May, 2006

B2B Lead Generation Blog: Book Cover and Advanced Praise for Lead Generation for the Complex Sale

B2B Lead Generation

leadgenerationcovernew we're quickly approaching the official release of my book, lead generation for the complex sale : boost the quality and quantity of leads to increase your roi. also, my book got a new cover

To blog or not to blog, this is the question for execs

Anything Goes Marketing

Businesses are still not getting it - people don't want to read your corporate BS. They want to get to know your company and not your marketing fluff and "salesy spin".

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Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has

Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? The latest survey results were just released by IDC, and it looks like there is some cause for celebration. Worldwide annual growth in global IT spending is expected to be 6.3% in 2006, with annual growth in software sales leading the way at 7.0%.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Everybody's Watching.You


This is still a marketing blog, not a political one, but topics where the two areas intersect are fair game. So it is with the recent flap over the NSA searching for suspicious patterns in the phone records of Americans, which is even less shocking than the revelation that professional athletes sometimes chemically enhance their performance. The fact is, we have very little privacy left, from either the public or private sector. Ever checked your credit report ? You may not want to.)

More Trending

B2B Lead Generation Blog: Why CEOs Must Be Actively Involved in Lead Generation

B2B Lead Generation

jeff thull, author of mastering the complex sale, recently published an article, "sales and the ceo," that puts ceos at the head of the sales department. i like the article because it emphasizes the key role that ceos play in developing

B2B Lead Generation Blog: Personal lead generation tools

B2B Lead Generation

If you do lead generation (aka prospecting) for yourself you may want to read the WSJ article, "End of the Cold Call?" by Jeanette Borzo. The article features tools that will aid sales people, entrepreneurs, and professionals with their

Do you skip TV commercials? So does everybody

Anything Goes Marketing

I would like to know who watches TV commercials anymore and if you do, why?? What is the point? They are a waste of time. I myself am the master of the clicker. I have now self-proclaimed myself as "Click Master".

Wham spam, thank you maam

Anything Goes Marketing

Why did my email not get &#$ delivered? Have you ever said that to yourself? I have and it's one of those huge topics in email marketing right now that you really need to understand before you start creating that amazing email offer that will turn your compoany into the next Google.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

I Made it to One Month! WOOHOO!!

Anything Goes Marketing

Let's break out the beer! It's my one month anniversary. I think it's been a great month and I've enjoyed blogging on a consistent basis. My blog has evolved from a storage place to stash good articles that I find into a place that I can really voice my opinions on marketing.

Using SEO when building your website navigation

Anything Goes Marketing

Here's a good article on ClickZ that explains that checking out how keywords do in Yahoo and Google can affect how well your website navigation will resonate with users. In this case using pet products was better then pet supplies as more people searched for pet products. This is another cheap way to get good advise on building a website without using full blown usability tests, Chad H. Technorati tags: SEO , Navigation , website , pet supplies.

Top 10 Home Page Tips

Anything Goes Marketing

Since my wedding on May 21 I haven't been basking in the glory of marriage but rather have been working my bum off catching up and planning for my future. I've also started to catch up on some of my millions of email newsletters and blog feeds that I get. While this was overwhelming at first, I make sure that I only subscribe to the what I feel is the most useful to keep my ear to the technology highway and what will help me sponge up all I need to know.

Tips 100

For Sony Ericsson "Anything Goes" for their e-newsletters

Anything Goes Marketing

In a recent article in MarketingSherpa , Sony Ericsson's Agnes Gawel reveals that for their global e-newsletter campaigns, they typically don't worry about ethnically appropriate images for each of their regions: "It's based on local feedback. You might not think, for example, we'd use an African consumer image for Asian emails, but it's not the case. We've been using everything all over the place. In the end results, we don't really see a difference." This is a small point but an important one.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Blogger: Redirecting

Buzz Marketing for Technology

Buzz Factor – HIGH – The last number I've seen published by Apple on iPod sales is 42 million sold since 2004. And a recent Forrester report says that 29% of the 42 millions buyers have downloaded a podcast. Another 27% said they were

5 Tips to Help Your Blog "Soar" in the Search Engines

Anything Goes Marketing

Looking for some quick tips to improve your blog SEO rankings ? Check out this article from Marketing Profs called 10 Tips to Help Your Blog Soar in the Search Engines. I wasn't aware of some of these so I will definitly try some of them out. It's too bad they didn't offer the first 5 tips for free. :( Have you tried any of these? Do they actually work? Chad H. TrackBack URL for this entry Technorati tags: marketing profs , SEO , Blog SEO

Bookmarklets Discovered

Anything Goes Marketing

As always, Easton on Business Blogwire keeps me updated on some of the latest trends out there. This time I was introduced to bookmarklets which are these neat links that you can drag and drop at the top of on your Firefox browser (or into your favourites in IE). Steve Rubel has some great ones! I'm using Wikipedia look-up and Alexa this. Try it out! Chad H. Technorati tags: bookmarklets , micro persuasion , businessblogwire

Bad Customer Experience: Happy Ending 2

Anything Goes Marketing

It turns out that banks do care about you (yes, banks!). If you may recall from my previous post on a bad customer experience , I had written about how I was dispensed a torn $20 bill from a Soctia Bank ATM machine. After I sent emails to both Shell and the Bank of Nova Scotia I recently heard back from Shell. I also just received an email from the Scotia Bank. Here is the letter: Dear Mr. Horenfeldt, We welcome the opportunity to address your concerns with respect to a torn $20.00

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Did you find the Ex-Spot? Consumer-Generated Media

Anything Goes Marketing

Herre's a good article on Click Z about how to create a good " consumer-generated media " campaign. What is a CGM? Have look atthe article and find out how to spread the word about your business by using your customers. This is definitely something to think about - you have customers that are really enjoying the experience with your business. How can you turn these people into advocates and help the spread the message about the great work you are doing?

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SEO made too simple

Anything Goes Marketing

Danny Sullivan on Click Z has "redeemed" himself in my mind. After I cut him up in an earlier post (rightly deserved I say!) he has pointed out a few key things in his recent post : He has 10 years in the search biz He has outlined some simple SEO tips to keep in mind in a recent Click Z article. He has a written a ton of crap on search. Thanks for your simple SEO tips that I didn't know already. Maybe a 10 year old mght not know these tips. Pick keywords" - realy??

SEO 100

B2B, Ya You Know Me

Anything Goes Marketing

I need to give a shout out to Karen Gedney who has a very good article on success in the B2B marketing area. If you're into sending out email and you're a B2B company, you need to at least read the article to undertand how you can get greater visibility into what your prospects are thinking. Chad H. Technorati tags: B2B , email marketing , Karen Gedney.

B2B 100

Bad Customer Experience: Happy Ending

Anything Goes Marketing

In an earlier post on Bad Customer Experiences I told you all about my tragic experience at a Shell gas station a week ago. Well Shell responded to my email and has sent me this note: Dear Mr. Horenfeldt, Thank you for taking the time to forward your concerns to the Shell Helps Centre. Pleas accept my apology for the delay in responding. Customer feedback is something I take very seriously and appreciate you having taken the time to email us.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Importance of Good Subject Lines

Anything Goes Marketing

Anne at Marketing Sherpa has pointed out yet again the importance of good email subject lines. In her most recent email, she explains the results of a study done on email subjects. In turns out that those not written in "marketingeze" (i.e. BS) did better. It alos helpoed to have the company name in them. Here's and example of good subject lines: - Eye on Company Name Update - Company Name Newsletter February 2006 - Invitation from Company Name - Company Name May 2005 News Bulletin!

Seth Godin: "You are not in charge"

Anything Goes Marketing

Seth Godin weighs in on the world of marketers with his " 5 Things Every Marketer Should Realize ". It's sombre, no punches pulled approach. Do you agree that as a marketer " You are not in charge. " and that " You can't bury the truth"? I don't. If you're working at Microsoft or Google, I think that as a marketer, you are in charge as most of your marketing campaigns get eaten up by their target audience and people do care what they have to say.

8 Email Marketing Tips

Anything Goes Marketing

Need to get a refresher on best practices for email marketing? Check out the article " 8 Email Marketing Tips " that includes industry "notables" such as Seth Godin. There are some useful tips here for novice emarketers. Most of these are pretty basic. Chad H. Technorati tags: email marketing , Seth Godin

Blog Promotion: It Never Ends!

Anything Goes Marketing

There's some good discussion going on the blog " Internet Marketing Blog " on how to promote your blog. Check it out! Chad H. Technorati tags: blog promotion , blog SEO

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!