Sat.Mar 14, 2015 - Fri.Mar 20, 2015

"New Sales. Simplified." A Must-Read!

ViewPoint

Several weeks ago I sat in on the 2015 Virtual Sales Kickoff hosted by S. Anthony Iannarino and Jeb Blount. It was an excellent session overall, but I was particularly blown-away by the first speaker, Mike Weinberg, author of the book published by AMA entitled New Sales. Simplified.:

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What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page

KoMarketing Associates

One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google.

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Digital Health Landscape 2015: Top 100 Influencers & Brands

Onalytica B2B

Digital Health is the convergence of the digital and genetics revolutions within medicine and health. The goal of digital health is to ultimately improve the quality of our healthcare and our daily lives.

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What Is Thought Leadership? And When You Should Use It?

Marketing Insider Group

Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]

ViewPoint

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

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Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying.

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Get the Biggest SEO Bang for Your Content Marketing Buck

Marketing Insider Group

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget?

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How to Use LinkedIn to Generate Leads

B2B Lead Generation

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here.

Brad Mattick, BrightEdge’s VP of Marketing: How to Rise Above the Data Clutter

Crimson Marketing

93% of marketers are using content marketing as a strategy, producing 27 million pieces of content per day—but studies show that 70% of that content is ignored. It’s a real challenge for marketers to know what buyers care about, and what will actually move the needle.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

4 Steps To Align Your Sales Approach With Inbound Marketing

The Forward Observer

Are you generating leads with modern, inbound marketing but trying to sell to them with traditional sales tactics? Here''s how to align the methods. Ah, the good old days. Back when it was a seller’s world. Remember when the buyer had to come to the seller to research their purchase?

Enterprise automation: artificial intelligence in the making

Biznology

Bill Gates has expressed serious concerns about artificial intelligence and its threat to humanity, commenting on Elon Musk’s $10 million investment in support of research that keeps AI beneficial to humanity.

Story Telling for Blogs

Writing on the Web

Do you use story telling on your blog or website ? For anyone involved in persuading others (i.e., everyone), success depends on cutting through the noise and clutter to make the sale or persuade others to adopt our point of view.

How To Compete In An Omni-Channel World

Crimson Marketing

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

The Key Marketing Automation Players On Your Team

ANNUITAS

You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? Wrong.

The Internet of Things will revolutionize marketing

Biznology

The next frontier in technology is the Internet of Things (IoT)—the connection of everyday physical objects like thermostats, door locks, and household appliances to the Internet.

How to improve content performance and operations output

Avitage

Marketing leaders, and the executive team to which they are accountable, understandably want to improve performance of customer facing content, get better outputs from content operations, and better returns on content investments.

How To Hurt and Help B2B Innovation

Crimson Marketing

Mastering B2B marketing innovation means going “beyond throwing around creative ideas and actually implementing change.”

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Social Engagement Stories From SXSW

Modern Marketing

Austin is buzzing with the thrill of SXSW this week. In just one day at SXSW, the conference generated 94,552 mentions across the web. To say this is a popular conference is an understatement. People from all kinds of industries are here, from B2B marketing, to sports education, to non-profit and kick-starters, to film and music.

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Segmenting your content marketing

Biznology

My webinar yesterday was about how to make your content different from your competitors. Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. If everyone just pumps out more and more content, how will audiences have time to read it all?

Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is get the word out about a product or service and people will buy. Build it and they will come! But this is why a lot of marketing – and a lot of businesses – fail.

5 Things Your Business Must Consider About Outsourcing Customer Research

Cintell

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. In 2016 B2B marketers predict that understanding buyers will be their #1 job responsibility – and for good reason. As buyers change, organizations are working to stay on top of shifting trends and customer preferences.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

The Ultimate Guide: Getting Started with Social Selling [New eBook]

Modern Marketing

While technology continues to evolve the sales and marketing process, ask yourself: Are you adapting your organizational strategies accordingly? If the slew of cold calls and emails coming through on a daily basis is any indication, there’s still significant room for growth on the social selling front.

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How choosing “Birdman” hurts the Oscars brand

Biznology

The recent Oscar choice of “Birdman” as the best movie of 2014 not only defied moviegoers’ preferences, but it is also a lesson on how a strong brand can lose credibility and hence trust when it becomes so self-obsessed.

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Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

Remember how much simpler life was back in 2010? Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects. The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources. Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management.

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Stop Talking About How You’re So Busy

Salesfusion

The post Stop Talking About How You’re So Busy appeared first on Salesfusion. Lead Nurture B2B Marketing Marketing Automation

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.