Sat.Oct 16, 2021 - Fri.Oct 22, 2021

B2B Web Design Trends You Should Expect to See More of in 2022

Webbiquity

Guest post by Eleanor Hecks. Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies. However, they also aren’t as fast to embrace fads that go out of style in a month or two.

Design 256

Industrial Blogging Requires Commitment and Perseverance

Industrial Marketing Today

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources for industrial blogging.

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How to Make Sure Your Dashboard Passes the Test | One Good Idea

Vision Edge Marketing

Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing?

Test 198

The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

63% of Marketers to Use Email Newsletters to Enhance First-Party Data

KoMarketing Associates

As marketers look for new ways to collect data amidst the decline of third-party cookies, new research suggests that more of them are looking toward email newsletters. LiveIntent and Advertiser Perceptions recently conducted a joint survey to determine how marketers are shifting their strategies.

More Trending

18 SaaS Best Practices: Contracts, Customer Success, Web Design & More

Roketto

Managing a SaaS company is a bit like being a racecar driver. No one cares that you’re hitting speeds of 200 mph if there are 20 cars ahead of you. Featured SaaS Marketing

How to Ace Customer Acquisition with Content Marketing

Marketing Insider Group

Customer acquisition is the lifeblood of any business. It’s the driving force behind revenue and overall business growth. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Sounds daunting, right?

74% of Marketers Now View Personalized Content as ‘Important’ for Engagement

KoMarketing Associates

As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives.

View 195

10 Incredibly Useful Content Marketing Tips to Follow

PureB2B

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Successfully Combat Top 3 Bad Data Challenges With 3 Proven Methods

TrueInfluence

What role do data-driven insights play in your company, and what impact do these types of insights have on your organization’s overall growth?

Field 114

The Changing Role of Marketing in 2022 – Culture and Customer Experience

Marketing Insider Group

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation.

Creator burnout: what it looks like, why it happens, and what you can do to heal from it

ConvertKit

Burnout is among the most deceptive—and misunderstood—adversaries any creator can face. That’s because the experience of burnout is unique to each creator. It’s deeply personal in how drained it leaves you and how painful it can be. You probably tried some quick-and-easy ways to cope with that.

3 Disruptions To Know To Prepare for the Future of Content and Marketing

Content Marketing Institute

In the past 18 months, we’ve seen at least three major disruptions that should help us spot where content and marketing are headed – and develop our strategies to be ready for that future.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Safety and Authenticity: Keys to 21st Century Leadership Excellence

Biznology

T his edition’s collection reflects on cultivating psychological safety in our teams and larger organizations, so we can bring our best, authentic selves in service of each other and our customers/clients.

Ethics 104

Powtoon CMO on Measuring the Return on Emotion in Marketing

Oktopost

The CMO of Powtoon takes the hot seat. Listen to the podcast: For more thought leadership on measuring emotion, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

CMO 103

Back to Basics: Foundations of Email Design

Litmus

The core of Litmus is rooted in email design. We live and breathe it—and now, we want to help you build a strong foundation from the ground up. Whether you’re new to email design or a seasoned veteran, one thing’s for sure: You’ve got to have a solid understanding of the basics.

Design 103

Measuring Content Marketing Impact: How To Set Objectives That Matter

Content Marketing Institute

In a universe where marketing can’t be proven mathematically, what good are measurements and analytics? They’re immensely valuable if you have one thing – a shared sense of what success looks like. Find out how to get it in the latest episode of Marketing Makers.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

What Women Want to Thrive at Work

Biznology

After 20 months of working through the pandemic, women are exhausted, overwhelmed, sick of school closings, ready to burn our masks in a giant bonfire. Millions of us have left or been forced out of the workforce altogether. We are now at a 33-year-low in female employment.

Work 104

How Content Personalization Can Generate Better Leads

Oktopost

You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. For B2B marketers, finding new and promising leads is a never-ending challenge.

Teaching music online is a great way for musicians to make money

ConvertKit

We've all heard the (frankly, rude) adage, “those who can't do, teach.” ” The truth is, a lot of widely successful and capable musicians feel compelled to share their skillset with the next generation of musicians. We think that should be applauded—not ridiculed nor diminished.

Online 101

Use Loyalty Content To Sustain Your Hard-Won Customer Relationships

Content Marketing Institute

If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Consultants Collective Profile: Kevin Jordan

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

4 Ways Tech Marketers Can Spend Excess Budget in Q4 to succeed in 2022

SWZD

How can tech marketers with excess budget in Q421 maximize the impact and plan for a successful 2022? We’ve outlined the top four ways to prep for the busy year ahead.

7 Best Scroll Popup WordPress Plugins to Personalize Offers

Optinmonster

Are you looking to add a scroll popup WordPress plugin to your site? Scroll popups will help you convert website traffic into email subscribers and paying customers. After all, if someone is scrolling on your site, chances are they are interested in what you have to offer.

Why You Should Doubt Headline Best Practices Advice (Except This)

Content Marketing Institute

Headline advice articles promise a magic formula for crafting titles that compel people to click through and read your content. But what happens when one set of “best” practices conflicts with another – and with what your data tells you? Here’s how to sort it out.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

What Directors Should Know About Wonder Woman: Design Thinking for Cybersecurity

Biznology

Board directors’ duties increasingly entail strategies for protections from cybersecurity attacks. Yet, most directors feel a clear lack of expertise in this complex topic.

Design 104

10 Free Content Marketing Resources You Need to Bookmark

Contently - Strategy

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming.

Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]

Sword and the Script

Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor. I’ve had many clients and former employers that were sensitive to any mention of the competition over the years.