June, 2017

You Need to Understand These 6 Things About What B2B Buyers Want

Act-On

The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. That seems to be the underlying premise of marketing right now. It’s not a bad premise. It leverages one of the all-time great marketing principles: relevancy.

B2B 140

How to Build a B2B Marketing Team

Webbiquity

One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most crucial element. Without cash, you don’t have a business. Without people, nothing gets done.

Build 118

Trending Sources

Modern Marketing Transformation – Why It Won’t Work Without the Right Culture

Marketing Insider Group

The digital experience, the power of Big Data, agile marketing, compelling content strategies, marketing automation, a customer-centric approach – the core tenets of modern marketing weren’t born yesterday. So, why are some marketing teams struggling to keep up?

Work 154

ABM is a Strategy, Not a Campaign.

The Point

In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water.

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Learn from B2B buyers on #HowIBuy. Featuring C-Suite and Executive leaders from MongoDB, Uberflip, InsightSquared, and more. Get the eBook free!

More Trending

Six Actionable Steps to Build a Strategic Marketing Plan at Your Organization

bizible

Building an annual B2B marketing plan is no simple task. The plan must provide a strategy to transform business objectives into marketing priorities and goals, while outlining how to execute and reach those goals. According to SiriusDecisions, Inc.,

33 Of The Greatest Marketing Quotes To Inspire Your Strategy

Marketing Insider Group

When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing […].

Paper 152

“Fine” is the F-Bomb of Customer Experience

Type A Communications

June 2, 2017 by Shep Hyken Not long ago I was interviewing Kevin Berk, founder and CEO of ServiceGuru, on Amazing Business Radio. We were talking about the word fine. read more. Customer Experience Marketing Customer Service CX Shep Hyken

How to Choose the Best Music for Your Video Marketing Projects

Vidyard

Music is one of the most powerful catalysts for creating an emotional connection with your audience. If your viewer has a connection to your company or message, then they will be naturally drawn in to discover the details and deepen their relationship with your project or brand.

Video 89

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

How to Use Website Personalisation as Part of Your Lead Generation Strategy

Tomorrow People

Use website personalisation to attract the right leads and increase engagement with a unique user journey. Lead Generation

Want More Profits? Focus on Your Best and Worst Customers

Act-On

Does your customer management strategy need an upgrade? Super customers can 16x your profits - and so can firing your "super awful" customers. Customer Marketing customer lifetime value customer management customer marketing

Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

ViewPoint

PointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. We know that in the lead generation, lead qualification and lead nurturing business, it takes multiple tries, across multiple cycles, to fully work a lead. Our success stories are attributed to this persistent (yet professional) approach to teleprospecting.

6 Content Marketing Research Tools You’ll Fall in Love With

Marketing Insider Group

If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. But it doesn’t have to be that hard or expensive! To uncover the top trends and topics of interest within your industry, you just have to roll up your sleeves and […]. The post 6 Content Marketing Research Tools You’ll Fall in Love With appeared first on Marketing Insider Group. Content Marketing

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential.

3 Things You Need to Know to Dominate Video On YouTube, Facebook, and Instagram

Vidyard

Would you write the same birthday card to your Grandma May on her 80th birthday as to your nephew Sal on his 8th birthday? I would bet not. Because they have different tastes and are looking for different things.

11 Brutal Truths About Creativity That No One Wants to Talk About

Type A Communications

June 22, 2017 by Carla Johnson Creativity is a funny thing. People tell me they want more creativity in their life. They’re itchy to stretch themselves with new ideas at. read more. Creativity Carla Johnson Type A Communications

6 Reasons CMOs Are Paying Closer Attention To Marketing Attribution In 2017

bizible

Michelle Huff , CMO at Act-On Software , started her tenure nearly a year ago and shortly thereafter reviewed the entire marketing technology stack to ensure that Act-On was realizing the value of each technology. This effort creates alignment between technology, programs, and people.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Your Customers Called. They Want You to Know These 6 Things

Act-On

Businesses are changing how they think. For years ― decades even ― companies have been focused on their products. The customer experience has always been top of mind, of course. But in a more passive role. If someone wasn’t happy with a product or service, usually they just stopped using it.

How to Make Your Blog Posts Generate Serious Leads

Marketing Insider Group

Your blog either has that all important ‘it’ factor, or it doesn’t. You’re either generating significant leads from your posts or not. If you’re not, you’re also missing out on an exponentially beneficial competitive advantage that other businesses are enjoying. B2B marketers garner 67 percent more leads when they use a blog than when they […]. The post How to Make Your Blog Posts Generate Serious Leads appeared first on Marketing Insider Group. Content Marketing

Website User Experience No-No's: 3 Errors that Could Kill Your Lead Generation

Tomorrow People

Generating quality leads is essential for any B2B marketer. A website is a great tool to help with this. It enables you to provide value to your visitors, develop their trust, and take them confidently through the buying cycle. Lead Generation

The Value-Add of Video in the Content Journey

Vidyard

Marketers consistently look for new ways to Engage buyers. Today’s best marketers are analytical, creative and measure everything to ensure we achieve optimal results.

Video 78

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Good vs. Bad Content – What’s the Difference?

Type A Communications

June 8, 2017 by Chuck Frey We’re awash in a cesspool of bad content. Much of it is content that is so self-serving, it makes you cringe. Tired topics that. read more. Marketing Chuck Frey content marketing Cultivate Communications digital marketing

Marketing Forecasting: How to Build a Strong Foundation for Every Marketing Strategy

bizible

How many times have you managed marketing in Excel? What B2B marketers try to answer with average conversion rates and forecast models in Excel, often leads to plans that are time consuming to create, unwieldy, and lack forecasting accuracy.

How to Create Content Unicorns and Ignore the Donkeys

Act-On

Are you producing content unicorns and, if you are, are you leveraging that content to make unicorn babies? Larry Kim doubts you’re doing either, but is willing to tell you how you can.

Why HR Is The New Marketing

Marketing Insider Group

In a world of infinite media choices, the best way to reach new buyers and new talent might be right under your nose. Your own employees represent the greatest opportunity to create meaningful marketing and to develop Human Resources programs that increase sales, while also finding and retaining top talent. Is HR the new Marketing? […]. The post Why HR Is The New Marketing appeared first on Marketing Insider Group. Marketing Strategy

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Marketing Leader’s Guide to Marketing Automation Personalisation

Tomorrow People

Unlock the power of the intelligent and personal. Marketing Automation

Chalk Talks: Using Video for Account-Based Marketing

Vidyard

B2B companies are embracing account-based marketing as a better way to identify, engage, and convert key accounts.

Use Pull Marketing for Easier and More Productive B2B Sales

Great B2B Marketing

In a recent conversation, a B2B sales rep told me something to the effect: “I hate my job because no […]. B2B Sales Pull Marketing

Strategic ROI vs Attribution: CMOs Must Know the Difference

Modern Marketing

For CMOs, and all marketers tasked with driving revenue, the constantly-looming question we try to answer is, “where should I spend my next marketing dollar to drive the most impact?”

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.