August, 2008

Technology PR Sessions at 2008 PRSA Conference


Although I don't attend every year, I have always found the annual conference of the Public Relations Society of America (PRSA) very worthwhile for keeping up with the latest trends in the field and making valuable contacts

Comparing Demand Generation Systems

Customer Experience Matrix

Now that I have that long post about analytical databases out of the way, I can get back to thinking about demand generation systems. Research on the new Guide is proceeding nicely (thanks for asking), and should be wrapped up by the end of next week. This means I have to nail down how I’ll present the results. In my last post on the topic, I was thinking in terms of defining user types.

Andover Farmers Market - Local?

Smashmouth Marketing

Vendor 130

Connecting 2 the World: Formulating the new work literacy framework

Buzz Marketing for Technology

skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Tuesday, August 5, 2008. Formulating the new work literacy framework.

Work 130

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Lead Nurturing Best Practices Research and Data

B2B Lead Generation

MarketingSherpa just published data on lead nurturing best practices based on a survey of 1,000 marketers. Sherpa's research focuses on the following nurturing best practices: Using multiple tactics rather than relying on email only. Timing of teleprospecting response to web inquiries – the velocity of follow-up dramtically impacts lead conversion. Measurement of lead quality and the impact of lead nurturing. I encourage you check out their advice.

More Trending

Technical Writer or Technical Copywriter? What's the Difference?


Technical writer" is an easy-to-remember term that many people apply to anyone who writes about technology topics. Among writers however, "technical writer" has a specific definition, with experience and skills that typically

Looking for Differences in MPP Analytical Databases

Customer Experience Matrix

“You gotta get a gimmick if you wanna get ahead” sing the strippers in the classic musical Gypsy. The same rule seems to apply to analytical databases: each vendor has its own little twist that makes it unique, if not necessarily better than the competition. This applies even, or maybe especially, to the non-columnar systems that use a massively parallel (“shared-nothing”) architecture to handle very large volumes. You’ll note I didn’t refer to these systems as “appliances”.

40 Steps.from No Impact Man

Smashmouth Marketing

Colin Beavan, aka No Impact Man , wrote today about 40 Steps On The Personal Path To Green. My two favorites: Step 31: When the activity is fun, good for the environment, and also affects personal health (physically and also psychologically), it's much easier to maintain. So if you like biking, bike.

Blogger: Redirecting

Buzz Marketing for Technology

Why are some Buzz Marketing programs better than others? What makes one program more Buzz worthy than another? These questions and more are why I interviewed Jim Calhoun the CEO of Popular Media for his advice on how to really make your

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5th Annual MarketingSherpa Demand Generation Summit 2008

B2B Lead Generation

You're invited to join me at MarketingSherpa's Demand Generation Summit at your choice of Boston (Oct 5-7) or San Francisco (Oct 26-28.) I'll be speaking on "Playbook for Effective Lead Management." " This year's the summit will have 19 new case studies, which will show how to increase lead volume, optimize webinar attendance and effectiveness as well as show you the effectiveness of multi-touch campaigns, closed loop measurement and more. I hope you can make it!

B2B Marketing Thought Leadership: Tom Pick

Modern B2B Marketing

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral.

PR 48

Vyatta - Extremely Creative B2B Marketing


Someone recently forwarded me the Vyatta newsletter. Vyatta provides open-source router and firewall solutions. Intriguing in and of itself, but in addition, the company does an exceptionally creative job of marketing.

More on QlikView - Curt Monash Blog

Customer Experience Matrix

I somehow ended up posting some comments on QlikView technology on Curt Monash's DBMS2 blog. This is actually a more detailed description than I've ever posted here about how I think QlikView works. If you're interested in that sort of thing, do take a look.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

My Best Summer Intern

Smashmouth Marketing

Business has been pretty good this past year. Lots of new clients, some of them so big they can dictate their terms (well, they kind of do). We had enough business this summer though that we took on my two older daughters as part time help.

Best 130

WiseMapping - 'New Skills for Knowledge Workers' Map View

Buzz Marketing for Technology

Already a member? Sign In. About. Support. Feedback. Visual Thinking Evolution. Loading. New Skills for Knowledge Workers Map View. Terms and Conditions | Privacy Policy. The Crew | Contact. All content Copyright 2007, WiseMapping Corporation

Building a Marketing Funnel and More Lead Management Tips

B2B Lead Generation

I was recently interviewed for an article on lead management by Chris Koch who works for ITSMA , the Information Technology Services Marketing Association. In the article titled, " Building a Marketing Funnel and Other Lead Management Tips ," I give the following five tips on how you can make your B2B lead management more effective, which are: Create a marketing funnel. Create a universal definition of a lead. Use the phone. Ask about goals—don't sell.

Funnel 120

More on Vertica

Customer Experience Matrix

I finally had a conversation with columnar database developer Vertica last week. They have done such an excellent job explaining their system in white papers and other published materials that most of my questions had already been answered. But it’s always good to hear things straight from the source. The briefing pretty much confirmed what I already knew and have written here and elsewhere.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Still More on Assessing Demand Generation Systems

Customer Experience Matrix

I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. As you might have guessed from my recent posts, I was especially interested in his perceptions of the purchase process. In fact, this was so interesting that I didn’t look very closely at the ActiveConversion system.

American Idol, Treat for Melissa

Smashmouth Marketing

My daughter Melissa, Linda and I had something we have shared for the past couple years. Every January we tune to FOX and watch American Idol. Why do we watch it? We watch to see the kid next door become a superstar. We also watch to see the "other" kid next door act like a complete bozo.

Connecting 2 the World: A new framework: Part II

Buzz Marketing for Technology

skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Monday, August 4, 2008. A new framework: Part II. As I have been thinking through the framework I mapped out in yesterdays post, I began to think of how this might be used (see the questions I asked at the end of the post). It has been my contention that workers at different times in their career may have different needs in terms of work literacy.

Connecting 2 the World: New Skills for Knowledge Workers

Buzz Marketing for Technology

skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Sunday, August 3, 2008. New Skills for Knowledge Workers. On the work literacy blog, Tony Karrer posted a framework, that I was not really satisfied with. I thought it was too simplistic, too "cookbook" like with a follow the checklist type mentality. Tony agreed, but pointed out that he really hadnt come across anything better. So I tried to come up with a "better" framework.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Librarian Tip for Nonprofits: 90-Second YouTube " Doing Good Things Well

Buzz Marketing for Technology

Doing Good Things Well. Front Page. About. ← Addressing Communication Escalation. Docuticker - I’m A Little Obsessed → Librarian Tip for Nonprofits: 90-Second YouTube. July 30, 2008 · No Comments. I was reading the May 2008 issue of American Libraries and the Internet Librarian column by Joseph Janes jumped out at me with the potential to be immediately useful to me at work (which is not in a library).

Networked Information Mindmap

Buzz Marketing for Technology

Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

Welcome, Guest. L ogin. R egister. Username: Password: (?). Remember Me. Search. Clearspace. Online Communities Build, manage and measure your community successfully. Internal Collaboration Discover best practices in leveraging enterprise social software. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues.

Best of 2008 (So Far) - Cool Web Tools, Part 1


Want to know how to post links to dozens of popular social bookmarking sites—in a hurry? Use Google to track the status of almost any flight or find legal free music downloads? Search the web from a cool 3D interface, using any popular search engine?

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).