Sat.Oct 01, 2016 - Fri.Oct 07, 2016

Email Marketing: What’s Really the Issue With Confirmed Opt-In?


It’s been an interesting couple of weeks in the discussion surrounding confirmed opt-in (COI) and the direction that the industry is headed. I wrote about the inevitability of confirmed opt-in becoming the standard at some point in the future. The discussion began with a rash of Spamhaus listings, which were supposedly generated from a list bomber.

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7 Email Marketing Automation Tips For Brand Marketers

Marketing Insider Group

An email list is invaluable to your business. Sure, you might have a lot of Facebook or Twitter followers, but both of those platforms can change their algorithms overnight and leave you out in the cold. Right now, it’s estimated that around 90% of businesses don’t automate their marketing. The 10% that do have a […]. The post 7 Email Marketing Automation Tips For Brand Marketers appeared first on Marketing Insider Group. Content Marketing


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10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first! Don’t be too hasty to put the brakes on your B2B blogging efforts. Studies show that 69% of marketers plan to increase their use of blogging this year -- because it is so effective.

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CEO Insights: AI-First, the Overhype, and the Last Mile Problem

Ignite Tech

AI is hot, I mean really hot. VCs love it, pouring in over $1.5B in just the first half of this year. Consumer companies like Google and Facebook also love AI, with notable apps like Newsfeed, Messenger, Google Photos, Gmail and Search leveraging machine learning to improve their relevance.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Great Customer Experience Grounded by Lack of Power


Modern Marketers spend a lot of time traveling to help us do all of that Modern Marketing. Unless you’re based in the Quad Cities and you’re spending your time shuttling between Davenport and Moline, then you are likely spending time in airports. Lots of airports. We all know what it is like to be a customer, but when you focus on the airport experience it really shows you what is important in providing a great customer experience.

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Why Most CMOs Are Getting Their Social Media Strategy Wrong

Tomorrow People

CMOs need to evaluate their processes of building business reputation, enabling growth and establishing brand awareness through social media

What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads


LinkedIn Ads, while appealing in concept, has a lot of B2B marketers confused. Targeting an audience using professional criteria, such as job title or professional skills, while they are also in the right mindset (no cat videos on LinkedIn! Well, very few…) seems like a surefire bet. But according to the LinkedIn Ads Benchmark Report 2016 , marketers have yet to make up their mind about LinkedIn.

What Cross Channel Marketing and the Latest Hit Songs Have in Common (Playlist Included)


For those not indoctrinated into the ways and means of yours truly, I am a huge proponent of infusing pop culture every chance I get into our world of marketing. I do so because I think pop culture helps connect the two worlds by helping tell the given story. For example, way back in 2011 I penned Baby, We Were Born to Market: Springsteen on Social Media Marketing. The following year came What Billy Joel, C-Level Execs & Social Media Have In Common.

The Real Truth About B2B Marketing And The Social Media Platforms You Need

Marketing Insider Group

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. You won’t believe number three…OK, there is no number three. And this is not a listicle. However, I read an article recently that got me thinking, and there are a few things that need to be said about it’s […]. The post The Real Truth About B2B Marketing And The Social Media Platforms You Need appeared first on Marketing Insider Group. Content Marketing

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

8 Misleading Myths About B2B PR in Social Media -- Obliterated!

B2B PR Sense

Now that social media is no longer the new kid on the block, myths have begun to grow up around it. Indeed, it's easy to be taken in by the tales to the detriment of your business. Yet, if you want to succeed at B2B PR, it's necessary to explode the myths. Today, let’s address these myths and look at the reality of what social media marketing can truly do for your B2B company. Let's Obliterate the Myths Surrounding B2B PR and Social Media. Myth #1: You Can't Measure Results on Social Media.

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The Golden Age of B2B Marketing Is Here [UPDATE: One Year Later…]


A little over a year ago, Dave Rigotti, Head of Marketing at Bizible, wrote an article about why he thought it was the golden age of B2B marketing and why he was proud to be a B2B marketer. “We’re We’re finally getting the tools and credit we deserve and it’s all thanks to the marketing technology revolution, especially marketing operations. Just look at our SaaS marketing technology stack : so much of it is specific to B2B. This revolution didn’t happen overnight, nor could it have.

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What CMOs Really Think About Account-Based Marketing


Is account-based marketing (ABM) a short-term trend or a long-term strategy? Is it resource intensive or scalable? An optional component or core pillar? There’s no doubt that today’s B2B CMOs are taking a growing interest in account-based marketing. But what are modern CMOs considering as they attempt to implement effective ABM programs at scale?

Account-Based Marketing Needs Content Marketing To Work

Marketing Insider Group

Marketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is. They will answer with something that sounds like advertising or selling. Not that there’s anything wrong with advertising or selling!) In college, I learned that marketing is a conversation. A two-way dialog between your company and your […]. The post Account-Based Marketing Needs Content Marketing To Work appeared first on Marketing Insider Group. Content Marketing

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Compelling Newsletter Content:2 Big Problems

Writing on the Web

From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. .

The benefits of a strong brand in B2B markets


Some don’t think that branding matters in B2B markets. They say that B2B decision makers are logical beings immune to any such irrational influences. And anyway, it’s all just fluffy marketing crap and a brand is really just a logo isn’t it? . B2B marketers disagree. In fact, our surveys have found that 77% of B2B marketing leaders believe that branding is critical to growth. Well first off, they realise that rather than simply being a logo, a brand is a perception held about a company.

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7 Benefits of Attribution Realized by B2B Marketers


B2B marketers tend to rely on social proof and peer recommendations when it comes to martech adoption. They find a trusted company the same size and dealing with the same limitations, and they chat with them about their experience with various technologies. This article is intended to help you have 10+ similar meetings without you having to schedule time, beat traffic, or pick up the phone. Demystify the benefits of attribution for yourself and see what your colleagues have to say.

3 Reasons Why Brand Marketing Needs To Go Visual

Marketing Insider Group

For brands, reaching the point where curious shoppers turn into loyal customers is the ultimate reward for their product, marketing and sales efforts. If a deal was once dependent on a handshake between two individuals meeting face-to-face, it now involves a more complex endeavor, one defined by transcending borders coupled with the importance of individual […]. The post 3 Reasons Why Brand Marketing Needs To Go Visual appeared first on Marketing Insider Group. Content Marketing

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

KoMarketing has been writing about the value of content marketing for years. It is always reassuring to read when other colleagues in the broader industry share a similar perspective. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. Sixty-two percent believe that their current content marketing approach is more successful than one year ago.

Preparing your Enterprise for AI: Lessons from predicting sales for B2B


Artificial Intelligence (AI) lurks behind consumer applications, often without the end-user’s knowledge. From identifying images to recommending friends to serving the right ad, web-scale data has rendered many old algorithms (e.g., neural networks) potent and capable of beating humans at similar tasks. But what about the Enterprise, where the last big wave of intelligence was Business Intelligence (BI), and it is still playing out twenty years later?

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Marketing's 2017 Quota starts Today!!!

Sales Engine

Your Sales team will come into the office tomorrow morning and begin the Q4 push. Some reps will be scratching back from a tough summer trying to hit quota while the over-achievers reach for club and accelerators. If you're like most companies, the pressure to hit Q4 numbers is so high that it's hard to even think about 2017 yet. But when should the Marketing department's 2017 quota start? If your company has a 90 day sales cycle, Marketing had better be focused on the 2017 plan October 1st 2016!

Want to Hone Your Creative Intuition? Get Comfortable Being Uncomfortable

Marketing Insider Group

As humans, we’re wired to seek out experiences that make us feel comfortable. But in order to hone our intuition and follow it in our creative work, we need to constantly make ourselves slightly UNcomfortable. We need to push outside our comfort zone to grow and create better and better work. Today, we go outside […]. The post Want to Hone Your Creative Intuition? Get Comfortable Being Uncomfortable appeared first on Marketing Insider Group. Content Marketing

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Contactually is a flawed secret weapon


While online influencer marketing is my raison d’être, business development is my new jam. As you may have read previously in I put my Sales money where my CRM mouth is and remember to market to your own influencer network. I have committed to using everything I have learned in PR and marketing to do what both you and I probably never spend nearly enough time doing: sales and marketing for ourselves.

In the Land of AI, Context is King


The world is going full-on AI. In our personal lives, tools like Apple’s Siri, Amazon Alexa and Google Now are becoming more mainstream (my Mom, for instance, is now using Siri to make calls, find out directions, etc). The same has been happening in the B2B world. I’m sure by now, you’ve heard of Salesforce’s latest foray in AI as well.

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How B2B Marketers Find Value in Data and Analytics Tools [Interview]

KoMarketing Associates

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. In turn, these resources are becoming more critical to achieving their objectives. The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success.

What Is Intent-Based Analytics And How To Leverage Them

Marketing Insider Group

From the time we’re children, the importance of measuring relevantly and correctly is ingrained in us: exams are graded based on question weights and answer accuracy; sports team selections are made based on athletic ability and schematic fit; orchestra seats are decided by skill and technical proficiency. The list goes on and on, but you […]. The post What Is Intent-Based Analytics And How To Leverage Them appeared first on Marketing Insider Group.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.