August, 2006

B2B Lead Generation Blog: Using White Papers for Lead Generation

B2B Lead Generation

Michael Stelzner wrote a solid overview article in MarketingProfs this week titled, "How White Papers Can Turbo-Boost Your Lead-Generation Campaign." I've written a number of times that educational content is an important tool for lead

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Anything goes marketing using You Tube

Anything Goes Marketing

UPDATED! Zeeker was nice enough to tell me that the video below was no longer available so I updated it with a new one. This was the best and most fun tip of the week by Darren Conian over at Performancing. His suggestion is to go to YouTube and find a video that fits your blog.

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Blogger: Redirecting

Buzz Marketing for Technology

Google recently introduced "click-to-play" video ads. The ads will run based on the Google AdWords bidding model and can be targeted contextually or to specific sites. Both approaches support a geographical targeting overlay

CPA – The Holy Grail of Online Advertising?


Written by Ebrahim Ezzy and edited by Richard. MacManus. Ebrahim is lead developer of search product Qube and authored the Search 2.0 series , which featured recently on Read/WriteWeb. This article explores the new online advertising model of CPA (Cost per.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

ingage: Newsletter Marketing with a Twist


Check out this newsletter from marketing agency ingage (yes, with a small "i"). The articles cover marketing in the information age, marketing accountability, and leveraging offline marketing efforts to drive targeted online traffic.

More Trending

B2B Lead Generation Blog: E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper

B2B Lead Generation

if you're reading this, it's likely that you are a reader of other blogs. as such, you're probably aware of the growing number of e-books available. so what's the deal? fellow e-book author david meerman scott just wrote an article for

B2B Lead Generation Blog: Article: Why Most B2B Websites Fail To Convert Sales Leads

B2B Lead Generation

check out a new article that i wrote for raintoday, called “why most b2b web sites fail to convert sales leads.” it was originally a blog post i wrote back in june. there, i offer some thoughts on organizing and providing open access to

B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

B2B Lead Generation

b2bdg_120x240txt1 i'm speaking at marketingsherpa's demand generation summit being held in boston and sf this fall. i've worked out a special promotion with marketingsherpa -- you'll get a complimentary autographed copy of my book and a

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B2B Lead Generation Blog: New E-Book Offers Great Advice

B2B Lead Generation

if you are involved in selling (or marketing) professional services, you'll want to know about this new ebook, the one piece of advice you can't sell without: from 11 experts on selling professional services, produced by raintoday

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

B2B Lead Generation Blog: Webinar: Lead Generation Strategies for the Complex Sale

B2B Lead Generation

join me for a complimentary webinar this thursday, august 17, 2006 at 1pm edt. this action-oriented session will provide tips and best practices that you can put into practice immediately. when you leave this session you will

B2B Lead Generation Blog: New Book on Corporate Blogging

B2B Lead Generation

it's exciting when someone you know launches a new book. congratulations to debbie weil, a recognized blogging expert, on her first offering, the corporate blogging book: absolutely everything you need to know to get it right (portfolio

B2B Lead Generation Blog: Webinar: Eight critical success factors for lead generation

B2B Lead Generation

join me for a complimentary webinar the eight critical success factors for lead generation success. during this event, i will share my perspective on the most critical – and often overlooked - factors in successful lead generation

B2B Lead Generation Blog: New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results

B2B Lead Generation

My latest project is ready! I just published a complimentary new e-book titled Start with a Lead: Eight critical success factors for lead generation. Please download it and pass it on. According to studies, the single biggest challenge

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Looking for some helpful business blogs?

Anything Goes Marketing

It's the end of the month so here is my monthly blog roll or blogtipping as Easton calls it. These blogs will: Help you improve your search ranking Improve your blog copy (content) Provide eternal life. Ok - no one has written a blog about that yet (at least that I know of).

Increase lead generation, improve your contact us form.

Anything Goes Marketing

Wow, ClickZ keeps up the great articles. Another great article on how to make it easier for people to get in touch with you via your Contact Us page. You think that this would be a simple concept but it isn't. Ever see a website that has a million numbers that you should contact?

New blog design for Anything Goes Marketing - what do you think?

Anything Goes Marketing

Ok, it's been a few days since I launched my new blog design. What do you think? Do you like this better then my old design? I'm getting used to Blogger Beta but I still can't adjust the template myself - grrrr. Chad H.

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How to destroy your e-marketing presence in 5 steps

Anything Goes Marketing

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Email benchmark open and click-through rates

Anything Goes Marketing

Looking for stats to benchmark your email open and click-through rates? Check out Emarketer's E-mail Benchmark rates. It's important to note that these are total opens and click-throughs and not unique click-throughs.

A Simply Terrible Campaign

Anything Goes Marketing

What would you consider to be your perfect online campaign?

Tips on commenting using coComment - Part 1

Anything Goes Marketing

If you're a smart blogger (which I'm not saying I am), you've probably found out about a great tool called coComment that lets you keep track of comments you've left on other blogs. This post is not about how to use this or the benefits of coComment - you already should know this.

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CNN - User generated content at its best?

Anything Goes Marketing

At the heart of blogging is what some people may call " user generated content " (UGC). That is providing the ability for every day people to have their say.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Feed icon library

Anything Goes Marketing

Now for something completely different. Looking at my blog, I said to myself "how can I increase my subscriptions?". Besides the obvious "provide posts that are actually good", I thought I would fix up the right side of my blog and make it easier to subscribe. I then found myself looking at a number of feed icons which have become the new standard to identify syndicated content.

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A little Blogtippin' for September

Anything Goes Marketing

It's time for September's Blogtipping. Yeeeeeeha!! Here are some great blogs to be aware of: Check out Sante's Search Engine Marketing blog - great tips to help drive traffic to your blog and you can work on your Spanish at the same time Do you what Demand Generation is? If you're in B2B marketing, you should. If you're inteterested in some great insights from the B2b e-marketing area and learning more about demand generation, check out Steve Gershik's The Innovative Marketer.

Paris Hilton plays games using ebay, Google and myspace

Anything Goes Marketing

You may have thought that I've completely lost it but what I'm actually doing is an SEO experiment. In my quest to drive traffic to my blog and to help others generate web traffic for their online campaigns , I've looked the the top keywords as defined by Wordtracker and listed them in my blog title as well as throughout this blog post. From what I've read, your blog should contain keywords that are fairly common in the search world.

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Blogtipping is approaching.

Anything Goes Marketing

Have a great blog? Let me know about it by August 31 and I'll blogtip you. I've got 1-2 more spots. Chad H. PS - Blogtipping allows the blogosphere to blog about 3 interesting blogs that you have found. PPS - If you want to blogtip me, that's cool too.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!