seo.co
FEBRUARY 11, 2021
It doesn’t matter what industry you’re in, who your customer is, or what type of marketing strategy you’re running, you need content. In fact, it’s impossible to build a competitive brand that effectively engages customers without content. The only question is, do you know how to create quality content that moves the needle for your brand? Why Content Writing?
Launch Marketing
FEBRUARY 10, 2021
Between emails, social media, video and online ads, the amount of noise that audiences and your prospects receive is more frequent than ever. The need to deliver relevant and impactful messaging is becoming more and more important. Compelling B2B messaging can help you stand out from your competitors and reach your clients with strong positioning, simple calls-to-action (CTA’s) and impactful content.
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SendX
FEBRUARY 11, 2021
Having an active and engaged list of email subscribers is an incredibly valuable asset. Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent.
Marketing Insider Group
FEBRUARY 11, 2021
Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep track of them all, let alone decide which ones to implement yourself. Luckily, a few stand out from the rest and can be put to immediate use to grow your business. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KoMarketing Associates
FEBRUARY 10, 2021
Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. What Are SERP features?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SendX
FEBRUARY 11, 2021
Webinar held in December, 2020 Join us as SendX's founder, Varun Jain, talks about the basics and more of deliverability. Just some of the subjects we talked about: Understanding sender authentication - DKIM, SPF, DMARC IP & Domain Warmup IP & Domain Blacklisting Deferral, Throttling and Sending Speed Spam Traps Deliverability & Engagement Stats.and more!
Marketing Insider Group
FEBRUARY 10, 2021
Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It plays a huge role in converting leads into paying customers. According to IBM, 81% of consumers worldwide are either value-driven or purpose-driven. In other words, they care about getting reasonable prices, convenience, and shopping with brands whose values align with theirs.
KoMarketing Associates
FEBRUARY 11, 2021
Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Influencer Marketing Hub recently released its “Social Media Benchmark Report 2021,” and statistics showed that the majority of marketers (69%) use social media to develop more brand awareness. In addition, 52% use it to increase web traffic, while 44% leverage it to promote content.
Zoominfo
FEBRUARY 10, 2021
Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts). CLV shows how much revenue an individual or groups of customers can generate through your relationship with them.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Contently
FEBRUARY 9, 2021
Over the past few months, you might have noticed that newsletters are hot again. A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. In truth, newsletters have always been a crucial audience building tool, ever since the Acta Diurna were sketched in stone in Ancient Rome in 131 BC.
Biznology
FEBRUARY 12, 2021
Does your company suffer from abandoned Facebook accounts, company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). ISMG is a serious condition that afflicts many organizations and can lead to sleepless nights, hair loss or in the most serious cases, WTF outbreaks.
KoMarketing Associates
FEBRUARY 9, 2021
As marketers look ahead to the remainder of the year, new research suggests that the customer journey remains at the top of mind for many. The CMO Council published its “Getting It Done in 2021” strategic brief, and statistics showed that for the majority of marketers (50%), the customer journey , acquisition and conversion are all key areas of improvement for the remainder of 2021.
Zoominfo
FEBRUARY 10, 2021
Going into 2021, medium-sized businesses may find themselves at a disadvantage compared to larger or smaller firms. This post is part of ZoomInfo’s 2020 Annual Report series. It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. Instead, the problem stems from a lack of new product releases, according to data from ZoomInfo.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hive9
FEBRUARY 9, 2021
Over the past few years, research has been showing a decline in the average tenure of a U.S. chief marketing officer. In fact, at 3.5 years—cites a new report from consulting firm Korn Ferry—the CMO’s tenure actually ranks as the shortest of all titles in the C-suite (CEO, CFO, CHRO, CMO and CIO/CTO). In comparison, the average for the CMO was 4.1 years in 2016.
Biznology
FEBRUARY 12, 2021
Greetings – I hope you, your families and friends are staying safe and well! Networking can be a powerful way to establish and cultivate meaningful, fulfilling, and professionally beneficial relationships. Successful networkers understand the need for and importance of strategically fostering net, new relationships. While initiating new connections, strong networkers diligently and deliberately strive to enhance and deepen existing connections.
Influitive
FEBRUARY 12, 2021
In a recent episode of our customer success webinar series, How Blackbaud build a thriving advocate community, I had the opportunity to chat with Tim Newborn, Customer Advocacy and Engagement Manager at Blackbaud. The world’s leading cloud software company powering social good, Blackbaud launched its advocacy community Blackbaud Champions in 2014, with the goal of […].
Zoominfo
FEBRUARY 8, 2021
Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. Year over year from April 2019 to April 2020, angel, series A, and Series B funding saw increases.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Marketing Institute
FEBRUARY 10, 2021
What social media tool is your all-time, desert-island, can’t-live-without favorite? Here are the ones picked by 50 big names in online marketing, content marketing, and e-commerce. Continue reading → The post 50 of the Best Social Media Tools Selected by Top Marketers appeared first on Content Marketing Institute.
Biznology
FEBRUARY 10, 2021
Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members and Biznology contributors to predict what the new year will have in store for us! Below are a few predictions from Biznology contributor Bruce McKenzie. More competitive digital selling.
Unbounce
FEBRUARY 11, 2021
A marketer’s job isn’t done once a visitor converts on a landing page. Far from it. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. And what about the leads that don’t convert? Ignore them at your own peril. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale.
Zoominfo
FEBRUARY 10, 2021
Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts). CLV shows how much revenue an individual or groups of customers can generate through your relationship with them.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SEMrush
FEBRUARY 12, 2021
Did you know that one-third of all webpages in existence are blogs? If you want to stay on top of hot trends and maintain a competitive edge with your blogging, it’s crucial to know the most current blogging statistics.
seo.co
FEBRUARY 8, 2021
This is a client case study on how Shark Tank can impact sales revenues, traffic, referral traffic, link building and SEO. This case study is our client, Nightcap, the drink spiking prevention scrunchie. The post The Shark Tank Effect: A Case Study on Sales Traffic & SEO appeared first on SEO.co.
Champion Communications
FEBRUARY 12, 2021
National Apprenticeship Week was created with the intention of celebrating the next generation of young people who don’t ‘ fit the mould ’ of the traditional U niversity pathway. In my opinion, h aving a week for apprentices, employers, and training providers to celebrate the value of apprenticeships is vital to the success of the various schemes out there.
Biznology
FEBRUARY 9, 2021
[link]. While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT pros that are involved in supporting virtual events. The result of Paul’s informal census is that folks can’t wait to get back to F2F. We all have been in our pandemic bubbles for far too long and the urge to have human contact and serendipitous hallway meetings is a big reason to return to the rubber chic
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Content Marketing Institute
FEBRUARY 8, 2021
In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers. Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute.
chiefmartech
FEBRUARY 8, 2021
Just last month, I wrote that salestech is the new martech , and that it’s supercharging both professions. Here’s more data to support that case. First, the 2021 Enterprise SalesTech Landscape above, produced by Nancy Nardin of Smart Selling Tools, was released last week. It now features 1,078 solutions across 45 unique categories. It reminds me of when the 2014 Marketing Technology Landscape hit ~1,000 companies.
SEMrush
FEBRUARY 10, 2021
Read this quick guide to uncover how to run a preliminary market analysis to evaluate new markets and understand if you need to invest in further research and a go-to-market strategy. From deep-diving into market growth dynamics to key marketing success drivers within a select niche, this ‘crash’ approach to market analysis will help you save time and resources when trying to get a general understanding of the industry landscape.
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