June, 2017

Are Companies Ignoring Their Best Source For Buyer Insights?

Tony Zambito

Illustration by Aneeque Ahmed. In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics is resulting in increased budgets and staff to account for the volume of data that can now be computed and accessed.

8 Marketing Tactics That Will Boost Your B2B Strategy

B2B PR Sense

How is your B2B strategy performing? Is it getting you the results you want? As any good coach will attest, you have to continually grow your team’s strengths to keep up with the competition. The same is true with marketing. As modern marketing expands and audiences change, new strategies emerge.

You Need to Understand These 6 Things About What B2B Buyers Want

Act-On

The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. That seems to be the underlying premise of marketing right now. It’s not a bad premise. It leverages one of the all-time great marketing principles: relevancy.

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33 Of The Greatest Marketing Quotes To Inspire Your Strategy

Marketing Insider Group

When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing […].

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

[VIDEO] Real People, Real Sales Intelligence

DiscoverOrg

We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done.

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ABM is a Strategy, Not a Campaign.

The Point

In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water.

More Trending

8 Innovative Ways to Think Big in Your B2B PR

B2B PR Sense

No matter your size, thinking big is pivotal to success in B2B PR. That is how you achieve thought leadership and brand recognition. It’s easy to think small -- to stay in your comfort zone, where you knock off a press release every once in awhile, and call it good.

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Want More Profits? Focus on Your Best and Worst Customers

Act-On

Does your customer management strategy need an upgrade? Super customers can 16x your profits - and so can firing your "super awful" customers. Customer Marketing customer lifetime value customer management customer marketing

Who should own lead generation for a complex sale?

B2B Lead Generation

So, who should own B2B lead generation: sales, marketing or both? You might be thinking, “isn’t the answer obvious?”. It’s not. Let me explain. I hear the same problem over and over. Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. And you know what? They’re both right. Here’s what I mean. Companies don’t typically call what salespeople do “lead generation” or “demand generation.”

Website User Experience No-No's: 3 Errors that Could Kill Your Lead Generation

Tomorrow People

Generating quality leads is essential for any B2B marketer. A website is a great tool to help with this. It enables you to provide value to your visitors, develop their trust, and take them confidently through the buying cycle. Lead Generation

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Strategic ROI vs Attribution: CMOs Must Know the Difference

Modern Marketing

For CMOs, and all marketers tasked with driving revenue, the constantly-looming question we try to answer is, “where should I spend my next marketing dollar to drive the most impact?”

How to Build a B2B Marketing Team

Webbiquity

One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most crucial element. Without cash, you don’t have a business. Without people, nothing gets done.

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Modern Marketing Transformation – Why It Won’t Work Without the Right Culture

Marketing Insider Group

The digital experience, the power of Big Data, agile marketing, compelling content strategies, marketing automation, a customer-centric approach – the core tenets of modern marketing weren’t born yesterday. So, why are some marketing teams struggling to keep up?

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How to Develop a Brand Voice You Can Live With

Act-On

If you read a piece of your company’s content out loud at a conference – with no introduction, and no attribution ‒ would the audience recognize it as yours? That’s the ultimate test of a brand “voice.”. The conference challenge might be a bit unrealistic, but it’s still a worthy goal.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz

B2B PR Sense

B2B marketing is constantly evolving. It requires us to keep pace with new techniques and information if we want to stay ahead of the pack. What are some of the best B2B blogs and other resources that will keep you "in the know" where marketing is concerned?

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Ten tips for customer reactivation

Biznology

Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets. Consider which of these may be the most applicable to your business, your customers, and your objectives.

How to Use Website Personalisation as Part of Your Lead Generation Strategy

Tomorrow People

Use website personalisation to attract the right leads and increase engagement with a unique user journey. Lead Generation

Three Ways Data Can Improve Your ABM Strategy

Webbiquity

Guest post by Krysta Williams. Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason. ABM produces more qualified leads, which in turn improves internal alignment and increases revenue, making this approach a no-brainer.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Comprehensive Guide to Creating the Perfect B2B Website in 2017

Marketing Insider Group

We don’t need to remind you how crucial a company website is in 2017. Most interactions with your company will happen online and just as in person, first impressions are everything.

The Artificial Intelligence Impact: Friend or Foe to Marketing?

Act-On

The era of Artificial Intelligence (AI) is upon us. More and more, computer systems will become able to perform tasks that previously required human intelligence, such as decision making, visual perception, and speech and language recognition.

The Essential Marketing Technology Toolkit

Reachforce

Here is some exciting news for today’s marketers. According to Gartner’s 2016-17 CMO Marketing Spend Survey, marketing budgets are on the rise for the third consecutive year. Marketers can now expect an average of 12 percent of company revenue to be kicked back into their marketing budget.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Marketing Leader’s Guide to Marketing Automation Personalisation

Tomorrow People

Unlock the power of the intelligent and personal. Marketing Automation

How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential.

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In 1958 A Marketing Legend Revealed These Secrets For Creating Powerful Headlines

Marketing Insider Group

The Marketing Legend Who Was Behind the Success of “How to Win Friends…” You might not have heard of him, but Victor O. Schwab is considered to be one of the top copywriters of all time. He was a marketing master.

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Summer Marketing Strategies to Make Your Business Stand Out Online & Offline

Act-On

Summer is just around the corner and spring is in full bloom. For some businesses, summertime means a lull in business, fewer customers, less website traffic, and lowered engagement … not to mention employees’ much-needed vacations.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Marketing Forecasting: How to Build a Strong Foundation for Every Marketing Strategy

bizible

How many times have you managed marketing in Excel? What B2B marketers try to answer with average conversion rates and forecast models in Excel, often leads to plans that are time consuming to create, unwieldy, and lack forecasting accuracy.

Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

ViewPoint

PointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. We know that in the lead generation, lead qualification and lead nurturing business, it takes multiple tries, across multiple cycles, to fully work a lead. Our success stories are attributed to this persistent (yet professional) approach to teleprospecting.

How to Boost Your Thought Leadership Strategy with Facebook Live

B2B PR Sense

A successful thought leadership strategy needs to stay on top of new tools as they become available. Facebook Live is such a tool. It’s like the newest kid on the playground -- and while some have welcomed him with open arms, others are more skeptical, and hold him at a distance.

Slow and steady content-creation wins the Google Search race

Biznology

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” ” Morning Runs.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.