Sat.Jul 12, 2014 - Fri.Jul 18, 2014

Lead Nurturing: Why good call scripts are built on storytelling

B2B Lead Generation

Tweet In teleprospecting, it’s not just about what you “ask” prospects; it’s about when you ask them. This is where a lot of teleprospecting gets it wrong. Intuitively, fast, upfront and to the point seems like a sound approach and I’m a big fan of brevity. But, I also believe in timing and sequence, as both can make or break conversion.

3 OTHER Things Your SEO Team Should Be Doing

KoMarketing Associates

With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. And…just like SEO is influencing other departments, other departments should be influencing SEO.

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Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

Modern Marketing

by Kevin Akeroyd | Tweet this The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand awareness and meaningfully engage with customers across all marketing channels. The C-Suite expects marketers to be able to measurably contribute to the bottom line and deliver loyal customers who return time and time again.

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Are You Ready For Marketing 2020?

Marketing Insider Group

The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. We largely don’t answer cold calls, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques. Evolving consumer habits and the pressures on marketers to help grow the business are re-defining marketing.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Inbound Marketing Takes Time: How Should You Be Using Yours?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. Once underway, here''s what needs to happen. If you’re considering an inbound marketing effort, you’ve probably heard that results aren’t immediate , but that they will come over time. So once you’ve started, what happens next ? Kick back and wait for the leads to come rolling in? Sadly, no.

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6 Tips From John Legend To Help Your Strategy “Get Lifted”

Modern Marketing

by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He spent his days immersed in spreadsheets and his nights recording in the studio with other artists. The collaborative artist and philanthropist shared his apropos story during his keynote address to more than 1,500 modern marketer attendees at Interact 2014 this week in San Francisco.

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag.

Insights from the B2B Barometer


The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. I’d like to share a few of the study’s key findings here. The B2B Barometer is published by Circle Research , the BMC and the IDM. The full report can be downloaded free-of-charge here. B2B marketing budgets at an all-time high.

Domain name registration strategy


Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. The next step is to make sure your online brand is locked down with a mind to controlling brand reputation, both in terms of promotion and protection. Register Domains for Multiple Years. Domain names are quickly becoming one of the most important parts of search engine optimization (SEO).

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Global State of the Mobile App and Push Notification Markets

Modern Marketing

by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP & Principal Analyst, Forrester Research, Inc, it was broken into three topics. The first topic was the global state of the mobile app & push notification markets. Here are some key highlights: Apps continue to dominate vs. mobile web.

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Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]

Crimson Marketing

It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. The average online buyer now consults seven unique digital media sources before making a decision about something as simple as breakfast cereal. . In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence.

Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools


If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. Guest blogging is a great way to make a major impact on your content marketing and SEO strategy by driving qualified traffic to your own blog and website. Many social media experts say guest blogging is one of the most important ways to build authority for your own brand online.

Link Building Basics: Finding link opportunities


Welcome to another installment of my link building basics series here on Biznology. In this series, we have already covered the early building blocks of a successful link building campaign – conducting a niche analysis and performing a site audit. Now that we’ve laid that foundation, it’s time to start addressing some of the basics associated with actually pursuing links.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

4 Tips For Data-Driven Glory: Insights From Interact 2014

Modern Marketing

by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. At Oracle Marketing Cloud Interact , company representatives shared how they’re making sense of customer data to drive personalized experiences and, ultimately, results for the bottom line. Combine data streams.

Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]

Crimson Marketing

An amazing 60% of retail e-commerce marketers are still using so-called “one size fits all” campaigns across their marketing channels. Cloud based predictive marketing analytics is about to change that dramatically.

E-Newsletters: What’s the Ideal Format?

Writing on the Web

Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half of those who responded to my poll indicated they preferred HTML, and a third preferred plain text. With more and more people using smart phones, iPads, e-readers, and laptops, does anyone prefer plain text? What about PDF files?

Are Millennial Marketers More Analytical?

Customer Experience Matrix

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Why Companies Don’t Market to Their Customers


I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. This was a significant statement that would have major impact for the organization. However, there were significant barriers that existed that prevented this revenue from being realized. In my work with many large enterprise B2B organizations, I find this is the case more often than not.

How do I track the source of phone calls?


I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. Because the great majority of its orders are phoned in, it would seem to be obvious that they want to employ some form of call tracking. But they don’t. When I asked about it, they turned on their thinking caps. Their first idea was a good one. They decided to start asking every caller whether they had been on the website.

Why You Need To Master Digital Marketing [Video]

Crimson Marketing

In this video, McKinsey’s David Edelman explains why companies are failing at digital marketing and what changes need to be made in order to better engage buyers. . Key points include: Digital gives you the opportunity to create customized offers and content for everybody visiting your site and engaging with your brand because you can use the marketing intelligence you have about an individual in a particular moment.

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How To Balance The Risks And Returns Of Your B2B Marketing Investments


If you’re a B2B marketing executive, you have to fill a number of roles: Leader. Innovator. Brand builder. Recruiter. Coach. In my experience, however, one of the most important is portfolio manager. And no, I’m not talking about moonlighting as a number-crunching banker.). While leadership skills are listed in all marketing executive job descriptions, the role of portfolio manager is often overlooked.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Marketing & Sales Misalignment…the Impact


It’s as as inevitable as death and taxes…marketing and sales misalignment. More often than not, each department is operating in their own world, chasing their own goals, and measuring themselves on completely different criteria. In fact, it’s not uncommon for marketing personnel to have never even met one of their sales representatives, much less had a conversation regarding common goals and beliefs.

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“Brooklyn” – a rejuvenated, hot brand


Normally, most people associate branding with a product, service, or company, not a geographic locale. But the brand image is very important for countries, states, and cities as well. The right image can attract new residents, investments, entrepreneurial start-ups, and positive notoriety that will enhance the overall brand equity for a place, enriching the perceived value of living and/or working there. At its core, branding is all about developing an emotional relationship with customers.

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B2B Marketer: What’s In Your Toolbox?

B2B Marketing Traction

You’ve probably heard the saying, “If all you have is a hammer, everything looks like a nail.” ” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out there – because marketing tactics keep changing. I see many vendors approaching B2B marketing with the “tool du jour,” because they hear something new is the next best thing.

How Your Brand Can Avoid These 5 Social Media Mistakes


Starbucks. Coca-Cola. Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. Many of us have read about the plethora of success stories and sometimes the failed (yet brave) risks. But what about the common social media mistakes you don’t often hear about? Here they are, along with how to avoid them. Mistake #1: Building on rented land. Sure, it’s great to build your presence on social media channels, but keep in mind they’re not truly yours.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.