Sat.Apr 26, 2014 - Fri.May 02, 2014

Industrial Lead Generation Can’t Happen Without Conversations

Industrial Marketing Today

What are the top two things my clients want from their industrial website redesign? It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Industrial Marketing

Content Marketing: 4 stages to mapping your content strategy

B2B Lead Generation

Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. But it’s what you do with that gathered information that makes the biggest difference. In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing. The third step requires marketers to “map the content to the cognitive process of each persona.”.


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Introducing the Oracle Marketing Cloud


by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. Forrester calls it customer obsession; others go so far as to call themselves customer companies. But, let’s step back and look at where we really are — and how far we still have to go. CMOs face a dilemma. They’re being tasked to innovate and lead their companies into the digital age, at the same time that 75% of CEOs want marketing to generate revenue and become more ROI-focused.

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What Is Culture? The Values That Define Who You Hire, Promote and Fire

Marketing Insider Group

“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. She is referring to a presentation simply called “ Culture ” that was published in 2011 by Netflix CEO Reed Hastings. What does this have to do with marketing or content? It turns out, content and effective marketing is all about culture. I needed to cover it here for a few reasons: Netflix is an amazing company with a culture that many companies envy.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

First World Problems: What To Do With Too Many B2B Leads

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues. While having too many leads may sound like a nice problem to have, it can actually be worse than not having enough leads. Wait, Too Many Leads Can Be A Problem? The reason too many leads can be a problem has to do with separating the wheat from the chaff.

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How to Focus Your Marketing Messaging on What People Really Want


by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. This is an adaptation from the book “The Seven Habits of Highly Effective People”. We all have principles – driving forces within us that are motivation for why we act the way we do.

The Top 100 Bloggers On Triberr

Marketing Insider Group

Are you looking for a way to get more people to share your blog posts? . And wouldn’t it be great if you could get more influential people to share your posts while you’re at it? Well I think I have found the answer. For a couple of years I have been using Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard. What is Triberr?

First World Problems: What To Do With Too Many Leads

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues. While having too many leads may sound like a nice problem to have, it can actually be worse than not having enough leads. Wait, Too Many Leads Can Be A Problem? The reason too many leads can be a problem has to do with separating the wheat from the chaff.

You must live tweet live events


I can’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. Yes, I am looking at you!

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

3 Highlights From the ‘Conversion’ Twitter Chat


by Eloqua | Tweet this Our third #Eloquestions Twitter chat saw Arpine Babloyan, Sr. Manager of Online Demand Generation and Lead Management at Avid, help modern marketers around the world tackle their challenges. On Friday April 25, she gave tips on effective marketing Conversion - the third of Oracle Marketing Cloud’s 5 tenets of modern marketing. It was a success - with 85 unique mentions and, according to Social Mention , 78% passion!

3 SEO Opportunities to Look For In a Competitive Link Analysis

KoMarketing Associates

Performing competitive link analysis is one of the most effective ways for B2B marketers to develop tactics designed to improve the search ranking of their organization’s website. If you put enough time into this, you can come out with a handful of link building opportunities, along with a better understanding of your industry’s online competitive landscape.

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online.

How big should your campaign budget be?


At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. It got me thinking (or, should I say, rethinking?) about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing? The short answer: spend as much as delivers your threshold level of ROI.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Types of Website and Landing Page Conversions you can Track with Google Adwords


In recent years Google has worked to add fresh new tools for tracking conversion metrics into Adwords. Whether you’re tracking conversions on a standard website, within mobile apps, via phone call, or across multiple devices, Adwords has much more to offer today than it did even one year ago. In this article, we’ll discuss the various metrics offered by Adwords today, and discuss how you can use them to better craft your marketing strategies and tactics. Hard Numbers-.

Big Data and The Rise of The CMO

Crimson Marketing

What obstacles does the CMO face in the digital age? Let’s take a look at some recent statistics put together by Adobe and ExactTarget: Insights from Adobe 76% of marketers agree you. The post Big Data and The Rise of The CMO appeared first on Crimson Marketing. Corporate Marketing Digital Marketing

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How Do You Market Something That’s Worthless?

Chris Koch

I come from an industry (publishing) where the cost to produce the product has dropped to zero. Today, anyone can go to, set up a Web site, and begin publishing news and information to the world – for free. (I I know, tell you something you didn’t already know, right?). It Won’t Stop with Virtual Goods. But here’s the new wrinkle.

Facebook’s declining popularity – Does it matter?


A new report from Shareaholic shows that for the first time, Facebook is not the preferred network for U.S. teenagers. Facebook-owned Instagram has taken over that top spot, with 30 percent of the teens surveyed saying they use it more than other social networks. In six months, Facebook fell from holding the top spot with 27 percent to being in second place at 23 percent. So teenagers are showing some Facebook fatigue (or boredom) – but should any of that matter to small businesses or marketers?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

DMFB Preview: Building Your Online Brand Through Customers

KoMarketing Associates

We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. That being said, I’ll be headed to Raleigh, NC next week to speak at the Digital Marketing for Business conference. If you aren’t familiar with the show, it’s a 3-day conference featuring 40 sessions geared toward small businesses, enterprise marketers, and marketing experts.

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#BADMarketing from Poise

Crimson Marketing

Selling adult diapers is hard enough as it is, why make it more difficult with this creepy and uncomfortable ad? BADMarketing (AdWeek). The post #BADMarketing from Poise appeared first on. BADMarketing

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My Life in Jellyfish Bay: The Things We Say and Do to Kids

Marketing Craftmanship

There’s no shortage of Catholic school horror stories based on cruel and twisted treatment of grammar and high school kids taught by nuns, back in the days when these “Brides of Christ” wore black & white Medieval wardrobes featuring rosary beads long enough to hang by the neck any wise-acre who brought a Duncan yo-yo to class or tried to peek into the girls’ bathroom.

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Does your marketing plan speak CFO?


I was recently asked to critique a client’s presentation of her new marketing plan. She had a very well-thought-out strategy. She had compelling arguments. She had a plausible schedule. A reasonable budget. It was a great plan and I am sure that her CMO will approve it. There’s just one problem. Her CFO won’t. And that’s the problem with most marketing plans that I see. We’re still talking about brand awareness when we need to be talking about sales.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

According to IBM’s new Global C-Suite Study , CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. According to the study, two-thirds of CMOs are still not ready to fully implement social media and digital marketing, a number only slightly reduced since 2011.

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Data Privacy,Protection and Compliance from Silverpop Amplify


Today was another great day at Silverpop Amplify 14 #SPOP14. The agenda was packed with tracks focusing on different technologies, integrations, and product enhancements. Additionally, there were product demos of the new Silverpop Engage that were on display as well – giving attendees a lot to look at and experience. I sat in on several sessions focused on automation, analytics, and reporting.

Four Models Every Marketer Should Master

Measure Up Marketing

We know–models can be intimidating. But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage. If you’ve already dived into the deep end on models, congratulations. On the other hand, if you’re just dipping your toe into the water, have no fear, because while there may be a bit of a current, it is time to venture forth.

Customer focus in the Digital Age


As an adjunct professor, I get to teach my students about marketing. One of the discussions we have is around the difference between marketing and sales. I take care to ensure that they understand that marketers obtain information about customers, competitors, and markets, and focus on delivering value. They learn that sales people push out what organizations have, while marketers focus on what the market wants.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.