Top B2B Marketing Zone Merchandising B2C Content for Week of Sep 02

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Sat.Sep 02, 2017 - Fri.Sep 08, 2017

merchandising-b2c

Lessons Learned and Unanswered Questions from Content Marketing World 2017—Day 1

Content Standard

SEPTEMBER 7, 2017

” The Star Wars Merchandise Story. Back in 1976, Fox Studios thought Star Wars would be a flop, so they let George Lucas pass up a massive chunk of his director’s fee in exchange for merchandising rights. Tom’s session was timely for B2B and B2C brands. Why would Fox executives do such a foolish thing?

Advertising Agencies

Advertising Agencies Content Marketing Paid Search Agency Merchandising

What IKEA and Game of Thrones Taught Us About the Intersection of Brands and Pop Culture

Content Standard

SEPTEMBER 5, 2017

So what’s a big, audience-oriented B2C company to do? This was the content Disney needed to move their conversations forward: They knew people loved the stories they were telling, but doing nothing but capitalizing on that love with merchandise can harm audience goodwill. Participating in Connection.

Branding

Branding Brand Identity Cable Paid Search Agency

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Sat.Sep 02, 2017 - Fri.Sep 08, 2017

Lessons Learned and Unanswered Questions from Content Marketing World 2017—Day 1

What IKEA and Game of Thrones Taught Us About the Intersection of Brands and Pop Culture

Webinars

Stay Connected