June, 2019

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How to Make a Mid-Year Marketing Review Worth Your Time

Marketing Insider Group

We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs). The tools let you set KPI benchmarks […]. The post How to Make a Mid-Year Marketing Review Worth Your Time appeared first on Marketing Insider Group.

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The Importance of a Strong Brand Identity

Webbiquity

By David Foster. Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. Image credit: rawpixel.com from Pexels. One key benefit of a strong brand identity is the message it conveys to potential customers, current customers, and prospective business partners.

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12 B2B Sales Questions to Close Deals Faster

Zoominfo

When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. If you’re a seasoned sales professional, you already know the best way to get information is to ask smart questions. But this is often easier said than done. Good questions and the answers they produce can make a huge difference in your ability to close deals faster.

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8 Questions to Ask Before Investing in Marketing Attribution

The Point

[Thanks to Anne Angele, Spear’s esteemed Director of Marketing Technology, for this month’s guest post.]. Marketing attribution is a hot topic these days in B2B circles. Yet, for all the interest, precious few B2B companies achieve the holy grail of knowing exactly how – and where – their marketing investment impacts revenue. The reasons for this are varied, but many of them center on the quality of the underlying data, and the degree to which information about a particular lead, or opport

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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11 Powerful Email Marketing Tips You Need to Know

Search Engine Journal

Struggling to get good returns from your email marketing campaigns? Learn 11 powerful email marketing tips that you need to know right now.

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How to Build a Successful Agency-Client Relationship

Marketing Insider Group

There are many aspects to building a successful agency. Juggling different projects and deadlines, managing multiple teams, and being pro-active with your own marketing efforts are all essential to success. While the work itself is important, it’s also vital to establish strong, positive agency-client relationships You could be the best agency in the world in […].

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Three Golden Rules for Optimizing Customer Experience

Webbiquity

The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you. According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. More than 80% of brands surveyed…said their success is mostly or entirely dependent on CX.” Image credit: Kenn W.

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Building Trust in Sales: A Guide for Sales Professionals

Zoominfo

Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. Yet, it’s easier said than done.

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10 Steps for Creating Remarkable Website Content

Circle Studio

Content is the magnet of your website and arguably the most important tool in helping achieve your firm’s marketing goals. Whether you’re looking to do a complete website redesign or just want to make improvements to your current site, it’s crucial to have a solid content strategy in place. A content strategy will guide your plans for the what, where and when of content creation.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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When Will Content Marketing Count as Prestige Art?

Contently

The art world’s relationship with content marketing is in the middle of a vast sea change. Tech giants like Apple, Amazon, and Facebook have begun to reshape themselves with content, in the mold of media companies like Disney. The business world is following their example. Mainstream media companies and marketing firms are even starting to resemble each other.

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5 Ways to Create the Optimal Customer Experience on Your Website

Adobe Experience Cloud Blog

I am sure most people have quit while waiting for a website page to load. Waiting is a hassle; we all expect fast-loading sites—anything less isn’t worth the wait in today’s time-poor world. If your website is like this, then you probably haven’t upgraded or even thought about your website for a little while now. And that’s why website speed is an essential part of your site’s performance.

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Why Employee Engagement Is The New Content Marketing Strategy

Marketing Insider Group

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their employees and turning them into employee advocates. Employee Engagement and Content Marketing Most […].

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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity

Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Corporate Guide to Pride—Companies Who’ve Gotten it Right (and Wrong)

Zoominfo

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What is Business to Business Marketing?

Only B2B

Business to business or B2B marketing is a model that includes two businesses exchanging products or services. The marketing involved in the B2B business consists of best practices and techniques. The post What is Business to Business Marketing? appeared first on ONLY B2B.

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A Look at What Makes a Successful Digital Marketing Campaign (with Statistics)

Spiralytics

During the last couple of years, the digital marketing sector has grown considerably, thus leading to the emergence of numerous complex trends. By following the latest trends for SEO, video marketing, social media, personalization, lead generation and data analysis, your campaign will have a better chance to stand out from the crowd, providing increased profitability.

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How to Determine the ROI of Account-Based Marketing

Adobe Experience Cloud Blog

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is when you target prospects by identifying a point of contact or persona within an organization which you believe you’ll be able to serve the best, build a lasting relationship with them, and then offer an increasingly wide r

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How to Build Content Creation Into Your Company Workflow

Marketing Insider Group

A strong and consistent content creation workflow is essential to your content marketing success. Content creation should not only be the responsibility of the marketing department. For a well- rounded marketing strategy that brings maximum benefits both externally and internally, you should integrate content creation with your main business processes.

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How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity

Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.

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5 Account-Based Marketing Nightmares to Avoid At All Cost

Zoominfo

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Why is Email Marketing Automation Important?

Only B2B

Email marketing might be an old marketing method but it still continues to be one of the most effective channels for promoting your business today. Email marketing automation is simply. The post Why is Email Marketing Automation Important? appeared first on ONLY B2B.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Video Thumbnails: 3 Easy Tips to Getting the Click

Oktopost

Though discouraged by a popular saying, judging a book by its cover is a major element of being human. Whether it be an actual book, a movie trailer, or even a person, our first inclination is to form a judgement based on the images presented. The same holds true for video thumbnails. Video Thumbnails , or compressed preview images, can be thought of as windows that allow prospective viewers to get a quick snapshot of your video.

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What CMOs Need to Know About Marketing Automation

Adobe Experience Cloud Blog

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Furthermore, the greatest benefits that business leaders expect to see from digital adoption include saving time and money by automating tasks and reducing the need for human involvement.

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Your Brand Is Your Culture – How That Impacts Content Marketing

Marketing Insider Group

Your company culture forms the basis of everything you do. No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited. Company culture and brand are now merging and some experts already consider them to be synonymous. To put […]. The post Your Brand Is Your Culture – How That Impacts Content Marketing appeared first on Marketing Insider Group.

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Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Should they? Running a brand’s social media accounts is a lot of work. You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Must-Have Checklist to Creating Valuable Content

Content Marketing Institute

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content™ checklist. Continue reading → The post Must-Have Checklist to Creating Valuable Content appeared first on Content Marketing Institute.

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Marketers, Target the Right Audience with Digital ABM

Only B2B

The term Digital ABM might have picked up momentum recently but that doesn’t mean it is a new concept by anyway. Account Based Marketing has been around the marketing industry. The post Marketers, Target the Right Audience with Digital ABM appeared first on ONLY B2B.

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How Marketing AI Will Transform Your Lead Generation (and Conversion)

Unbounce

Artificial intelligence is about to change lead generation and conversion as you know it. In the process, it’ll have a transformative impact on companies and careers. AI is a blanket term that covers several different technologies. You might have heard of some of them, like machine learning, computer vision, and natural language processing. Even if you don’t know much about it, though, you probably use AI-powered technology dozens or hundreds of times per day.