December, 2007

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and

1010data Offers A Powerful Columnar Database

Customer Experience Matrix

Back in October I wrote here about the resurgent interest in alternatives to standard relational databases for analytical applications. Vendors on my list included Alterian , SmartFocus , Vertica and QD Technology. Most use some form of a columnar structure, meaning data is stored so the system can load only the columns required for a particular query. This reduces the total amount of data read from disk and therefore improves performance.

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Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. It's time to get a grip and at least know that you are not alone.

50+ Amazing Jquery Examples- Part1

JotForm

Many of us have been using a good deal of jQuery plugins lately. Below I have provided a list of the 50 favorite plugins many developers use. Some of these you may have already seen, others might be new to you. This is just the first series , the second version will be coming soon, stay tuned and E.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Local Online Ad Spending to Jump in 2008: Report

readwrite

Research firm Borrell Associates predicts that 2008 online spending for local advertisements will jump 48% to $12.6 billion driven by a demand for paid search and video ads, according to a report on NewsFactor. Search ads will make up the brunt of the local online ad spend in 2008, says Borrell, doubling to $5 billion. Locally targeted video ads are also expected to experience massive growth and rake in up to $1.3 billion.

More Trending

Blogger: Redirecting

Buzz Marketing for Technology

The debate over how to make money with podcasts began shortly after they were rolled out. At first, the natural inclination was to do pre-roll or post-roll ads on podcasts – much like existing media such as TV and radio

Eventricity Lets Banks Buy, Not Build, Event-Based Marketing Systems

Customer Experience Matrix

As you may recall from my posts on Unica and SAS , event-based marketing (also called behavior identification) seems to be gaining traction at long last. By coincidence, I recently found some notes I made two years about a UK-based firm named eventricity Ltd. This led to a long conversation with eventricity founder Mark Holtom, who turned out to be an industry veteran with background at NCR/Teradata and AIMS Software, where he worked on several of the pioneering projects in the field.

Buy 120

Email and Video: Tactics you can use Today

Anything Goes Marketing

I may be getting older but I had a crazy flashback yesterday. I went to the movies to see August Rush (I give it 1 thumbs up) and of course I was forced to sit through about 20 commercials that mostly focused on gifts I must buy before the move started. One commercial stood out - a new video phone that is being offered by a mobile carrier up here called Rogers (Verizon is the equivalent the US).

Unica Strategy Stays the Course

Customer Experience Matrix

I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. It’s been a good year for Unica, which will break $100 million in annual revenue for the first time. On the product front, they continue their long-time strategy of offering all the software a marketing department would need.

Course 120

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Advanced Analytics and Still More Reasons I Love QlikView

Customer Experience Matrix

I’m at the National Center for Database Marketing Conference this week. NCDM is always a good place to get a feel for what’s on people’s minds. One theme I’ve picked up is a greater interest in advanced analytics. Richard Deere of Direct Data Mining Consultants, a very experienced modeler, told me that interest in segmentation always increases during recessions, because companies are more determined to increase the return on diminished budgets.

Anything Goes Marketing on the Globe and Mail

Anything Goes Marketing

Here I was minding my own business, taking in some caffeine while I scanned my web traffic. What did I find? I`ve been added to the blogroll on Canada`s largest national newspaper. The blog is called Hard Sell Blog by Keith McArthur who writes for the Globe and Mail. His blog is about the latest in marketing and advertising.

Mail 100

Tips for Confirmation Pages

Anything Goes Marketing

Well, here I am on the east coast and stuck at the airport due to this freezing rain. Grrrr!! I came across a few interesting tips for your confirmation pages: Using Audio and Chat on Your Confirmation Pages In what seems like ages ago, I wrote a post about blogging while being stuck at airport. Use an audio confirmation clip on your confirmation page. Check out how this is done on Delivery Monitor after you sign up for their newsletter. It's brilliant as it sets expectations (i.e.

Tips 100

Online Ad Spend to Jump in 2008 Thanks to Sports, Politics

readwrite

A new forecast from ZenithOptimedia predicts that the ad spending will jump 6.7% globally to $486 billion. For online ad spending, the news is especially good. Zenith expects Internet ad sales to hit $44.6 billion in 2008, and increase its total share of the market to 9.4% (up from 8.1% this year). Zenith predicts that that Internet will overtake radio in percentage of total ad spend next year, and overtake magazines in 2010. For other forms of media, the outlook is less rosy.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Merry Christmas from WebMarketCentral

WebMarketCentral

Merry Christmas and best wishes for a blessed and joyous holiday season from WebMarketCentral. It's the time of year to enjoy time spent with friends and family, see the priceless expressions on the faces of children, and remember those less fortunate by giving back in any way you can. The WebMarketCentral blog will take the Christmas to New Year's week off, but interesting stuff is planned for January.

Plan 20

Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

Following up on its first study on the value of Web 2.0 social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. ITtoolbox/PJA IT Social Media Index Wave II updates the earlier findings and concludes that "IT decision-maker and influencer audiences (now) spend more time consuming or participating in social media than they do consuming editorial media or vendor content." IT buyers spend an average of 3.3

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4 Ways to Use Social Networking for B2B PR

WebMarketCentral

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. It's no longer just about teenagers discussing their favorite bands. Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services.

Wii Would Like to Clarify

WebMarketCentral

I came down a bit hard on Circuit City in yesterday's post—not unfairly, but a brief clarification is in order. Essentially, at the corporate level, Circuit City appears to have a policy against treating customers with dignity and respect. Their automated email on the topic of Wii game systems basically states, albeit politely, that we don't have any Wiis so quit bugging us.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Wii Don't Want Your Business

WebMarketCentral

If you're a parent of a child anywhere from five to 17 years old (and quite possibly even if you're not), you know that THE hottest gift this Christmas is the Wii game system. You also know that these overpriced, screamingly popular yet appallingly underproduced gadgets are as elusive as Vikings Superbowl victories. The ultimate blame for the situation of course falls squarely on the manufacturer, Nintendo.

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WMC Interviews: Jeff Rusinow

WebMarketCentral

I recently spoke with Jeff Rusinow, a very busy guy who now heads up the Web 2.0 site TopNetPix , which has been described as "a combination of Mahalo , Yahoo and Netvibes." Jeff has been an active member of the early-stage venture capital community in the Midwest since 2000, when he founded Milwaukee's first angel network, Silicon Pastures.

Book Review: Your Inner CEO -- Unleash the Executive Within

WebMarketCentral

When I first began reading Your Inner CEO: Unleash the Executive Within , the eighth book from best-selling author and executive consultant Allan Cox, I honestly didn't think I would get much value from it. Too squishy," I thought. Not going to be much here I can use."

Excellent Podcast on Interactive PR

WebMarketCentral

When two of the smartest people in blogging and interactive PR have a conversation, it's worth listening in on. Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog. Here are few of the highlights: PR professionals are taking advantage of online marketing tools and back-end analytics to increase and track coverage of company announcements.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.