May, 2021

How to Do an Efficiency Audit on Your B2B Company

Webbiquity

Guest post by Eleanor Hecks. Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. How large is the B2B market?

B2B Digital Self-Service: How to Deliver What B2B Buyers Want

KoMarketing Associates

It’s beginning to dawn on all of us that the pandemic will have permanent effects. We aren’t sure exactly what those effects will be, but the outlines of them are already forming. How people buy is one of the things that’s changed.

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The Correlation and Impact of SEO on Lead Generation

Benchmark Email

Lead generation isn’t easy by any means, and it’s one of the most challenging aspects of marketing that businesses face online.

Launching a Winning B2B Content Marketing Strategy

Fusion Marketing Partners

In my fractional CMO practice, I have to recommend content marketing strategies for my B2B clients. There are times when […]. Content Marketing B2B content marketing Content marketing thought leadership

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Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

5 Ways To Supercharge Your Personalization With Buyer Persona Insights

Tony Zambito

Buyer Personalization Will Matter As The Balance Of Power Shifts To Buyers In A “New World Order” Of Buying. In 1990, at the end of the Cold War, both President George H.W.

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Industrial Customer Journey and the Digital Experience

Industrial Marketing Today

Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just a marketing exercise to them.

Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits.

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8 Great Examples of User Onboarding Emails From Top Brands

SendX

User onboarding is an important step in any customer’s journey, making it crucial from an organizational point of view. About 86% of companies state that they are more likely to stay loyal to a company that carries out the customer onboarding process effectively.

Customer Advocacy is a Two-Way Street

Influitive

You’re on a first date. You know a little bit about this person and are interested in learning more to see if there’s really a spark. The two of you meet at a quaint coffee shop (outdoors of course–social distancing). The barista brings your hot beverages to the table.

It’s Time to Stop Obsessing Over Leads

If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Download the eBook today to find out how!

How To To Enable Your Marketers And Sellers To Truly Understand Target Buyer Personas

Tony Zambito

Marketing and Sales Leaders Must Build Capabilities To Understand New Target Buyer Personas. The roles of marketing and sales professionals have changed quite a bit in the last decade. They are about to undergo even further change and transformation in this decade and beyond.

Vision to vocabulary: What to include in your brand messaging playbook

Tomorrow People

We break down 12 essentials of messaging and positioning to help you build a strong and consistent brand. A distinctive and compelling brand needs to be supported by a set of essential messaging, recorded in a playbook.

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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

Today, the competition among businesses is fierce – especially online. People have more options than they ever have before, right at their fingertips. They want to find convenient solutions quickly.

How to Use Sales Multi-Threading to Your Advantage

Zoominfo

Hitting an early impasse with a prospect is an age-old sales dilemma. “I I was working on an account and had talked to someone a little bit lower in the organization. They said, ‘You need to reach out to our CEO directly,’” recalls Megan Hanisko, manager of sales development at ZoomInfo. “So

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

The Ultimate B2C Marketing Automation Guide: How It’s Different

SendX

There are rumours that email marketing will soon be dead and it does not lead to good returns. And many more!!

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The Risks of Over-Reliance on Late-Stage Content

The Point

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage.

Why A Buyer Persona Sales System Is Needed In A New Era Of B2B

Tony Zambito

Sales Leaders Will Need To Implement A Buyer Persona Driven Sales System To Adapt To New Buyer Behaviors And Preferences. The past year of 2020 into 2021 will be looked at as one of the more transformative years to hit B2B sales in many a decade.

71% of B2B Buyers Still Want More Thorough Discovery of Needs Addressed by Marketers

KoMarketing Associates

When it comes to resonating with B2B buyers, marketers are still fine-tuning their strategies. However, new research suggests that a more thorough discovery of buyers’ concerns, wants, and needs, while showing them how to resolve their critical pain points may be the key.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding.

Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Imagine if, 30 years from now, business leaders are still scratching their heads about how to use artificial intelligence. It’s nearly impossible to believe that will be true. Yet a similar phenomenon has already happened with another technology: sales and marketing automation. .

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Email Marketing vs. Marketing Automation: Explained

SendX

YES, Email Marketing is different from Marketing Automation. I understand that the difference can be overwhelming at times. But believe me, it’s important for you to know how and where they differ. To ensure that you pick the one that fits into your marketing plans better.

5 Types of Video to Try Now

Biznology

If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Countering Zoom Fatigue. Tiresome or not, online meetings are videos. And they’re not going away.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Don’t Get Stuck With Bad Buyer Personas

Tony Zambito

Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. Not all buyer personas are created equally. This is a problem.

Survey: Nearly Half of Marketers Using AI to Boost Overall Marketing Efforts

KoMarketing Associates

Many marketers are already integrating artificial intelligence (AI) into their everyday strategies. However, new research suggests that they want to do so in order to boost creativity and personalize the customer experience.

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What is Personal Branding? Everything You Need to Know

Marketing Insider Group

Are you struggling to get customers for your business? Think about your personal brand and if that may be the problem. What is personal branding?

Intent Data is a superpower. Here’s why.

Zoominfo

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge , we’re often left thinking: “How?”. Just how do businesses with access to so much rich information actually, truly use it to their very individual advantage?

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Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

The 3 Most Important Steps to Prevent Email Spoofing And Phishing

SendX

In this day and age, no one can afford to ignore cyber threats. Cybersecurity is extremely important, and email security is not an exception.

The History and Future of Internal Communications: “Leadership IS Communication”

Biznology

In this episode of the EE Voice podcast, host Sharon McIntosh , a Consultants Collective member consultant welcomes guest host David Murray and Roger D’Aprix, who engage in a far-reaching conversation on the evolution of employee communications – and the hard road ahead.

4 Areas Of Actionable Buyer Insights Can Help You Deliver A Differentiating Digital Buying Experience

Tony Zambito

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. Not that this type of outcome was ever in question.

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