Launch Marketing

FEBRUARY 19, 2020

With 2020 underway, it’s time to meet head-on some of the B2B marketing expectations that are anticipated to take shape in the new year.

Personalization 68

Personalization Strategy Forecast Landing Page 68

Marketing Insider Group

FEBRUARY 13, 2020

Whether you’re looking at digital marketing for the very first time or you’re interested in ways to boost your current efforts, there are always things you can do to improve.

Google 275

Google SERP B2B Keyword 275

ANNUITAS

FEBRUARY 3, 2020

I once was on the phone with a client who was describing his sales organization to me and he said something that caught my attention: “My people have gotten robotic. They come right out and ask how many seats the prospect has.

Question 158

Question BANT Buyer Personas Guidelines 158

Modern Marketing

FEBRUARY 15, 2020

Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are: Behavioral loyalty which is when the customer shops with a brand because it’s convenient.

Loyalty 250

Loyalty Differentiation Brand Branding 250

Advertiser: ZoomInfo

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Lead Generation

SendX

FEBRUARY 25, 2020

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is.

Response Rate 212

Response Rate Rate Open Rate Email 212

Act-On

FEBRUARY 25, 2020

Follow these tips to create landing pages that generate qualified conversions and interested buyers. Content Marketing Demand and Lead Generation

Landing Page 146

Landing Page Conversion Generation Tips 146

Measure Up Marketing

FEBRUARY 4, 2020

Organizations today have numerous options for acquiring customer insights, from social listening to voice of customer research to customer advisory boards.

Focus Group 160

Focus Group Custom Publishing Research Effective 160

KoMarketing Associates

FEBRUARY 4, 2020

Content marketers always need to keep up with trends by constantly revising and refreshing their content to reach the ideal audiences. But many times, traditional eCommerce platforms limit creativity with restrictive templates and formats.

Ecommerce 181

Ecommerce Content Marketing B2B Bundling 181

Ignite Tech

FEBRUARY 17, 2020

So Just What Is A Sales Tech Stack? A sales technology stack is a set of software tools designed to increase the sales team’s effectiveness, efficiency, and productivity.

Build 130

Build Sales Forecast Lead Scoring 130

Advertisement

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Cost

Contently

FEBRUARY 13, 2020

Pretend, for a minute, that you’re a movie director. Let’s say you had your first big hit last year—an epic drama about star-crossed lovers in Spain. You worked hard with an amazing crew and brilliant actors, and now you’re famous. Congratulations!

Content 127

Content Blogger Storytelling Trust 127

Content Marketing Institute

FEBRUARY 25, 2020

Can we finally take it easy on keywords? Not really. Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help.

Keyword 100

Keyword Research Tools SEO 100

DivvyHQ

FEBRUARY 26, 2020

Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Here's how to get it done.

Segmentation 113

Segmentation Audience Psychographic Demographics 113

Ontraport

FEBRUARY 23, 2020

Marketing without a goal is like doing target practice without a bullseye — you will never know if your efforts are successful. Marketing campaigns can have many different types of goals. Not all of them are related to earning a new sale or getting a new lead.

Campaign 87

Campaign Terms and Conditions Contact Conversion Rate 87

Advertiser: ZoomInfo

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Report

Biznology

FEBRUARY 19, 2020

Customer personas are fictional characters representing the people most likely to buy your products, visit your site or otherwise associate with what you do. Although they’re effective ways to understand your target audience, there are times when it’s necessary to tweak and improve them.

Persona 104

Persona Business Buyer Personas Touchpoints 104

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. for over two decades.

Privacy 78

Privacy Privacy Protection Guidelines Personalization 78

B2B PR Sense

FEBRUARY 29, 2020

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we're able to create the best content possible, whether for our business or personal brand.

Personalization 217

Personalization Best Brand Branding 217

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up.

Hashtag 100

Hashtag B2B Audience Profiling 100

Advertiser: ZoomInfo

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Intent

Single Grain

FEBRUARY 19, 2020

UPDATED: This post was expanded and updated for 2020! Artificial intelligence and its impact on different industries have been a hot topic of discussion for the past few years, and with good reason.

SEO 87

SEO Long Tail Dwell SERP 87

Liveintent

FEBRUARY 3, 2020

Email Template Best Practices You’ll Fall in Love With. It’s February and Valentine’s Day is right around the corner. It’s a time devoted to sharing the love and here at LiveIntent we love email, especially email templates.

Best Practice 87

Best Practice Template Practices Email 87

Marketing Insider Group

FEBRUARY 19, 2020

We’ve all seen them. Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. Which works out just fine. Until the celebrity spokesmodel slips up and gets caught driving down the wrong side of the street while they’re on a bender.

Brand 280

Brand Branding Activities B2B 280

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it.

Opt-in 254

Opt-in Email Business B2B 254

Advertiser: ZoomInfo

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Zoominfo

Webbiquity

FEBRUARY 20, 2020

Guest post by Sean Gordon. Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies.

Video 251

Video Sales Strategy Gartner 251

Industrial Marketing Today

FEBRUARY 5, 2020

The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes.

Content 309

Content Activities Industry Publisher 309

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative.

Email 199

Email B2B Landing Page Creative 199

B2B PR Sense

FEBRUARY 23, 2020

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success.

Linkedin 188

Linkedin Personalization Brand Branding 188

Advertiser: ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Account Based Marketing