Sat.Oct 02, 2021 - Fri.Oct 08, 2021

54% of Marketers Are Failing to Fully Leverage Marketing Automation Tools

KoMarketing Associates

Marketers have begun to implement marketing automation tools to simplify processes such as email, social media management, and campaign tracking. However, new research suggests that there is still room for improvement in this area.

2022 Outlook is Upbeat for B2B Tech Marketers


The 2022 IT spending forecast is bright for B2B technology marketers. 61% of companies expect higher revenue in the coming year. More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts.


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5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy

Marketing Insider Group

Digital marketers must contend with an all-new, promising marketing platform being released every few months.

B2B CMOs: Shift Your Priorities Beyond Leads


It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. It’s no wonder CMOs focus an estimated 85% of their efforts on acquisition. Ask any sales person, “What do you want from marketing?’ They’ll say, “Leads! Give me leads!”

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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

7 Steps to Acquiring and Keep Right Fit Customers | What’s Your Edge?

Vision Edge Marketing

There’s nothing more comfortable than something that fits perfectly. Whether it is great fitting shoe. A right fit job. Or the right fitting customer. Finding customers, acquiring customers, and retaining right fit customers is the focus on this episode of What’s Your Edge.

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How to Pick Blog Categories and Content Themes

Marketing Insider Group

Remember the old fashion “News” paper. Do you know why it was called that? N oteworthy. E ntertainment. W eather. S ports. Maybe this was news to you?). Every single day, readers could expect coverage of each of those categories.

75% of Marketers Believe Their Pandemic Strategies Were Effective

KoMarketing Associates

As a result of the COVID-19 pandemic, many marketers were forced to shift their strategies and alter their primary objectives. Now, new research suggests that they were able to overcome many of the obstacles associated with the pandemic.

How to Embrace and Model Self-Care


This week’s collection reflects on the importance of recognizing and attending to a key aspect of self-care: our mental health. This seems obvious, important and necessary.

Raising the Emotional Intelligence of Your Sales Teams Results in Higher Revenue Growth


B2B sales and marketing requires individualized interactions with every single person in the decision making cycle. It is humanly not possible to analyze all the signals and data points that influence the buyer’s decision.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Why Podcasts Should Be Part of Your B2B Content Marketing

Launch Marketing

Podcasts haven’t always been popular. They were initially referred to as “audio blogs” until 2004 when the term “podcast” was coined. Podcasting emerged in the early 2000s as a niche content format for people who talked about hobbies or who were interested in new technologies.

Out of Ideas? 10+ Tools to Spark Content Creation

Content Marketing Institute

Struggling to find new ideas to fill your editorial calendar? Here are more than 10 tips, tricks, and tools to help you go from stagnant to fresh. Continue reading → The post Out of Ideas? 10+ Tools to Spark Content Creation appeared first on Content Marketing Institute. Company News

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Choosing the Right Collaboration Tools


In Part 1 of this series on collaboration, we discussed the history and evolution of collaboration. Now let’s turn to how to choose the right tools so that you can collaborate effectively.

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How to Raise Awareness on Social Media: 5 Totally Unique Strategies


Are you trying to learn how to raise awareness on social media, but not sure how to go about it? Social media can be one of your company’s biggest assets. It allows you to connect with your target audience in a way that other platforms simply can’t compete with.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Untangling self-worth from audience size


Aileen greets me across a Zoom screen in an oversized lavender sweatshirt that says “Artist of Life.” The lower half of her hair matches her sweatshirt, and her 6-month-old puppy Togi tries to tug on both throughout our interview.

These 4 Analytics Oversights Mess With Your Content Performance Plan

Content Marketing Institute

Trust Insights’ chief data scientist Chris Penn outlines the common analytics mistakes marketers make. Even better, he details how to make measurement plans more effective.

5 Ways to Generate Leads with LinkedIn InMail


B2B has a favorite social media platform, and it’s LinkedIn. It turns out that the site built for professional networking is populated with the buyers and decision-makers that B2B marketers desperately want to reach, so an interested and receptive audience can often be found there.

Inclusivity and Algorithmic Bias: Is Ethical Technology Possible? | Acrolinx

Kiana Minkie

Technology isn't fair for everyone and you don't need to look hard to find algorithmic bias examples. How to we make technology fair for all

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

How to Increase Your Site Authority with Every Piece of Content You Add


We talk a lot about creating authoritative content that positions your brand as a thought leader for your target audiences. But Google has ways of recognizing that position as well.

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Use Internal Links to Get a Better Reception from Search Engines and Readers

Content Marketing Institute

Would you like to generate more blog traffic from search engines? Would you like new visitors to read other content on your site? You can do that with this low-hanging fruit solution.

Litmus Live 2021 Speaker: Meet Veronica Best, Email AMPlifier


Where can you get how-tos, tips, and advice from marketing leaders and email marketing experts? Litmus Live , THE conference for email marketers! Get ready for the livestream this year on October 26th-27th—and learn from pros like Veronica Best. Veronica Best. VP of Product at Dyspatch.

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Has Your Demand Generation Marketing Run Out Of Steam? 5 Upgrades If You’re Struggling

Square 2 Marketing

Demand generation marketing campaigns can be tricky because they don’t always produce leads right away. Sometimes it takes time for them to build awareness and create demand.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

How to Grow Your Content in Proportion to Your Business Size


Is the size of your content marketing operation proportionate to the size of your company? It may seem counterintuitive, but startups often have an easier time creating large amounts of noteworthy content than big enterprises, proportionately speaking.

[Announcement] The Holidays Just Got a little Easier (& a LOT More Profitable)


Even without any of your professional responsibilities, the holiday season can be stressful. You’ve got decorations to buy, gifts to wrap, meals to cook, and about a million other tasks to juggle. Ok, now add the pressure of running a business on top of ALL that.

5 Quick SEO Tips You Can Implement Today

Benchmark Email

SEO is a technical endeavor, making it seem pretty intimidating, but it doesn’t have to be. It’s also often considered a long-term strategy, one that you don’t see results from immediately.

3 Hot Takes: Experiments in SEO, Work-Life Balance, and #FacebookDown

Content Marketing Institute

Go behind the scenes at Service Direct and Atlassian as they reveal the results of their carefully planned content operations changes. Then, use Facebook’s accidental experiment to check your own content operations resilience.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

How to Package Emotions in Brand Stories to Drive Stronger Connections


No matter your industry or audience, creating content that leverages stories and emotion is a smart move. They help you connect with buyers who will engage, stay loyal, and even become an advocate for your brand. Check out these 6 tips to infuse more emotion into your brand stories.

5 Content Mistakes Holding Back your Account-Based Marketing Strategy


From analyzing top-performing content to identifying topical coverage gaps during an audit, you can lay the foundation of an ABM plan with the right content strategy.

How to Include User-Generated Content in Your Emails

Benchmark Email

We all know that email marketing is a powerful tool. It’s been around for decades and has proven to be the most effective way of communicating with your audience. But lately, it seems like many marketers have forgotten about the importance of keeping their emails fresh and exciting.