Sat.Oct 05, 2019 - Fri.Oct 11, 2019

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Optimizing for Loyalty: Overcoming One of User Acquisition’s Biggest Challenges

Anyword

In the last few years, publishers have had to make some dramatic shifts in order to stay afloat and competitive in a saturated media environment. The decline of print has forced publishers to look to new revenue streams. The resulting shifts have run the gamut, ranging from metered paywalls to affiliate programs and e-commerce experiences and much, much more. .

Loyalty 74
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The content marketer’s secret weapon: using data as content

Parse.ly

As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. It’s always been incredibly challenging to break through the noise, but we have a secret weapon we’ve been using: data. Instead of creating another “Ultimate Guide” or “Top Ten Best Practices for xxxx,” consider stealing a page out of our playbook and use data to make your content stand out.

Content 71
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Lead Qualification; Does PANDA Outstrip BANT in the Long Run?

Inbox Insight

52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last. ( HubSpot, 2017 ). Now’s the time to scrutinize your lead qualification methodology and understand what a ‘quality lead’ really looks like from both a marketing and sales perspective. Read on to discover how to transform your conversion rates and get your sales team back onboard.

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45 Quotes from LGBTQ+ Leaders about Diversity and Inclusion in Business

Zoominfo

Statistically speaking, companies who employ a diverse staff achieve more financial success, attract better job candidates, and are more likely to capture new markets than less-diverse companies ( source ). But— the term diversity doesn’t just speak to a person’s skin color, ethnicity, or even their skill set. True diversity is achieved when a group of people who have a wide range of perspectives, experiences, and backgrounds are given a chance to openly collaborate and voice their opinions.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Awesome Things That Happened at InsightSquared in September

InsightSquared

September is surely a busy month with the end of quarter drawing near and everyone working extra hard for a strong Q3 finish. However, it didn’t stop the InsightSquared team from having another awesome month with tons of activities and fun. This month, InsightSquared welcomed Sitters Without Borders into the office for a lunch-and-learn event.

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SEO Best Practices for Landing Page Optimization

KoMarketing Associates

There’s been a competition going on between PPC and SEO for quite some time. And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly.

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5 Marketing Attribution Trends for B2B Marketers

Zoominfo

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

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Tech-Based Communication Solutions to Improve Sales and Marketing Processes

InsightSquared

With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy. A successful tech-based communication strategy depends on defining the plan, finding and implementing the right tools, and taking measures to ensure their longevity. The following steps can help create a strong and highly engaged workplace with tech-based communication strategy. .

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Empathy Marketing: How to Understand Your Customers, in 10 Steps

Contently

I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. Sure, you might be able to jam some conversions into your funnel. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Report: Only 45% of All Marketers Say They ‘Somewhat’ Align with Sales on Key Objectives

KoMarketing Associates

Previous research has shown that marketing and sales alignment can be critical to sustaining a company’s overall bottom line, but new data shows that there are still struggles between marketers and other teams. Sojourn Solutions and Econsultancy recently teamed up to publish the “2019 Marketing Operations Maturity Benchmarking Report,” and statistics showed that the majority of top-performing marketers (41 percent) “mostly” align with sales on financial objectives, organizational structure and c

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6 Web Form Optimization Tips to Maximize Conversions

Zoominfo

Everyone knows you need to include forms on your website to capture leads. But, it’s not enough to just slap a few form fields on your landing pages and call it a day. If you want your forms to convert, and convert consistently, you need a thorough web form optimization strategy. Believe it or not, only 52% of companies that use landing pages run tests on their forms to find ways to improve conversions ( source ).

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How to Determine the ROI of Account-Based Marketing

Adobe Experience Cloud Blog

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and be recognized by brands, which is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account.

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5 Examples of Creative Healthcare Content Marketing

Contently

When you’re searching for a healthcare provider, you want more than a scientific expert. You need someone accessible, prompt, and trustworthy. Today’s patients need personalized advice and access to helpful resources. This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Survey: Marketers’ Budgets Expected to Grow Within the Next 12 Months

KoMarketing Associates

As marketers look ahead to 2020, new research suggests that they will have large budgets at their disposal to achieve their top objectives. The CMO Survey, recently published in partnership with Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association, found that marketing budget growth is expected to remain strong with an 8.7% growth rate over the next 12 months.

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How to Develop a Customer Insight Report Your Whole Team Can Use

Zoominfo

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. For account-based selling to be successful, everyone must maintain a comprehensive understanding of the customer. Enter, the Customer Insight Report. We call this the “Last Mile of Pre-Sales Customer Analysis.” An account-based strategy requires consistent messaging and positioning throughout the sales cycle.

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The Future of the Gig Economy: How Assembly Bill 5 Will Affect Gig Work

Biznology

The following is a sponsored article from our partner, Opolis. As companies like DoorDash, InstaCart, Lyft and Uber continue to make national headlines in their efforts to avoid having to classify their drivers as employees instead of independent contractors, states like California are weighing in. With the recent passing of Assembly Bill 5 , which will take effect January 1, 2020, Californians will soon be considered employees of a business unless an employer can show an individual’s work meets

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Creative Ways to Stand Out With Your Business Card

Circle Studio

Business cards are often the first impression on prospects. Like any first impression, a business card should stand out and differentiate your firm from competition. An interesting business card shows a potential client that you pay attention to detail, have a creative eye and produce high-quality work—all the way down to your business cards. An eye-catching design that saliently communicates your brand and necessary contact information, paired with high-quality stock and interesting texture, ca

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

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Report: 47% of Marketers Say their Data is “Siloed and Difficult to Access”

KoMarketing Associates

Although marketers have an abundance of data at their fingertips, new research suggests that they are still having trouble leveraging it and integrating it into their strategies. Arm Treasure Data recently published the “State of the Customer Journey 2019” report, and statistics showed that silos, in particular, were hurting marketers looking to leverage data – 47 percent of marketers stated that their information is siloed and difficult to access.

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How to Avoid the Biggest Hiring Mistakes

Zoominfo

Hiring the perfect candidate is no easy task – especially in today’s hyper-competitive, fast-paced recruiting environment. Recruiters have a lot at stake every time they fill an open position because a bad hire can hurt a business in a number of ways. Consider these statistics from a CareerBuilder survey : 53% of bad hires brought a negative attitude to the workplace. 37% of businesses report a decrease in productivity due to a bad hire.

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B2B Marketers, Don’t Enter a Recession Without Solving This

Rev

Advertisement. It’s human nature after all… You’ve heard this saying, right? . “If you want to do business with someone, they’ve got to like you.” . Do you find that to be true? I have (at least to some degree) and the latest research I’ve seen on marketing to the subliminal supports it. Here’s the reason why I’m bringing it up : even the best leads can lose their value when the sales/marketing handoff is strained , and even worse when the measurement of those leads stops cold. .

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6 Essential Elements of Every Successful App

Biznology

Businesses spend billions of dollars on apps. According to BuildFire, smartphone users spend 90% of their time on apps as opposed to web browsers. The proliferation of smartphones isn’t slowing down. Nor is the profusion of app developers, IDEs, and frameworks. While there is no magic formula to apply to your app to make it a top 100 on the App Store, there are a few structural elements every successful app has: Exceptional user experience design.

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Sales Effectiveness: The B2B Sales Leader's Guide

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

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How Industrial Distributors Can Use Content Marketing

Industrial Marketing Today

Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show the same line cards and unless they sell online directly, site visitors can’t see prices, nor do they have any idea about the lead time. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. [ This is onl

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How to Develop a Customer Insight Report Your Whole Team Can Use

Zoominfo

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. For account-based selling to be successful, everyone must maintain a comprehensive understanding of the customer. Enter, the Customer Insight Report. We call this the “Last Mile of Pre-Sales Customer Analysis.” An account-based strategy requires consistent messaging and positioning throughout the sales cycle.

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5 of the Most Effective Ways to Reduce Business Operational Costs

The Daily Egg

You may be making a ton of sales every day – enough to bring in substantial profit for your business. But when you look at the numbers, you find that your actual revenue is only just enough to keep the business going. So what could be the reason behind this? You’ve done everything possible to […]. The post 5 of the Most Effective Ways to Reduce Business Operational Costs appeared first on The Daily Egg.

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Is AI All Hype Right Now?

Biznology

Recently on our podcast we talked about a conversation Tim Peter had with a colleague. The discussion revolved around AI. Tim was asked an intriguing question. “Come on. All this AI stuff, when we talk about marketing and all that, that’s all just hype, right?” The suggestion was that AI is just not a real thing that matters yet. Maybe it’ll matter someday.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

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Avoid Getting Caught in the Next B2B Marketing Crisis

Rev

Advertisement. Wait, what B2B marketing crisis? If you’ve been watching the news at all concerning global relations (in your lifetime…), then you probably feel like there’s always some kind of conflict brewing up. The same could be said for the marketplace, except instead of talk around a potential conflict, you get talk around recessions (and with some news outlets, depressions).

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Twitter Marketing: Strategies and Tips to Try Now

Sprout Social

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand.

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How to Stop Creating Content That Disappoints Your Audience

Content Marketing Institute

It was to be a good read. From the email to the title, the messaging indicated the content offered valuable insights. She handed over her information. Now, she feels cheated. Why do brands produce content that lets their readers down? Continue reading → The post How to Stop Creating Content That Disappoints Your Audience appeared first on Content Marketing Institute.

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