April, 2021

5 Thought Leadership Examples from Experts, Innovators, and Influencers You Might Want to Follow

Tomorrow People

Build lasting relationships with the audience you care about most. It's easy to see why creating thought leadership content doesn't get prioritized. Do you know anyone whose workload hasn’t increased over the past year?

The Buyer Mindset Is Your Key To Post Pandemic Recovery

Tony Zambito

The sell-side of the seller-buyer equation has been flipped upside down. Transitions to virtual selling are happening at a rapid pace. Plans for complete digital sales transformation are accelerated.

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5 Mistakes That Google Doesn’t Like and How to Stop Making Them

Content Marketing Institute

Taking your pages to the next level in Google search results requires cleaning up your mistakes and focusing on what counts. Here are five common reasons your pages aren’t ranking higher – and what you can do to change that.

The best way to code HTML email background colors and gradients

Litmus

Coding background colors sounds like a simple task right? The truth? Even this minor bit of styling has some pitfalls, and there are a few considerations that need to be made to get consistent rendering across email clients. And it’s not just developers that need to appease the inbox gods.

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The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

How to use persona-based marketing: A powerful tool for connecting with prospects and customers

Sales Lead Insights

For better marketing, personify your prospects and customers. Meet Bill, he’s the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when he has to. Bill drives a late model SUV with a booster seat in the back seat for his four-year-old daughter.

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How to Calculate the Value of Your Leads (MQLs and SQLs)

Televerde

Has your sales department felt a little disconnected lately? Up to 75% of those working in sales operations say they adopted new responsibilities at work over 2020. Meanwhile, another 85% say the entire sales department has grown more strategic over the past year.

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How To Build Your Website Architecture for SEO

SEMrush

Don‘t underestimate the importance of getting your website architecture right and the impact that it can have on your SEO performance.

SEO 91

Getting Started With Account-based Marketing - 7 Tips

Strategic-IC

By now, every marketer in the B2B Marketer has heard of ABM. You may not be doing it, but you certainly know what it is and some of the use cases for an Account-based Marketing strategy.

How To Build B2B List?

Only B2B

The most exhausting and challenging task most B2B enterprises face is building and maintaining a customer database that is accurate and up-to-date. This requires investing a great amount of time, energy, and cost in selecting, qualifying, and building lists to generate quality leads and close deals.

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Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Why Retrofitting Industrial Website Redesigns Usually Don’t Work

Industrial Marketing Today

Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. They require careful planning and input from many stakeholders for them to succeed. I’m talking about redesigns that.

What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions.

ROI 247

20 Questions: Email Marketing

SendX

Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up.

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

3 Ways To Encode Buyer Persona Goals Into Your Organization’s DNA

Tony Zambito

Marketing and Sales Leaders Must Build Core Competency of Understanding Buyer Persona Goals. We have heard the terms “organizational DNA” or “company DNA” often in attempts to articulate what an organization’s culture may be like. Sometimes, culture and DNA are used interchangeably.

Kids and keyboards don’t mix for social media managers

Biznology

Any parent knows that kids are extremely adept at taking advantage of opportune moments to “play” on mom or dad’s phone. But if you manage your company’s social media accounts, this is actually a risk that you should consider.

The Open Sauce Podcast

Tomorrow People

Learn how Tomorrow People brought Acquia’s successful podcast to life, from creative concept to post production. It’s good to talk. Acquia wanted to create a podcast to engage and capture the attention of their audience.

How Email Deliverability Affects Your Business

Marketing Insider Group

Attention is a limited resource. People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

15 Best Practices for E-newsletters

SendX

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. However, if you haven't been seeing the results you want from your email marketing efforts, then it's time to tweak your strategy.

Automation: The Secret to Next-Level Go-To-Market Strategy

Zoominfo

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays.

Buyers Ignoring You Is Not The Only Change Going On

Tony Zambito

A significant shift in how buyers choose to interact with selling organizations has been underway for the past year. The global pandemic altering seller and buyer interactions in ways unimagined just a few short years ago.

How to Perfect Your B2B Marketing Message

Biznology

We often think of marketing messages as springing from serendipitous breakthroughs, big ideas that come in a flash of creative brilliance. And that may be true, sometimes. But like many aspects of B2B marketing, message strategy can be developed—and improved—by following a proven process.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Tomorrow People announces new Glassbox account

Tomorrow People

Tomorrow People, the go-to-market agency with offices in Birmingham, London, and New York, is delighted to announce that it has won the contract to provide a range of marketing and creative services for Glassbox, the digital experience platform.

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How to Make Hero-Villain Brand Stories Drive Conversions

Marketing Insider Group

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. You know the “no-nonsense” types that just don’t get why simply focusing on their products doesn’t sell as well as stories.

How To Integrate Content Marketing With Email Marketing

SendX

Source : Vlada Karpovich Traditional marketing is far from your only option in the modern world. These days, if your company isn’t using content marketing as your main strategy, then you’re already behind the times.

Email 195

Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? One thing’s for sure: it’s not always simple. At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization.

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The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.