Industrial Marketing Today
FEBRUARY 16, 2022
Digital marketing to engineers works for several reasons. And you can’t argue against the results. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now. Let’s look at the big picture first – B2B sales. After all, engineering services and. [ This is only a content summary.
Webbiquity
FEBRUARY 22, 2022
Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better. For example: Always-on influencer campaigns are more effective than one-off efforts.
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Contently
FEBRUARY 8, 2022
Let’s play a game. I tell you a fact, and you act surprised. Ready? Fact : Consumers don’t fully trust corporations. I know, I know. Shocking. But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product.
Oktopost
FEBRUARY 24, 2022
While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Brandpoint
FEBRUARY 9, 2022
When we launched Brandpoint’s Diversity and Inclusion Committee in 2020 , we knew that we wanted to focus on our company’s corporate social responsibility in the long run. Many businesses were inspired to action in the wake of the George Floyd murder and subsequent protests, and we were, too, but we also realize that devoting time to D&I efforts means putting in the work on a regular basis.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SEMrush
FEBRUARY 2, 2022
Long-tail keywords are a great way to reach a more targeted audience for less money & effort. Learn how they work & how to choose the right to create the best SEO content strategy.
Webbiquity
FEBRUARY 15, 2022
Guest post by Laura Patterson. In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” Insufficient go-to-market (GTM) expertise has a crippling effect on growth. It drags down demand and lead generation and sales-ready opportunities.
Contently
FEBRUARY 3, 2022
When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO.
Oktopost
FEBRUARY 7, 2022
Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Listen to the Podcast: Or subscribe on Spotify or YouTube. Episode Summary. Milena Farber , Social Media Marketing Manager at Namogoo goes Behind the Post with host Olivia Messina to uncover some major challenges new social media managers face when transitioning into a new role.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Brightedge
FEBRUARY 23, 2022
Fifteen years ago, Lem and I started BrightEdge because we saw a huge gap in digital. Brands were investing to produce and optimize content but had no way to predict what would make that content findable by their customers. I had myself run websites and knew how hard it was to figure this out. Lem and I are both engineers and we worked hard to build the DataCube, the first reverse index of the internet.
Benchmark Email
FEBRUARY 22, 2022
When it comes to finding what you need on the internet, most people just do a simple search. But if you want to get as specific as possible, that’s when long-tail keywords come into play. There’s a lot to take into consideration when tapping into long-tail keywords and using them for your company’s SEO strategy.… The post Long-Tail Keywords: Definition and How to Leverage Them appeared first on Benchmark Email.
SEMrush
FEBRUARY 1, 2022
Entering new markets is always risky. However, a well-informed go-to-market strategy can soften the landing in a new area. As you move forward with your plans, follow these checklist tips to guide your expansion.
Webbiquity
FEBRUARY 8, 2022
The competition for talent is a long-term trend, not a short-term blip. How will your company compete for workers through the next decade? While much has been written lately about the Great Resignation and churn in the job market, labor force growth metrics show that worker shortages aren’t a short-term phenomenon but rather the new normal for employers.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
FEBRUARY 14, 2022
A hallmark of the SEO podcasts on this list is that each one will help search marketers become better at what they do. The post Top 17 SEO Podcasts For 2022 appeared first on Search Engine Journal.
Oktopost
FEBRUARY 2, 2022
CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Catch all episodes here. Episode Summary. SmartBug Media® ’s CEO and Forbes Councils Member, Jen Spencer stops by Oktopost’s Radically Transparent podcast to chat about where B2B marketing leaders are falling short, the new skills required to tell f
Brightedge
FEBRUARY 15, 2022
Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. We put together this list of international SEO best practices to equip you with what you need to know about driving qualified, high-intent global traffic to your organization.
Unbounce
FEBRUARY 17, 2022
As a digital marketer or business, standing out from the crowd has never been more difficult. How do you surprise and delight your audience when there are six ads out there just like yours, all vying for attention? At a time when people are watching, reading, and interacting with media across multiple devices, creating a new campaign can seem like a losing battle.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Stevens & Tate
FEBRUARY 22, 2022
There are many ways to engage with potential customers these days, from social media to mobile and more. While it’s important that you establish a presence on different channels so that you can reach your target audience, it’s also important that you create a seamless experience. This is known as an omnichannel approach. An omnichannel approach allows customers to engage with a brand no matter what platform they’re on or what device they’re using, whether it’s online or in store.
Webbiquity
FEBRUARY 17, 2022
Contributed post. Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. Image credit: fauxels from Pexels.
Brandpoint
FEBRUARY 23, 2022
Social media can be a tricky place to navigate. And knowing when to stick with your organic strategy versus choosing to put money behind your posts can be even more challenging. Elizabeth Camp , social media manager at the Walker Art Center, gave us some tips on tackling the world of social media and knowing how to approach a brand’s social media presence.
Oktopost
FEBRUARY 28, 2022
Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
FEBRUARY 23, 2022
Are security headers a part of your SEO audits? Here's why they should be, alongside the top security headers you need to know. The post 5 HTTP Security Headers You Need To Know For SEO appeared first on Search Engine Journal.
Sprout Social
FEBRUARY 3, 2022
Trouble coming up with marketing campaign ideas? Hey, we hear you. Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. But motivation can be hard to come by. This is especially true if your recent marketing push fell flat or your engagement rate is low. The reality? Too many businesses are caught in a trap of ad-hoc marketing.
Stevens & Tate
FEBRUARY 1, 2022
Building a new website is a big under taking for any sized business. You want to make sure that your website looks and feels the way that you imagined it would, while also having incredible content that attracts customers and keeps them coming back for more. There is no magic, one-size fits all approach to web design, but the Growth Driven Design process is a new development method that may benefit you.
Webbiquity
FEBRUARY 10, 2022
Guest post by Yulia Lapynina. Businesses spend significant sums on channels like SEO, paid advertising, and social media to drive traffic to their websites. But too often, they fail to think through the next step: how to optimally engage prospects once they land on the company’s home page. Image credit: Sigmund on Unsplash. Some prefer to stay silent and waiting for customers to act; others choose to initiate the conversation first with the help of chat triggers that activate a chat box widget a
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Martech
FEBRUARY 23, 2022
A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Only 6% of consumer respondents told Gartner that they were “very familiar” with the metaverse and that they “understand and can describe it to others.
Unbounce
FEBRUARY 24, 2022
It’s a humbling moment when you realize that not everyone has a use for the product you poured your heart and soul into. That’s right: Not everyone wants an app to remind them of their daily tasks or a food courier that delivers hot meals at a moment’s notice. It’s impossible to make everyone happy all of the time—and that’s OK! What’s not OK is wasting your resources (like ad money) on an audience that’s not searching for your product.
Search Engine Journal
FEBRUARY 10, 2022
Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition. The post Small Business SEO Checklist: 11 Ways To Improve Rankings appeared first on Search Engine Journal.
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