August, 2006

B2B Lead Generation Blog: Using White Papers for Lead Generation

B2B Lead Generation

Michael Stelzner wrote a solid overview article in MarketingProfs this week titled, "How White Papers Can Turbo-Boost Your Lead-Generation Campaign." I've written a number of times that educational content is an important tool for lead

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Anything goes marketing using You Tube

Anything Goes Marketing

UPDATED! Zeeker was nice enough to tell me that the video below was no longer available so I updated it with a new one. This was the best and most fun tip of the week by Darren Conian over at Performancing. His suggestion is to go to YouTube and find a video that fits your blog.

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Blogger: Redirecting

Buzz Marketing for Technology

Google recently introduced "click-to-play" video ads. The ads will run based on the Google AdWords bidding model and can be targeted contextually or to specific sites. Both approaches support a geographical targeting overlay

ingage: Newsletter Marketing with a Twist

WebMarketCentral

Check out this newsletter from marketing agency ingage (yes, with a small "i"). The articles cover marketing in the information age, marketing accountability, and leveraging offline marketing efforts to drive targeted online traffic.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

B2B Lead Generation

ellis booker, editor of btob magazine, posted a short list of five of the best marketing books published in the past 12 months, as well as a couple due out imminently. my book, lead generation for the complex sale, along with friends

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More Trending

B2B Lead Generation Blog: Article: Why Most B2B Websites Fail To Convert Sales Leads

B2B Lead Generation

check out a new article that i wrote for raintoday, called “why most b2b web sites fail to convert sales leads.” it was originally a blog post i wrote back in june. there, i offer some thoughts on organizing and providing open access to

B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

B2B Lead Generation

b2bdg_120x240txt1 i'm speaking at marketingsherpa's demand generation summit being held in boston and sf this fall. i've worked out a special promotion with marketingsherpa -- you'll get a complimentary autographed copy of my book and a

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B2B Lead Generation Blog: New E-Book Offers Great Advice

B2B Lead Generation

if you are involved in selling (or marketing) professional services, you'll want to know about this new ebook, the one piece of advice you can't sell without: from 11 experts on selling professional services, produced by raintoday

B2B Lead Generation Blog: Webinar: Lead Generation Strategies for the Complex Sale

B2B Lead Generation

join me for a complimentary webinar this thursday, august 17, 2006 at 1pm edt. this action-oriented session will provide tips and best practices that you can put into practice immediately. when you leave this session you will

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

B2B Lead Generation Blog: New Book on Corporate Blogging

B2B Lead Generation

it's exciting when someone you know launches a new book. congratulations to debbie weil, a recognized blogging expert, on her first offering, the corporate blogging book: absolutely everything you need to know to get it right (portfolio

B2B Lead Generation Blog: Webinar: Eight critical success factors for lead generation

B2B Lead Generation

join me for a complimentary webinar the eight critical success factors for lead generation success. during this event, i will share my perspective on the most critical – and often overlooked - factors in successful lead generation

B2B Lead Generation Blog: New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results

B2B Lead Generation

My latest project is ready! I just published a complimentary new e-book titled Start with a Lead: Eight critical success factors for lead generation. Please download it and pass it on. According to studies, the single biggest challenge

Looking for some helpful business blogs?

Anything Goes Marketing

It's the end of the month so here is my monthly blog roll or blogtipping as Easton calls it. These blogs will: Help you improve your search ranking Improve your blog copy (content) Provide eternal life. Ok - no one has written a blog about that yet (at least that I know of).

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Increase lead generation, improve your contact us form.

Anything Goes Marketing

Wow, ClickZ keeps up the great articles. Another great article on how to make it easier for people to get in touch with you via your Contact Us page. You think that this would be a simple concept but it isn't. Ever see a website that has a million numbers that you should contact?

New blog design for Anything Goes Marketing - what do you think?

Anything Goes Marketing

Ok, it's been a few days since I launched my new blog design. What do you think? Do you like this better then my old design? I'm getting used to Blogger Beta but I still can't adjust the template myself - grrrr. Chad H.

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How to destroy your e-marketing presence in 5 steps

Anything Goes Marketing

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies.

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Email benchmark open and click-through rates

Anything Goes Marketing

Looking for stats to benchmark your email open and click-through rates? Check out Emarketer's E-mail Benchmark rates. It's important to note that these are total opens and click-throughs and not unique click-throughs.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

A Simply Terrible Campaign

Anything Goes Marketing

What would you consider to be your perfect online campaign?

Tips on commenting using coComment - Part 1

Anything Goes Marketing

If you're a smart blogger (which I'm not saying I am), you've probably found out about a great tool called coComment that lets you keep track of comments you've left on other blogs. This post is not about how to use this or the benefits of coComment - you already should know this.

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CNN - User generated content at its best?

Anything Goes Marketing

At the heart of blogging is what some people may call " user generated content " (UGC). That is providing the ability for every day people to have their say.

Feed icon library

Anything Goes Marketing

Now for something completely different. Looking at my blog, I said to myself "how can I increase my subscriptions?". Besides the obvious "provide posts that are actually good", I thought I would fix up the right side of my blog and make it easier to subscribe. I then found myself looking at a number of feed icons which have become the new standard to identify syndicated content.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

A little Blogtippin' for September

Anything Goes Marketing

It's time for September's Blogtipping. Yeeeeeeha!! Here are some great blogs to be aware of: Check out Sante's Search Engine Marketing blog - great tips to help drive traffic to your blog and you can work on your Spanish at the same time Do you what Demand Generation is? If you're in B2B marketing, you should. If you're inteterested in some great insights from the B2b e-marketing area and learning more about demand generation, check out Steve Gershik's The Innovative Marketer.

Paris Hilton plays games using ebay, Google and myspace

Anything Goes Marketing

You may have thought that I've completely lost it but what I'm actually doing is an SEO experiment. In my quest to drive traffic to my blog and to help others generate web traffic for their online campaigns , I've looked the the top keywords as defined by Wordtracker and listed them in my blog title as well as throughout this blog post. From what I've read, your blog should contain keywords that are fairly common in the search world.

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Blogtipping is approaching.

Anything Goes Marketing

Have a great blog? Let me know about it by August 31 and I'll blogtip you. I've got 1-2 more spots. Chad H. PS - Blogtipping allows the blogosphere to blog about 3 interesting blogs that you have found. PPS - If you want to blogtip me, that's cool too.

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People not reading your content? Here are some headlines that work

Anything Goes Marketing

Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. Here are some of the top headlines that resulted in high click-through rates: #1. Headlines with numbers "7 Tips for Improving Your Cashflow" "Top 10 Interview No No's" "Top 10 Recruitment Myths -- Busted" "Top 10 Sales Killers" "5 Traits of Great Leaders" #2.

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The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).