Sat.Nov 19, 2016 - Fri.Nov 25, 2016

10 Social Media Tools That Will Wow Your Followers and Make Them Click

Marketing Insider Group

Are you looking for some tools that can take your social media engagement and conversions to the next level? Look no further. Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins.

Click 363

10 New Training Ideas for Your SEO Team

KoMarketing Associates

It’s the week of Thanksgiving, which means you are without a doubt being bombarded with “Thankful” posts. And that’s ok. We should all take some time to think about what we are thankful for. I personally am thankful for so many things that I could write a novel.

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. Why do we say that? Think of the millions of posts that are written and published every day around the world.

8 Tips for B2B Christmas Marketing

Onalytica B2B

I know what you’re probably thinking: “Christmas? It’s not even December yet!”- but what use would these tips be if I were to share them on Christmas eve?

Tips 261

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 ways to refine your mobile marketing campaign and increase ROI

Marketing Insider Group

Many mobile marketers like to tout the various benefits a well-defined marketing plan, however there are still lots of campaigns destined to flop due to poor research, lack of goals and mistimed opportunities.

Mobile 296

More Trending

The B2B Value Sale is Actually Three Distinct Sales

Avitage

Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. Symptoms include too few quality additions to the sales pipeline, protracted and lengthening sales cycles, and low win rates.

Sales 249

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Act-On

What’s your wake-up routine? Once upon a time (a long time ago), I would get up, retrieve the newspaper from the front porch (if, by some chance, it had landed there instead of on the roof or in the bushes) and flip through it while drinking my morning coffee.

Agency 242

From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle

Marketing Insider Group

Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique.

Which Comes First: Lead Nurturing or Inside Sales?

The Point

For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing. Today, of course, a comprehensive lead nurturing strategy is much more than that.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why Conversion Is More Important Than Traffic for Generating Sales

bizible

More conversions almost always lead to more sales, while more traffic doesn’t necessarily increase sales. That is why conversion is more important than traffic if you want to increase revenue.

Long-form Storytelling & Thought Leadership: A Content Marketing Success

ScribbleLive

Long-form storytelling is having a moment right now. Brands and media alike are using narrative arcs to capture and engage audiences for extended amounts of time. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you. Long-form content (1,200+ words) becomes a story when it follows a narrative arc – meaning it has a premise and a plot (a beginning, middle and end).

CMOs Are Behind On Disruptive Growth, And It’s Going To Cost Their Job [Research]

Marketing Insider Group

Nearly 40% of CEOs say the CMO will be the first to go if business growth targets are not met, according to Accenture Strategy’s latest research ‘The C-level Disruptive Growth Opportunity,’ which surveyed over 500 CEOs and nearly 900 CMOs from organizations around the world.

Cost 244

7 Promotion Tactics to Get Your Content Seen

Act-On

There’s a terrible truth about content: Most of it will never be seen. With two million blog posts published every day and over 200,000 photos shared on Facebook every minute (not to mention tweets, videos, books, and everything else), there’s no way our audiences can keep up. And they don’t: Witness the single-digit average organic reach for Facebook posts. Or how the average click-through rate for emails is barely 2%. It’s a downer, to be sure. But it’s not the rule for everyone.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The more the messier for content marketing SEO success

Biznology

You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect.

SEO 212

47 Things To Make You a Better Marketer Over the Holidays

Modern Marketing

This time of year means many things to many people, of course. From conjuring up childhood memories to making to new memories with family and friends and so on. It's a time to slow down and enjoy the festive festivities, if you will.

The Weird & Wonderful Odyssey Behind the Writing of an Ambitious Book

Marketing Insider Group

Note: I’m making the ENTIRE conversation I had with Jonathan available to newsletter subscribers 1 week from now. Subscribe at unthinkable.fm before October 30, 2016. TODAY: Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world. By most measures, he’s “made it.”

Are One-Off Requests from Sales Impacting Your Content Marketing Strategy?

ScribbleLive

Content marketing plays an integral role in an organization’s overall strategy and success. As a result, content marketing is heavily relied on by many different departments for a multitude of requests and projects – but especially by the sales team. Content marketers, how many times have you fielded these questions from the sales team? Can we get a case study on XYZ company? 
. I have an awesome video idea for our blog. Can we chat for 30-45 minutes? 
.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

6 Tips for Collaboration When Producing and Sharing Great Content

NuSpark

Is your content marketing strategy plagued with glitches and slowdowns? Is there mutiny in the ranks that threatens to derail it altogether? Sometimes you have to re-think how your team works together to produce and distribute your content.

Tips 198

3 Irrefutable Data Driven Marketing Facts

Modern Marketing

Anytime anyone uses the word "irrefutable" you know they mean business. The definition alone tells you just how serious whatever context they're using the word in is - as it were: impossible to deny or disprove. Even the definition has a serious word in it: impossible.

CMO 291

How Not to Lose Your Humans in the Age of Analytics

Reachforce

Digital Disruption. Whether you visit your favorite marketing blog or go to the big industry trade show or just open your regular email newsletters, you can’t escape it. Digital is disrupting everything from online lead generation to how you develop new content.

Aging 195

The Chief Marketing Personaliser: 5 Ways Technology Can Drive Your Marketing Strategy

Tomorrow People

How the CMO can drive innovation and deliver personalised customer experiences with the help of forward-thinking marketing technology.

CMO 195

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Using Data to Bring Different Departments Together

Hive9

Enterprise organizations have had a big problem for years: their many departments exist in silos. Oftentimes, there are silos within individual departments themselves.

Content Syndication Blunders that Will Hurt Your Brand

Marketing Insider Group

Augmenting your original content through syndication, aggregation, and curation are crucial strategies marketers use to increase their target audience reach, as well as boost demand generation. While these terms are so closely related that they’re often interchanged, it’s important to note that each one is quite distinct. Content syndication is the process of promoting your […]. The post Content Syndication Blunders that Will Hurt Your Brand appeared first on Marketing Insider Group.

Herding cats? The Hidden Costs of Multiple Marketing Tools

Act-On

The number and variety of tools marketers can access to reach and work with potential prospects has grown exponentially, and many of them work exceedingly well. That’s the good news. The flip side? How do you use these tools so they augment each other? How do you reconcile the data different tools produce, so that you can accurately visualize where a lead is in the sales cycle? How can you share that information with sales accurately, automatically?

Cost 187

Be Thankful for Account-based Marketing this Holiday Season

Modern Marketing

Account-based marketing, or ABM, is what seemingly every B2B marketer has been talking about in 2016. And if you believe the experts and the surveys, it is something that marketers should be thankful for.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.