June, 2022

Why You Should Stop Selling In Your Content Marketing

Marketing Insider Group

We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which is exactly the kind of content no one wants.

Integrated Marketing Agency vs Tactic Specific: Pick the Right Approach

Rebecca Peterson

Integrated marketing agencies use multi-channel targeting strategies with the same or similar messaging for improved strategy & execution

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Planning a Successful B2B Sales Client Meeting: 6 Fundamental Tips

Webbiquity

Guest post by Dylan Berger. Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. They’re a significant opportunity for you to secure clients and keep them happy. Image credit: LinkedIn Sales Solutions on Unsplash.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology.

The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

Why Industrial Websites Shouldn’t be an Afterthought for Manufacturers

Industrial Marketing Today

Industrial websites and manufacturers’ expectations are not always in sync. I say that from my regular conversations with manufacturers from various industries and from around the world.

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How to Avoid Suboptimal Decisions in Times of Economic Uncertainty

Vision Edge Marketing

T he current economic environment is concerning to us all. I n the midst of uncertainty, continuing to mak e clear-headed business decisions is exceedingly important.

Innovative Marketing Strategies That Are Being Used To Disrupt The Retail Industry

Marketing Insider Group

Innovation has always been integral to marketing. As technology continues to develop and offer endless opportunities for reaching consumers, retail brand managers should be considering how outside-the-box thinking can impact their ROI.

How to choose brand elements for your product

Tomorrow People

What your organisation should consider when developing a brand identity—examples included. Brand elements are the building blocks of strong brand identities. Without them, competing against other brands becomes a more challenging task. Yet, most B2B brands today are lost in the ‘sea of sameness’.

48% of Marketers Cite Social Media as Top Area of Desired Growth

KoMarketing Associates

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

First, Don’t Panic: 7 Steps to Take If Your Search Rankings Drop

Contently

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. After a while it hits Page One in the SERP. It drives traffic and all is going according to plan.

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4 Effective Email Marketing Templates for Customer Support

SendX

The need for email marketing in the world of marketing cannot be overemphasized. customer support email templates email marketing templates for customer support

If You Want to Emulate BIC Analytics Mastery, Where Should You Begin?

Vision Edge Marketing

Much has been written on the topic of data, especially the amount of it, the ability to analyze it, and the use of it. In the world of data, more is not necessarily better.

Retargeting vs. Remarketing: What’s The Difference?

Marketing Insider Group

Retargeting vs. remarketing: are they different or the same? Which one is better? If you’re a marketer, it’s a debate you’ve likely heard before. Retargeting and remarketing are in fact different tactics, but the truth is the distinction between the two isn’t always clear.

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Understanding competitors requires more than just monitoring their online presence. Competing within an existing market is not always easy.

Report: Marketers Failing to Align with Sales and Customer Success Teams

KoMarketing Associates

Marketing and sales team alignment has become critical to organizational success. However, new research suggests that many teams are still facing challenges when it comes to getting on the same page to achieve key objectives.

Six Ways to Build Customer Trust Using Your Website

Webbiquity

Contributed post. To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. Image credit: Campaign_Creators on Pixabay.

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An Email Marketing Expert’s View On The Emerging Trends for Effective Email Marketing

SendX

Email Marketing Trends

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

How B2B Companies Can Leverage Influencer Marketing in 2022: The Ultimate Guide

Contently

In a world over-saturated with content, it’s become challenging for brands to break through the noise, control their narrative online, and gain the attention of potential customers—regardless if you’re B2B or B2C.

The Content-Driven Guide to Disruptive Marketing [With Examples]

Marketing Insider Group

If you’re a marketer, you know it’s hard to stand out from the crowd today! Technology, the internet, and constant access to smartphones have made it difficult to get noticed by consumers who are inundated with brand advertising and content.

Signs of a Customer-Obsessed Company

Influitive

What does it take for brands to have thriving customer advocates? Well, the common thread uniting these successful advocacy programs is that the companies driving them are all customer-obsessed. So, what does it actually take to be “customer-obsessed?”

68% of Marketers Seeing Agile Marketing Increase in Importance

KoMarketing Associates

Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways.

14 Things The World's Most Successful Newsletters Can Teach Us About Driving Engagement

SendX

Newsletters have the potential to be a powerful marketing channel – so before you hit ‘send’, take a look at these winning tactics.

Meeting the Needs of the Self-Serve B2B Buyer

The Point

Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic.

Managing a Product Blog? Here’s What You Need to Know

Marketing Insider Group

Managing a product blog is a unique challenge for marketers. After all, the product is the focus, but we know better than to simply promote it in every blog article. Buyers today see right through advertising messages in most cases.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Webinar Recap: How Trimble Viewpoint Built a Thriving Customer Community

Influitive

Engaging customers is now more important than ever. Not only do positive experiences help retain your customers, but they also drive net-new growth. Customers who hold a positive view of your company provide powerful endorsements through reviews, stories, and referrals.

85% of B2B Marketers Who Use Social Media Remain Dedicated to Facebook

KoMarketing Associates

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular.

How Organic Search Is Changing—and How You Can Capitalize on It in Today’s Climate

Contently

Gone are the days when image-rich web pages with zero text, keyword stuffing, automated link building, link exchanges, web directory listings, syndicated articles, and producing a high volume of blog posts (with low quality) helped rank your brand’s website.