Sat.Oct 09, 2021 - Fri.Oct 15, 2021

Market Validation: The One Step You Can’t Afford to Skip

Vision Edge Marketing

You’ve identified a new segment for growth. It meets all of your opportunity and accessibility criteria. You’re ready to start selling, right? Identify a few potential customers, contact, connect, qualify, and rock on. To that we say, “Whoa, Nelly, market validation comes first.”

9 Tips for a More Effective Email Newsletter

Howard J. Sewell

The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success

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Protecting Marketing Data and Audience Trust

Biznology

It’s been about two months since Apple announced changes meant to better protect children who use their products from online predators and other threats.

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8 B2B Marketing Books To Add To Your Reading List

Marketing Insider Group

Operating in the business-to-business marketing world can sometimes feel a bit like getting left behind. Many educational materials for marketers such as courses, masterclasses, and certificates focus on the business-to-consumer side of the equations.

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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Report: Most Marketers Seeing SEO Efforts Become ‘More Successful’

KoMarketing Associates

Search engine optimization (SEO) continues to be a critical part of marketers’ overall strategies, but new research suggests that they still face numerous challenges in this area.

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More Trending

Consultants Collective Profile: Rod Thorn

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people.

How to Effectively Market Your Sustainability Efforts

Webbiquity

Guest post by Dylan Berger. The eco-consumer movement has increased the demand for sustainable products. Businesses are responding to this trend, transitioning away from environmentally degrading manufacturing and distributing procedures.

52% of Marketers Have Seen a ‘Large Increase’ in Demand for Content

KoMarketing Associates

As marketers face a rising demand for more content, new research suggests that they are personalizing it to meet the needs of their customers.

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Tips to Boost Your Marketing Effectiveness | Marketing Pro Series

Christa Tuttle

Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Our New Digital Selling Reality Needs More Empathy

Biznology

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”.

How to Create an Effective Sales Plan: Components and Tips

Webbiquity

Guest post by Tamara Zhostka. A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Sales plans vary in form depending on the number of sales objections, budget, deadlines, and the number of resources needed. Image credit: Unsplash.

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Tech Spending to Grow, Signals [Mostly] Good Times for B2B Tech Ahead

Sword and the Script

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. The next year or so is looking rosy in terms of tech spending. That’s according to The 2022 State of IT report by SpiceWorks ZiffDavis.

The End of Third-Party Cookies - What It Means for B2B Marketers

Nick Heys

Third-party cookies will be blocked all all major browsers including Firefox, Safari & Google Chrome. What options are left for B2B Marketing

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Top 6 Reasons to Choose React Web Development in 2021

ATAK Interactive

Programming is a field that is always evolving and changing , which is why there's no shortage of available libraries for front-end development. However, variety doesn't always mean high-quality.

The Top 100 Content Marketers To Follow Right Now

BuzzSumo

Why B2B Marketers are Critical to Revenue Operations

Marketing Interactions

Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps).

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The Top 30 Cyber Security Experts You Need to Follow in 2021

Marketing Envy

Cyber security is changing and developing so rapidly that there’s no way any single person can keep track of it all.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

5 Ways to Use Social Listening to Enhance Your Digital Marketing Strategy

Sharpspring

Social listening matters! More and more, it’s important to be aware of where your business is being discussed, and in what context. Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it.

In People We Trust: Here’s How to Make Your Content More Human

Content Marketing Institute

The overarching theme at Content Marketing World tapped into something powerful – the emotions, experiences, and need for personal connection all humans have. Here are some highlights to inspire, motivate, and implement.

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ABM Campaign Crash Course: Generate More Revenue with Sales Activation

Triblio

Welcome to the third installment of our ABM Crash Course series. In part one we covered launching successful display ad campaigns , and in part two we discussed delivering a personalized experience. In this post, we’re going to dive deeper into ABM campaign success and discuss sales activation.

Get to the Top By Deriving Competitive Intelligence From Intent Data

TrueInfluence

“If you know your enemy and know yourself, you need not fear the result of a hundred battles.” This 5th century BC saying by Sun Tzu summarizes the importance of competitive intelligence, and it’s equally relevant for marketers in the 21st century.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

How Choozle is using machine learning for digital marketing with Callie Federer

Choozle

Marketing & communications specialist, Sarah Lilly, sat down with Choozle’s data scientist, Callie Federer, to learn more about the possibilities machine learning brings to the digital marketing landscape.

B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research]

Content Marketing Institute

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.

Researching Personas? Ask Sales!

Content4Demand

Buyer-focused marketing requires us to develop content that speaks to buyers about what they want and need. There’s no way to speak directly to an audience you don’t know. That’s what makes personas so incredibly important. What are they concerned about?

Litmus Live 2021 Speaker: Meet April Mullen—With Insights on Email’s Future

Litmus

Two more weeks until THE conference for email marketers— Litmus Live —is here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like April Mullen. April Mullen. Director of Brand and Content Marketing, SparkPost.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

Larissa Gaston on Keeping Up With the Speed of B2B Business

Oktopost

Exabeam’s VP of Corporate Marketing takes the hot seat. Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn.

To Keep Your SEO Page Title Tags Safe From Google Meddling, Try This

Content Marketing Institute

Google keeps changing SEO page title tags. It’s hard to predict what text the search giant will use if it modifies yours. Give your pages titles a better chance of appearing as you intended by following these suggestions.

9 Shopify Popup Apps to Grow Your List & Drive Conversions

Optinmonster

Are you looking for the best Shopify popup apps, but you’re not sure which option is right for YOUR business? Shopify is one of the largest eCommerce platforms in the world. It allows anyone to quickly and easily create an online store and start selling their products in minutes.

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