October, 2019

How to Structure Your Content to Make It Accessible

Content Marketing Institute

Your audience includes people with hearing, vision, cognitive, learning difficulties, or physical disabilities. Can they easily consume your content? Here are seven ways to make that happen.

15 Tips to Building a Better Social Media Presence

Sprout Social

If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form. But how many brands have an active, thriving social media presence? And how much of them are just sort of there ?

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How to Determine Your Most Important Metrics

ATAK Interactive

CMOs and Marketing agencies love to consider themselves “ data-driven.” They want you to know that they LOVE digging into the most important metrics and finding the answers.

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6 Ways to Win the Marketing Game with Psychology

Marketing Insider Group

What do you think is the key to successful marketing? Many would say it comes down to understanding your audience. This is certainly true, but once you’ve gathered intelligence on your audience, what do you do with that information?

PR's Public Relations Crisis: How to Fix It

B2B PR Sense

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession.

Welcome Emails 101

SendX

Your first impression makes a big difference when it comes to determining the kind of relationship you are going to have with your customers going forward. Business owners have to think about how they make that impression across all touch-points.

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More Trending

Five Ways to Generate More Leads with Successful Email Marketing Strategies

Webbiquity

Guest post by Rahul Varshneya. According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization.

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How Industrial Distributors Can Use Content Marketing

Industrial Marketing Today

Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche.

How To Growth Hack Your Content Marketing

Marketing Insider Group

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts?

How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. But many companies are hitting a wall -- not notching all the results that they want. What should they do? Say you notice a water spot on your ceiling. Would you demand an entire, new roof? Of course not.

AWeber vs Mailchimp - It's time for the heavyweight fight

SendX

One is from 1998 (AWeber) and the other is from 2001 (Mailchimp), both of them would be considered young adults if they were people. Being companies that turn those dates into something even more amazing.

5 Tips to Optimize Your Website to Drive More Conversions

Act-On

These five website optimization tips will help you attract more and better leads and drive conversions that result in loyal customers and awesome ROI. Demand and Lead Generation

How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

Effective marketing for a startup company is all about focus. You’ve got limited time (you’re likely already working 80+ hours per week!) and little budget, so it’s essential to judiciously optimize the use of both.

LinkedIn for Business: 5 Ways B2B Marketers Can Optimize LinkedIn Advertising

KoMarketing Associates

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising.

How to Build an Ad That Grabs Attention in 2 Seconds or Less

Marketing Insider Group

There’s a war brewing on our televisions. It’s not a climactic battle from “Game of Thrones,” but one between the companies providing the content. Streaming platforms from Disney, Apple, NBC, CBS, and HBO, among others, strive to plant a flag on the mountain that Netflix once peaked.

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Influencer Marketing Strategy Is Changing: How to Adapt

B2B PR Sense

Influencer marketing strategy , although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What's different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy?

Mailerlite vs Mailchimp - Hate them or Love Them

SendX

Marketing to Millennial Engineers

Industrial Marketing Today

Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, Content Marketing World 2019.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Guest post by Igor Zagradanin. Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting.

Report: 86% of B2B Buyers Now Prefer Interactive Content from Marketers

KoMarketing Associates

When it comes to content marketing, new research suggests that B2B marketers may benefit from developing interactive assets, rather than ones with a static format.

How Account-Based Marketing Works: Digital And Traditional Tactics

Marketing Insider Group

The biggest challenge marketers face right now is reaching their target audience, and I mean really reaching them. Not just publishing an advertisement or piece of content that an audience might see or read; but reaching them with a message that piques their interest and starts a conversation.

The 5 Stages of Customer Centric Design

Influitive

Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform. Involving your user base directly into your design processes is necessary to ensure your product’s user. The post The 5 Stages of Customer Centric Design appeared first on Influitive.

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Convertkit Vs Mailchimp - What should you choose?

SendX

We have put these giants through a test, and we will tell you all. I will assume that you have not been living under a rock for the past few years, and you know exactly what are these two companies.

How to Identify Your Ideal Audience to Provide the Best Customer Experience

Act-On

Learn how to segment, track, analyze, and optimize your customer personas and segments to lead prospects through an exciting customer journey and close more deals. Customer Journey

The Ultimate Guide to Academic Marketing Essay Writing

Webbiquity

Sponsored post. Sometimes, knowledge of an academic discipline becomes a significant factor in student success. When students write essays, they may be familiar with all common requirements (grammar, punctuation, citations, etc.) for crafting a strong piece.

5 Necessary Skills For Writing B2B Content

KoMarketing Associates

Earning the attention of your audience or prospects in today’s digital age is an around-the-clock responsibility for businesses of all shapes and sizes, including B2B.

Stop Investing in Content and Start Investing in Consistency

Marketing Insider Group

You already know how important it is to publish content that’s both high in quality and sufficient in quantity. A few blog posts here and there isn’t enough – you need to create a significant amount of content for it to have an effect. But quantity isn’t everything.

Modern Marketing Blog Influencer Series: How Marketing Teams Can Use Customer Journey Maps

Modern Marketing

Annette helps her clients map customer journeys as part of their CX improvement efforts. In this blog, Annette explains how marketing teams can use those maps to align with CX activities and/or improve their own CX-related efforts.

PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. At least, that's how it was in the beginning.

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How Many CTAs Should I Use?

Act-On

Marketers can’t ever seem to agree on how many calls-to-action to include on a webpage, email, or piece of content. Let’s set the record straight! Content Marketing Demand and Lead Generation Marketing Strategy

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Why Interactive Sales and Marketing Applications are Not Enough for B2B Enterprise

Kaon

Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow.