May, 2022

5 Important Steps for Growing Your Business in the Sea of Uncertainty

Vision Edge Marketing

Are you feeling like me, wondering “what’s next” at the start of each business day? Trying to be agile and grow in an environment that feels ever more unpredictable? “We We have entered a pronounced Era of Uncertainty”, claims colleague Tony Zambito , a leading authority on buyer insights.

How to Create the Perfect Email Survey Invitation (With Examples)

SendX

Sending emails could never go wrong; that's what most companies think. And this is correct. It allows the companies to build relationships with their customers. Most companies are going one step further and implementing surveys in their emails.

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How To Pick The Best Growth Marketing Agency

marketinginsidergroup

Most business owners agree that marketing is a great tool to help grow your business. Growth marketing is a subset of the many tools marketing provides that can be particularly effective in growing your business

How Industrial Marketing for Manufacturers Helps in Building New Relationships

Industrial Marketing Today

Job #1 of industrial marketing for manufacturers is to generate leads. Is that assumption valid? To me, that’s like putting the cart before the horse.

The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

What are the pillars of a successful post-product-launch strategy?

Tomorrow People

Launching a new product is just the beginning. Here are the next steps. So, you’re close to launching a new product. For months or years, you and your team have worked on the next big thing , and you’ve made many challenging strategic decisions along the way.

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Is a Market Niche Strategy the Advantage You Need for Faster Organic Growth?

Vision Edge Marketing

When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches.

How to Prepare a Crypto Marketing Strategy for 2022 [Template]

SendX

Cryptocurrency has become the new trend, and people have no complaints. As per the user index of 2021, over 97% showed confidence in this new revolution. Crypto Marketing

The 5 Essential Marketing Lessons From The Sharing Economy

Marketing Insider Group

The sharing economy, simply put, is a new economic model based on a peer-to-peer network system. The concept itself is pretty simple: just strangers sharing everyday goods and services with each other on ye olde internet.

Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. Is the worst of the pandemic storm now past?

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

8 key tips for marketing to existing B2B customers

Tomorrow People

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in.

20% of Best-in-Class Marketers Now ‘Very Successful’ in Using Intent Data

KoMarketing Associates

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals.

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Be More Effective with Attribution Models AND Performance Management Dashboards

Vision Edge Marketing

Both Marketing Attribution Models and Marketing Performance Management Dashboards visualize important information with the purpose of identifying what is , and isn’t , working and facilitating decisions.

20 Ready-to-use Real Estate Email Templates For Every Situation

SendX

Running a real estate business can be challenging. There are listings to manage, clients to meet, and paperwork to complete. email templates

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

How to Write the Perfect Page Title for SEO

Marketing Insider Group

What’s in a page title? As it turns out, quite a lot. Your page titles not only tell the world what your page is about, they’re a key factor in whether anyone ever actually visits it. There’s more to page titles, too, than simply writing a perfunctory description about the content on your page.

What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

Guest post by Dylan Berger. The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal.

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The definitive guide to SaaS pricing models

Tomorrow People

The pricing model your organisation picks affects the success of your go-to-market strategy. Learn more about them in this article. Pricing models are an essential part of all marketing strategies, but when it comes to SaaS products, they’re especially key.

68% of B2B Marketers Saw Their Budget Rise Between 2021 and 2022

KoMarketing Associates

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

How to Make Your First Foray into Metaverse Marketing

Contently

The metaverse means different things to different people. For many digital immigrants, it’s the logical end state of Mark Zuckerberg’s evil plot to take over the world. But for marketers, it’s a new frontier that’s already paying dividends for smart brands.

Lead Generation Automation: Tips + Tools

SendX

Are you looking for ways to automate your lead generation processes? If yes, then this article is for you. In this post, We’ll share some valuable tools and techniques that can help you generate leads faster and easier. lead generation automation

The Most Effective Guide to Keyword Research

Marketing Insider Group

It’s no secret that SEO is the key to Google rankings success. But what’s the key to a strong SEO strategy? Keyword research! Keyword research is the foundation for your overall content strategy.

How to Use Remote Work Technologies to Improve Productivity

Webbiquity

Contributed post. Numerous studies have shown how a remote working environment increases happiness and employee productivity among office-based workers. Remote employees save commuting time and escape the often mundane routine of a traditional work setup. Image credit: Andrea Piacquadio on Pexels.

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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

6 do’s and don’ts that can make or break your internal product launch

Tomorrow People

What marketers need to know about internal product launches. So, you’ve developed a product. You want to set your organisation up for long-term success and feel you have to launch your product internally to key stakeholders before releasing it to customers. But how do you get started the right way?

70% of B2B Buyers Agree Video is the Best Form of Marketing Content

KoMarketing Associates

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers.

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6 Essential Elements of a Budding Advocacy Program

Influitive

Written By: Jeni Asaba May 20, 2022 A few weeks back, I chatted with Influitive’s Chief Marketing Officer, Dan Cote, about greenhouses — kind of.

Top 6 Crypto Marketing Agencies

SendX

Due to stiff competition in the bitcoin market, marketing is an essential component of launching a successful crypto company.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Top 20 Content Marketing Blogs You Should Read Every Day

Marketing Insider Group

What are the top content marketing blogs you read every day? This is a question I get asked all the time. It’s not easy to stay on top of the latest news and updates in content marketing.

The Great Resignation: Navigating the Mid-Career Crisis

Hinge Marketing

We have all seen?or or at least heard of?the the “Mid-Life Crisis.” Typically, there is an abrupt change in behavior in someone who is middle-aged. That behavior may cause some to abandon responsibilities in lieu of more fun, rewards, or satisfaction.

The 5 Biggest Alignment Challenges Facing Marketing & Sales Teams

ATAK Interactive

There’s a reason why talk about marketing and sales team alignment is all the rage right now.