“Why don’t I get comments on my blog?&#. This is one of the most common blog-related questions I receive. My recent post on re-thinking community engagement — especially on B2B blogs — received a lot of attention. MORE
Are you a B2B marketer that is responsible for lead generation? If so, you won’t want to miss this complimentary, half-day B2B marketing seminar on April 7, 2010 at the Crowne Plaza Cabaña Hotel in Palo Alto, CA. MORE
In the series on Buyer Persona 2.0, part 6 , I addressed the distinction between buyer profiling and buyer personas. Ever since we began creating personas, specifically pioneering and creating buyer personas in 2002 to reflect the goals of buyers, we continued to follow the basic fundamental principles of persona development established in the late 90’s. MORE
I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1. MORE
Tweet. People buy from people they know, like and trust. Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. When prospective customers follow you on Twitter, you are increasing your touch points with them. MORE
Hire, Train, and Retain Top Talent #4 of 6—Tools for Interviewing. This video blog is designed to improve your success in hiring high performance sales teams. In this video I cover assessments, Interviewing Scorecards, Case Studies, Group Interviews’ and using presentations to validate sales skills. MORE
Best of B2B Marketing. February 2010. Great stuff in February. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. MORE
In this informative video interview, I will discuss the interviewing process, what questions to ask , the 3 traits of top performers and sales assessment tools. Next week, the next 3 video’s will be included in the blog. MORE
Image by Getty Images via Daylife. You have to love the rebound Starbucks has been able to achieve over the past couple of years. Even more impressive in the midst of the economic environment that plagues us still. MORE
You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India. MORE
Image by Emmanuele Contini via Flickr. Every once in a while, we come across an article that just seems to nail it on the head ever so profoundly. MORE
In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. MORE
Image by HubSpot via Flickr. I want to do something ambitious and I’m hoping you’ll help. I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. MORE
B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Blog links are valuable for SEO. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. Ochman , Christina Kerley , Cece Salomon-Lee and Laura Moncur. MORE
A challenge many B2B organizations face is consistently creating content that’s unique, relevant and resourceful – all at the same time. Learn to write killer B2B blog posts with these 5 tips: MarketingProfs Daily Fix Blog leverage the popular list post concept with its post , “Five Better Ways to Remember Lists.”. Make a list. One of the simplest B2B blog post concepts can be the most effective: list posts. MORE
In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. But limited budgets likely mean you can assign only the most high-value projects to a freelance copywriter. MORE
Are you tired of what your marketing emails look like? Are you in search of inspiration? Or just want to see what's out there? Well, this post may be the answer! Whenever my team talks about changing the design of our email campaigns MORE
Mark W. Schafer does an excellent job on his {grow} blog in engaging his readers in discussions in the comments of his posts. I participated on the post, “ Wait a minute. read more. MORE
There are people who think with numbers, and people who think with words. Numbers people—I will call them the Quantifiers—come off as business focused because they have their eyes on the bottom line: a number. They are the results managers. MORE
I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices. As I moved from site to site, I noticed something surprising. There were very few comments. MORE
This is a very belated review of a book that has been in my reading pile since December 09. But I’m glad I found the time. MORE
We practice what we preach and recommend you practice it too! You need to build a profile of common denominators or qualifying criteria for companies in your target market “sweet spot.” The next step is to identify your decision making unit (DMU). The DMU consists of everyone involved in the MORE
I have a “virtual&# company. Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. I work with a posse of freelancers who might be spread out all over the country. So I have the best of both worlds. MORE
In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. MORE
A recent Cone Inc.’s s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. MORE
I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! MORE
Here is a nice overview of the social media landscape that will help you understand how to best leverage major social media sites for your marketing. The guide lists the major social media platforms and rates their value for driving customer communication, brand exposure, traffic to your site, and SEO - check it out: [link MORE
Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. 75% of B2Bers participate in microblogging (eg. Twitter) versus 49% of B2Cers. MORE
Over the past four months Green Leads has been starting new reps on the first Monday of each month. Inside sales seems to be like that, growth and replenishment. In our case, we have pretty stringent criteria for success since we are a performance-based appointment setting company. MORE
Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. MORE
The Point
MARCH 11, 2010
I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1.
Buzz Marketing for Technology
MARCH 2, 2010
A recent Cone Inc.’s s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media.
Chris Koch
MARCH 19, 2010
Image by HubSpot via Flickr. I want to do something ambitious and I’m hoping you’ll help. I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line.
WriteSpark
MARCH 16, 2010
In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. But limited budgets likely mean you can assign only the most high-value projects to a freelance copywriter.
Advertisement
The Ultimate Framework To Develop & Execute Your Content Marketing Strategy
Buzz Marketing for Technology
MARCH 18, 2010
In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in.
The Effective Marketer
MARCH 9, 2010
Are you tired of what your marketing emails look like? Are you in search of inspiration? Or just want to see what's out there? Well, this post may be the answer! Whenever my team talks about changing the design of our email campaigns
Everything Technology Marketing
MARCH 13, 2010
Here is a nice overview of the social media landscape that will help you understand how to best leverage major social media sites for your marketing. The guide lists the major social media platforms and rates their value for driving customer communication, brand exposure, traffic to your site, and SEO - check it out: [link
Webbiquity
MARCH 9, 2010
You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India.
Advertisement
A framework comprising of best practices to consider and red flags to avoid.
grow - Practical Marketing Solutions
MARCH 2, 2010
I have a “virtual&# company. Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. I work with a posse of freelancers who might be spread out all over the country. So I have the best of both worlds.
Reachforce
MARCH 18, 2010
We practice what we preach and recommend you practice it too! You need to build a profile of common denominators or qualifying criteria for companies in your target market “sweet spot.” The next step is to identify your decision making unit (DMU). The DMU consists of everyone involved in the
Buzz Marketing for Technology
MARCH 30, 2010
I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition !
Tony Zambito
MARCH 3, 2010
In the series on Buyer Persona 2.0, part 6 , I addressed the distinction between buyer profiling and buyer personas. Ever since we began creating personas, specifically pioneering and creating buyer personas in 2002 to reflect the goals of buyers, we continued to follow the basic fundamental principles of persona development established in the late 90’s.
Advertisement
Personalize your marketing to convert your highest-value accounts.
Modern B2B Marketing
MARCH 15, 2010
A challenge many B2B organizations face is consistently creating content that’s unique, relevant and resourceful – all at the same time. Learn to write killer B2B blog posts with these 5 tips: MarketingProfs Daily Fix Blog leverage the popular list post concept with its post , “Five Better Ways to Remember Lists.”. Make a list. One of the simplest B2B blog post concepts can be the most effective: list posts.
Webbiquity
MARCH 22, 2010
B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Blog links are valuable for SEO. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. Ochman , Christina Kerley , Cece Salomon-Lee and Laura Moncur.
grow - Practical Marketing Solutions
MARCH 14, 2010
I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices. As I moved from site to site, I noticed something surprising. There were very few comments.
The Content Factor
MARCH 30, 2010
There are people who think with numbers, and people who think with words. Numbers people—I will call them the Quantifiers—come off as business focused because they have their eyes on the bottom line: a number. They are the results managers.
Advertisement
Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.
Buzz Marketing for Technology
MARCH 23, 2010
In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media.
Your Sales Management Guru
MARCH 29, 2010
Hire, Train, and Retain Top Talent #4 of 6—Tools for Interviewing. This video blog is designed to improve your success in hiring high performance sales teams. In this video I cover assessments, Interviewing Scorecards, Case Studies, Group Interviews’ and using presentations to validate sales skills.
Smashmouth Marketing
MARCH 29, 2010
Over the past four months Green Leads has been starting new reps on the first Monday of each month. Inside sales seems to be like that, growth and replenishment. In our case, we have pretty stringent criteria for success since we are a performance-based appointment setting company.
Advertisement
Each year B2B organizations spend more than $5.2 billion on content creation.
Tony Zambito
MARCH 28, 2010
Image by Emmanuele Contini via Flickr. Every once in a while, we come across an article that just seems to nail it on the head ever so profoundly.
B2B Marketing Traction
MARCH 26, 2010
Tweet. People buy from people they know, like and trust. Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. When prospective customers follow you on Twitter, you are increasing your touch points with them.
The Content Factor
MARCH 26, 2010
Mark W. Schafer does an excellent job on his {grow} blog in engaging his readers in discussions in the comments of his posts. I participated on the post, “ Wait a minute. read more.
The Point
MARCH 26, 2010
This is a very belated review of a book that has been in my reading pile since December 09. But I’m glad I found the time.
Advertisement
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
Your Sales Management Guru
MARCH 25, 2010
In this informative video interview, I will discuss the interviewing process, what questions to ask , the 3 traits of top performers and sales assessment tools. Next week, the next 3 video’s will be included in the blog.
Buzz Marketing for Technology
MARCH 25, 2010
Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year.
Tony Zambito
MARCH 25, 2010
Image by Getty Images via Daylife. You have to love the rebound Starbucks has been able to achieve over the past couple of years. Even more impressive in the midst of the economic environment that plagues us still.
Sales Lead Insights
MARCH 24, 2010
Are you a B2B marketer that is responsible for lead generation? If so, you won’t want to miss this complimentary, half-day B2B marketing seminar on April 7, 2010 at the Crowne Plaza Cabaña Hotel in Palo Alto, CA.
Advertisement
Ensure Your B2B Marketing Clients Get the Best Results
INDUSTRY INSIGHTS YOUR PEERS ARE READING
22 
Let's personalize your content