December, 2007

Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself!

Blogger: Redirecting

Buzz Marketing for Technology

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1010data Offers A Powerful Columnar Database

Customer Experience Matrix

Back in October I wrote here about the resurgent interest in alternatives to standard relational databases for analytical applications. Vendors on my list included Alterian , SmartFocus , Vertica and QD Technology. Most use some form of a columnar structure, meaning data is stored so the system can load only the columns required for a particular query. This reduces the total amount of data read from disk and therefore improves performance.

50+ Amazing Jquery Examples- Part1

JotForm

Many of us have been using a good deal of jQuery plugins lately. Below I have provided a list of the 50 favorite plugins many developers use. Some of these you may have already seen, others might be new to you. This is just the first series , the second version will be coming soon, stay tuned and E.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Local Online Ad Spending to Jump in 2008: Report

readwrite

Research firm Borrell Associates predicts that 2008 online spending for local advertisements will jump 48% to $12.6 billion driven by a demand for paid search and video ads, according to a report on NewsFactor.

More Trending

Email and Video: Tactics you can use Today

Anything Goes Marketing

I may be getting older but I had a crazy flashback yesterday. I went to the movies to see August Rush (I give it 1 thumbs up) and of course I was forced to sit through about 20 commercials that mostly focused on gifts I must buy before the move started.

Blogger: Redirecting

Buzz Marketing for Technology

The debate over how to make money with podcasts began shortly after they were rolled out. At first, the natural inclination was to do pre-roll or post-roll ads on podcasts – much like existing media such as TV and radio

Eventricity Lets Banks Buy, Not Build, Event-Based Marketing Systems

Customer Experience Matrix

As you may recall from my posts on Unica and SAS , event-based marketing (also called behavior identification) seems to be gaining traction at long last. By coincidence, I recently found some notes I made two years about a UK-based firm named eventricity Ltd. This led to a long conversation with eventricity founder Mark Holtom, who turned out to be an industry veteran with background at NCR/Teradata and AIMS Software, where he worked on several of the pioneering projects in the field.

Buy 120

Anything Goes Marketing on the Globe and Mail

Anything Goes Marketing

Here I was minding my own business, taking in some caffeine while I scanned my web traffic. What did I find? I`ve been added to the blogroll on Canada`s largest national newspaper. The blog is called Hard Sell Blog by Keith McArthur who writes for the Globe and Mail.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Tips for Confirmation Pages

Anything Goes Marketing

Well, here I am on the east coast and stuck at the airport due to this freezing rain. Grrrr!! I came across a few interesting tips for your confirmation pages: Using Audio and Chat on Your Confirmation Pages In what seems like ages ago, I wrote a post about blogging while being stuck at airport.

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Unica Strategy Stays the Course

Customer Experience Matrix

I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. It’s been a good year for Unica, which will break $100 million in annual revenue for the first time. On the product front, they continue their long-time strategy of offering all the software a marketing department would need.

Course 120

Advanced Analytics and Still More Reasons I Love QlikView

Customer Experience Matrix

I’m at the National Center for Database Marketing Conference this week. NCDM is always a good place to get a feel for what’s on people’s minds. One theme I’ve picked up is a greater interest in advanced analytics. Richard Deere of Direct Data Mining Consultants, a very experienced modeler, told me that interest in segmentation always increases during recessions, because companies are more determined to increase the return on diminished budgets.

Online Ad Spend to Jump in 2008 Thanks to Sports, Politics

readwrite

A new forecast from ZenithOptimedia predicts that the ad spending will jump 6.7% globally to $486 billion. For online ad spending, the news is especially good. Zenith expects Internet ad sales to hit $44.6 billion in 2008, and increase its total share of the market to 9.4% (up from 8.1% this year).

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Merry Christmas from WebMarketCentral

WebMarketCentral

Merry Christmas and best wishes for a blessed and joyous holiday season from WebMarketCentral. It's the time of year to enjoy time spent with friends and family, see the priceless expressions on the faces of children, and remember those less fortunate by giving back in any way you can.

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Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

Following up on its first study on the value of Web 2.0 social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic.

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4 Ways to Use Social Networking for B2B PR

WebMarketCentral

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. It's no longer just about teenagers discussing their favorite bands.

Wii Don't Want Your Business

WebMarketCentral

If you're a parent of a child anywhere from five to 17 years old (and quite possibly even if you're not), you know that THE hottest gift this Christmas is the Wii game system.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

WMC Interviews: Jeff Rusinow

WebMarketCentral

I recently spoke with Jeff Rusinow, a very busy guy who now heads up the Web 2.0 site TopNetPix , which has been described as "a combination of Mahalo , Yahoo and Netvibes."

Book Review: Your Inner CEO -- Unleash the Executive Within

WebMarketCentral

When I first began reading Your Inner CEO: Unleash the Executive Within , the eighth book from best-selling author and executive consultant Allan Cox, I honestly didn't think I would get much value from it. Too squishy," I thought. Not going to be much here I can use."

Excellent Podcast on Interactive PR

WebMarketCentral

When two of the smartest people in blogging and interactive PR have a conversation, it's worth listening in on. Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog.

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Wii Would Like to Clarify

WebMarketCentral

I came down a bit hard on Circuit City in yesterday's post—not unfairly, but a brief clarification is in order. Essentially, at the corporate level, Circuit City appears to have a policy against treating customers with dignity and respect. Their automated email on the topic of Wii game systems basically states, albeit politely, that we don't have any Wiis so quit bugging us.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.