Sat.Nov 19, 2016 - Fri.Nov 25, 2016

10 Social Media Tools That Will Wow Your Followers and Make Them Click

Marketing Insider Group

Are you looking for some tools that can take your social media engagement and conversions to the next level? Look no further. Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins.

Click 363

10 New Training Ideas for Your SEO Team

KoMarketing Associates

It’s the week of Thanksgiving, which means you are without a doubt being bombarded with “Thankful” posts. And that’s ok. We should all take some time to think about what we are thankful for. I personally am thankful for so many things that I could write a novel.

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5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. Why do we say that? Think of the millions of posts that are written and published every day around the world.

8 Tips for B2B Christmas Marketing

Onalytica B2B

I know what you’re probably thinking: “Christmas? It’s not even December yet!”- but what use would these tips be if I were to share them on Christmas eve?

Tips 261

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

5 ways to refine your mobile marketing campaign and increase ROI

Marketing Insider Group

Many mobile marketers like to tout the various benefits a well-defined marketing plan, however there are still lots of campaigns destined to flop due to poor research, lack of goals and mistimed opportunities.

Mobile 294

More Trending

Which Comes First: Lead Nurturing or Inside Sales?

The Point

For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing. Today, of course, a comprehensive lead nurturing strategy is much more than that.

Why Conversion Is More Important Than Traffic for Generating Sales

bizible

More conversions almost always lead to more sales, while more traffic doesn’t necessarily increase sales. That is why conversion is more important than traffic if you want to increase revenue.

From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle

Marketing Insider Group

Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique.

Long-form Storytelling & Thought Leadership: A Content Marketing Success

RockContent

Long-form storytelling is having a moment right now. Brands and media alike are using narrative arcs to capture and engage audiences for extended amounts of time. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you. Long-form content (1,200+ words) becomes a story when it follows a narrative arc – meaning it has a premise and a plot (a beginning, middle and end).

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

47 Things To Make You a Better Marketer Over the Holidays

Modern Marketing

This time of year means many things to many people, of course. From conjuring up childhood memories to making to new memories with family and friends and so on. It's a time to slow down and enjoy the festive festivities, if you will.

6 Tips for Collaboration When Producing and Sharing Great Content

NuSpark

Is your content marketing strategy plagued with glitches and slowdowns? Is there mutiny in the ranks that threatens to derail it altogether? Sometimes you have to re-think how your team works together to produce and distribute your content.

Tips 198

CMOs Are Behind On Disruptive Growth, And It’s Going To Cost Their Job [Research]

Marketing Insider Group

Nearly 40% of CEOs say the CMO will be the first to go if business growth targets are not met, according to Accenture Strategy’s latest research ‘The C-level Disruptive Growth Opportunity,’ which surveyed over 500 CEOs and nearly 900 CMOs from organizations around the world.

Cost 241

The Chief Marketing Personaliser: 5 Ways Technology Can Drive Your Marketing Strategy

Tomorrow People

How the CMO can drive innovation and deliver personalised customer experiences with the help of forward-thinking marketing technology.

CMO 196

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

3 Irrefutable Data Driven Marketing Facts

Modern Marketing

Anytime anyone uses the word "irrefutable" you know they mean business. The definition alone tells you just how serious whatever context they're using the word in is - as it were: impossible to deny or disprove. Even the definition has a serious word in it: impossible.

CMO 291

Using Data to Bring Different Departments Together

Hive9

Enterprise organizations have had a big problem for years: their many departments exist in silos. Oftentimes, there are silos within individual departments themselves.

The Weird & Wonderful Odyssey Behind the Writing of an Ambitious Book

Marketing Insider Group

Note: I’m making the ENTIRE conversation I had with Jonathan available to newsletter subscribers 1 week from now. Subscribe at unthinkable.fm before October 30, 2016. TODAY: Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world. By most measures, he’s “made it.”

An Introductory Guide to Google’s Search Console

Act-On

Do you have a direct line to Google? You know, that “ red telephone ” you pick up that helps you cut to the front of the line for anything Google related? OK, so maybe that doesn’t exist, but it would be great, wouldn’t it? The next best thing may be the Google Search Console. If the name “Webmaster Tools” rings a bell, then you probably have an idea what Search Console is. Let’s examine it a bit further. What is Google’s Search Console?

Search 182

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Be Thankful for Account-based Marketing this Holiday Season

Modern Marketing

Account-based marketing, or ABM, is what seemingly every B2B marketer has been talking about in 2016. And if you believe the experts and the surveys, it is something that marketers should be thankful for.

How to reach your customers at work or at home

Biznology

Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record.

Work 165

Content Syndication Blunders that Will Hurt Your Brand

Marketing Insider Group

Augmenting your original content through syndication, aggregation, and curation are crucial strategies marketers use to increase their target audience reach, as well as boost demand generation. While these terms are so closely related that they’re often interchanged, it’s important to note that each one is quite distinct. Content syndication is the process of promoting your […]. The post Content Syndication Blunders that Will Hurt Your Brand appeared first on Marketing Insider Group.

Menu-Planning Your Marketing Mix

Act-On

Thanksgiving in America is about giving thanks – for family, friends, jobs … all our blessings. And eating. Thanksgiving is about lots and lots of eating. Any host, and most guests, will know that a big part of Thanksgiving planning is creating the menu of what will be served at each stage – from savory appetizers to sweet endings. A savvy planner thoughtfully considers phases and balance. The right menu is part savory, part sweet; part light, part heavy; part dainty, part decadent.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

CMOs Need To Get Disruptive and Defensive

Modern Marketing

For years we've heard about the need to be disruptive; the need to be different but with a purpose. In other words not disruptive for the sake of disruption but have an actual plan behind said disruption, as it were.

Why Publishers Are a Huge Threat to Ad Agencies

Contently

Back in the days of Mad Men , agencies were bulletproof institutions. Nobody had to question how things worked. Account managers dealt with clients, creatives created, and everybody smoked.

7 Ways to Improve Your Site’s SEO Game Today

Marketo

Author: Nate Dame Search engine optimization (SEO) is vital to a good digital marketing strategy: 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI).

Sites 187

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Act-On

What’s your wake-up routine? Once upon a time (a long time ago), I would get up, retrieve the newspaper from the front porch (if, by some chance, it had landed there instead of on the roof or in the bushes) and flip through it while drinking my morning coffee.

Agency 242

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!