March, 2010

7 Mistakes To Avoid In Your Next Webinar Invitation

The Point

I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

A recent Cone Inc.’s s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media.

Trending Sources

How to use social media for B2B

Chris Koch

Image by HubSpot via Flickr. I want to do something ambitious and I’m hoping you’ll help. I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line.

10 Signals That Your Project Needs a Professional Copywriter

WriteSpark

In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. But limited budgets likely mean you can assign only the most high-value projects to a freelance copywriter.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Are you tired of what your marketing emails look like? Are you in search of inspiration? Or just want to see what's out there? Well, this post may be the answer! Whenever my team talks about changing the design of our email campaigns

The CMO's Guide to the Social Media Landscape

Everything Technology Marketing

Here is a nice overview of the social media landscape that will help you understand how to best leverage major social media sites for your marketing. The guide lists the major social media platforms and rates their value for driving customer communication, brand exposure, traffic to your site, and SEO - check it out: [link

SEO 13

The One Effective Use of Facebook for B2B Marketing

Webbiquity

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India.

Digg 12

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

How to use Twitter to crowd-source creativity

grow - Practical Marketing Solutions

I have a “virtual&# company. Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. I work with a posse of freelancers who might be spread out all over the country. So I have the best of both worlds.

Targeting the Right Decision Makers Makes All The Difference!

Reachforce

We practice what we preach and recommend you practice it too! You need to build a profile of common denominators or qualifying criteria for companies in your target market “sweet spot.” The next step is to identify your decision making unit (DMU). The DMU consists of everyone involved in the

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition !

Buyer Persona 2.0 – The Definition of Buyer Personas

Tony Zambito

In the series on Buyer Persona 2.0, part 6 , I addressed the distinction between buyer profiling and buyer personas.   Ever since we began creating personas, specifically pioneering and creating buyer personas in 2002 to reflect the goals of buyers, we continued to follow the basic fundamental principles of persona development established in the late 90’s.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

5 Ways to Write a Killer B2B Blog Post

Modern B2B Marketing

A challenge many B2B organizations face is consistently creating content that’s unique, relevant and resourceful – all at the same time. Learn to write killer B2B blog posts with these 5 tips: MarketingProfs Daily Fix Blog leverage the popular list post concept with its post , “Five Better Ways to Remember Lists.”. Make a list. One of the simplest B2B blog post concepts can be the most effective: list posts.

How to Get Coverage in Blogs – Really

Webbiquity

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Blog links are valuable for SEO. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. Ochman , Christina Kerley , Cece Salomon-Lee and Laura Moncur.

Wait a minute. It’s not about engagement after all!

grow - Practical Marketing Solutions

I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices. As I moved from site to site, I noticed something surprising. There were very few comments.

Edit Twice, Measure Once

The Content Factor

There are people who think with numbers, and people who think with words. Numbers people—I will call them the Quantifiers—come off as business focused because they have their eyes on the bottom line: a number. They are the results managers.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media.

Hire, Train, and Retain Top Talent #4 of 6—Tools/Monday Sales Meetings

Your Sales Management Guru

Hire, Train, and Retain Top Talent #4 of 6—Tools for Interviewing. This video blog is designed to improve your success in hiring high performance sales teams. In this video I cover assessments, Interviewing Scorecards, Case Studies, Group Interviews’ and using presentations to validate sales skills.

B2B Demand Generation Boot Camp: Next Gen Inside Sales Training

Smashmouth Marketing

Over the past four months Green Leads has been starting new reps on the first Monday of each month. Inside sales seems to be like that, growth and replenishment. In our case, we have pretty stringent criteria for success since we are a performance-based appointment setting company.

Social Media is Simpler Than You Think

Webbiquity

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Roger That: Developing Meaningful Buyer Persona Relationships

Tony Zambito

Image by Emmanuele Contini via Flickr. Every once in a while, we come across an article that just seems to nail it on the head ever so profoundly.

Reduce Marketing Time-To-Trust with Twitter

B2B Marketing Traction

Tweet. People buy from people they know, like and trust. Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. When prospective customers follow you on Twitter, you are increasing your touch points with them.

CMO 2

New Rules of B2B Engagement

The Content Factor

Mark W. Schafer does an excellent job on his {grow} blog in engaging his readers in discussions in the comments of his posts. I participated on the post, “ Wait a minute. read more.

Book Review: Essential Marketing Automation Handbook

The Point

This is a very belated review of a book that has been in my reading pile since December 09. But I’m glad I found the time.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Hire, Train and Retain Top Talent #3 of 6

Your Sales Management Guru

In this informative video interview, I will discuss the interviewing process, what questions to ask , the 3 traits of top performers and sales assessment tools. Next week, the next 3 video’s will be included in the blog.

The Perfect Storm in Customer Service

Buzz Marketing for Technology

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year.

B2B Marketers Can Learn From Starbucks How To Get Back In Touch With Buyer Personas

Tony Zambito

Image by Getty Images via Daylife. You have to love the rebound Starbucks has been able to achieve over the past couple of years.   Even more impressive in the midst of the economic environment that plagues us still.

B2B Marketing University: See you in Palo Alto on April 7th…

Sales Lead Insights

Are you a B2B marketer that is responsible for lead generation? If so, you won’t want to miss this complimentary, half-day B2B marketing seminar on April 7, 2010 at the Crowne Plaza Cabaña Hotel in Palo Alto, CA.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results