May, 2020

Experts Share Their Best Tips on How to Be a Better Virtual Event Speaker

Bannersnack

In the light of COVID-19, public speakers need to adapt to the global context. Offline events have been canceled all over the world, and some of them are now taking place online. In case you are speaking at a virtual event in the next few months and continue your work as a speaker online, some […]. Marketing

The Dark Side of Marketing Attribution

ANNUITAS

Throughout my career at ANNUITAS, I have probably spent more time thinking about and enabling Marketing Attribution models than any other activity. Over the years, I have seen Marketing Attribution models transform from a nice-to-have tool to help demonstrate marketing’s performance into a must-have core business planning component. To understand the outcome that more and more business are trying to move towards, it makes sense to first examine the fundamentals of Marketing Attribution models.

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Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

Long before the fear of contracting COVID-19 entered our collective consciousness, and thanks to modern society’s reliance on electronic devices, many people were already practicing a form of social distancing. Without leaving our own homes, we text or play video games with friends. Many of us no longer call family members as often. I believe that the COVID-19 pandemic has simply accelerated social distancing, and that it will normalize self-imposed isolation long after it’s over.

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How B2B Marketers Should Think About Uncertainty

Biznology

It wasn’t long ago when everything seemed manageable. We B2B marketers had our plans all worked out. We knew exactly what tactics we were going to use and even had an idea of how many leads they would bring in. That was less than two months ago, although it seemed a world away. Since then, everything has gone sideways. All in-person events have been canceled, from B2B conferences to trade shows to you name it.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

How platform dynamics explain The Second Golden Age of Martech

chiefmartech

About a year and a half ago, I wrote about 3 Trends Driving the Second Golden Age of Martech: Ecosystems, Experts, and (Citizen) Engineers. These are the big themes that I believe will shape the next decade of marketing technology: Ecosystems — instead of marketing cloud suites vs. best-of-breed point solutions, we will have the best of both: open platforms that serve as stable foundations, augmented by large ecosystems of specialized third-party apps that are more deeply integrated.

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More Trending

The Ultimate Guide to Interactive Forms in Email

Litmus

“Forms in email don’t work.”. Forms are powered by JavaScript—and that’s not supported in email.”. Have you heard these words before? Us too. Many marketers think that using interactive forms in email simply isn’t possible, but we’re here to bust that myth. The truth is that interactive forms are supported in many popular email clients and can be a powerful tool to make your emails more engaging and increase conversions—if you know how to do it.

Beyond the Existing Customer: Important Potential Audiences for Your Content

ClearVoice

As a marketer or a writer, you’ve probably spent a certain amount of time thinking about who your audience is. Perhaps you’ve done exercises to better identify and understand them. But in spite of those mental exercises, anyone who writes a piece of content often defaults to speaking to a broad and nebulous “audience” that could encompass consumers, colleagues, and random people on the Internet.

How to Write a Sales Page That Actually Converts

Optinmonster

Are you struggling to get enough conversions on your sales pages? Or, like a lot of new marketers, are you scratching your head right now wondering, “Wait… what is a sales page?” ” A sales page is your best opportunity to explain your products and services to visitors and make them want to buy. It needs to be attention-grabbing, informative, and persuasive, all at the same time. And if it’s not optimized for conversions, you’re losing money.

Why Use Handwritten Letters at Scale for B2B

Webbiquity

Guest post by Kas Andz. Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. Sending handwritten letters instead breaks the robotic monotony and makes business communication more personable. Image credit: Álvaro Serrano on Unsplash. Transactions using handwritten letters in business-to-business (B2B) communications makes proposals more noticeable and friendlier, and thus more likely to succeed.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How to Employ the Power of the Debrief Process

Measure Up Marketing

You’re probably familiar with the concept of the post-game analysis. A post-game analysis is part of the debrief process that serves as an opportunity to evaluate performance, identify opportunities for improvement, optimize strategies, and revise processes if necessary. The debrief can be used to analyze and improve any effort – the launch of a new product, the implementation of a new customer process, the execution of a major event or following a crisis.

12 Items on Your On-Page SEO Checklist to Do Now

Conductor

Companies today are working around the clock to create content that delivers answers to customers. Creating content is one thing, but getting it in front of your customers when they need it most is another. That’s where on-page SEO comes in. . On-page SEO refers to the practice of optimizing your web pages to improve your visibility. Follow the items on this checklist, and your content will be optimized for maximum visibility.

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Outsourced Vs. In-house Telemarketing – Which is better?

Only B2B

As your business or its verticals expand, it becomes imperative to assemble a team of dedicated telemarketers to manage your sales and solutions. The question is if you are going to employ telemarketing – should you do it in-house? Or simply outsource it? Making the right choice can be pretty daunting. We have curated a list of pros and cons of both to help you decide better. Outsourced Telemarketing. Pros of Outsourced Telemarketing. Cost Effectiveness.

Maslow’s Hierarchy of Needs for Producing Better Virtual Events

Contently - Strategy

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Over the last few months, however, the bar has been raised. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Digital game nights and happy hours have kept us connected. Platforms like HouseParty and Netflix party have changed the way we socialize.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

COVID-19’s Immediate and Future Impact on Marketing

Act-On

COVID-19 is forcing marketers to increase efficiencies, deliver better digital experiences, and inspire consumer confidence. Customer Marketing Events Marketing Marketing Strategy

The Outbound Marketing guide for 2020

RockContent

Nowadays, customers have access to a lot of information about what they want to buy. Because of that, it’s essential to create a structured sales process, especially when we talk about complex sales. If your company is interested in making business agreements and has a long-term purchase cycle, Outbound Marketing strategies may be a good investment. For that to happen, you need to understand what Digital Marketing is and its processes.

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Marketers and Developers Can Now Collaborate on Server-Side Campaigns

Oracle

Check out our on-demand webinar to learn more about server-side user interface (UI) and testing capabilities in Oracle Maxymiser. While most businesses use client-side approaches for A/B testing and personalization , there are a growing number of businesses opting for server-side to test and personalize content. The culture around testing and personalization has evolved as more sophisticated tests and site security are prioritized for those businesses.

What is the best font for your Email? [3 Things to consider before choosing]

SendX

Before we start I want to clarify that I know that the right name is Typeface and that Font is used when we give certain Typeface characteristics as size, weight, kerning, and so on. But this is not a graphic design article, so I will call it as everyone else calls it, a font. And when I am talking about choosing the best font for email marketing, it is the Typeface and not the Font. With that out of the way, let's get this thing going, shall we?

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too. This won’t be a surprise to anyone with a background in teaching. And you’ve probably had personal experience of learning from a story. Stories, after all, have been used to pass down information to new generations for thousands of years.

112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. They don’t increase your existing cost-per-click and in many cases, it can actually help decrease it. While there are many different types of ad extensions , not all of them will make sense to your business, for example, app extensions will not make sense to your business unless you own an app or the objective of the campaign is to drive app downloads.

Adapting Your Industrial Content Marketing Strategy for COVID-19

Industrial Marketing Today

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Life and business as we know them have changed significantly. Some of these changes are highly likely to be permanent even after the crisis is over (Whenever that will be). Not surprisingly, some companies will cut back.

How Content Experience Will Evolve After Coronavirus

RockContent

One year ago, it was early spring 2019, I was invited to prepare a speech for a client summit, in NYC. Specifically, the goal was to collect major content strategy trends and dynamics — no tactical stuff, no Tik Tok, no VR and 5G, no “spectacular Snapchat marketing strategies”. That was an easy task, considering the time I spent advising clients and listening to their stories of marketing and innovation.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

GDPR vs CCPA: Social Listening and Sentiment Learnings

Oracle

The consumer privacy landscape has changed dramatically over the past few years. First , the General Data Protection Regulation (GDPR) went into effect in 2018, giving European Union citizens more privacy rights and limiting businesses’ ability to collect, share, and sell consumer data without permission. Then, the California Consumer Privacy Act (CCPA) was passed that same year and was enacted on January 1, 2020.

The 10 Definitive Email Newsletter Best Practices For Exponential Growth

SendX

Looking for email newsletter best practices to improve your campaigns? Email marketing is one of the best and most cost-effective marketing channels at your disposal. It’s a great way to guide your audience across the marketing funnel and get more sales at a low price. However, knowing how to craft your email campaign will drastically affect your open rate and your success.

How to Establish Credibility and Trust in Marketing

Marketing Insider Group

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in marketing is more important than ever before. Marketing Week found a similar finding that revealed that only about one-third of B2B CEOs consider marketing an important part of their business. It might be us.

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5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. As digital marketers, it is important to quickly adapt to the changing landscape in your customers’ industries and the marketing world as a whole.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.