B2B Lead management is far from an easy task
B2B Lead Generation
SEPTEMBER 18, 2007
Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that do not. But I've encountered very few companies that really do lead management. What is lead management? Lead management is a multistage process that manages the conversion of sales leads to customers. Some people say it's the process of going from "first contact to close."