Workers around the country are packing up, purloining potted desk succulents, and trading their work desks for the ones at home. Today, 63% of workers are remote (for at least one day per week) according to The New York Times , up from 34% in 2005. There are a number of reasons behind this shift. MORE
Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium. MORE
Building an annual B2B marketing plan is no simple task. The plan must provide a strategy to transform business objectives into marketing priorities and goals, while outlining how to execute and reach those goals. According to SiriusDecisions, Inc., MORE
Illustration by Aneeque Ahmed. In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics is resulting in increased budgets and staff to account for the volume of data that can now be computed and accessed. MORE
If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. But it doesn’t have to be that hard or expensive! To uncover the top trends and topics of interest within your industry, you just have to roll up your sleeves and […]. The post 6 Content Marketing Research Tools You’ll Fall in Love With appeared first on Marketing Insider Group. Content Marketing MORE
June 8, 2017 by Chuck Frey We’re awash in a cesspool of bad content. Much of it is content that is so self-serving, it makes you cringe. Tired topics that. read more. Marketing Chuck Frey content marketing Cultivate Communications digital marketing MORE
In a world of infinite media choices, the best way to reach new buyers and new talent might be right under your nose. Your own employees represent the greatest opportunity to create meaningful marketing and to develop Human Resources programs that increase sales, while also finding and retaining top talent. Is HR the new Marketing? […]. The post Why HR Is The New Marketing appeared first on Marketing Insider Group. Marketing Strategy MORE
Generating quality leads is essential for any B2B marketer. A website is a great tool to help with this. It enables you to provide value to your visitors, develop their trust, and take them confidently through the buying cycle. Lead Generation MORE
For CMOs, and all marketers tasked with driving revenue, the constantly-looming question we try to answer is, “where should I spend my next marketing dollar to drive the most impact?” MORE
Does your customer management strategy need an upgrade? Super customers can 16x your profits - and so can firing your "super awful" customers. Customer Marketing customer lifetime value customer management customer marketing MORE
Your blog either has that all important ‘it’ factor, or it doesn’t. You’re either generating significant leads from your posts or not. If you’re not, you’re also missing out on an exponentially beneficial competitive advantage that other businesses are enjoying. B2B marketers garner 67 percent more leads when they use a blog than when they […]. The post How to Make Your Blog Posts Generate Serious Leads appeared first on Marketing Insider Group. Content Marketing MORE
In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water. MORE
The term “nurture program” can have different meanings to people across, and even within, organizations. MORE
Senders often approach our team with questions around “transactional” messaging. Sometimes our team receives email examples and are asked whether or not those messages can be sent off their transactional IP. MORE
Music is one of the most powerful catalysts for creating an emotional connection with your audience. If your viewer has a connection to your company or message, then they will be naturally drawn in to discover the details and deepen their relationship with your project or brand. MORE
So, who should own B2B lead generation: sales, marketing or both? You might be thinking, “isn’t the answer obvious?”. It’s not. Let me explain. I hear the same problem over and over. Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. And you know what? They’re both right. Here’s what I mean. Companies don’t typically call what salespeople do “lead generation” or “demand generation.” MORE
Unlock the power of the intelligent and personal. Marketing Automation MORE
You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the marketing team—it should also help you close more deals. MORE
The digital experience, the power of Big Data, agile marketing, compelling content strategies, marketing automation, a customer-centric approach – the core tenets of modern marketing weren’t born yesterday. So, why are some marketing teams struggling to keep up? MORE
Most of the comments I’ve seen about Amazon ’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b) continuing to disrupt conventional retail and (c) moving more commerce from offline to online channels. Those are all true, I suppose, but I felt they missed the real story: this is another step in Amazon building a self-contained universe that its customers never have to leave. That sounds a bit more paranoid than it should. MORE
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that doesn’t have to be the case. White papers are among most requested resource formats of B2B buyers. MORE
Use website personalisation to attract the right leads and increase engagement with a unique user journey. Lead Generation MORE
In today’s digital marketing landscape, a growing number of social media platforms and channels are competing for a limited number of marketing resources. MORE
When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing […]. MORE
The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. That seems to be the underlying premise of marketing right now. It’s not a bad premise. It leverages one of the all-time great marketing principles: relevancy. MORE
Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. Businesses frequently come to us for advice when their in-house content marketing strategy isn’t quite yielding the desired ROI. All too often, the … Continue reading "Is Your Content Marketing Aligned with Your Buyer Journey?". MORE
One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most crucial element. Without cash, you don’t have a business. Without people, nothing gets done. MORE
For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous. MORE
If you read a piece of your company’s content out loud at a conference – with no introduction, and no attribution ‒ would the audience recognize it as yours? That’s the ultimate test of a brand “voice.”. The conference challenge might be a bit unrealistic, but it’s still a worthy goal. MORE
How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it. MORE
Marketing Insider Group
JUNE 6, 2017
The digital experience, the power of Big Data, agile marketing, compelling content strategies, marketing automation, a customer-centric approach – the core tenets of modern marketing weren’t born yesterday. So, why are some marketing teams struggling to keep up?
Act-On
JUNE 9, 2017
The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. That seems to be the underlying premise of marketing right now. It’s not a bad premise. It leverages one of the all-time great marketing principles: relevancy.
The Point
JUNE 30, 2017
In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water.
ANNUITAS
JUNE 8, 2017
The term “nurture program” can have different meanings to people across, and even within, organizations.
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See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.
Act-On
JUNE 21, 2017
If you read a piece of your company’s content out loud at a conference – with no introduction, and no attribution ‒ would the audience recognize it as yours? That’s the ultimate test of a brand “voice.”. The conference challenge might be a bit unrealistic, but it’s still a worthy goal.
Type A Communications
JUNE 22, 2017
June 22, 2017 by Carla Johnson Creativity is a funny thing. People tell me they want more creativity in their life. They’re itchy to stretch themselves with new ideas at. read more. Creativity Carla Johnson Type A Communications
Modern Marketing
JUNE 13, 2017
For CMOs, and all marketers tasked with driving revenue, the constantly-looming question we try to answer is, “where should I spend my next marketing dollar to drive the most impact?”
Tony Zambito
JUNE 6, 2017
Illustration by Aneeque Ahmed. In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics is resulting in increased budgets and staff to account for the volume of data that can now be computed and accessed.
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The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.
Tomorrow People
JUNE 6, 2017
Generating quality leads is essential for any B2B marketer. A website is a great tool to help with this. It enables you to provide value to your visitors, develop their trust, and take them confidently through the buying cycle. Lead Generation
Marketing Insider Group
JUNE 27, 2017
If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. But it doesn’t have to be that hard or expensive! To uncover the top trends and topics of interest within your industry, you just have to roll up your sleeves and […]. The post 6 Content Marketing Research Tools You’ll Fall in Love With appeared first on Marketing Insider Group. Content Marketing
Act-On
JUNE 28, 2017
Does your customer management strategy need an upgrade? Super customers can 16x your profits - and so can firing your "super awful" customers. Customer Marketing customer lifetime value customer management customer marketing
Type A Communications
JUNE 8, 2017
June 8, 2017 by Chuck Frey We’re awash in a cesspool of bad content. Much of it is content that is so self-serving, it makes you cringe. Tired topics that. read more. Marketing Chuck Frey content marketing Cultivate Communications digital marketing
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Personalize your marketing to convert your highest-value accounts.
Modern Marketing
JUNE 8, 2017
Senders often approach our team with questions around “transactional” messaging. Sometimes our team receives email examples and are asked whether or not those messages can be sent off their transactional IP.
Biznology
JUNE 20, 2017
How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.
Tomorrow People
JUNE 1, 2017
Unlock the power of the intelligent and personal. Marketing Automation
Marketing Insider Group
JUNE 19, 2017
Your blog either has that all important ‘it’ factor, or it doesn’t. You’re either generating significant leads from your posts or not. If you’re not, you’re also missing out on an exponentially beneficial competitive advantage that other businesses are enjoying. B2B marketers garner 67 percent more leads when they use a blog than when they […]. The post How to Make Your Blog Posts Generate Serious Leads appeared first on Marketing Insider Group. Content Marketing
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Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.
Vidyard
JUNE 1, 2017
Workers around the country are packing up, purloining potted desk succulents, and trading their work desks for the ones at home. Today, 63% of workers are remote (for at least one day per week) according to The New York Times , up from 34% in 2005. There are a number of reasons behind this shift.
B2B Lead Generation Blog
JUNE 13, 2017
So, who should own B2B lead generation: sales, marketing or both? You might be thinking, “isn’t the answer obvious?”. It’s not. Let me explain. I hear the same problem over and over. Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. And you know what? They’re both right. Here’s what I mean. Companies don’t typically call what salespeople do “lead generation” or “demand generation.”
Modern Marketing
JUNE 29, 2017
In today’s digital marketing landscape, a growing number of social media platforms and channels are competing for a limited number of marketing resources.
bizible
JUNE 7, 2017
Building an annual B2B marketing plan is no simple task. The plan must provide a strategy to transform business objectives into marketing priorities and goals, while outlining how to execute and reach those goals. According to SiriusDecisions, Inc.,
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Each year B2B organizations spend more than $5.2 billion on content creation.
Hubspot
JUNE 22, 2017
For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous.
Marketing Insider Group
JUNE 26, 2017
In a world of infinite media choices, the best way to reach new buyers and new talent might be right under your nose. Your own employees represent the greatest opportunity to create meaningful marketing and to develop Human Resources programs that increase sales, while also finding and retaining top talent. Is HR the new Marketing? […]. The post Why HR Is The New Marketing appeared first on Marketing Insider Group. Marketing Strategy
Vidyard
JUNE 9, 2017
Music is one of the most powerful catalysts for creating an emotional connection with your audience. If your viewer has a connection to your company or message, then they will be naturally drawn in to discover the details and deepen their relationship with your project or brand.
Customer Experience Matrix
JUNE 18, 2017
Most of the comments I’ve seen about Amazon ’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b) continuing to disrupt conventional retail and (c) moving more commerce from offline to online channels. Those are all true, I suppose, but I felt they missed the real story: this is another step in Amazon building a self-contained universe that its customers never have to leave. That sounds a bit more paranoid than it should.
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Ensure Your B2B Marketing Clients Get the Best Results
Modern Marketing
JUNE 12, 2017
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that doesn’t have to be the case. White papers are among most requested resource formats of B2B buyers.
Modern B2B Marketing
JUNE 7, 2017
You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the marketing team—it should also help you close more deals.
Hubspot
JUNE 5, 2017
Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium.
Marketing Insider Group
JUNE 26, 2017
Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. Businesses frequently come to us for advice when their in-house content marketing strategy isn’t quite yielding the desired ROI. All too often, the … Continue reading "Is Your Content Marketing Aligned with Your Buyer Journey?".
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As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.
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