June, 2019

Welcoming Pride: An Inclusive Approach to Travel Marketing

Eric Mower + Associates

With the historic arrival of WorldPride 2019 in New York City, its first time in the U.S., hospitality brands across the country are rolling out the welcome mat for LGBTQ+ visitors with sponsorships, Pride-themed offers and amenities, social media messaging and more.

What is Meaningful Marketing?

Engagio

Be honest, you didn’t become a marketer just to create something that buyers toss out, tune out, or opt out of, right? Unfortunately, when many people think of marketing, their perception is largely negative.

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Facebook B2B Ads: How to Get Better Results

KoMarketing Associates

What’s the most important social media platform? Even for B2B marketers, Facebook wins by a mile. A recent survey found that 48% of B2B marketers say Facebook is their most important platform. While Facebook may still be important, Facebook organic reach continues to fall off.

How to Build Content Creation Into Your Company Workflow

Marketing Insider Group

A strong and consistent content creation workflow is essential to your content marketing success. Content creation should not only be the responsibility of the marketing department.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Importance of a Strong Brand Identity

Webbiquity

By David Foster. Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. Image credit: rawpixel.com from Pexels.

Brand 276

More Trending

8 Questions to Ask Before Investing in Marketing Attribution

The Point

[Thanks to Anne Angele, Spear’s esteemed Director of Marketing Technology, for this month’s guest post.]. Marketing attribution is a hot topic these days in B2B circles.

Subject Lines That Will Make Your Open Rates Sing

Act-On

6 B2B Digital Marketing Strategies Marketers Need to Try in 2019

KoMarketing Associates

When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities.

Your Brand Is Your Culture – How That Impacts Content Marketing

Marketing Insider Group

Your company culture forms the basis of everything you do. No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited.

Brand 285

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Three Golden Rules for Optimizing Customer Experience

Webbiquity

The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you.

Rules 254

How to (Nicely) Push Back on Buyers Who Don't Tell You the Full Truth

The Forward Observer

People lie all the time. In fact, one study found most adults can’t last 10 minutes without lying.

5 Instagram Marketing Strategies Every CMO Should Use

Modern Marketing

Instagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent. Users respond well to the image-driven framework of the platform, and they come back every day for more.

CMO 280

The Beginner’s Guide to Tracking and Analyzing Google Ads Campaign Metrics

Act-On

An introductory guide to essential Google Ads KPIs, how to track them, and how to leverage past performance for future success. Corporate Demand & Lead Generation

Ads 201

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

1-in-2 B2B Leaders Believes Marketing Content Does Not Target Their Pain Points

KoMarketing Associates

While marketing content remains critical to the buyer journey, new research suggests that it does not always address important pain points, specifically those of B2B customers.

Target 190

How to Make a Mid-Year Marketing Review Worth Your Time

Marketing Insider Group

We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs).

Review 285

How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity

Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram.

Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion

Customer Experience Matrix

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

What the Rise of the Robot Content Writer Means for Digital Marketers

Modern Marketing

In an effort to stay competitive, many media companies and news organizations are employing teams of robot reporters to crank out stories using very basic templates created by human editors.

Report 274

The Benefits of Marketing Automation for Wealth Management

Act-On

Learn how wealth management marketers can leverage diverse audience segments through personalized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem.

11 Powerful Email Marketing Tips You Need to Know

Reshu Rathi

Struggling to get good returns from your email marketing campaigns? Learn 11 powerful email marketing tips that you need to know right now

Tips 268

How Employee Engagement Can Power Up Your Marketing Strategy

Marketing Insider Group

Employee engagement is traditionally a concern of the HR department rather than the marketing department. Employees who are fully engaged at work deliver benefits, including improved productivity, higher retention, and increased employee loyalty.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity

Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters.

7 Key Principles of B2B Email Creative

The Point

What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. Don’t make the reader hunt or scroll to learn what exactly you want him or her to do, and why. Sell the Offer, Not the Product.

The Risks and Rewards of Data

Modern Marketing

Who distrusts data ? Lots of people, apparently. Or that’s what you could conclude if you’ve been paying even the scantest of attention to the regulatory threats tech companies like Facebook and Google have been facing lately.

Examining the Impact of GDPR One Year In

Act-On

It’s been one year since GDPR took effect, but businesses continue to commit minor and major data breaches. Learn more about how to comply with the new regulations. Email Web

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Statistics Show Digital Marketing Continues to Outpace Traditional Marketing Tactics

KoMarketing Associates

As marketers continue to shy away from traditional means of marketing, new research shows that digital marketing continues to grow. Statistics from eMarketer recently discovered that total digital ad spend in the U.S. is set to grow 19 percent to $129.34 billion in 2019, and account for 54.2

Why Employee Engagement Is The New Content Marketing Strategy

Marketing Insider Group

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce.

Six Creative Ideas for Your Next Corporate Event

Webbiquity

Guest post by Amanda McPhail. Planning and executing a corporate event is one of the most important components in corporate marketing.