Marketing Insider Group
OCTOBER 25, 2022
Attracting leads is a daunting task for any company. Figuring out which way to go about attracting leads is half the battle. Inbound marketing might be your next best step while marketing your B2B company. The internet has become a superhighway for communication. There are billions of avenues for users to explore. Interactive communication is what people crave most when they go online.
Vision Edge Marketing
OCTOBER 14, 2022
Does your strategic planning efforts seem more like an exercise? Use these 7 steps to improve your strategic plan and its process.
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Webbiquity
OCTOBER 4, 2022
The “five whys” is famously a technique developed by Taiichi Ohno to ask “Why?” exactly five times, to find exactly one root cause. While rigid application of the technique has come in for criticism (root cause analysis is rarely linear, there is rarely as single root cause, there are rarely exactly five issues, etc.), the fundamental concept is sound.
Content Marketing Institute
OCTOBER 19, 2022
Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Contently
OCTOBER 27, 2022
Measuring the return on investment (ROI) of content marketing is challenging. Achieving that goal requires marketers to advance through several stages of measurement maturity. I’ll never forget the first time I had to prove a content marketing campaign moved the needle. We’d spent a few thousand dollars on a whitepaper, and our VP of Marketing wanted to know if it was worth it.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
OCTOBER 18, 2022
The internet is in a constant state of flux. This often makes locking down effective digital marketing practices difficult. Trends are always changing, always evolving, leaving us marketers to pick up the pieces and figure out – what works? Take the advent of social media for example. Before TikTok and Instagram were providing brands with new and exciting ways to connect with the world, we were just making commercials and banner advertisements meant to hopefully be seen by our prospects.
Brandpoint
OCTOBER 14, 2022
More/better/higher content engagement. It’s one of our favorite success metrics when it comes to content marketing. However, engagement is a broad term. Without defining it, finding specific ways to measure and improve engagement can be maddening. It turns out that there are LOTS of forms of engagement and they’re not all created equal. In this post, we’re going to look at content engagement and social media engagement , and six methods for measuring success.
Webbiquity
OCTOBER 21, 2022
Contributed post. Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Image credit: Mohamed_Hassan on Pixabay. Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success.
Launch Marketing
OCTOBER 14, 2022
The B2B buying process has changed. To reach B2B buyers in a constantly changing environment, focus on these marketing strategies.
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Contently
OCTOBER 18, 2022
Customer research can surprise you. Think a new product feature would be awesome? Your users might hate how complicated it makes things. Guessing about a use case for your product? Consumers might operate it in a totally different way than you imagined. There’s no doubt about it: The customer-obsessed company wins. Why you can’t afford to skip customer research.
chiefmartech
OCTOBER 31, 2022
At many companies — but not all — their martech stack has become too complex. Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.
Marketing Insider Group
OCTOBER 17, 2022
When it comes to marketing, you want your ROI to be as high as possible. However, you may get to a point where your ROI has stalled. That’s why you need to explore fresh ways to boost the effectiveness and performance of your marketing tactics. It’s not unusual for ROI to level off at some point. Sometimes, a stable ROI can be a good thing. It’s nice to have steady, dependable numbers.
FunnelEnvy
OCTOBER 31, 2022
There’s a lot for marketers today to consider when it comes to tactics for bringing in new business, but your sales pipeline is what ultimately defines the success of all your funnels, marketing campaigns, and other efforts to add new clients and revenue consistently. But considering the huge array of software tools and data available to modern B2B marketers, it can feel overwhelming to measure all the metrics in a pipeline.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.
Webbiquity
OCTOBER 18, 2022
Guest post by Chris Tweten. When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. It’s time to send them and begin to receive replies. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? You’ve done all that work for nothing.
Launch Marketing
OCTOBER 16, 2022
As B2B marketers plan for the year ahead, it’s important to focus on key trends. Check out these B2B lead generation trends to ensure your tactics generate leads.
Contently
OCTOBER 11, 2022
The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? It’s a new title, and it was all the rage a few years ago , but there’s an answer to this question that may help us uncover what stands in the way of CCO becoming more widely accepted on the C-Suite.
Content Marketing Institute
OCTOBER 31, 2022
As content marketers spend less on paid distribution, organic SEO rises in importance. Follow these five tips to ensure you make the most of those efforts.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Marketing Insider Group
OCTOBER 17, 2022
Who doesn’t love their privacy? In today’s digital landscape, user data is more important than ever, and protecting your customer’s privacy is a top priority for your business. Not just for your business, for every business. Every time you have input data (intentionally or unintentionally) into a website or service, you’ve agreed to a privacy policy.
DivvyHQ
OCTOBER 28, 2022
Content marketers love words, so they're usually avid readers. But which content marketing books are must reads these days? Here's a fresh list of our top 8 books that can influence your content strategy, content operations, and every other aspect of content marketing. Happy reading!
The Marketing Blender
OCTOBER 28, 2022
Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . 17 networking tips for business professionals. Networking is a vital skill for any business professional. No matter what industry you’re in, chances are that you’ll need to network at some point in your career. Whether you’re looking for a new job, trying to meet potential customers, or simply wanting to expand your professional circle, networking can help you achieve your goals. .
Square 2 Marketing
OCTOBER 27, 2022
The answer is a complicated one simply because the challenge of generating leads, new sales opportunities and new customers is also complex — especially today. Generally, a handful of signals indicate something’s not working right, and that often means you have something missing from the core set of ingredients required to run a marketing program that produces results and business outcomes.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Contently
OCTOBER 5, 2022
There is so much content available online. So how do you ensure your content rises above the competition to engage and draw in your intended audience? We’ve got five tried-and-tested tips to help you rise above the noise and achieve your content marketing goals. 1. Let the content marketing specialists specialize. Hire a smart copywriter with an excellent portfolio.
Content Marketing Institute
OCTOBER 28, 2022
How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results.
Marketing Insider Group
OCTOBER 10, 2022
Video marketing remains one of the most successful forms of getting attention online. More than eight out of 10 marketers say that video plays a vital part in their strategies. Seventy-eight percent report that video helps boost sales figures. Yet not everyone understands how to optimize their video creation process for the highest possible ROI. The reason is simple: Most marketers aren’t professional videographers.
Buffer
OCTOBER 27, 2022
For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States. It was pioneered by American Express in 2010 after the global recession and is now recognized all over the U.S. and the world at large.
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On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.
DivvyHQ
OCTOBER 25, 2022
It's hard for companies to be successful if they are regularly losing customers. So when a customer leaves, you have to find ways to win them back. Producing and delivering targeted content to this audience definitely helps in this case, as it can directly address their concerns. For more on how to do this, check out our latest post from guest contributor Martin Gessner, owner of FocusonForce.com.
seo.co
OCTOBER 24, 2022
Duplicate content can be bad. Using the same content, either in total or partial form, on your website leads to a poor user experience, and triggers a red flag in Google’s search algorithm. In the old days of SEO, duplicate content was often used as a cheap trick to get more keywords and more content on a website, so Google evolved a system to weed out the spammers who violated best practices by doing this.
Industrial Marketer
OCTOBER 24, 2022
Does the “awareness phase” in B2B marketing refer to making a prospect aware of your brand or when the eventual buyer becomes aware that they have a problem to solve and begin researching solutions? We’re going to take the easy way out and declare that the awareness phase of marketing for manufacturers is the intersection. Read more » The post The Top 5 Types of Marketing Content for the Awareness Phase appeared first on Industrial Marketer.
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