INDUSTRY INSIGHTS YOUR PEERS ARE READING
A few weeks ago, I was with some friends and family and we decided to dust off the Monopoly box for some old-fashioned fun. I moved my piece around the board, bought some properties, made some trades, and eventually paid all of my money to my opponents. MORE
With the democratization of the Internet, businesses of all shapes and sizes have the same opportunities. This also means that every business is completing against corporate juggernauts in the Fortune 500. Businesses not operating at peak efficiency will soon find themselves going under. MORE
B2B marketers can’t always depend on the same metrics, tools, and solutions used by B2C marketers when it comes to lead generation and sales conversions. MORE
There are 1,025,109.8 words in the English language (not sure what qualifies as.8 of a word, but let’s go with it). That’s 1,025,109.8 different ways to start a sentence and 1,025,109.8 different ways to continue a sentence and 1,025,109.8 different ways to end a sentence. MORE
In today’s B2B companies, marketing and sales alignment is critical to success. Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. MORE
Perhaps the most valued business case for content marketing is driving conversions. When done properly, content marketing attracts prospects at the top of the funnel and guides them through the buyer journey until they convert to become customers. MORE
The term ‘follow the money’ was made famous in the 1976 drama documentary All the Presidents Men , and has been used variously as the basis of journalistic articles ever since. Its purpose is to follow the money trail to get to the root cause of an issue. MORE
Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. MORE
In today’s world of marketing we have new things bombarding us on a daily basis. The newest trend, the newest buzz word, the newest technology. As I think back on my own career, it’s hard to believe that once upon a time I thought variable printing on direct mail was revolutionary. MORE
I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. MORE
The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. MORE
These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters. MORE
Content creation starts with access to subject matter expertise. It then must be communicated in a meaningful, educational, and entertaining way (assuming that you actually want people to read it). MORE
Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. MORE
B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). MORE
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. MORE
Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. MORE
In a day and age where data-driven marketing is more important than ever, it’s a little surprising to learn that many marketing departments out there don’t have better strategies for improving data collection. MORE
Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company. Sales are slow; you need to do something right now to make the phones ring. MORE
How do you learn SEO? It’s something I hear quite frequently and something we are continuously figuring out here at KoMarketing as the team grows. One of the main challenges with learning SEO is the number of facets involved in an SEO program. MORE
To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. MORE
Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Being a great writer is a valued skill that now goes beyond teaching in a classroom or being an author in today’s market. MORE
In part one , I provided insight into the why and what of a lead-to-revenue assessment. I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. MORE
Want to know learn how top sales professionals are using data to strengthen their businesses? Mark Hunter, CEO of The Sales Hunter, helps companies (and their salespeople) close more sales without discounting prices. MORE
Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. MORE
This month, ANNUITAS turned 10. It is hard to believe that we have achieved this milestone and as I look back, I am truly grateful for the ups and downs of the last decade as I would not have wanted to do anything else for my career. MORE
Industrial Marketing Today
AUGUST 11, 2015
Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company. Sales are slow; you need to do something right now to make the phones ring.
KoMarketing Associates
AUGUST 13, 2015
Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Being a great writer is a valued skill that now goes beyond teaching in a classroom or being an author in today’s market.
Reachforce
AUGUST 17, 2015
Want to know learn how top sales professionals are using data to strengthen their businesses? Mark Hunter, CEO of The Sales Hunter, helps companies (and their salespeople) close more sales without discounting prices.
ViewPoint
AUGUST 20, 2015
In part one , I provided insight into the why and what of a lead-to-revenue assessment. I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Marketing Insider Group
AUGUST 24, 2015
To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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ANNUITAS
AUGUST 25, 2015
This month, ANNUITAS turned 10. It is hard to believe that we have achieved this milestone and as I look back, I am truly grateful for the ups and downs of the last decade as I would not have wanted to do anything else for my career.
KoMarketing Associates
AUGUST 18, 2015
A few weeks ago, I was with some friends and family and we decided to dust off the Monopoly box for some old-fashioned fun. I moved my piece around the board, bought some properties, made some trades, and eventually paid all of my money to my opponents.
Reachforce
AUGUST 18, 2015
With the democratization of the Internet, businesses of all shapes and sizes have the same opportunities. This also means that every business is completing against corporate juggernauts in the Fortune 500. Businesses not operating at peak efficiency will soon find themselves going under.
ViewPoint
AUGUST 18, 2015
In today’s B2B companies, marketing and sales alignment is critical to success. Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Marketing Insider Group
AUGUST 30, 2015
Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers.
Webbiquity
AUGUST 11, 2015
Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks.
The Point
AUGUST 11, 2015
These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters.
KoMarketing Associates
AUGUST 6, 2015
How do you learn SEO? It’s something I hear quite frequently and something we are continuously figuring out here at KoMarketing as the team grows. One of the main challenges with learning SEO is the number of facets involved in an SEO program.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Reachforce
AUGUST 19, 2015
B2B marketers can’t always depend on the same metrics, tools, and solutions used by B2C marketers when it comes to lead generation and sales conversions.
ViewPoint
AUGUST 11, 2015
The term ‘follow the money’ was made famous in the 1976 drama documentary All the Presidents Men , and has been used variously as the basis of journalistic articles ever since. Its purpose is to follow the money trail to get to the root cause of an issue.
Marketing Insider Group
AUGUST 31, 2015
Perhaps the most valued business case for content marketing is driving conversions. When done properly, content marketing attracts prospects at the top of the funnel and guides them through the buyer journey until they convert to become customers.
Webbiquity
AUGUST 4, 2015
Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Sales Engine
AUGUST 25, 2015
Content creation starts with access to subject matter expertise. It then must be communicated in a meaningful, educational, and entertaining way (assuming that you actually want people to read it).
KoMarketing Associates
AUGUST 20, 2015
There are 1,025,109.8 words in the English language (not sure what qualifies as.8 of a word, but let’s go with it). That’s 1,025,109.8 different ways to start a sentence and 1,025,109.8 different ways to continue a sentence and 1,025,109.8 different ways to end a sentence.
Reachforce
AUGUST 13, 2015
In a day and age where data-driven marketing is more important than ever, it’s a little surprising to learn that many marketing departments out there don’t have better strategies for improving data collection.
The Point
AUGUST 20, 2015
Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Marketing Insider Group
AUGUST 22, 2015
I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism.
Webbiquity
AUGUST 17, 2015
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing.
ANNUITAS
AUGUST 6, 2015
In today’s world of marketing we have new things bombarding us on a daily basis. The newest trend, the newest buzz word, the newest technology. As I think back on my own career, it’s hard to believe that once upon a time I thought variable printing on direct mail was revolutionary.
KoMarketing Associates
AUGUST 27, 2015
The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings.
Advertisement
From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).
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