August, 2008

Technology PR Sessions at 2008 PRSA Conference


Although I don't attend every year, I have always found the annual conference of the Public Relations Society of America (PRSA) very worthwhile for keeping up with the latest trends in the field and making valuable contacts

Andover Farmers Market - Local?

Smashmouth Marketing

Linda and I are members of the Groundwork Lawrence CSA and typically have more fresh veggies and fruit from local Farmer Dave , but occaisionally by Saturday we are jonesing for another couple tomatoes, or something the coop shipment was lacking (for whatever reason this summer we didn't get alot of zucchini and summer squash). So we head over to the Andover Farmers Market. It's not about organic food , although in some cases organic is great. It's about locally grown, whole food produced with wholesome methods. Farmer Dave does a great job talking about sustainable and healthy growing practices that are not organic, but are good enough for me. Now, my pet peve. Most of the vendors at the farmers market are true to their audience. They produce their foods locally, in most cases with healthy practices. Then there is Boston Hill Farm (I hate to even legitimize them with a link). They show up to the farmers market with fruits and vegetables that are industrial sized. I'm talking 14" long 1.5" wide carrots, perfectly straight with no dirt on them. 4" apples. Tomatoes that are uniform in size and shape and taste mealy and bland. These guys are bringing in industrialized produce from god-knows-where. Those carrots are most likely from California. Does this belong at the farmers market? Maybe. Maybe not. But they shouldn't portray that it is all grown 5 miles away in North Andover. This stuff is not local! Maybe the organizers of the farmers market should require some sort of a sign or label that says "local" or "organic" or "shipped in" or worse "industrial". Boston Hill Farm is just another supermarket. Farmer Dave gets the kudos of the year for all the CSA work he's done and for maintaining wholesome, healthy practices. Go Dave! Tags: kudos green food.

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Lead Nurturing Best Practices Research and Data

B2B Lead Generation

MarketingSherpa just published data on lead nurturing best practices based on a survey of 1,000 marketers. Sherpa's research focuses on the following nurturing best practices: Using multiple tactics rather than relying on email only. Timing of teleprospecting response to web inquiries – the velocity of follow-up dramtically impacts lead conversion. Measurement of lead quality and the impact of lead nurturing. I encourage you check out their advice.

Connecting 2 the World: Formulating the new work literacy framework

Buzz Marketing for Technology

skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Tuesday, August 5, 2008. Formulating the new work literacy framework.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Comparing Demand Generation Systems

Customer Experience Matrix

Now that I have that long post about analytical databases out of the way, I can get back to thinking about demand generation systems. Research on the new Guide is proceeding nicely (thanks for asking), and should be wrapped up by the end of next week. This means I have to nail down how I’ll present the results. In my last post on the topic, I was thinking in terms of defining user types.

More Trending

Technical Writer or Technical Copywriter? What's the Difference?


Technical writer" is an easy-to-remember term that many people apply to anyone who writes about technology topics. Among writers however, "technical writer" has a specific definition, with experience and skills that typically

40 Steps.from No Impact Man

Smashmouth Marketing

Colin Beavan, aka No Impact Man , wrote today about 40 Steps On The Personal Path To Green. My two favorites: Step 31: When the activity is fun, good for the environment, and also affects personal health (physically and also psychologically), it's much easier to maintain. So if you like biking, bike.

5th Annual MarketingSherpa Demand Generation Summit 2008

B2B Lead Generation

You're invited to join me at MarketingSherpa's Demand Generation Summit at your choice of Boston (Oct 5-7) or San Francisco (Oct 26-28.) I'll be speaking on "Playbook for Effective Lead Management." " This year's the summit will have 19 new case studies, which will show how to increase lead volume, optimize webinar attendance and effectiveness as well as show you the effectiveness of multi-touch campaigns, closed loop measurement and more. I hope you can make it!

Blogger: Redirecting

Buzz Marketing for Technology

Why are some Buzz Marketing programs better than others? What makes one program more Buzz worthy than another? These questions and more are why I interviewed Jim Calhoun the CEO of Popular Media for his advice on how to really make your

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Looking for Differences in MPP Analytical Databases

Customer Experience Matrix

“You gotta get a gimmick if you wanna get ahead” sing the strippers in the classic musical Gypsy. The same rule seems to apply to analytical databases: each vendor has its own little twist that makes it unique, if not necessarily better than the competition. This applies even, or maybe especially, to the non-columnar systems that use a massively parallel (“shared-nothing”) architecture to handle very large volumes. You’ll note I didn’t refer to these systems as “appliances”.

Do You Want Incoming-Call Ads on Your Mobile?


Your mother’s calling – and there are shoes on sale. A new study released this week in the UK found that 80% of respondents said they were “happy to have [15 second pre-roll] video ads if it meant they could watch free video” on their phones. Almost nothing’s shocking in the wacky world of mobile advertising-to be, but one thing we found absolutely horrifying in the discussion around the study was this: incoming-call ads. Who’s Doing This?

B2B Marketing Thought Leadership: Tom Pick


B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral.

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My Best Summer Intern

Smashmouth Marketing

Business has been pretty good this past year. Lots of new clients, some of them so big they can dictate their terms (well, they kind of do). We had enough business this summer though that we took on my two older daughters as part time help.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Building a Marketing Funnel and More Lead Management Tips

B2B Lead Generation

I was recently interviewed for an article on lead management by Chris Koch who works for ITSMA , the Information Technology Services Marketing Association. In the article titled, " Building a Marketing Funnel and Other Lead Management Tips ," I give the following five tips on how you can make your B2B lead management more effective, which are: Create a marketing funnel. Create a universal definition of a lead. Use the phone. Ask about goals—don't sell.

WiseMapping - 'New Skills for Knowledge Workers' Map View

Buzz Marketing for Technology

Already a member? Sign In. About. Support. Feedback. Visual Thinking Evolution. Loading. New Skills for Knowledge Workers Map View. Terms and Conditions | Privacy Policy. The Crew | Contact. All content Copyright 2007, WiseMapping Corporation

More on QlikView - Curt Monash Blog

Customer Experience Matrix

I somehow ended up posting some comments on QlikView technology on Curt Monash's DBMS2 blog. This is actually a more detailed description than I've ever posted here about how I think QlikView works. If you're interested in that sort of thing, do take a look.

Vyatta - Extremely Creative B2B Marketing


Someone recently forwarded me the Vyatta newsletter. Vyatta provides open-source router and firewall solutions. Intriguing in and of itself, but in addition, the company does an exceptionally creative job of marketing.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

American Idol, Treat for Melissa

Smashmouth Marketing

My daughter Melissa, Linda and I had something we have shared for the past couple years. Every January we tune to FOX and watch American Idol. Why do we watch it? We watch to see the kid next door become a superstar. We also watch to see the "other" kid next door act like a complete bozo.

More on Vertica

Customer Experience Matrix

I finally had a conversation with columnar database developer Vertica last week. They have done such an excellent job explaining their system in white papers and other published materials that most of my questions had already been answered. But it’s always good to hear things straight from the source. The briefing pretty much confirmed what I already knew and have written here and elsewhere.

Still More on Assessing Demand Generation Systems

Customer Experience Matrix

I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. As you might have guessed from my recent posts, I was especially interested in his perceptions of the purchase process. In fact, this was so interesting that I didn’t look very closely at the ActiveConversion system.

Connecting 2 the World: A new framework: Part II

Buzz Marketing for Technology

skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Monday, August 4, 2008. A new framework: Part II. As I have been thinking through the framework I mapped out in yesterdays post, I began to think of how this might be used (see the questions I asked at the end of the post). It has been my contention that workers at different times in their career may have different needs in terms of work literacy.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Connecting 2 the World: New Skills for Knowledge Workers

Buzz Marketing for Technology

skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Sunday, August 3, 2008. New Skills for Knowledge Workers. On the work literacy blog, Tony Karrer posted a framework, that I was not really satisfied with. I thought it was too simplistic, too "cookbook" like with a follow the checklist type mentality. Tony agreed, but pointed out that he really hadnt come across anything better. So I tried to come up with a "better" framework.

Librarian Tip for Nonprofits: 90-Second YouTube " Doing Good Things Well

Buzz Marketing for Technology

Doing Good Things Well. Front Page. About. ← Addressing Communication Escalation. Docuticker - I’m A Little Obsessed → Librarian Tip for Nonprofits: 90-Second YouTube. July 30, 2008 · No Comments. I was reading the May 2008 issue of American Libraries and the Internet Librarian column by Joseph Janes jumped out at me with the potential to be immediately useful to me at work (which is not in a library).

Networked Information Mindmap

Buzz Marketing for Technology

Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

Welcome, Guest. L ogin. R egister. Username: Password: (?). Remember Me. Search. Clearspace. Online Communities Build, manage and measure your community successfully. Internal Collaboration Discover best practices in leveraging enterprise social software. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Best of 2008 (So Far) - Cool Web Tools, Part 1


Want to know how to post links to dozens of popular social bookmarking sites—in a hurry? Use Google to track the status of almost any flight or find legal free music downloads? Search the web from a cool 3D interface, using any popular search engine?

For Marketers, What Recession? Part 2


As an update to the What Recession? post here in May, here are the latest figures. GDP grew 1.9% in the second quarter, so once again, we are not technically in a recession. On the other hand, the overall unemployment rate spiked upward to 5.7%; not catastrophic, but clearly disturbing.

Five Ways to Give Back Through Social Media


Focused as many of us are on our own companies' or clients' economic anxieties, it's easy to forget that downturns (or even the perceptions of downturns) hit non-profit organizations particularly hard. When money is tight, charitable giving is an easy, if unfortunate, area to cut.

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