Sat.Nov 30, 2019 - Fri.Dec 06, 2019

CCPA: What Is It And How To Comply

EverString

The post CCPA: What Is It And How To Comply appeared first on EverString. Industry Marketing

5 Key Mobile Marketing Trends for 2020

Outbrain

Better understanding of your customer’s online journey. Not all mobile advertising is created equal. Native advertising will keep getting bigger. Mobile advertising fraud isn’t going away. Getting App Store Optimized is an absolute must. With 2020 fast approaching, it’s time to start thinking about how to best stand out from the crowd when it comes to marketing your app. Mobile advertising, especially when it comes to apps, is an ever-evolving game.

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Send Marketing Messages That Give Your Leads What They’re Searching For

Ontraport

Do you sometimes feel as though your marketing budget is not producing the high-quality leads your business needs? Crafting and executing a great marketing campaign takes a large investment of time and resources, and it’s crucial for this investment to pay off. It’s frustrating to keep investing in a marketing strategy that doesn’t produce reliable results.

How Your Content Marketing Efforts Can Benefit Your B2B Sales Team

Visitor Queue

Over 90% of B2B enterprise marketers use content marketing, the value is easy to see. Where most of us overlook the usefulness is the strategic application, it can serve the sales team. Creating and leveraging content can qualify leads quicker and shorten the sales cycle for your sales team. This allows them to focus on […]. The post How Your Content Marketing Efforts Can Benefit Your B2B Sales Team appeared first on Blog Visitor Queue.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Ask a Content Strategist: When Should I Use Gated Content?

Contently

The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. But how do you actually decide when content should be gated and when it shouldn’t? James, San Francisco. After a hiatus, Ask a Content Strategist is back by semi-popular demand. I’m like Season 8 of Scrubs ! You’re not overly excited, but you’re pretty okay with it. James from San Francisco definitely is.

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In the Age of Spotify, Why Does Radio Still Exist? Because People Love Discovery In Their Diets!

Modern Marketing

Have you ever been on a long drive, and decided to flip through some of the local radio stations, just to see what people in that area are listening to? Maybe you were in the mood to discover some new artists or hear a genre you hadn’t listened to for years. Or maybe you were tired of cycling through your same old Spotify and Pandora playlists, and just wanted to be surprised by a totally new sound! What’s the common factor in all these desires? The element of discovery.

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How to Perform a Competitor Analysis to Boost SEO

Method and Metric

Why competitive analysis? Knowing your competition, is an essential part of business, whether it’s online or offline. When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. But first of all, what is a competitor analysis? And what can you hope to achieve at the end?

10 Email Design Trends Hitting Your Inbox in 2020

Litmus

With the year 2020 within reach, we’re about to enter a new decade of email design. But which visual design trends will shape the look of emails in the 2020s? Trends that dominated designs in 2019 will still be popular in the coming year. We’ll continue to see vibrant colors , bold typography , and off-grid designs. But new trends in digital design will make their way into the email design world over the coming months. . Here are 10 email design trends that will hit your inboxes in 2020.

Understand Page Speed, Metrics, and How to Improve Speed with the 9 Best Speed Fixes

Brightedge

As the internet has matured, so have the expectations of customers. They expect websites to load within seconds and they want to start interacting with them nearly instantly. Google has found that 53 percent of mobile users will click off a site that does not load within 3 seconds, which means that failing to optimize […]. The post Understand Page Speed, Metrics, and How to Improve Speed with the 9 Best Speed Fixes appeared first on BrightEdge SEO Blog.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How to Generate Demand and Win More Deals

Act-On

In this blog, we’ll show you how to create seamless and compelling customer journeys that will help you generate demand and win more deals. Customer Journey Demand and Lead Generation Lead Management Marketing Automation Sales and Marketing Alignment

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How to Conduct a Content Audit: A Step-by-Step Guide

Brandfolder

It’s easy to lose yourself in the process of creating and publishing content. But have you ever taken a step back to examine if your content creation efforts are paying

The Tech Giant’s Guide to Effective Content Marketing

Marketing Insider Group

Tech companies are in somewhat of a unique position in the world of marketing. People expect them to be at the forefront of innovation and a source of high-quality news and information. At the same time, they must face the challenge of simplifying complex, technical information and making it interesting and engaging. And all of this must somehow be tied back into making sales. These factors can make successful content marketing far from a simple task for many technology brands.

Use Video to Differentiate Your Technology Solution

Biznology

For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions. It’s a problem because, according to Gartner research , when technology buyers aren’t sure what makes a solution different, they don’t buy from that vendor. Touting customer benefits can increase confusion.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. And why wouldn’t they be?

When Good Enough Shouldn’t Be: Fixing Email Performance Problems

Modern Marketing

When faced with a problem, it’s easy to get sidetracked into focusing on superficial metrics or jump to conclusions, especially when it involves what appears to be a quick fix. Instead, marketers need to look beyond the obvious and easy, and ask deeper questions like: What’s the core driver of the issue? Are there multiple issues at work here? What levers can I pull to mitigate or accelerate what’s happening?

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The New Way to Build WordPress Websites: Headless WordPress and React

ATAK Interactive

Every dynamic website has two primary components, commonly known and referred to as the “front end” and “back end.” The front end is what is visible to users. The back-end deals with coding, databases, and behind the scenes processes. Within the back end often lies a content management system (CMS), which allows developers/writers to execute and handle content changes on/to the front and the back end, allowing for integrated handling of both the front end and the back-end modifications together.

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Where is B2B marketing headed in 2020? 7 predictions

Biznology

Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. Just don’t look at my predictions from last year to check my record for accuracy, please. “My My crystal ball is on back order,” as B2B database expert Bernice Grossman is fond of saying. This year, my predictions range from retention to robots. I welcome your feedback! A move from the “funnel” to the “relationship.”

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing

Industrial Marketing Today

The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. It is a mixed bag of good and bad news.

Building an Effective Go-To-Market Strategy: Four Questions Answered

Launch Marketing

Realizing the vision of a new product or service is both an exciting and busy time for organizations. It entails a high degree of collaboration across your teams, including operations, sales, marketing and more, as well as independent creative and strategic thinking. However, bringing your new offering to fruition is only part of the puzzle. Focused strategic planning is needed to successfully launch and promote your new solution to targeted audiences.

9 Ways to Increase Landing Page Conversions

Marketing Insider Group

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page.

Campaign Monitor vs Mailchimp - Email Marketing Against the All-In-One Marketing Platform

SendX

"The money is in the list!" This is an expression that every single person that lives in the business world read or heard at some point in his professional life. Russell Brunson in his book Dotcom Secrets explains the importance of building an email list so you can have the traffic you can control. The premise is simple, you don't have to go to the ocean to fish if you already have a big aquarium with the fishes you want. This is why email marketing has become so popular.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Where Does the Customer Experience Begin and End?

Modern Marketing

You already know that your primary marketing objective is to create that exceptional and memorable customer experience (CX) to attract and keep your target audience. Part of succeeding at this goal involves understanding the customer experience journey -- where it begins and where it ends. Let’s look at how the journey plays out. The Start Is Sooner Than You May Think. Some question if there is a concrete sign that indicates that beginning of a customer experience.

Survey: Sales and Marketing Alignment Remains a Struggle for Account-Based Marketing

KoMarketing Associates

Many marketers have account-based marketing (ABM) strategies in place, but a lack of sales and marketing alignment continues to hold them back from achieving their top objectives. Ascend2 recently published the “Account-Based Marketing Survey,” and statistics showed that most marketers (65%) have been at least “somewhat successful” at achieving their primary goals with an ABM strategy.

Three Key Components of an Effective Marketing Calendar

Hive9

When it comes to choosing a new wall calendar for the new year, you’ve got some tough choices in front of you. Lighthouses of New England? Best The Office quotations? Rescued kittens in baskets, perhaps? Aesthetics or entertainment might be the only thing determining your yearly wall calendar choice, but when it comes to selecting an appropriate calendar for your marketing planning, you should keep a few vital functions in mind.

5 Ways to Promote Your Webinar

Act-On

Read this blog to learn 5 ways to promote your webinar and ensure great registration and attendance numbers! Events Marketing

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.