May, 2021

article thumbnail

How to Do an Efficiency Audit on Your B2B Company

Webbiquity

Guest post by Eleanor Hecks. Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. How large is the B2B market? According to Statista, the global gross merchandise volume equaled $12.2 trillion.

article thumbnail

The Correlation and Impact of SEO on Lead Generation

Benchmark Email

Lead generation isn’t easy by any means, and it’s one of the most challenging aspects of marketing that businesses face online. It may not be a major challenge getting followers or views on social media, but driving traffic to your site and turning visitors into potential customers is another game entirely. How do you optimize… The post The Correlation and Impact of SEO on Lead Generation appeared first on Benchmarkemail.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Launching a Winning B2B Content Marketing Strategy

Fusion Marketing Partners

In my fractional CMO practice, I have to recommend content marketing strategies for my B2B clients. There are times when […].

article thumbnail

10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

Today, the competition among businesses is fierce – especially online. People have more options than they ever have before, right at their fingertips. They want to find convenient solutions quickly. They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you fail, customers may take their business elsewhere.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

How To To Enable Your Marketers And Sellers To Truly Understand Target Buyer Personas

Tony Zambito

Marketing and Sales Leaders Must Build Capabilities To Understand New Target Buyer Personas. The roles of marketing and sales professionals have changed quite a bit in the last decade. They are about to undergo even further change and transformation in this decade and beyond. One core competency that has become a must-have for marketers and sellers is having the capabilities to truly understand buyers.

More Trending

article thumbnail

Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. For the past decade, Twitter has (most often) been ranked as #2. Is that still the case? And if it is, can Twitter hold onto that spot? Image credit: Akshar Dave on Unsplash.

article thumbnail

Management Strategies for Developing an Effective Remote Work Culture

Adobe Experience Cloud Blog

We are still in the grips of a new working world, making it essential we continue to work from home if we can. We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. Keeping teams motivated, productive , and empowered in their work can be difficult from afar but there are strategies you can put in place to support your team and ensure your business continues to run smoothly.

article thumbnail

What is Brand Empathy? An Interview with Sarah Panus of Kindred Speak

Brandpoint

I first met Sarah Panus virtually during the pandemic. We had a delightful Microsoft Teams meeting to talk about what the heck it meant to be a marketer in 2020. Business was still running as usual for a lot of people, and while a lot of factors of our days looked wildly different than before, talking with Sarah reminded me that there was still a constant theme that marketers shouldn’t forget, COVID-19 or not: empathy.

article thumbnail

Virtual Event Engagement: 5 Tips to Keep Attendees Involved

Marketing Insider Group

Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizer s need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience. Your team should build such a strategy into your virtual event plan from the outset.

Tips 305
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

4 Paths To Building Buyer Trust Through Empathy And Humility

Tony Zambito

Buyer Trust Is Elusive For Most Marketing And Sales Teams Unless They Can Balance Empathy And Humility. Marketing and sales traditionally believe that the path to building buyer trust is by providing answers. Answers to buyer problems and challenges. In fact, each prime their channels with marketing content or sales guides at the ready with an answer.

article thumbnail

The Basics Of Link Building (A Beginners Guide)

Spiralytics

Let's take a look at the basics of link building as an SEO strategy used by many site owners to increase traffic and rankings. The post The Basics Of Link Building (A Beginners Guide) appeared first on Spiralytics Inc.

article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. So who better talk to about the similarities and differences between B2C and B2B influencer marketing?

article thumbnail

Chris O’Connell on Embracing Artificial Intelligence

Oktopost

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary. Across B2B organizations, forward-looking marketers are embracing artificial intelligence as an opportunity to become more efficient and effective at harnessing th

article thumbnail

Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

article thumbnail

How to Create a Human Connection with B2B Digital Marketing

BOP Design

Creating a human connection is critical when it comes to building a long-term relationship. Think about it, the best relationships are built on honesty, mutual respect, and understanding. Before you think we are going all Dr. Phil, take a minute to see how this applies to B2B marketing. When it comes to B2B relationships, the best, long-term relationships are built over time and founded on trust.

article thumbnail

What is Personal Branding? Everything You Need to Know

Marketing Insider Group

Are you struggling to get customers for your business? Think about your personal brand and if that may be the problem. What is personal branding? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive. Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand.

article thumbnail

Why A Buyer Persona Sales System Is Needed In A New Era Of B2B

Tony Zambito

Sales Leaders Will Need To Implement A Buyer Persona Driven Sales System To Adapt To New Buyer Behaviors And Preferences. The past year of 2020 into 2021 will be looked at as one of the more transformative years to hit B2B sales in many a decade. Rocked to a standstill by the Covid-19 pandemic, sales have been making the slow climb back by experimenting with virtual selling.

article thumbnail

7 Influential Business Leaders Speak on the Next Evolution of Account Based Marketing

Engagio

Account-based marketing has been at the center of business development conversations for many years. By now, the concept is not novel or outside the box. According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. And so the conversation is shifting. Visionary business leaders are turning their attention toward the next evolution of ABM.

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

Can You Build A Side Business With Social Media?

Webbiquity

Contributed post. As a marketer, it’s pretty much inevitable to spend a lot of time focused on your job: strategies, tactics, and the day-to-day marketing activities that are part of your role. You likely even spend additional time learning, reading, and evaluating new and upcoming trends. This is something that comes naturally when you’re doing it for someone else.

article thumbnail

Five Best Practices to Elevate B2B Email Marketing Performance

Launch Marketing

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. However, with so many businesses using email as a marketing tool, inboxes can be overloaded and many emails go unopened and unseen.

article thumbnail

What Is Anchor Text? Everything You Need To Know for SEO

SEMrush

This guide contains everything anchor text and the different kinds of anchor text you need to know about. Effective SEO changes all the time, so read through this guide and update your SEO strategy accordingly.

SEO 145
article thumbnail

Why Does Most B2B Content Marketing Suck?

Marketing Insider Group

Let’s get real about B2B content marketing. Most of it sucks. It’s full of jargon, self-promotion, and fluff. It doesn’t add value to your audience and can seem completely irrelevant. The truth is, your content doesn’t have to boring or stuffy. It needs to engage, inspire, and connect. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment).

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

5 Key Principles Of Good Website Usability

The Daily Egg

It’s true, easy usability has become mandatory for a site to be considered well designed. Over the past few years, we have gotten used to certain standards in web design. In order to make a lasting impression on your visitors, you need to build experiences that go beyond those of a plain, usable website. This […]. The post 5 Key Principles Of Good Website Usability appeared first on The Daily Egg.

article thumbnail

7 Ways to Repurpose Content and Grow Your Customer Base

Content Marketing Institute

No matter how large your team, repurposing can be the solution to lighten the content creation workload. It’s also a good way to get your content in front of more people in formats they might prefer better. Continue reading → The post 7 Ways to Repurpose Content and Grow Your Customer Base appeared first on Content Marketing Institute.

Content 145
article thumbnail

The Founder Interview Series #35: James Creech, Paladin

Webbiquity

When looking for guidance on large or infrequent purchases, some people (not many, statistically) will click on ads. More will turn to Google. But most will seek advice from experts they trust. That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships.

article thumbnail

How to Use Visual Content to Boost Your Customer Base

Benchmark Email

One of the major lessons marketers have learned over the last year is that text-heavy content isn’t enough to generate interest. Visual content is the way forward. There is so much more content available online now. Put yourself in your customers’ shoes—what would they prioritize when there are so many choices? The answer is visual… The post How to Use Visual Content to Boost Your Customer Base appeared first on Benchmarkemail.

Content 144
article thumbnail

Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

article thumbnail

15 Keys to Improve Your SEO Ranking

SEMrush

Just how can you improve your SEO ranking? This guide highlights essential SEO ranking tips and explains how to create a website that will succeed. From page load speed to creating a mobile-friendly website, we‘ll guide you through ways to help place your site higher on SERPs.

SEO 144
article thumbnail

18 Lessons We’ve Learned from a Year of Virtual Marketing Events

Marketing Insider Group

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. As a result, businesses have had to become more innovative to figure out how to deal with never-before-seen problems on the fly. It’s been challenging, no doubt, but it’s also taught us a lot about our ability to think outside the box and adapt to unforeseen circumstances.

Planning 283
article thumbnail

3 steps to find the best email automation tool for you [+ Free Evaluation Template]

Litmus

If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% higher open rate than regular emails. What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers.