February, 2008

Lead Nurturing is about Relationships, not e-mails

B2B Lead Generation

Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog. I thought he did a nice job of showing the human touch in action as part of the lead nurturing process. The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers - regardless of their timing to buy. It's about relationships.

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Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Bob is one of those crazy co-workers that has a few screws loose.

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Blogger: Redirecting

Buzz Marketing for Technology

When marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending

ParAccel Enters the Analytical Database Race

Customer Experience Matrix

As I’ve now written more times than I care to admit, specialized analytical databases are very much in style. In addition to my beloved QlikView , market entrants include Alterian , SmartFocus , QD Technology , Vertica , 1010data , Kognitio , Advizor and Polyhedra , not to mention established standbys including Teradata and Sybase IQ. Plus you have to add appliances like Netezza , Calpont , Greenplum and DATAllegro.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Google Launching AdSense for Video – Minus the Video

readwrite

After nearly a year in closed beta , Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads.

More Trending

Alltop a single page blog dashboard of sorts

B2B Lead Generation

If you don't have time to search though multiple blogs I recommend you check out Alltop. The site was launched by marketing wiz, blogger, author, entrepreneur & venture capitalist Guy Kawasaki. What's different about Alltop? It's really a selection of the top 50 RSS feeds (i.e. mostly blogs) in 20 categories. All that information is collected listed in a single page.

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Anything Goes Marketing is Attracting Attention

Anything Goes Marketing

Although I`ve slowed down my blogging (too many things going on and I have a new project brewing - more details soon) I`m getting some attention from around the marketing universe. Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this."

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and

What's New at DataFlux? I Thought You'd Never Ask.

Customer Experience Matrix

What with it being Valentine’s Day and all, you probably didn’t wake up this morning asking yourself, “I wonder what’s new with DataFlux ?” That, my friend, is where you and I differ. Except that I actually asked myself that question a couple of weeks ago, and by now have had time to get an answer. Which turns out to be rather interesting. DataFlux, as anyone still reading this probably knew already, is a developer of data quality software and is owned by SAS.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How Will Publishers Fare Under Microhoo?

readwrite

By Rajeev Goel, Co-Founder of PubMatic. There has been a lot of coverage about the potential Yahoo! acquisition by Microsoft over the last week. This coverage has looked at issues such as deal mechanics, antitrust implications, and the impact on advertisers.

New on WMC: Marketing Webcasts and Videos

WebMarketCentral

WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24.

How to make B2B marketing messages more memorable

B2B Lead Generation

In B2B marketing, when you have many potential buyers who are involved in the buying process, how do you connect with these people in a memorable way? If you look at most lead generation messages, they often contain industry jargon and abstract ideas. Interestingly, that's part of the reason many of them don't work. Our future customers are weary of messages, pitches, hype, buzzwords, and corporate speak, that they quickly forget them.

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Give web visitors the resources they need - Customized Google

Anything Goes Marketing

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised? I've got a fairly simple solution. If you're on my blog (that's directed to my RSS reader friends), you'll notice a shiny new Google search box at the top of the site.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Blogger: Redirecting

Buzz Marketing for Technology

Personally I am a big fan of Malcolm Gladwell's book The Tipping Point. So it was scary to me to read the title of a recent Fast Company article, “Is the Tipping Point Toast?” The article has prompted numerous authors and observers to

Red Herring CMO Conference: What Do Marketers Really Want?

Customer Experience Matrix

I’ve spent the last two days at Red Herring Magazine’s CMO8 conference , which was both excellent and a welcome change from my usual focus on the nuts and bolts of marketing systems. Reflecting Red Herring’s own audience, the speakers and audience were largely from technology companies and many presentations were about business-to-business rather than business to consumer marketing. My particular favorites included AMD’s Stephen DiFranco, Ingram Micro’s Carol Kurimsky, and Lenovo’s Deepak Advani.

Plan B for Microsoft: Split up the Advertising Atom

readwrite

Since Microsoft made its $44 billion offer for Yahoo! (so so far rejected), many industry veterans, including Fred Wilson. and Paul Kedrosky , have proposed ideas for Yahoo! to increase profitability, avoid a take over by Microsoft (which could potentially damage M&A activities) and stay.

The Four P's of Effective Business Blogging

WebMarketCentral

I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Blogger: Redirecting

Buzz Marketing for Technology

How do you enable legions of bloggers if you are a company like Microsoft? What policies and procedures do you put in place? What approval process can handle thousands of blogger posting each day? Who owns the corporate blog

Blogger: Redirecting

Buzz Marketing for Technology

Everything on the Web today is becoming more distributed. Sales applications, human resource applications, even marketing applications. This works well for us, because it's easier to implement functionally important applications without

Blogger: Redirecting

Buzz Marketing for Technology

Having a steady stream of content is more important than ever. Podcasts, blogs, videos, communities – all are very different types of content. And there is no such thing as "sharing" in the content realm

AOL Announces Open Mobile Platform

readwrite

AOL today announced the Open Mobile Platform , which the company plans to release to developers this summer. AOL says the software development platform will help developers create applications across major mobile device operating systems including BREW, Java, Linux, RIM, Symbian, and Windows Mobile.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How Many Times Can This Work? SponsorMyLoans.com

readwrite

In 2000, Chris Barrett and Luke McCabe paid for their college education by offering their lives up for sponsorship. In 2005, Alex Tew started The Million Dollar Homepage and sold a million bucks worth of ads on a page that was nothing but ads.

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Microsoft: ROI Measurement is Broken; We’ll Fix It

readwrite

Microsoft today announced the release of a new ROI measurement tool called “engagement mapping.” ” Rather than measure ROI based on the last ad a user clicks, Microsoft’s new tool attempts to take into account all the interactions with a company’s marketing message and brand that may have lead up to a purchase or other user action.

Study: 6% of People Online Contribute 50% of Display Ad Clicks

readwrite

Though unsurprising, a new study released today by a consortium of big players in advertising found hard numbers to back up what you might have guessed. Specifically, that only 6% of people online are contributing 50% of the clicks to display advertisements. Starcom USA, behavioral targeting network Tacoda and comScore performed the study. Those people who click heavily have a number of other characteristics of note.

Companies Betting on Location Based Mobile Ads

readwrite

You’re walking down the street. You pass a Starbucks. Mmm, that Triple Venti Nonfat Latte sure does look delicious, but you’ve only got three bucks on you. Maybe next time. But wait! You have a new text message — “Save $1 on any Starbucks coffee” — score! Maybe that Latte is within your grasp. Welcome to the world of location based mobile advertising.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!