marketers have a longstanding reputation as many not the most straightforward folks you’ve ever met. Like salespeople, marketers have been known to shade the truth just a touch. They know how to give any story just the right “spin.” ” You might be forgiven for taking what marketers say with a grain of salt. And the younger you are, the more likely it is that you pay almost no attention to marketing at all. At least not what you perceive as marketing. Marketing is changing.

Public Relations 151

Public Relations Newsletter PR Social Media 151

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. There’s no question which type of posts here generate the greatest interest: statistics and research account for five of the 10 most-read posts (and eight of the top 20). Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress.

Stats 171

Stats Ecommerce Statistics Social Media 171

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

B2B Marketing Traction

SEPTEMBER 5, 2014

So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Or, if they write one or hire someone to write it, they end up putting on a shelf or in a drawer, never to be read or acted upon. Now marketing plans are even more important, because there are more moving parts.

Plan 118

Plan Writing B2B Marketing Plan 118

Marketing Craftmanship

SEPTEMBER 2, 2014

Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed. Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions.

WOM 116

WOM B2B Vendor Survey 116

Direct Response Coach

SEPTEMBER 1, 2014

One of the tell-tale signs of promotional direct mail is the use of so-called “teaser” copy and graphics on the direct mail envelopes. Over the years, I have had many clients who have been reluctant to use teaser copy because they thought their mail would look too much like advertising mail (better known as [.]. The post Direct Mail Envelopes: To tease or not to tease appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Lead Generation

Mail 162

Mail Advertisement Advertising Promotion 162

Digital B2B Marketing

SEPTEMBER 2, 2014

You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a tiny window into the lives of our prospects. And that tiny window can turn out to be very misleading. What happens when we start to fill in the picture?

Case 158

Case Publisher Sites Interests 158

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

ANNUITAS

SEPTEMBER 4, 2014

* We are thrilled to share this guest post by Liz O’Neill at Kapost. Visibility is the difference between a mediocre marketing operation and successful one. When you have visibility, you know what content is being published across your organization, who is responsible for it, where it’s being published and when. This clarity facilitates consistent, relevant, and targeted brand messaging that will engage leads, convert prospects and drive business.

Correlation 152

Correlation Relevance Publisher Persona 152

Ignite Tech

SEPTEMBER 2, 2014

The Marketing Nation Roadshow is coming to San Francisco in just three short weeks, and we hope to see you there ! This free half-day event is a great place to network with other marketing innovators and share best practices for optimizing campaigns, nurturing leads, aligning sales and marketing, and driving customer loyalty.

Marketo 100

Marketo Income Loyalty Optimization 100

Salesfusion

SEPTEMBER 3, 2014

The post Trade Shows and Trade Offs appeared first on Salesfusion. Events

Trade Show 91

Trade Show Trade 91

The Freeman Company

SEPTEMBER 5, 2014

Take risks and dare to be different

Event Marketing 87

Event Marketing Differences Marketing 87

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer