Welcoming Pride: An Inclusive Approach to Travel Marketing
Eric Mower + Associates
JUNE 5, 2019
With the historic arrival of WorldPride 2019 in New York City, its first time in the U.S., hospitality brands across the country are rolling out the welcome mat for LGBTQ+ visitors with sponsorships, Pride-themed offers and amenities, social media messaging and more. But the work doesn’t end when WorldPride travelers return home. The LGBTQ+ market is one that the travel industry is embracing year-round—both in the name of equality and smart business.