Launch Marketing

FEBRUARY 19, 2020

With 2020 underway, it’s time to meet head-on some of the B2B marketing expectations that are anticipated to take shape in the new year.

Personalization 62

Personalization Strategy Forecast Landing Page 62

Marketing Insider Group

FEBRUARY 13, 2020

Whether you’re looking at digital marketing for the very first time or you’re interested in ways to boost your current efforts, there are always things you can do to improve.

Google 198

Google SERP Keyword Long Tail 198

ANNUITAS

FEBRUARY 3, 2020

I once was on the phone with a client who was describing his sales organization to me and he said something that caught my attention: “My people have gotten robotic. They come right out and ask how many seats the prospect has.

Question 141

Question BANT Buyer Personas Guidelines 141

Modern Marketing

FEBRUARY 15, 2020

Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are: Behavioral loyalty which is when the customer shops with a brand because it’s convenient.

Loyalty 176

Loyalty Differentiation Brand Branding 176

Advertiser: ZoomInfo

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

ROI

SendX

FEBRUARY 25, 2020

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is.

Response Rate 195

Response Rate Rate Open Rate Email 195

Act-On

FEBRUARY 25, 2020

Follow these tips to create landing pages that generate qualified conversions and interested buyers. Content Marketing Demand and Lead Generation

Landing Page 130

Landing Page Conversion Generation Tips 130

Measure Up Marketing

FEBRUARY 4, 2020

Organizations today have numerous options for acquiring customer insights, from social listening to voice of customer research to customer advisory boards.

Focus Group 153

Focus Group Custom Publishing Research Effective 153

KoMarketing Associates

FEBRUARY 4, 2020

Content marketers always need to keep up with trends by constantly revising and refreshing their content to reach the ideal audiences. But many times, traditional eCommerce platforms limit creativity with restrictive templates and formats.

Ecommerce 156

Ecommerce Content Marketing B2B Bundling 156

Ignite Tech

FEBRUARY 17, 2020

So Just What Is A Sales Tech Stack? A sales technology stack is a set of software tools designed to increase the sales team’s effectiveness, efficiency, and productivity.

Build 130

Build Sales Forecast Lead Scoring 130

Advertiser: ZoomInfo

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Acquisition

Contently

FEBRUARY 13, 2020

Pretend, for a minute, that you’re a movie director. Let’s say you had your first big hit last year—an epic drama about star-crossed lovers in Spain. You worked hard with an amazing crew and brilliant actors, and now you’re famous. Congratulations!

Blogger 102

Blogger Content Storytelling Trust 102

Content Marketing Institute

FEBRUARY 25, 2020

Can we finally take it easy on keywords? Not really. Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help.

Keyword 84

Keyword Research Tools SEO 84

DivvyHQ

FEBRUARY 26, 2020

Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Here's how to get it done.

Segmentation 109

Segmentation Audience Psychographic Demographics 109

Ontraport

FEBRUARY 23, 2020

Marketing without a goal is like doing target practice without a bullseye — you will never know if your efforts are successful. Marketing campaigns can have many different types of goals. Not all of them are related to earning a new sale or getting a new lead.

Campaign 87

Campaign Terms and Conditions Contact Conversion Rate 87

Advertiser: ZoomInfo

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Best Practice

Biznology

FEBRUARY 19, 2020

Customer personas are fictional characters representing the people most likely to buy your products, visit your site or otherwise associate with what you do. Although they’re effective ways to understand your target audience, there are times when it’s necessary to tweak and improve them.

Persona 104

Persona Business Buyer Personas Touchpoints 104

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. for over two decades.

Privacy 78

Privacy Privacy Protection Guidelines Personalization 78

B2B PR Sense

FEBRUARY 29, 2020

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we're able to create the best content possible, whether for our business or personal brand.

Personalization 184

Personalization Best Brand Branding 184

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up.

Hashtag 72

Hashtag Audience B2B Profiling 72

Advertiser: ZoomInfo

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Cold Calling

Single Grain

FEBRUARY 19, 2020

UPDATED: This post was expanded and updated for 2020! Artificial intelligence and its impact on different industries have been a hot topic of discussion for the past few years, and with good reason.

SEO 85

SEO Long Tail Dwell SERP 85

Liveintent

FEBRUARY 3, 2020

Email Template Best Practices You’ll Fall in Love With. It’s February and Valentine’s Day is right around the corner. It’s a time devoted to sharing the love and here at LiveIntent we love email, especially email templates.

Best Practice 72

Best Practice Template Practices Email 72

SendX

FEBRUARY 23, 2020

It’s easier to turn a cat into a unicorn than turn emails into money. But that’s what Drip, an eCRM software wants to help you do - turn your subscribers into customers.

Price 195

Price Pricing Tagging Plan 195

Marketing Insider Group

FEBRUARY 19, 2020

We’ve all seen them. Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. Which works out just fine. Until the celebrity spokesmodel slips up and gets caught driving down the wrong side of the street while they’re on a bender.

Brand 187

Brand Branding Activities B2B 187

Advertiser: ZoomInfo

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

CRM

B2B PR Sense

FEBRUARY 23, 2020

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success.

Linkedin 170

Linkedin Personalization Brand Branding 170

KoMarketing Associates

FEBRUARY 13, 2020

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces.

Best Practice 170

Best Practice Practices Best B2B 170

Webbiquity

FEBRUARY 20, 2020

Guest post by Sean Gordon. Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies.

Video 168

Video Sales Strategy Gartner 168

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative.

Email 163

Email B2B Landing Page Creative 163

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