February, 2008

Lead Nurturing is about Relationships, not e-mails

B2B Lead Generation

Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog. I thought he did a nice job of showing the human touch in action as part of the lead nurturing process. The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers - regardless of their timing to buy. It's about relationships.

Blogger: Redirecting

Buzz Marketing for Technology

When marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending

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ParAccel Enters the Analytical Database Race

Customer Experience Matrix

As I’ve now written more times than I care to admit, specialized analytical databases are very much in style. In addition to my beloved QlikView , market entrants include Alterian , SmartFocus , QD Technology , Vertica , 1010data , Kognitio , Advizor and Polyhedra , not to mention established standbys including Teradata and Sybase IQ. Plus you have to add appliances like Netezza , Calpont , Greenplum and DATAllegro.

Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Bob is one of those crazy co-workers that has a few screws loose. In fact, you could probably open a Home Depot with the trail of hardware he leaves.

B2C 100

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

37+ Great Ajax, CSS Tab-Based Interfaces

JotForm

Over the last few years web-developers have developed many AJAX and CSS Tab-based interfaces which became one of the most interesting techniques giving us an easy way to get information without the need to open and close multiple windows at the same time. We’ve spent hours searching for the best.

More Trending

Alltop a single page blog dashboard of sorts

B2B Lead Generation

If you don't have time to search though multiple blogs I recommend you check out Alltop. The site was launched by marketing wiz, blogger, author, entrepreneur & venture capitalist Guy Kawasaki. What's different about Alltop? It's really a selection of the top 50 RSS feeds (i.e. mostly blogs) in 20 categories. All that information is collected listed in a single page.

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Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and

What's New at DataFlux? I Thought You'd Never Ask.

Customer Experience Matrix

What with it being Valentine’s Day and all, you probably didn’t wake up this morning asking yourself, “I wonder what’s new with DataFlux ?” That, my friend, is where you and I differ. Except that I actually asked myself that question a couple of weeks ago, and by now have had time to get an answer. Which turns out to be rather interesting. DataFlux, as anyone still reading this probably knew already, is a developer of data quality software and is owned by SAS.

Anything Goes Marketing is Attracting Attention

Anything Goes Marketing

Although I`ve slowed down my blogging (too many things going on and I have a new project brewing - more details soon) I`m getting some attention from around the marketing universe. Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this."

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

New on WMC: Marketing Webcasts and Videos

WebMarketCentral

WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24. This is the place to see the latest expert rich media presentations from sources like Jill Konrath, author of Selling to Big Companies ; the Business Intelligence Network; HubSpot; Microsoft; Entellium; and SalesRoundup.

Google Launching AdSense for Video – Minus the Video

readwrite

After nearly a year in closed beta , Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.

How to make B2B marketing messages more memorable

B2B Lead Generation

In B2B marketing, when you have many potential buyers who are involved in the buying process, how do you connect with these people in a memorable way? If you look at most lead generation messages, they often contain industry jargon and abstract ideas. Interestingly, that's part of the reason many of them don't work. Our future customers are weary of messages, pitches, hype, buzzwords, and corporate speak, that they quickly forget them.

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Blogger: Redirecting

Buzz Marketing for Technology

Personally I am a big fan of Malcolm Gladwell's book The Tipping Point. So it was scary to me to read the title of a recent Fast Company article, “Is the Tipping Point Toast?” The article has prompted numerous authors and observers to

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Red Herring CMO Conference: What Do Marketers Really Want?

Customer Experience Matrix

I’ve spent the last two days at Red Herring Magazine’s CMO8 conference , which was both excellent and a welcome change from my usual focus on the nuts and bolts of marketing systems. Reflecting Red Herring’s own audience, the speakers and audience were largely from technology companies and many presentations were about business-to-business rather than business to consumer marketing. My particular favorites included AMD’s Stephen DiFranco, Ingram Micro’s Carol Kurimsky, and Lenovo’s Deepak Advani.

Give web visitors the resources they need - Customized Google

Anything Goes Marketing

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised? I've got a fairly simple solution. If you're on my blog (that's directed to my RSS reader friends), you'll notice a shiny new Google search box at the top of the site.

The Four P's of Effective Business Blogging

WebMarketCentral

I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained. The blogosphere is littered with dead blogs that haven't been updated in three, six, twelve months or longer.

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How Will Publishers Fare Under Microhoo?

readwrite

By Rajeev Goel, Co-Founder of PubMatic. There has been a lot of coverage about the potential Yahoo! acquisition by Microsoft over the last week. This coverage has looked at issues such as deal mechanics, antitrust implications, and the impact on advertisers. One aspect of the possible blockbuster deal that has not been adequately examined is the impact on web publishers, in particular the medium and long tail publishers who are almost wholly reliant on ad networks to monetize their ad inventory.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Blogger: Redirecting

Buzz Marketing for Technology

How do you enable legions of bloggers if you are a company like Microsoft? What policies and procedures do you put in place? What approval process can handle thousands of blogger posting each day? Who owns the corporate blog

Blogger: Redirecting

Buzz Marketing for Technology

Everything on the Web today is becoming more distributed. Sales applications, human resource applications, even marketing applications. This works well for us, because it's easier to implement functionally important applications without

Blogger: Redirecting

Buzz Marketing for Technology

Having a steady stream of content is more important than ever. Podcasts, blogs, videos, communities – all are very different types of content. And there is no such thing as "sharing" in the content realm

Plan B for Microsoft: Split up the Advertising Atom

readwrite

Since Microsoft made its $44 billion offer for Yahoo! (so so far rejected), many industry veterans, including Fred Wilson. and Paul Kedrosky , have proposed ideas for Yahoo! to increase profitability, avoid a take over by Microsoft (which could potentially damage M&A activities) and stay. independent (though without search, I?d d call it semi-independent). In this. article, let?s

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Study: 6% of People Online Contribute 50% of Display Ad Clicks

readwrite

Though unsurprising, a new study released today by a consortium of big players in advertising found hard numbers to back up what you might have guessed. Specifically, that only 6% of people online are contributing 50% of the clicks to display advertisements. Starcom USA, behavioral targeting network Tacoda and comScore performed the study. Those people who click heavily have a number of other characteristics of note.

AOL Announces Open Mobile Platform

readwrite

AOL today announced the Open Mobile Platform , which the company plans to release to developers this summer. AOL says the software development platform will help developers create applications across major mobile device operating systems including BREW, Java, Linux, RIM, Symbian, and Windows Mobile. The platform will consist of three parts: an XML-based scripting language, a device client, and an application server.

How Many Times Can This Work? SponsorMyLoans.com

readwrite

In 2000, Chris Barrett and Luke McCabe paid for their college education by offering their lives up for sponsorship. In 2005, Alex Tew started The Million Dollar Homepage and sold a million bucks worth of ads on a page that was nothing but ads. Last year a web developer tried to sell his name for $250,000 — he didn’t quite make it but still found a buyer for 25 grand.

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Companies Betting on Location Based Mobile Ads

readwrite

You’re walking down the street. You pass a Starbucks. Mmm, that Triple Venti Nonfat Latte sure does look delicious, but you’ve only got three bucks on you. Maybe next time. But wait! You have a new text message — “Save $1 on any Starbucks coffee” — score! Maybe that Latte is within your grasp. Welcome to the world of location based mobile advertising.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.