Launch Marketing

FEBRUARY 19, 2020

With 2020 underway, it’s time to meet head-on some of the B2B marketing expectations that are anticipated to take shape in the new year. One such prediction forecasts that 72% of B2B customers expect companies in 2020 to accurately anticipate their needs and make applicable suggestions before even their first point of contact. In other words, B2B buyers have come to expect a more personalized experience as the rule instead of the exception.

Personalization 56

Personalization Strategy Forecast Landing Page 56

Marketing Insider Group

FEBRUARY 13, 2020

Whether you’re looking at digital marketing for the very first time or you’re interested in ways to boost your current efforts, there are always things you can do to improve. One of the best ways to connect with your audience, get leads, and make sales is to make use of the tools that Google has available. Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. 72% of desktop searches happen on Google. 92% of mobile searches happen on Google.

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Google SERP Keyword B2B 207

ANNUITAS

FEBRUARY 3, 2020

I once was on the phone with a client who was describing his sales organization to me and he said something that caught my attention: “My people have gotten robotic. They come right out and ask how many seats the prospect has. They don’t even start with asking about their business’ pain points or priorities. We have to find a more eloquent way of driving a conversation without shoving a deal down their throat. We have to start focusing on customer-centric selling.”.

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Question BANT Buyer Personas Guidelines 122

Oracle

FEBRUARY 15, 2020

Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are: Behavioral loyalty which is when the customer shops with a brand because it’s convenient. Their loyalty is driven by habit rather than a genuine connection to the brand.

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Loyalty Differentiation Forrester Brand 195

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

SendX

FEBRUARY 25, 2020

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. In this article, we would be looking at strategies you can use to help you increase email response rates. What Is Email Response Rates?

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Response Rate Rate Open Rate Email 163

Act-On

FEBRUARY 25, 2020

Follow these tips to create landing pages that generate qualified conversions and interested buyers. Content Marketing Demand and Lead Generation

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Landing Page Conversion Generation Tips 113

Measure Up Marketing

FEBRUARY 4, 2020

Organizations today have numerous options for acquiring customer insights, from social listening to voice of customer research to customer advisory boards. Given the proliferation of research online and the growing interest in the use of artificial intelligence (AI) for gauging preferences, we wanted to respond to a question posed in a recent discussion on the topic of research: Is there still a place for traditional focus groups? Yes, there is. The need for customer insights continues to rise.

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Focus Group Custom Publishing Research Attitudes 125

KoMarketing Associates

FEBRUARY 4, 2020

Content marketers always need to keep up with trends by constantly revising and refreshing their content to reach the ideal audiences. But many times, traditional eCommerce platforms limit creativity with restrictive templates and formats. Research by CMI on B2B content marketing trends shows that a majority of businesses (58%) rate their content marketing efforts as only “moderately” successful.

Ecommerce 138

Ecommerce Content Marketing Bundling B2B 138

Ignite Tech

FEBRUARY 17, 2020

So Just What Is A Sales Tech Stack? A sales technology stack is a set of software tools designed to increase the sales team’s effectiveness, efficiency, and productivity. The components of a sales tech stack fall into these categories: Sales force automation technology helps streamline many tasks and keeps sales managers better informed about sales activity, sales figures and the sales funnel.

Build 100

Build Sales Forecast Lead Qualification 100

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In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Forecast

Contently

FEBRUARY 13, 2020

Pretend, for a minute, that you’re a movie director. Let’s say you had your first big hit last year—an epic drama about star-crossed lovers in Spain. You worked hard with an amazing crew and brilliant actors, and now you’re famous. Congratulations! Now, in the wake of your hit, Disney says they want you to direct the new Marvel movie: Spiderman 7. Double congratulations! But now, I have question for you: Are you going to use the same team for this movie as your last one?

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Blogger Content Storytelling Trust 107

Content Marketing Institute

FEBRUARY 25, 2020

Can we finally take it easy on keywords? Not really. Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help. Continue reading → The post 7 Free Keyword Research Tools for Content Marketers appeared first on Content Marketing Institute. Company News

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Keyword Research Tools SEO 80

DivvyHQ

FEBRUARY 26, 2020

Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Here's how to get it done.

Segmentation 87

Segmentation Audience Psychographic Demographics 87

Ontraport

FEBRUARY 23, 2020

Marketing without a goal is like doing target practice without a bullseye — you will never know if your efforts are successful. Marketing campaigns can have many different types of goals. Not all of them are related to earning a new sale or getting a new lead. A goal is any action that you want an individual contact on a campaign to take. Having defined goals is critical to your marketing strategy, and it’s also an important part of creating campaigns in your marketing automation software.

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Campaign Terms and Conditions Contact Conversion Rate 67

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Biznology

FEBRUARY 19, 2020

Customer personas are fictional characters representing the people most likely to buy your products, visit your site or otherwise associate with what you do. Although they’re effective ways to understand your target audience, there are times when it’s necessary to tweak and improve them. Here are five ways to do that: Become More Familiar With the Obstacles Customers Face. Buyers often think of their favorite brands as problem-solvers.

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Persona Buyer Personas Business Touchpoints 80

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. for over two decades. The landmark act gives California consumers control over their online personal information and how a company uses it.

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Privacy Privacy Protection Guidelines Personalization 60

B2B PR Sense

FEBRUARY 29, 2020

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we're able to create the best content possible, whether for our business or personal brand. If you are working to develop your personal brand, content creation is absolutely critical. Why do we say this? Let's look at a few reasons why content marketing is an important element for your personal branding strategy. Why Your Personal Brand Needs Content Marketing.

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Personalization Brand Branding Best 166

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. While Instagram has been around since 2010, it’s only recently evolved as a platform to fuel engagement through building rapport and reach future audiences who will one day become B2B decision-makers.

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Hashtag B2B Audience Profiling 80

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Single Grain

FEBRUARY 19, 2020

UPDATED: This post was expanded and updated for 2020! Artificial intelligence and its impact on different industries have been a hot topic of discussion for the past few years, and with good reason. The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies.

SEO 79

SEO Long Tail Dwell SERP 79

Liveintent

FEBRUARY 3, 2020

Email Template Best Practices You’ll Fall in Love With. It’s February and Valentine’s Day is right around the corner. It’s a time devoted to sharing the love and here at LiveIntent we love email, especially email templates. So from the bottom of our hearts, we’d like to share these email template best practices with you! Be Mobile Responsive . We live in a mobile world. 48% US consumers said their mobile phone is their primary device for checking email.

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Best Practice Template Practices Email 76

Marketing Insider Group

FEBRUARY 19, 2020

We’ve all seen them. Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. Which works out just fine. Until the celebrity spokesmodel slips up and gets caught driving down the wrong side of the street while they’re on a bender. Or the video ad producer goes tone-deaf and accidentally makes an offensive ad. But employee branding takes influencer marketing to a whole new level. Here’s why.

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Brand Branding Activities B2B 197

Oracle

FEBRUARY 28, 2020

The original version of this blog appeared at: [link]. A re your content marketing strategies companies creating value or distaste among consumers ? We asked our team of content marketers their biggest pet peeves (as both marketers and consumers) that really set them off and guide them on their own strategies of “ things not to do ” when creating content. Mistake #1: Uninspiring subject lines.

Brand 195

Brand Branding Content Marketing Content 195

Advertisement

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Template

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. However, wanting to leverage B2B emails and knowing how to do it are two completely different things. So, what is the trick when it comes to making the most out of B2B email marketing? How can you unlock its full potential and use it to grow your business?

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Opt-in Email Business B2B 195

Industrial Marketing Today

FEBRUARY 5, 2020

The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes. Is it any wonder that content creation is the most commonly outsourced content marketing activity by manufacturing marketers? “64%

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Content Activities Industry Publisher 240

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. That list is reproduced below along with additional commentary: Is there an offer?

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Email B2B Landing Page Creative 153

B2B PR Sense

FEBRUARY 23, 2020

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success. You'll need to know a few tactics to succeed in personal branding on LinkedIn. Why Use LinkedIn for Your Personal Brand? When it comes to brand awareness and promotion, no other social media network can hold a candle to LinkedIn.

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Linkedin Personalization Brand Branding 145

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer