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Marketing Insider Group
JUNE 7, 2022
We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which is exactly the kind of content no one wants.
Rebecca Peterson
JUNE 27, 2022
Integrated marketing agencies use multi-channel targeting strategies with the same or similar messaging for improved strategy & execution
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Webbiquity
JUNE 14, 2022
Guest post by Dylan Berger. Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. They’re a significant opportunity for you to secure clients and keep them happy. Image credit: LinkedIn Sales Solutions on Unsplash.
Single Grain
JUNE 30, 2022
Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology.
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Forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read this Essential Guide to the Buying Experience of the Future to find out how to empower your customer-facing teams to thrive in modern selling environments.
Industrial Marketing Today
JUNE 16, 2022
Industrial websites and manufacturers’ expectations are not always in sync. I say that from my regular conversations with manufacturers from various industries and from around the world.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Vision Edge Marketing
JUNE 28, 2022
T he current economic environment is concerning to us all. I n the midst of uncertainty, continuing to mak e clear-headed business decisions is exceedingly important.
Marketing Insider Group
JUNE 28, 2022
Retargeting vs. remarketing: are they different or the same? Which one is better? If you’re a marketer, it’s a debate you’ve likely heard before. Retargeting and remarketing are in fact different tactics, but the truth is the distinction between the two isn’t always clear.
Tomorrow People
JUNE 20, 2022
What your organisation should consider when developing a brand identity—examples included. Brand elements are the building blocks of strong brand identities. Without them, competing against other brands becomes a more challenging task. Yet, most B2B brands today are lost in the ‘sea of sameness’.
Webbiquity
JUNE 30, 2022
Contributed post. To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. Image credit: Campaign_Creators on Pixabay.
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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.
KoMarketing Associates
JUNE 28, 2022
Marketing and sales team alignment has become critical to organizational success. However, new research suggests that many teams are still facing challenges when it comes to getting on the same page to achieve key objectives.
SendX
JUNE 28, 2022
The need for email marketing in the world of marketing cannot be overemphasized. customer support email templates email marketing templates for customer support
Vision Edge Marketing
JUNE 7, 2022
Much has been written on the topic of data, especially the amount of it, the ability to analyze it, and the use of it. In the world of data, more is not necessarily better.
Marketing Insider Group
JUNE 15, 2022
Innovation has always been integral to marketing. As technology continues to develop and offer endless opportunities for reaching consumers, retail brand managers should be considering how outside-the-box thinking can impact their ROI.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.
Tomorrow People
JUNE 28, 2022
Leading cloud integration software company Matillion has appointed go-to-market agency Tomorrow People to conduct original market research, which will be used to improve product messaging and positioning.
Webbiquity
JUNE 28, 2022
Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways.
KoMarketing Associates
JUNE 2, 2022
As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers.
SendX
JUNE 26, 2022
Email Marketing Trends
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Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!
Contently
JUNE 14, 2022
It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. After a while it hits Page One in the SERP. It drives traffic and all is going according to plan.
Marketing Insider Group
JUNE 13, 2022
What is retargeting and why do you need it? Well, because it’s easier than ever to lose a sale online. Think of it like this: you successfully drive a potential customer to your site with great content or social media engagement. But then their phone rings. Or they have to take a quick meeting.
Tomorrow People
JUNE 23, 2022
Cybersecurity software company Egress has appointed go-to-market agency Tomorrow People to enhance its marketing strategy with consumer research.
Influitive
JUNE 28, 2022
What does it take for brands to have thriving customer advocates? Well, the common thread uniting these successful advocacy programs is that the companies driving them are all customer-obsessed. So, what does it actually take to be “customer-obsessed?”
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Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!
KoMarketing Associates
JUNE 14, 2022
Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year.
SendX
JUNE 19, 2022
Newsletters have the potential to be a powerful marketing channel – so before you hit ‘send’, take a look at these winning tactics.
Contently
JUNE 21, 2022
In a world over-saturated with content, it’s become challenging for brands to break through the noise, control their narrative online, and gain the attention of potential customers—regardless if you’re B2B or B2C.
Marketing Insider Group
JUNE 1, 2022
If you’re a marketer, you know it’s hard to stand out from the crowd today! Technology, the internet, and constant access to smartphones have made it difficult to get noticed by consumers who are inundated with brand advertising and content.
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Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.
Tomorrow People
JUNE 14, 2022
Understanding competitors requires more than just monitoring their online presence. Competing within an existing market is not always easy.
The Point
JUNE 24, 2022
Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic.
KoMarketing Associates
JUNE 23, 2022
Virtual reality (VR), augmented reality (AR), extended reality (XR), and the metaverse continue to create buzz within the marketing industry. Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects.
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