February, 2008

Lead Nurturing is about Relationships, not e-mails

B2B Lead Generation

Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog. I thought he did a nice job of showing the human touch in action as part of the lead nurturing process. The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers - regardless of their timing to buy. It's about relationships.

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Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Bob is one of those crazy co-workers that has a few screws loose.

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Blogger: Redirecting

Buzz Marketing for Technology

When marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending

ParAccel Enters the Analytical Database Race

Customer Experience Matrix

As I’ve now written more times than I care to admit, specialized analytical databases are very much in style. In addition to my beloved QlikView , market entrants include Alterian , SmartFocus , QD Technology , Vertica , 1010data , Kognitio , Advizor and Polyhedra , not to mention established standbys including Teradata and Sybase IQ. Plus you have to add appliances like Netezza , Calpont , Greenplum and DATAllegro.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

37+ Great Ajax, CSS Tab-Based Interfaces


Over the last few years web-developers have developed many AJAX and CSS Tab-based interfaces which became one of the most interesting techniques giving us an easy way to get information without the need to open and close multiple windows at the same time. We’ve spent hours searching for the best.

More Trending

Alltop a single page blog dashboard of sorts

B2B Lead Generation

If you don't have time to search though multiple blogs I recommend you check out Alltop. The site was launched by marketing wiz, blogger, author, entrepreneur & venture capitalist Guy Kawasaki. What's different about Alltop? It's really a selection of the top 50 RSS feeds (i.e. mostly blogs) in 20 categories. All that information is collected listed in a single page.

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Anything Goes Marketing is Attracting Attention

Anything Goes Marketing

Although I`ve slowed down my blogging (too many things going on and I have a new project brewing - more details soon) I`m getting some attention from around the marketing universe. Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this."

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and

What's New at DataFlux? I Thought You'd Never Ask.

Customer Experience Matrix

What with it being Valentine’s Day and all, you probably didn’t wake up this morning asking yourself, “I wonder what’s new with DataFlux ?” That, my friend, is where you and I differ. Except that I actually asked myself that question a couple of weeks ago, and by now have had time to get an answer. Which turns out to be rather interesting. DataFlux, as anyone still reading this probably knew already, is a developer of data quality software and is owned by SAS.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to make B2B marketing messages more memorable

B2B Lead Generation

In B2B marketing, when you have many potential buyers who are involved in the buying process, how do you connect with these people in a memorable way? If you look at most lead generation messages, they often contain industry jargon and abstract ideas. Interestingly, that's part of the reason many of them don't work. Our future customers are weary of messages, pitches, hype, buzzwords, and corporate speak, that they quickly forget them.

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Red Herring CMO Conference: What Do Marketers Really Want?

Customer Experience Matrix

I’ve spent the last two days at Red Herring Magazine’s CMO8 conference , which was both excellent and a welcome change from my usual focus on the nuts and bolts of marketing systems. Reflecting Red Herring’s own audience, the speakers and audience were largely from technology companies and many presentations were about business-to-business rather than business to consumer marketing. My particular favorites included AMD’s Stephen DiFranco, Ingram Micro’s Carol Kurimsky, and Lenovo’s Deepak Advani.

Blogger: Redirecting

Buzz Marketing for Technology

Personally I am a big fan of Malcolm Gladwell's book The Tipping Point. So it was scary to me to read the title of a recent Fast Company article, “Is the Tipping Point Toast?” The article has prompted numerous authors and observers to

Blogger: Redirecting

Buzz Marketing for Technology

How do you enable legions of bloggers if you are a company like Microsoft? What policies and procedures do you put in place? What approval process can handle thousands of blogger posting each day? Who owns the corporate blog

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Blogger: Redirecting

Buzz Marketing for Technology

Everything on the Web today is becoming more distributed. Sales applications, human resource applications, even marketing applications. This works well for us, because it's easier to implement functionally important applications without

Blogger: Redirecting

Buzz Marketing for Technology

Having a steady stream of content is more important than ever. Podcasts, blogs, videos, communities – all are very different types of content. And there is no such thing as "sharing" in the content realm

Give web visitors the resources they need - Customized Google

Anything Goes Marketing

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised? I've got a fairly simple solution. If you're on my blog (that's directed to my RSS reader friends), you'll notice a shiny new Google search box at the top of the site.

The Four P's of Effective Business Blogging


I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Best of 2007: Web 2.0 Sites


A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Here are some of the most notable new sites and tools that made it onto the radar last year. Go2Web20.net Billed as "the complete Web 2.0

Best of 2007: Web Analytics


You've heard it a million times: "You can't manage what you can't measure." One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. But which metrics are really important?

Best of 2007: Articles and Blog Posts on Strategy and Branding


The first step in crafting a marketing plan is to determine overall strategy, and among the first questions to ask when thinking about the strategy are "What do I want my brand to stand for?" and "What are best ways to communicate my brand message?"

Best of 2007: SEO Copywriting


The most crucial single element of SEO is the content on a website. Everything else—h1 and h2 tags, emphasizing key phrases through bolding, meta tag optimization, SEO-friendly URLs, etc.—is is driven by the site's copy.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Best of 2007: Interactive PR


Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to build awareness of and credibility for (a) message without relying solely on mainstream publications."

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Best of 2007: Marketing Research


How is online consumer behavior changing? Which SEO tools and techniques produce the best results—according to the experts who use them? Does advertising on social media sites really work? What do marketing professionals need to know about online video?

New White Paper on B2B Lead Nurturing


Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing.

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Best of 2007: Website Design


Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic.

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The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).