Why cost-per-lead budgets fail and fewer leads are better
B2B Lead Generation
MARCH 5, 2008
A reader asked me to explain why fewer leads are better and why â€œcost-per-leadâ€ budgets fail. These are two great questions that have the same fundamental answer: quality first then quantity. The truth is that sales people care very little about the cost of the leads we generate. What they really care about is how many of those leads will actually become viable sales opportunities.