Your Topmost Misguided Myths About PPC. BUSTED
Hubspot
MARCH 19, 2012
Myth #1: The More You Spend on PPC, the Higher You Rank in SERPs. But this savvy use of paid search is only effective when combined with an SEO strategy that gets you that top organic listing in the SERPs -- and PPC alone just plain can't do that. PPC.org also notes an increase in expected profits that range between 4.5%
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