October, 2022

A Practical Inbound Marketing Strategy for B2B Companies

Marketing Insider Group

Attracting leads is a daunting task for any company. Figuring out which way to go about attracting leads is half the battle. Inbound marketing might be your next best step while marketing your B2B company. The internet has become a superhighway for communication.

53% of Marketers Say ABM Has Generated More Revenue Than Other Tactics

KoMarketing Associates

As marketers continue to explore the benefits of account-based marketing (ABM), new research indicates that they are beginning to see its positive effects on their bottom line.

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Report: What’s Working in Email Marketing

The Point

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers.

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Achieve More Satisfaction from Your Strategic Planning Process

Laura Patterson

Does your strategic planning efforts seem more like an exercise? Use these 7 steps to improve your strategic plan and its process

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

How to Recession-Proof Your Marketing Strategy

Influitive

Last month, the Influitive leadership team kicked off our first ever Recession Proof Marketing (RPM) event in Boston. We brought together some customer marketing executives to brainstorm how today’s marketing teams can drive profitability in or out of a recession environment.

More Trending

7 Things B2B Content Marketers Need in 2023 [New Research]

Content Marketing Institute

Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading → Company News

Less is More: B2B Content for Results

Oktopost

Olivia Messina and Addie Peters reveal how B2B brands can scale back on content and earn better results through employee advocacy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. It’s a time of economic uncertainty– budgets are being cut, teams are getting smaller, and the cost of living is increasing, yet we’re still expected to see growth with fewer resources and spend. If you’re currently facing this dilemma, you’ve come to the right place.

How to Level Up Your Content Team with the Right MarTech Stack

Contently

We all face different challenges as marketers. Our priorities evolve as customer needs shift. Marketing technology exists to make our lives easier. Every marketer leverages a MarTech stack to help simplify and automate standard processes. But deciding which tools to purchase is just the beginning.

How the metaverse will transform the future of B2B marketing

Tomorrow People

Why it’s time for B2B organisations to pay attention. Over the past year, there’s been a lot of buzz surrounding the metaverse. Most B2C brands have readily embraced it. According to Forrester, more than 75% of U.S. marketers are planning to invest in metaverse-related activities this year.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

How to Streamline Your Video Marketing Creation Process

Marketing Insider Group

Video marketing remains one of the most successful forms of getting attention online. More than eight out of 10 marketers say that video plays a vital part in their strategies. Seventy-eight percent report that video helps boost sales figures.

Growth Strategies: It’s Best to Have Enough Wood Behind the Arrow | What’s Your Edge?

Vision Edge Marketing

This episode of What’s Your Edge? explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs.

Marketing Strategies to Reach B2B Buyers in a Constantly Changing Buying Environment

Launch Marketing

The B2B buying process has changed. To reach B2B buyers in a constantly changing environment, focus on these marketing strategies

What Are the Essential Rules for SEO Copywriting?

Webbiquity

Contributed post. Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies.

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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Report: Marketers Now Leveraging Video Marketing to Resolve Pain Points

KoMarketing Associates

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness.

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Three Tips for Effectively Leading A Remote Marketing Team

Kellie Walenciak

Fully 86% of workers say they feel more productive working remotely, but most also say they needed more support from managers and better technology to do their job

5 Marketing Tactics That Can Enhance Your ROI

Marketing Insider Group

When it comes to marketing, you want your ROI to be as high as possible. However, you may get to a point where your ROI has stalled. That’s why you need to explore fresh ways to boost the effectiveness and performance of your marketing tactics. It’s not unusual for ROI to level off at some point.

The Case Study Is Dead. Long Live the Customer Story

Influitive

More of a watcher than a reader? Check out the webinar on this topic. Let me start with a question. Of course, I won’t know if you answer it, but I’ll trust you and ask the question anyway: When you write case studies, why do you include customer quotes? I assume you think it’s […].

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

B2B Lead Generation Trends to Focus on In 2022

Launch Marketing

As B2B marketers plan for the year ahead, it’s important to focus on key trends. Check out these B2B lead generation trends to ensure your tactics generate leads

Five Ways to Improve Email Deliverability: Reaching More Inboxes

Webbiquity

Guest post by Chris Tweten. When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. It’s time to send them and begin to receive replies.

Report: Many Marketers Expect a Budget Cut Heading Into 2023

KoMarketing Associates

Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget. However, many remain optimistic and expect to achieve their 2022 marketing goals before the end of the year.

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ABM Is a Marathon, Not a Sprint

Tav Tepfer

"If you’re still in the earliest stages and need to secure the buy-in and budget to expand your ABM program, I’d like to offer a key piece of advice: ABM is a marathon, not a sprint

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

Do You Need a Privacy Policy on Your Website?

Marketing Insider Group

Who doesn’t love their privacy? In today’s digital landscape, user data is more important than ever, and protecting your customer’s privacy is a top priority for your business. Not just for your business, for every business.

Why (and How To) Write a Strategy for Your Cause-Related Marketing

Content Marketing Institute

Your brand talks the talk. But does it walk the walk? Many brands take a few steps toward supporting a social cause but falter when it comes to sustaining the focus. What if your content team took the lead? You’d help the brand achieve its cause-related objectives and elevate your importance, too.

How We Set Communications Expectations As A Fully Remote Team

Buffer Marketing

As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. As they say, clear is kind.

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How to Build a Digital Product Brand That Lasts

Webbiquity

Guest post by Tara Dwyer. A digital product brand is a recognizable symbol that distinguishes an organization from its competitors.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

85% of Marketers Now Interested in Exploring New Marketing Channels

KoMarketing Associates

As marketers look for new ways to improve how they resonate with their target audience, new research suggests that they are becoming open to trying emerging channels.

Four B2B Trends Fueling ABM Adoption

Tav Tepfer, Chief Customer Officer - Jabmo

Let’s look at four B2B marketplace trends, in particular, that are accelerating digital marketing transformation

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Is Your Marketing Ready for Web 3.0?

Marketing Insider Group

The internet is in a constant state of flux. This often makes locking down effective digital marketing practices difficult. Trends are always changing, always evolving, leaving us marketers to pick up the pieces and figure out – what works? Take the advent of social media for example.