Expert insights. Personalized for you.
Tweet Lead nurturing involves a number of activities and channels such as “under the hood” tracking and scoring of prospects behavior and engagement with your campaigns as well as follow-up telephone at times whenever that tactic fits into an overall lead nurturing program. However, the key channel for lead nurturing is email — particularly using email to send a series of relevant content pieces or offers to prospects as they move through the buying funnel. MORE
In the beginning, the Internet was populated by an infinite number of ad hoc communities. From ANSI BBS dial up communities in the 80s to the Internet Newsgroups of the 90s to the forums of the 2000s, there have always been private and personal virtual online communities have have served members honestly, openly, through trust, and protected by the power of anonymity or through members-only protection. MORE
The two executive roles that matter most for 2015 are the CIO and the CMO. How they define their relationship and joint business strategy will determine their company’s future. . It’s no longer enough for the CMO to focus only on marketing and promotion. The CMO of 2015 must own the customer experience and represent the customer in corporate marketing strategy. . MORE
By NewsCred Contributor, Dawn Papandrea. If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Through their stories, you can find inspiration and score some start-up advice. Better yet, if you really want to think like an entrepreneur, you should tap into the sources that inspire, motivate, educate, and inform them on a daily basis, and make them part of your required reading as well. MORE
Many professional services firms – even those that have embraced many facets of online marketing – are still wary of social media. These firms might have limited or nonexistent presences on major social media platforms, or they haven’t taken steps to integrate social media into their larger marketing strategies. Does this sound like your firm? If so, you’re not alone. MORE
The consensus is clear. It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking. In my mail yesterday I received my hot-off-the-press copy of Ardath Albee’s new book, Digital Relevance: Developing Marketing Content and Strategies that Drive Results. While I haven’t yet read it, this morning LinkedIn delivered an interview-based article that introduces a key theme of the book. MORE
Author: Jason Clark At the exact moment we realize we are separate beings from everyone else with our own distinct emotions and motives, we begin our lifelong journey to define ourselves. This journey involves constantly seeking opportunities for self-discovery and attempting to categorize exactly who we are within the realm of the billions of people we share the earth with. And so when you get a chance to find out whether you’re the pop or country version of Taylor Swift, you take it. MORE
Marketing events offer unique opportunities to learn, grow, experience, and meet like-minded peers, sometimes in amazing cities with lots to offer tourists! As the industry continues to evolve strategically and technologically, it’s critical for marketers to educate themselves on the tools and topics necessary for adaptation. Here is a compilation of events to inspire you in 2015. Get your bags and expense reporting ready! MORE
Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , where she provides creative, practical, sales-driven integrated inbound marketing and strategic planning services to software, technology, manufacturing, professional services firms, and other industries. Follow Brenda on Twitter @BSStoltz. There’s often a surprising amount of disconnect between Sales and Marketing teams. MORE
One of the biggest challenges for any writer is finding new topic ideas that speak to your audience. Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. It happens to the best of us. They key is realizing that there are actually some really easy ways to come up with new ideas that your audience will want to read. Namely, answering their questions. MORE
As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. MORE
Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). However, the same study also found that only nine percent can demonstrate how content marketing contributes to sales (ROI) [.] MORE
Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established. MORE
It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. A few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings. As I reassessed those discussions, I thought about how different each program could be. MORE
The post When Is the Right Time to Pass a Lead to Sales? appeared first on Salesfusion. Marketing Blog B2B Marketing MORE
Data discussions are far from sexy, but doing data corr […]. Data Marketing Intelligence Sales Data Sales Intelligence sales productivity Software Tools clean sales data crm data database maintenance dirty data healthy data healthy sales data sales database MORE
Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that truly resonates with and delivers value and utility to a target audience. MORE
Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Your marketing automation journey can be broken down into these four areas: Evaluation and selection, Demand Generation Strategy , Optimization, and Implementation of the system. What is your Demand Generation Strategy? MORE
Technology marketing has entered a new phase. Accessing and leveraging large sets of customer data for marketing, already required of enterprises that wish to remain competitive, is fast becoming the minimum ante to stay in the game. Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers. MORE
By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte. There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. MORE
At the beginning of a new year it is customary to size up the past year and look forward to what awaits. In the technology space, a lot of the hype in 2014 was around cloud computing, Apple’s new offerings, and the Internet of Things. To those unfamiliar with the term, the Internet of Things is simply the name given when smart devices are built into ordinary objects, such as clothing, so that the embedded devices can provide data back and forth from the cloud. MORE
The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Many are not growing and/or seeing a decrease in their margin/profit. Part of the challenge today for trade show marketers is to cost effectively attract attendees. Traditional marketing approaches such as direct mail and email are becoming less effective due to both clutter and poor targeting. MORE
Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? If it''s the latter, here''s how. It’s no secret that the nature of lead generation and sales is changing. For a long time, salespeople could generate a lot of their own leads and then guide prospects through the buyer’s journey before closing the sale. MORE
Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. The multitude of tools, platforms, and techniques can be overwhelming at times. MORE
The online world is full of industry jargon, and as marketers, it’s expected of us to know what every term, acronym and buzzword related to our industry means. While many have been around since the beginning of the Internet, there are still newer, advanced terms that pop up everyday. Even I’ll admit I’ve run into some that have made to turn to my fairy web-mother, Google, pleading: “PLEASE tell me what this means!” MORE
One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond. So, for example: “Click to download our free white paper”. is infinitely preferable to: “Click to learn more”. and “Call me for a free 10-minute consultation”. is more effective than: “Call me to discuss how we can help.”. MORE
Industrial Marketing Today
JANUARY 9, 2015
Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). However, the same study also found that only nine percent can demonstrate how content marketing contributes to sales (ROI) [.]
Oracle
JANUARY 7, 2015
Marketing events offer unique opportunities to learn, grow, experience, and meet like-minded peers, sometimes in amazing cities with lots to offer tourists! As the industry continues to evolve strategically and technologically, it’s critical for marketers to educate themselves on the tools and topics necessary for adaptation. Here is a compilation of events to inspire you in 2015. Get your bags and expense reporting ready!
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Marketing Insider Group
JANUARY 5, 2015
By NewsCred Contributor, Dawn Papandrea. If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Through their stories, you can find inspiration and score some start-up advice. Better yet, if you really want to think like an entrepreneur, you should tap into the sources that inspire, motivate, educate, and inform them on a daily basis, and make them part of your required reading as well.
B2B Lead Generation
JANUARY 5, 2015
Tweet Lead nurturing involves a number of activities and channels such as “under the hood” tracking and scoring of prospects behavior and engagement with your campaigns as well as follow-up telephone at times whenever that tactic fits into an overall lead nurturing program. However, the key channel for lead nurturing is email — particularly using email to send a series of relevant content pieces or offers to prospects as they move through the buying funnel.
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
The Forward Observer
JANUARY 6, 2015
Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? If it''s the latter, here''s how. It’s no secret that the nature of lead generation and sales is changing. For a long time, salespeople could generate a lot of their own leads and then guide prospects through the buyer’s journey before closing the sale.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
JANUARY 7, 2015
By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte. There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting.
Crimson Marketing
JANUARY 9, 2015
Technology marketing has entered a new phase. Accessing and leveraging large sets of customer data for marketing, already required of enterprises that wish to remain competitive, is fast becoming the minimum ante to stay in the game. Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers.
The Point
JANUARY 9, 2015
One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond. So, for example: “Click to download our free white paper”. is infinitely preferable to: “Click to learn more”. and “Call me for a free 10-minute consultation”. is more effective than: “Call me to discuss how we can help.”.
Oracle
JANUARY 5, 2015
Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , where she provides creative, practical, sales-driven integrated inbound marketing and strategic planning services to software, technology, manufacturing, professional services firms, and other industries. Follow Brenda on Twitter @BSStoltz. There’s often a surprising amount of disconnect between Sales and Marketing teams.
Speaker: Bryan Naas, VP of Sales Productivity at Braze
Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.
Biznology
JANUARY 6, 2015
In the beginning, the Internet was populated by an infinite number of ad hoc communities. From ANSI BBS dial up communities in the 80s to the Internet Newsgroups of the 90s to the forums of the 2000s, there have always been private and personal virtual online communities have have served members honestly, openly, through trust, and protected by the power of anonymity or through members-only protection.
NuSpark
JANUARY 3, 2015
Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. The multitude of tools, platforms, and techniques can be overwhelming at times.
KoMarketing Associates
JANUARY 8, 2015
One of the biggest challenges for any writer is finding new topic ideas that speak to your audience. Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. It happens to the best of us. They key is realizing that there are actually some really easy ways to come up with new ideas that your audience will want to read. Namely, answering their questions.
ANNUITAS
JANUARY 6, 2015
As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Biznology
JANUARY 7, 2015
At the beginning of a new year it is customary to size up the past year and look forward to what awaits. In the technology space, a lot of the hype in 2014 was around cloud computing, Apple’s new offerings, and the Internet of Things. To those unfamiliar with the term, the Internet of Things is simply the name given when smart devices are built into ordinary objects, such as clothing, so that the embedded devices can provide data back and forth from the cloud.
Crimson Marketing
JANUARY 7, 2015
The two executive roles that matter most for 2015 are the CIO and the CMO. How they define their relationship and joint business strategy will determine their company’s future. . It’s no longer enough for the CMO to focus only on marketing and promotion. The CMO of 2015 must own the customer experience and represent the customer in corporate marketing strategy. .
KoMarketing Associates
JANUARY 6, 2015
It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. A few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings. As I reassessed those discussions, I thought about how different each program could be.
Avitage
JANUARY 7, 2015
The consensus is clear. It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking. In my mail yesterday I received my hot-off-the-press copy of Ardath Albee’s new book, Digital Relevance: Developing Marketing Content and Strategies that Drive Results. While I haven’t yet read it, this morning LinkedIn delivered an interview-based article that introduces a key theme of the book.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Biznology
JANUARY 9, 2015
Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established.
ANNUITAS
JANUARY 8, 2015
Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Your marketing automation journey can be broken down into these four areas: Evaluation and selection, Demand Generation Strategy , Optimization, and Implementation of the system. What is your Demand Generation Strategy?
Hinge Marketing
JANUARY 5, 2015
Many professional services firms – even those that have embraced many facets of online marketing – are still wary of social media. These firms might have limited or nonexistent presences on major social media platforms, or they haven’t taken steps to integrate social media into their larger marketing strategies. Does this sound like your firm? If so, you’re not alone.
Salesfusion
JANUARY 7, 2015
The post When Is the Right Time to Pass a Lead to Sales? appeared first on Salesfusion. Marketing Blog B2B Marketing
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When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
Biznology
JANUARY 5, 2015
The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Many are not growing and/or seeing a decrease in their margin/profit. Part of the challenge today for trade show marketers is to cost effectively attract attendees. Traditional marketing approaches such as direct mail and email are becoming less effective due to both clutter and poor targeting.
EMagine B2B Blog
JANUARY 6, 2015
The online world is full of industry jargon, and as marketers, it’s expected of us to know what every term, acronym and buzzword related to our industry means. While many have been around since the beginning of the Internet, there are still newer, advanced terms that pop up everyday. Even I’ll admit I’ve run into some that have made to turn to my fairy web-mother, Google, pleading: “PLEASE tell me what this means!”
Sales Intelligence View
JANUARY 8, 2015
Data discussions are far from sexy, but doing data corr […]. Data Marketing Intelligence Sales Data Sales Intelligence sales productivity Software Tools clean sales data crm data database maintenance dirty data healthy data healthy sales data sales database
Marketo
JANUARY 8, 2015
Author: Jason Clark At the exact moment we realize we are separate beings from everyone else with our own distinct emotions and motives, we begin our lifelong journey to define ourselves. This journey involves constantly seeking opportunities for self-discovery and attempting to categorize exactly who we are within the realm of the billions of people we share the earth with. And so when you get a chance to find out whether you’re the pop or country version of Taylor Swift, you take it.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
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