February, 2013

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? You know, the person that manages the whole thing? At Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months.

Traditional Marketing is Alive and Well for Industrial Companies

Industrial Marketing Today

Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Is Customer Experience The Future of Marketing?

Marketing Insider Group

Time to turn our attention to the biggest challenge in marketing: focus on the customer and the customer experience. In our last Future of Marketing interview, Dr. Liz Alexander discussed thought leadership. Previous topics included Big Data , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

The ABCs of Social Selling: Always Be Connected

Oracle

by Jill Rowley | Tweet this I have a confession. I’m a 40-year old, married mother of four… social networking addict. I have more than 4,600 connections on LinkedIn, 4,500 followers on Twitter, almost 1,000 friends on Facebook, dozens of followers on SlideShare, Quora, and Pinterest. I consume information online and am constantly sharing it with my social networks. Some addicts need cigarettes, caffeine, alcohol, food, needles; I need Likes, Shares, Favorites, and Retweets.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Is Your B2B Marketing Lost or Found?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Question : What does traditional, outbound marketing have in common with fax machines and audio cassettes? Answer : All still exist, but because of the Internet, their heyday has passed. Ten years ago, sellers had more control over product information than did the buyer. So, when a business was going to buy from another business, the buyer had to contact the seller early in the process to research the purchase.

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5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? You know, the person that manages the whole thing? At Tomorrow People , we''ve been developing our community management team and processes to real effect over the past 16 months.

Are Industrial Companies Wasting Their Leads?

Industrial Marketing Today

No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Yet I see [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Is Thought Leadership The Future of Marketing?

Marketing Insider Group

In our last interview, Steve McKee asked if Big Data was the future of marketing. In previous interviews, Doug Kessler talked about creating a content culture , Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Mark Schaefer discussed culture and the future of search. Marcus Starke predicted the rise of the science of marketing. Ann Handley called for more brands to become Content Brands.

Oracle and Eloqua: Driving the Modern Marketing Era

Oracle

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. The combination of our companies will accelerate the pace of the Modern Marketing revolution and enable Oracle and Eloqua customers to offer exceptional customer experiences.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer To grow a business today, modern marketing techniques are essential. Specifically, businesses need to generate more website visitors, convert them to leads, turn those leads into customers, and continuously analyze every step of the process. To accomplish all that, there are five keys to turning your website into a lead-generating sales and B2B marketing machine.

How Dissatisfied CEOs Push Marketers into the Future

B2B Lead Generation

Tweet I feel very fortunate to work with some of the world’s most progressive marketers. Whether they’re MECLABS Research Partners or attendees at one of our Summits , these marketers are driven to prove to their leadership that their efforts drive a return on investment. They focus on measurable outcomes that translate into revenue, not vague notions like “brand awareness” that were the cornerstone of marketing back in the day.

Selling is Easy! (If You Get the Right Support)

Tomorrow People

Could you make your sales process as easy as 1, 2, 3? Nathan Anibaba, development consultant at Zoober Digital Training , shares his insight on making the sales approach more effective and less hit-and-miss. As far as I am concerned there are 3 main stages to a sale: Prospecting activity (cold calling). Qualifying decision makers and finding problems I can solve. Presenting the solution and closing.

Responsive Web Design Becoming Important to Industrial Companies

Industrial Marketing Today

Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. In case you are wondering what the heck [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing Mobile marketing Responsive design Responsive web design Website redesign

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Are Content Brands The Future of Marketing? An Interview with Ann Handley

Marketing Insider Group

In this series, I am trying to uncover insights into the Future of Marketing. To help guide our path, to drive our plans and to help us all to start dreaming BIG! You’ve already seen my own marketing predictions on the future of marketing. But now I want to continue to bring in ideas from the greatest minds, the thought leaders and the social business innovators in our industry. We have already heard Mark Schaefer discuss the future of search.

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A 101 in Marketing Analytics

Oracle

by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. But numbers don’t have to be afraid of numbers. Today, we decided to review the basics.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. That’s my goal with clients.

Sales and Marketing: The technology behind CRM

B2B Lead Generation

Tweet Customer relationship management (CRM) is defined a number of different ways. However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Selling is Easy! (If You Get the Right Support)

Tomorrow People

Could you make your sales process as easy as 1, 2, 3? Nathan Anibaba, development consultant at Zoober Digital Training , shares his insight on making the sales approach more effective and less hit-and-miss. As far as I am concerned there are 3 main stages to a sale: Prospecting activity (cold calling). Qualifying decision makers and finding problems I can solve. Presenting the solution and closing.

Not All Industrial White Papers Merit Registration

Industrial Marketing Today

White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Content And Technology Will Define The Future of Marketing

Marketing Insider Group

In the previous posts from the Future of Marketing series, we published insights, guidance and advice from some of the best minds in our industry. To review, Mark Schaefer discussed culture and the future of search. Marcus Starke predicted the rise of the science of marketing. Ann Handley called for more brands to become Content Brands. And Alan See reiterated that the customer and the content is king.

3 Ways Interactive Content Can Boost Email Performance

Oracle

by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. Email remains one of the most effective ways to cultivate, manage, and nurture leads, but on average, even best in class email marketing campaigns see only a 20% open rate and a 5% click through rate.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

11 Things B2B Marketers Can Learn About Social Media From the US Army

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer. B2B companies looking to use social media to increase awareness, preference and qualified leads can learn a lot from one of the foremost social media marketers outside the business world: the U.S. The use of social media by B2B companies is on the rise.

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The reason many of these reports are worthless, in my view, is that they’re based on non-randomized surveys, and thus the results are influenced heavily by who chooses to respond. This is what statisticians refer to as “self-selection bias” – essentially, that people who choose to respond to surveys may be different from those who do not respond.

Lead Generation: How golf sponsorship generates prospect inquiries for a software company

B2B Lead Generation

Tweet How can a marketer, in one fell swoop …. Capture the attention of millions of potential prospects? Meet with executives at a Fortune 500 company? Engage with existing customers? Create a centerpiece that enhances employee pride? KeyedIn Solutions , a software technology and consulting company, has achieved it all with the sponsorship of up-and-coming golfing professional, Scott Piercy.

SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. Worse, in some cases, they aren’t teaching writers about this in online writing courses. I just attended a week-long writer’s conference in San Miguel. and although there were a few workshops on blogging and online creative non-fiction writing, not one word about keywords or linking!

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.