7 Quick Wins for Sales and Marketing Alignment
MAY 23, 2018
We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. You guys take forever to follow-up on our leads – and you wonder why they don’t convert? Rolls eyes.] SALES: They weren’t a good fit anyway. Why would we waste our time on leads that are never going to convert? MARKETING: Maybe if you actually followed up the same day.