June, 2019

Welcoming Pride: An Inclusive Approach to Travel Marketing

Eric Mower + Associates

With the historic arrival of WorldPride 2019 in New York City, its first time in the U.S., hospitality brands across the country are rolling out the welcome mat for LGBTQ+ visitors with sponsorships, Pride-themed offers and amenities, social media messaging and more. But the work doesn’t end when WorldPride travelers return home. The LGBTQ+ market is one that the travel industry is embracing year-round—both in the name of equality and smart business.

What is Meaningful Marketing?

Engagio

Be honest, you didn’t become a marketer just to create something that buyers toss out, tune out, or opt out of, right? Unfortunately, when many people think of marketing, their perception is largely negative. Maybe you’ve experienced this at a party, where you had to explain to someone what you did for a living. “I’m I’m in marketing,” you likely said. “Oh, Oh, so you spam my email and send creepy ads,” they say.

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Facebook B2B Ads: How to Get Better Results

KoMarketing Associates

What’s the most important social media platform? Even for B2B marketers, Facebook wins by a mile. A recent survey found that 48% of B2B marketers say Facebook is their most important platform. While Facebook may still be important, Facebook organic reach continues to fall off. Organic reach is now in the single digits for most marketers, and it’s widely expected to dwindle to zero fairly soon in a phenomenon known among marketers as “Facebook zero.”. But few marketers are abandoning the platform.

Why Employee Engagement Is The New Content Marketing Strategy

Marketing Insider Group

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their employees and turning them into employee advocates. Employee Engagement and Content Marketing Most […]. The post Why Employee Engagement Is The New Content Marketing Strategy appeared first on Marketing Insider Group.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Emails and Text Messages: How Many Is Too Many for Marketers to Send?

Oracle

The marketing industry is full of tough questions, but few invite controversy quite like the question of how many emails and texts marketers should be sending to their customers. Some entrepreneurs swear that emailing customers every day is the key to building a six-figure business. On the other end of the spectrum, a quarter of companies send just a single email per month.

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More Trending

PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. What is earned media ? It is the attention a brand receives through through media or other websites. It is called "earned" since it cannot be bought or owned. It is attained through media relations, such as press releases and pitches to journalists. So how do you get it?

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8 Questions to Ask Before Investing in Marketing Attribution

The Point

[Thanks to Anne Angele, Spear’s esteemed Director of Marketing Technology, for this month’s guest post.]. Marketing attribution is a hot topic these days in B2B circles. Yet, for all the interest, precious few B2B companies achieve the holy grail of knowing exactly how – and where – their marketing investment impacts revenue.

6 B2B Digital Marketing Strategies Marketers Need to Try in 2019

KoMarketing Associates

When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. Below are some of the top B2B digital marketing strategies that marketers need to try in 2019.

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How to Make a Mid-Year Marketing Review Worth Your Time

Marketing Insider Group

We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs). The tools let you set KPI benchmarks […]. The post How to Make a Mid-Year Marketing Review Worth Your Time appeared first on Marketing Insider Group. Marketing Strategy

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Instagram Marketing Strategies Every CMO Should Use

Oracle

Instagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent. Users respond well to the image-driven framework of the platform, and they come back every day for more. CMOs know better than anyone the importance of a clearly-driven marketing plan for every social network you use. To cultivate a loyal following for your brand on Instagram, consider these marketing strategies that some of the most popular brands and CMOs use.

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5 Bad Habits That Hurt B2B Marketing Productivity

Zoominfo

The goal of every marketing department is to get more work done faster. Yet, you may not realize that many of your habits and workflows actually hurt your overall productivity. Today we ask you to take a step back to reevaluate your day-to-day work activities. You’ll be surprised to find how much more efficient you become when you drop the habits that make you less productive. Ready to learn how to boost your B2B marketing productivity? Keep reading.

How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One

Influitive

The post How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One appeared first on Influitive. Customer Success Teams Customer-Powered Enterprise Finding Your Advocates Marketing Leaders advocate marketing B2B brand advocates brand champions finding your advocates nurturing advocates

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Subject Lines That Will Make Your Open Rates Sing

Act-On

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to (Nicely) Push Back on Buyers Who Don't Tell You the Full Truth

The Forward Observer

People lie all the time. In fact, one study found most adults can’t last 10 minutes without lying. Yet while you can probably overlook the occasional fibs from your friends, family, and coworkers, you should never ignore dishonesty from a prospect.After all, your ability to help them depends on having the right information. If they don’t give you the truth, the whole truth, and nothing but the truth, you’re going to develop recommendations that are wrong for their needs.

How Employee Engagement Can Power Up Your Marketing Strategy

Marketing Insider Group

Employee engagement is traditionally a concern of the HR department rather than the marketing department. Employees who are fully engaged at work deliver benefits, including improved productivity, higher retention, and increased employee loyalty. All these things are great for the business as a whole, and it’s true that if your marketing team is fully engaged, they’ll […]. The post How Employee Engagement Can Power Up Your Marketing Strategy appeared first on Marketing Insider Group.

What the Rise of the Robot Content Writer Means for Digital Marketers

Oracle

In an effort to stay competitive, many media companies and news organizations are employing teams of robot reporters to crank out stories using very basic templates created by human editors. It started in the financial services industry, where churning out thousands of stories about quarterly earnings reports could be simplified by having bots write the stories instead of humans.

12 B2B Sales Questions to Close Deals Faster

Zoominfo

When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. If you’re a seasoned sales professional, you already know the best way to get information is to ask smart questions. But this is often easier said than done. Good questions and the answers they produce can make a huge difference in your ability to close deals faster. So keep reading as we provide you with our top 12 B2B sales questions to close deals faster.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One

Influitive

Tell me if this sounds familiar: You get a request for a reference, guest speaker, or success story. You scan your list, realize it’s incomplete, and jog over to your customer success team to ask, “Hey, know anyone who’d be a great fit?” If that’s you, you’re limiting the quality and diversity of your advocates, The post How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One appeared first on Influitive.

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The Beginner’s Guide to Tracking and Analyzing Google Ads Campaign Metrics

Act-On

An introductory guide to essential Google Ads KPIs, how to track them, and how to leverage past performance for future success. Corporate Demand & Lead Generation

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The Importance of a Strong Brand Identity

Webbiquity

By David Foster. Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. Image credit: rawpixel.com from Pexels. One key benefit of a strong brand identity is the message it conveys to potential customers, current customers, and prospective business partners.

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Your Brand Is Your Culture – How That Impacts Content Marketing

Marketing Insider Group

Your company culture forms the basis of everything you do. No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited. Company culture and brand are now merging and some experts already consider them to be synonymous. To put […]. The post Your Brand Is Your Culture – How That Impacts Content Marketing appeared first on Marketing Insider Group. Content Marketing

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Risks and Rewards of Data

Oracle

Who distrusts data ? Lots of people, apparently. Or that’s what you could conclude if you’ve been paying even the scantest of attention to the regulatory threats tech companies like Facebook and Google have been facing lately.

50+ Candidate Sourcing Statistics for Recruiters

Zoominfo

In a recent blog post we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters do it. Today, we dive a little deeper and explore 52 statistics about modern candidate sourcing. Our hope is that you can use these statistics to inform and evolve your current candidate sourcing strategy. Passive Candidate Sourcing: A Quick Primer.

Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis

Influitive

A truth that marketing teams now have to contend with is that consumers simply don’t trust brands anymore. Companies need to adapt accordingly by making sure they’re in touch with what their customers are thinking, feeling, and saying. In light of this shift, we’ve seen new roles pop up throughout organizations that focus on bringing. The post Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis appeared first on Influitive.

The Benefits of Marketing Automation for Wealth Management

Act-On

Learn how wealth management marketers can leverage diverse audience segments through personalized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem. Financial Services Industry Marketing Automation benefits of marketing automation marketing automation Wealth management

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.