Marketing Insider Group

FEBRUARY 22, 2017

So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […]. The post Is Your Content Fresh Enough to Attract Google? appeared first on Marketing Insider Group. Content Marketing

Google 212

Google Search Engine Content Publisher 212

Onalytica B2B

FEBRUARY 22, 2017

Last month we published a blog post entitled ‘5 Most Common Reasons why Influencer Marketing Fails’ Now, while we are confident that this article was helpful in pinpointing exactly where brands can go wrong when implementing an influencer relations program, we appreciate that we’ve only told half the story; what’s a story without a happy ending?

Education 210

Education Social Media Agency Relationship 210

Oracle

FEBRUARY 23, 2017

Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. We appreciate the recognition for our capabilities in the identity management space in particular, which we believe is a foundational element of a successful Digital Marketing Hub.

Gartner 204

Gartner Vendor Exchange Class 204

bizible

FEBRUARY 22, 2017

Adaptive analytics is a new term for most B2B marketers. I interviewed Dave Rigotti, VP of Marketing at Bizible, to get some insight into the newest technology in the B2B marketing analytics space. In the interview, he explains what adaptive analytics are, why it matters for B2B marketers in 2017 and beyond, and what it takes to get started. What is adaptive analytics?

Analytics 160

Analytics Multi-Touch Aggregator CRM 160

Advertisement

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Deliverability

Marketing Insider Group

FEBRUARY 21, 2017

Use these eight competitive intelligence tools to learn about and get ahead of your competitors. Gaining a competitive advantage in today’s fast-moving business world is harder than ever before. Maintaining that advantage in digital marketing is even more difficult. For starters, you need to know what your competitors are doing. You also need to know […]. The post Use These 8 Competitive Intelligence Tools to Crush the Competition appeared first on Digital Current.

Tools 184

Tools Business Content Marketing Content 184

Oracle

FEBRUARY 21, 2017

For those who do not know me, I am not exactly the biggest Eminem fan. Nothing against him or his music - just not my cup of tea. But, after reading a quote from him on one particular topic, I may have to start paying more attention to the man for what he said about this one topic correlates exactly to the message I am delivering today. The topic is trust and this is what Eminem said when it comes to the subject of trust: " Trust is hard to come by.

Emarketing 176

Emarketing Correlation Trust Privacy 176

bizible

FEBRUARY 24, 2017

Attracting high quality leads at the top of the funnel, that turn into closed deals at the bottom of the funnel is the ultimate goal for every B2B company. But how do you get there? We recently hosted a webinar with Nick Ezzo, VP of Demand Generation at Host Analytics and Sudhir Kaushik, the VP of Product at Captora, for their thoughts on executing marketing campaigns that turn into revenue. Attracting New Visitors.

Measurement 148

Measurement Customer Leads Lead 148

Marketing Insider Group

FEBRUARY 20, 2017

The masters of content marketing have become the masters of the digital universe. Those who excel at this craft enjoy as much as 7.9 times more site traffic than those who fall flat. They experience higher engagement levels, generate leads at a fraction of the cost of outbound marketing, and see conversion rates that are […]. The post Think You’re Not Good at Content Marketing? Try Simplifying Your Strategy appeared first on Marketing Insider Group. Content Marketing

Conversion Rate 164

Conversion Rate Content Marketing Traffic Cost 164

Onalytica B2B

FEBRUARY 20, 2017

“We don’t have any competitors.”. I’ve heard this often. My response is: if you don’t have competitors then your business idea is either so bad no one will touch it (possible), or so great it’s been done before (probable) – which is a proxy for saying yes, you do have competitors. The space you occupy is not empty. But if that space has competition trying to elbow you out, then the good news is, it also has influencers who can help keep you in.

Public Relations 146

Public Relations Blogger Hashtag Education 146

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Training

Oracle

FEBRUARY 20, 2017

Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience. When consumers reach out, marketers need to be adaptive and create the best possible experience. Winning and retaining the customer is a challenging puzzle that brands are trying to solve.

Mobile 168

Mobile Personalization Brand Branding 168

Webbiquity

FEBRUARY 24, 2017

Guest post by Anthony Bergs. Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. Over time, they need to fine-tune their strategies to adapt to the evolving requirements of the customers and the dynamics of the competition and the industry. Image credit: The Blue Diamond Gallery. Many small companies fail to achieve desired sales goals despite having adequate resources.

Small Business 197

Small Business Work Sales Strategy 197

Marketing Insider Group

FEBRUARY 23, 2017

Save the expense of an in-house designer and follow this step-by-step guide to creating consistent visual content optimized for social media channels. Standing out on social media today is no easy task. One of the most effective ways of making an impact and generating more engagement with your social media content is by including compelling […]. The post Step-by-Step Process for Creating Captivating Visuals for Social Media appeared first on Digital Current.

Process 162

Process Social Media Media Social 162

Biznology

FEBRUARY 24, 2017

Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success , cleverly dubbed the “success gene theory.” The ongoing research has shown a small relationship between genetic makeup and a person’s likelihood to have more prestigious occupations, higher incomes, better wealth management, and higher social mobility.

Effective 136

Effective Effectiveness Income Rules 136

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Oracle

FEBRUARY 23, 2017

For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. So far, the email world has survived being labeled as dead, the emergence of social media, the development of collaborative business tools like Slack, and continues to evolve as the marketing channel of choice for consumers all over the globe.

Link 158

Link Target Personalization Mobile 158

NuSpark

FEBRUARY 24, 2017

You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. Before panicking about how you’re going to do this, let’s consider why it’s a worthwhile venture. Content marketing works best when you get the right content to the right people at the right accounts at the right time and in the right format.

Account Based Marketing 125

Account Based Marketing Benchmark Strategy Inbound Marketing 125

Marketing Insider Group

FEBRUARY 19, 2017

In order to grow your marketing career, it’s not enough to just be able to market a brand or product. You must also be able to market yourself. Given that, it’s incredible how many marketers include commit crucial mistakes or professional faux pas on their resumes that make them look dated or out of touch. […]. The post 6 Things You Really Need to Stop Putting in Your Marketing Resume appeared first on Marketing Insider Group. Marketing Strategy job applications

Order 159

Order Brand Branding Product 159

Biznology

FEBRUARY 21, 2017

Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.” ” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. We at Gerris Corp have always done this for our Social Media New Releases (SMNRs) — instead of having some awful BIT.LY

Domain 129

Domain Buy Service Product 129

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Oracle

FEBRUARY 22, 2017

Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that? Eventually they’ll find greener grass and you’ll be left wondering where you went wrong. Let’s not wait for that day. Be proactive about improving your email deliverability today, and let your subscribers help you do it. A Preference Center is something that email marketers have been implementing for years.

Deliverability 154

Deliverability Experience Customer Email 154

KoMarketing Associates

FEBRUARY 21, 2017

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate.

Activities 178

Activities Brand Branding Campaign 178

Marketing Insider Group

FEBRUARY 23, 2017

Live streaming video content is some of the most engaging, innovative, and results-driving marketing material any business can create. American adults already watch about 5.5 hours of video content every day. And people spend about 3 times longer watching live video than recorded content. Brands that can capture a portion of that time can viscerally […]. The post How to Start Live Streaming on a Shoestring Budget appeared first on Marketing Insider Group. Content Marketing video marketing

Budget 157

Budget Spending Brand Branding 157

Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit. In other words, the social media world has expanded rapidly in the past few years. People are using it to post and share a variety of content. The messenger apps are increasingly used for engaging in direct online communication. Social media trends.

Social Media 124

Social Media Aging Custom Publishing Media 124

Advertisement

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Product

bizible

FEBRUARY 21, 2017

The buyer journey is often described in terms of content needs or customer needs. While these are important, there lacks a clear description of the buyer journey in terms of the goals and role of the marketer. The job the marketer is create revenue, and in order to get there they must succeed at each of the four stages of the buyer journey. In this post we explain how marketers can fully succeed at converting prospects at every stage of the buyer journey.

Buyer's Journey 121

Buyer's Journey Wiki Education Storytelling 121

KoMarketing Associates

FEBRUARY 23, 2017

I just got back from taking my first kid-free vacation after having a baby nearly four years ago. This was a real vacation – not to be confused with the time my husband and I spent the weekend in the bright, sunny company of norovirus while my daughter stayed home with grandma. No, it was a full 72 hours doing things like sitting at a nice restaurant without worrying about anyone putting cheese in their socks or spilling chocolate milk in their lap.

Content Marketing 168

Content Marketing Strategy SERP Content 168

Marketing Insider Group

FEBRUARY 24, 2017

Running a business requires many skills, from accurate planning to saving the obtained performance indicators. Business management is very challenging: customer service, attention to employees, preservation of personal goals and ideals – all these and much more can become a very heavy burden to you. However, there are dozens of tips to simplify an entrepreneur […]. The post 8 Essential Tips for Each and Every Businessman appeared first on Marketing Insider Group

Tips 151

Tips Plan Service Personalization 151

Ignite Tech

FEBRUARY 21, 2017

This article was originally published on the Hubspot Blog by Infer customer, Nicholas Heim , Director of Inbound Marketing at Hotjar. Hypergrowth SaaS businesses like my company, Hotjar, are often faced with the happy problem of too many free trial leads flooding into HubSpot. Thanks to lots of word of mouth buzz around our mission to democratize user analytics, and some clever advertising, we took off fast a couple years ago.

Custom Publishing 116

Custom Publishing Hubspot Word of Mouth Barriers 116

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales