Convince & Convert
MARCH 26, 2013
For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. This famous figure of 16% has been repeated on all social media blogs so that it is now perceived as an uncontested truth by virtually all Facebook page administrators.
KoMarketing Associates
MARCH 29, 2013
KoMarketing will be taking the stage at ad:tech San Francisco , April 10th to discuss social media marketing. If you aren’t familiar with ad:tech, it’s billed as “the leading digital marketing event for marketing and technology professionals from all over the world — a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives.
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Avitage
MARCH 28, 2013
'The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013. However, as many IT marketers are discovering, […] The post IDG On Connecting the Dots Between Content and Sales appeared first on Avitage.
ViewPoint
MARCH 26, 2013
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Software programs that explain the most data, verified by the most evidence, are better than those that do not. i Really, how do you argue you with this? CRM properly applied, in conjunction with marketing automation software, explains the most data on marketing performance and gives more evidence than any other combination of s
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
markempa
MARCH 25, 2013
Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance. Watch the video below to find out more. Relevance is the foundation of lead generation, which is, at its core, a series of conversations.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
MARCH 19, 2013
Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity. 1. Manage Your Relationships More Efficiently With Nimble.
KoMarketing Associates
MARCH 26, 2013
A few weeks back I wrote a column for Search Engine Land on B2B buyer personas. In exploring the persona concept, it further supported my opinion that for SEO to truly be effective for the B2B organization, SEO needs to run hand-in-hand with traditional B2B marketing initiatives. In this post, I want to discuss how B2B SEO discovery can be integrated into buyer persona development , in turn creating a more effective search engine optimization strategy in the long run.
Avitage
MARCH 28, 2013
'The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013. However, as many IT marketers are discovering, content marketing is a complex practice that requires insights not just into what type of content to develop and deliver, but when and how to deliv
WriteSpark
MARCH 12, 2013
A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. That's a mistake for two reasons: The customer may lose patience with the process and back-out of the case study.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ViewPoint
MARCH 12, 2013
I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment.
markempa
MARCH 11, 2013
Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. They would be wise to follow the lead of Aimee Miller, Vice President of Marketing, AppFolio , a property management software company.
Convince & Convert
MARCH 10, 2013
Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Once Oprah gave Twitter her imprimatur, the service crossed the chasm (6 million members before she joined in April, 2009 and 105 million a year later).
KoMarketing Associates
MARCH 21, 2013
In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. His article in Advertising Age discusses these fundamentals, which are: Design is the New Marketing.
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Avitage
MARCH 28, 2013
The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 20111. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 20132. However, as many IT marketers are discovering, content marketing is a complex practice that requires insights not just into what type of content to develop and deliver, but when and how to deli
WriteSpark
MARCH 12, 2013
A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. That's update mistake for two reasons: The customer may lose patience with the process and back-out of the case study.
Tomorrow People
MARCH 7, 2013
'The mobile world is where we all live now. Globally, more people own a mobile phone than own a toothbrush. And over 20% of these 5 billion phones are smartphones - with advanced capabilities to connect to the Internet, browse and buy. Check out the impact of mobile phone ownership on business in this KissMetrics infographic. Source: How Mobile is Changing Business – Infographic.
B2B Marketing Traction
MARCH 27, 2013
I’ve always admired how so many B2B marketers are control freaks. We control details and deadlines and, most importantly, our brand. It’s all about brand and message consistency and uniformity across divisions, products, platforms, people and in some cases countries. Protect the brand at all costs! But now, due to the socialization of buying and marketing, it’s more difficult to control your brand.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Convince & Convert
MARCH 23, 2013
I’ve been saying it for years, and I’ll keep saying it: we’d all be better off if we worried more about being social, and worried less about doing social media ( tweet this ). It’s nice to have a new example of this principle in practice. Justin Johnson is a candidate for City Council in Phoenix. He seeks to represent District 4, which is an enclave of historic and gentrified areas, replete with small, interesting businesses.
KoMarketing Associates
MARCH 6, 2013
Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing. This is according to BtoB’s “ Social Media: From Marginal to Mainstream ” report.
Avitage
MARCH 21, 2013
'Another terrific Boston SMEI breakfast discussion this morning. Lisa Dennis lead a discussion about changing selling behaviors using ideas from Dan Pink’s latest book, To Sell Is Human. Here are my takeaway observations and related thoughts. Core conclusion: rather than try to change behaviors, select, enable and incent desired behaviors. The topic of selling […] The post Change Selling Behavior — Really?
The Point
MARCH 27, 2013
A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc. He claimed this was an effective way to avoid campaign overlap when you have multiple parties within one organization who can all potentially launch campaigns simultaneously.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Tomorrow People
MARCH 7, 2013
The mobile world is where we all live now. Globally, more people own a mobile phone than own a toothbrush. And over 20% of these 5 billion phones are smartphones - with advanced capabilities to connect to the Internet, browse and buy. Check out the impact of mobile phone ownership on business in this KissMetrics infographic. Source: How Mobile is Changing Business – Infographic.
Writing on the Web
MARCH 27, 2013
I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! They’re genuinely surprised that with the money they spent on their website, no one is coming to see it, indicate they like it, let alone pick up the phone and call.
Convince & Convert
MARCH 20, 2013
This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Each of these businesses are, in equal parts, inspirational and invaluable to me. Each of them I’ve used for years and am proud to write about and evangelize to all of my friends, colleagues and clients.
KoMarketing Associates
MARCH 7, 2013
It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Avitage
MARCH 21, 2013
'Another terrific Boston SMEI breakfast discussion this morning. Lisa Dennis lead a discussion about changing selling behaviors using ideas from Dan Pink’s latest book, To Sell Is Human. Here are my takeaway observations and related thoughts. Core conclusion: rather than try to change behaviors, select, enable and incent desired behaviors. The topic of selling and sales behaviors is so broad, it has to be focused for a coherent discussion.
Marketing Insider Group
MARCH 27, 2013
In this Future of Marketing series, we have covered topics such as Agile Marketing , Big Data , Customer Experience , Thought Leadership , Culture , Content , and so much more. Despite all the change in the world and the impact of these changes on our marketing strategy, one thing has never changed. And that is the importance of relationships, and the ability to communicate with people.
Digital B2B Marketing
MARCH 27, 2013
At a recent conference, I returned to my room to a bag full of tchotchkes from sponsors. Most went straight into the trash. Filling my hotel room with cheap junk is not a good way to make me think fondly of you or your product. When you are marketing a marketing service to marketers, the bar is even higher than it is for most B2B marketers. Your marketing will be seen as an indicator of the quality of your marketing service.
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