Sat.Apr 09, 2016 - Fri.Apr 15, 2016

50 Must-Know Statistics to Improve Your Lead Generation Strategy

Marketing Insider Group

With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes to achieving your marketing goals. Done right, a successful lead generation strategy will […]. The post 50 Must-Know Statistics to Improve Your Lead Generation Strategy appeared first on Marketing Insider Group.

Video Interactivity and Personalization for Effective Content Engagement


For marketers looking to create the digital 1:1 conversations that accelerate prospects and customers through the customer journey, video is a must-have strategy component. In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs.


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How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

As a 25-year veteran owner of a public relations firm in New York and Miami, Florence Quinn has certainly seen some changes in the various ways that brands promote their stories. “In In the early days it was all about quantity of clips,” she says. Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands.

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Beginnings are hard. We procrastinate the projects and tasks we perceive tough, complicated, or otherwise messy. Starting a content marketing program from scratch is right up there on the list. Neck-tightening tension separates things we intend to do from the things we actually do. Left unresolved, tension quickly escalates to anxiety, stress, and self-doubt. Remember the comfort of blanket forts when you were a kid?

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

12 Tactics to Launch & Market Your Startup (with Little to No Money)

Marketing Insider Group

Last year I launched Content Marketer – a tool that helps to scale and automate content marketing; a project that I (more or less) dedicated my entire life to working on for the six months prior to its launch. We’re up and running now, so you might think the hard part’s over. Well, I’ll let you […]. The post 12 Tactics to Launch & Market Your Startup (with Little to No Money) appeared first on Marketing Insider Group. Content Marketing

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Attribution Modeling: Is Multi-Touch For You? [Flowchart]


Once you’ve come to the realization that marketing should generate revenue and that you need marketing attribution to track that, the next question is, which attribution model should you use? Obviously, it would be ideal to track the entire customer journey and be provided with insight into the mind of the buyer as to why they made the decisions they did at every inflection point. Unfortunately, for us humans, that is not yet possible.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). A ssets (free). S ocial Media. T rack. This post, by guest author Paul Wilberforce , looks at the common mistakes you should always avoid.

Have You Been Using the Most Powerful Content Marketing Tool Incorrectly?

Marketing Insider Group

The Beloved Kid’s Movie You Didn’t Know Was Content Marketing I had taken a big risk with my kids and it paid off. I apprehensively showed my sons a movie on-demand that I had grown up loving as a kid. The movie was from the 70’s, so I wasn’t sure whether they’d like it or think […]. The post Have You Been Using the Most Powerful Content Marketing Tool Incorrectly? appeared first on Marketing Insider Group. Content Marketing

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7 Simple Rules for Connecting with Customers via Cross-Channel Marketing


Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and enjoy the ride. But, if you phone in your strategy, you just might sustain a serious loss of prospects and customers. To ensure your campaigns don’t crash and burn, we’ve assembled 7 simple cross-channel rules that will keep your campaigns and customer relationships flying high.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Unveiling the 2016 ABM Metrics Report [STUDY]


The account-based marketing (ABM) movement has grown rapidly in the last year. As ABM technology continues to grow and reach the demands of many B2B marketers, more teams are beginning to adopt the strategy that they have long wanted to implement. We, in partnership with Terminus , launched the ABM Metrics Survey to help the B2B marketing community better understand the ABM space, uncovering challenges marketers are facing and how they are measuring success.

The Pros and Cons of Different Revenue Attribution Models


Understanding and demonstrating marketing ROI isn’t easy. It’s a challenge that’s long plagued marketing organizations and one that remains challenging given how much easier it is today to collect marketing analytics than it’s ever been before. Marketing Maturity Hive9

How to Create Dynamic Social Content

Marketing Insider Group

Dynamic social content is content that evokes responses, earn shares, and meets a need. One way to determine whether or not your content is dynamic is to ask yourself if you would share that content if it came across your newsfeed. Then, take an outsider’s view and ask yourself it evokes any kind high energy […]. The post How to Create Dynamic Social Content appeared first on Marketing Insider Group.

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Marketing Technology: This Time It’s Personal


Before I get to the point of my post, bonus points if you knew that the line “this time, it’s personal” was the tagline from the 1980s cinematic tour-de-force Jaws: The Revenge. I for one am ashamed I knew that. But be that as it may, I want you to take a minute and indeed go back in time to actually right around the same time this movie came out - about 30 years ago. In the mid-late Eighties we began to see the initial inklings of technology with its bells and yes, whistles.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why You Need A Single Source Of Truth For Marketing Data


Data overload is a real problem. Origami Logic’s 2016 Marketing Signals Report found that the number one measurement struggle for marketers was having multiple systems that capture and measure the signals. In other words, marketers don’t have a single source of truth and have a hard time reconciling their different sources of data. We find that this problem is magnified when it comes to crediting marketing channels with their revenue impact -- also known as attribution.

Why SEO is just the start for digital marketing


Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. With all that hard work behind you – the SEO and analytics, the content strategy and content development – you must be leaning back, feet up on your desk, maybe even smoking a cigar… No? Why in heavens not? Oh, right: traffic doesn’t pay the bills. Customers pay the bills.

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Exploratory Marketing: Basic Measures

Marketing Insider Group

Today’s environment calls for marketing to focus on the “end value” in mind. The advertising and marketing industry has a saturation of companies with churn and burn models or providing mediocre strategies but charging client’s huge fee’s. Now more than ever to be successful and get higher quality clients the paradigm has shifted and companies […]. The post Exploratory Marketing: Basic Measures appeared first on Marketing Insider Group. Marketing Strategy

The Benefits of a Partner Ecosystem


Not long ago I came across an article written way back in 2013—before my beloved Seahawks took me to the top of the mountain then dropped me off a cliff in successive years in the Super Bowl. But that’s another story for another time.) The article in question, entitled The 3 Competitive Defenses Of Enduring SaaS Companies , spoke to the different types of competitive advantage SaaS companies have, and specifically one which involves creating a strong partnership program, if you will.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement

Ignite Tech

Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced a Predictive Ad Targeting Platform that helps businesses target their highest-potential accounts and fuel deeper engagement.

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Becoming a reddit Internet sensation


I’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit ! Back in 2012 I wrote both Reddit is the 800-pound Gorilla in the Room and You Must Commit to Reddit to Succeed. Back then, I was terrified of reddit. Don’t get me wrong, I am still terrified to market on reddit but now I know what it feels like — and it feels as good as you imagine.

7 Reasons Retail Brands Can’t Ignore Mobile Marketing

Marketing Insider Group

As a retailer, you know how important a successful marketing campaign can be. What you might not be aware of, though, is the powerful impact mobile marketing is having on retail. Whether you cater to a mobile audience or not, here are seven reasons that you can’t ignore mobile marketing any longer: Just About Everybody […]. The post 7 Reasons Retail Brands Can’t Ignore Mobile Marketing appeared first on Marketing Insider Group. Mobile

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Is This the Most Important Thing a CMO Can Do?


For those who don't know I have written for the Forbes CMO Network for the past 7+ years and in that time I have interviewed hundreds and hundreds of CMOs and marketing leaders from all walks of life - B2C and B2B alike. And while hot topics have come and gone over the years, this may be the most important thing a CMO can do right now and in the foreseeable future: Foster and encourage ingenuity and innovation.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

B2B Marketing Integration: 5 Ways to Work Better With Sales Departments

KoMarketing Associates

When I worked in-house for a large client-facing B2B company, we often were frustrated at missteps and the lack of communication between the sales department and our department, which created marketing campaigns for clients. We felt they constantly over-promised, leading us to under-deliver because of turnaround times or because we simply couldn’t do what they promised.

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Sales Enablement Tactics to Improve BOFU Conversion Rates


Once a prospect has reached the bottom of the funnel (BOFU) they’ve done their research and have narrowed down the potential companies they’re looking to buy from to a handful at most. The questions a buyer has at this stage in their journey tend to be more logistical—how does the product actually work? What benefits can internal stakeholders expect?

6 Content Marketing Resources Brands Should Be Aware Of

Marketing Insider Group

Yes, I know my title ends in a preposition. Sue me, grammar police of the world. There’s a reason that content dominates the world of marketing: It allows businesses to leverage their knowledge and stand out from their competition. Besides being cost effective, content marketing provides value that quickly builds relationships with customers. It also […]. The post 6 Content Marketing Resources Brands Should Be Aware Of appeared first on Marketing Insider Group. Content Marketing

The Dark Side of Email Deliverability


I have worked in the email marketing space, with at least an emphasis on deliverability, for just about 17 years. One of the most interesting parts of this space has been the evolution of the practice of deliverability over that time. I have been fascinated with the changes in metrics and the extent to which ISPs have led the charge to improve their own customers’ experiences. That’s been challenging and generally positive over the years.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.