February, 2020

Personalized B2B Marketing in 2020: 3 Key Strategies

Launch Marketing

With 2020 underway, it’s time to meet head-on some of the B2B marketing expectations that are anticipated to take shape in the new year.

B2B Marketing 101: Get More Out of Google

Marketing Insider Group

Whether you’re looking at digital marketing for the very first time or you’re interested in ways to boost your current efforts, there are always things you can do to improve.

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Customer-Centric Selling: 8 Deeper Questions to Ask to Understand Your Buyer

ANNUITAS

I once was on the phone with a client who was describing his sales organization to me and he said something that caught my attention: “My people have gotten robotic. They come right out and ask how many seats the prospect has.

Why an Emotional Connection Matters in Loyalty and How to Achieve It

Modern Marketing

Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are: Behavioral loyalty which is when the customer shops with a brand because it’s convenient.

8 Strategies To Help You Increase Email Response Rates

SendX

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is.

Why Is Marketing Automation Maturity Still Woeful?

The Point

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation.

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When and How to Use Focus Groups – Even in a Virtual World

Measure Up Marketing

Organizations today have numerous options for acquiring customer insights, from social listening to voice of customer research to customer advisory boards.

Why B2B Content Marketers Should be Excited About Headless eCommerce

KoMarketing Associates

Content marketers always need to keep up with trends by constantly revising and refreshing their content to reach the ideal audiences. But many times, traditional eCommerce platforms limit creativity with restrictive templates and formats.

Building A Better Sales Technology Stack

Ignite Tech

So Just What Is A Sales Tech Stack? A sales technology stack is a set of software tools designed to increase the sales team’s effectiveness, efficiency, and productivity.

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Why the “Hollywood Model” Is the Future of Content Creation

Contently

Pretend, for a minute, that you’re a movie director. Let’s say you had your first big hit last year—an epic drama about star-crossed lovers in Spain. You worked hard with an amazing crew and brilliant actors, and now you’re famous. Congratulations!

7 Free Keyword Research Tools for Content Marketers

Content Marketing Institute

Can we finally take it easy on keywords? Not really. Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help.

What is Audience Segmentation and Why is it Important for Content Marketing?

DivvyHQ

Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Here's how to get it done.

Set the Right Goals for Your Marketing Campaign

Ontraport

Marketing without a goal is like doing target practice without a bullseye — you will never know if your efforts are successful. Marketing campaigns can have many different types of goals. Not all of them are related to earning a new sale or getting a new lead.

How to Create Better Business Personas and Actually Drive Sales

Biznology

Customer personas are fictional characters representing the people most likely to buy your products, visit your site or otherwise associate with what you do. Although they’re effective ways to understand your target audience, there are times when it’s necessary to tweak and improve them.

4 Myths About the New California Consumer Privacy Act (CCPA)

ATAK Interactive

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. for over two decades.

5 Powerful Ways to Craft the Best Content for Your Personal Brand

B2B PR Sense

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we're able to create the best content possible, whether for our business or personal brand.

7 Steps to Jump-Start Your B2B Instagram Presence

Oktopost

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up.

The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

UPDATED: This post was expanded and updated for 2020! Artificial intelligence and its impact on different industries have been a hot topic of discussion for the past few years, and with good reason.

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Email Template Best Practices You’ll Fall in Love With

Liveintent

Email Template Best Practices You’ll Fall in Love With. It’s February and Valentine’s Day is right around the corner. It’s a time devoted to sharing the love and here at LiveIntent we love email, especially email templates.

Employee Branding: B2B’s Answer to Influencer Marketing

Marketing Insider Group

We’ve all seen them. Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. Which works out just fine. Until the celebrity spokesmodel slips up and gets caught driving down the wrong side of the street while they’re on a bender.

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How to Utilize B2B Email Marketing to Scale-up Your Business

SendX

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it.

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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

Guest post by Sean Gordon. Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies.

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Technical Content Creation for Manufacturing Marketing

Industrial Marketing Today

The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes.

A B2B Email Pre-Flight Checklist

The Point

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative.

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How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success.

How to Replicate the Success of the Best Brands in Content Marketing

Marketing Insider Group

It’s not difficult to replicate the best brands’ success when it comes to content marketing. All it takes is a little strategy. If you’re reading this post, you’ve probably already realized the importance of a content marketing program for your business. You have questions, though.

Funny Emails - it's ok to go rogue from the corporate world

SendX

Fun fact: did you know that when you are doing business all the humor you had once in life is sucked out of your brain, leaving you with that grey rainy-day-type-of-mood? Well, this can't be real, but most of the people I know act like this was the total truth.

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The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology

Webbiquity

The physical security industry is broken. Following major security incidents, we hear about the countless red flags that could’ve been used to anticipate the tragedy. But the pattern keeps repeating.

Content Marketing for Manufacturers: Are You Using its Full Power?

Industrial Marketing Today

The original post %Content Marketing for Manufacturers: Are You Using its Full Power?% by %Achinta Mitra% appeared first on %Industrial Marketing Today%.

67% of Marketers are ‘Very Confident’ in their Ability to Measure the ROI of Email

KoMarketing Associates

Despite the challenges that can be associated with email marketing, new research suggests that marketers are still willing to invest in this area, primarily because of their confidence in ROI measurement.

9 Content Marketing Mistakes That Are Hurting Your Brand

Modern Marketing

The original version of this blog appeared at: [link]. A re your content marketing strategies companies creating value or distaste among consumers ?

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