March, 2022

10 Uncomfortable B2B Marketing Realities

The Point

Those of us responsible for designing and executing marketing campaigns for a living know that the pristine, glossy world of marketing as portrayed in analyst reports and vendor case studies doesn’t always align with the authentic (sometimes ugly) day-to-day challenges.

B2B 207

To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing

Industrial Marketing Today

Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that needs the reader to fill out a form and submit it before either downloading or reading the full version.

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How to Drive Traffic Using Email Marketing

SendX

Marketers, these days, are using a range of digital avenues to target their customers. In addition to traditional advertising methods, marketers use contemporary techniques such as video campaigns, webinars, social media marketing, and more.

The ROI of Blogging

Marketing Insider Group

Blogging emerged in the 90s as a fun way for people to share their thoughts, document their lives, and build community on what was then a brand new medium — the internet.

ROI 281

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

The Simple Measure That Can Assess the Health of Your Business

Vision Edge Marketing

In the B2B world one thing is for sure: the Sales team expects the Marketing team to generate qualified leads that will ideally convert quickly to sales.

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

The way B2B buyers consume content has changed significantly in the past two years. No surprise there. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers.

17% of Marketers Who Don’t Leverage Video Rely on Email Marketing

KoMarketing Associates

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead?

Video 227

Email Signature Best Practices for Remote Working

SendX

According to a FlexJobs report, remote working has grown by more than 159% since 2005. This growth can be attributed to advancements in technology, improvement in internet connectivity, and availability of various communication services.

8 Tips to Drive Traffic to Your Blog from Social Media

Marketing Insider Group

Your target audience — no matter who it includes — is on social media. The numbers speak for themselves: The average adult in the United States is active on 7 social media accounts. 70% of social media users check their accounts every day.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

How to Use Change to Drive Innovation

Vision Edge Marketing

Change. Like many of our customers, you’re probably experiencing some degree of change. Whether it’s expected or unexpected, personal or business, change is uncomfortable. When we embrace it, change can force us to improvise and adapt, which for business can lead to innovation and new growth. .

Conversational Video for Hybrid Selling

Biznology

A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. What he had in mind was a 2-Minute Explainer® video — that’s what we’re best-known for.

Video 162

Imagining A Better Attribution Model for Marketing and Sales

ANNUITAS

When times are good, attribution is secondary to the success. Everyone’s hitting their goals, so there’s not too much finger-pointing. But when times are not-so-good, attribution becomes one of the biggest sources of friction between sales, marketing, and leadership.

Sales 219

66% of B2B Marketers Now Seeing an ROI from Paid Social Media Marketing

KoMarketing Associates

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

Email Header Design: Do's and Don'ts (With 7 Best Practices)

SendX

In 2020, people spent an average of 11.8 seconds reading a marketing email, and in 2021 it declined to 10 seconds. email design

8 Exciting Video Marketing Trends for 2022

Marketing Insider Group

If you’re not already convinced that video has officially arrived as the top form of online content, it’s time to get on board. Video marketing trends are becoming increasingly important to overall marketing strategies.

Trends 275

10 Questions to Help Widen Your View to Overcome a Potential Customer-Centric Blind Spot

Vision Edge Marketing

A colleague and I were having a conversation about some of the growth challenges B2B companies face, particularly when it comes to bringing new products/services to market, and why they struggle to overcome some of the challenges. Blind spots. Often the blind spot is a lack of customer-centricity.

Spot 160

Five Uncommon Digital Marketing Tactics for Your Small Business

Webbiquity

Guest post by Mitt Ray. There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Measure Social Media ROI for B2B Brands

Oktopost

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are here to drive revenue. We are judged by results and the decisions we make about where to invest to get the highest return. The last few years have been tougher than ever.

64% of Marketers Have Only Been ‘Somewhat Successful’ with Marketing Automation

KoMarketing Associates

While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet.

Choosing a CMS: 10 Things to Keep in Mind

SendX

Content plays a vital role in your business's marketing. If you want to gain more customer, advertise more offerings, and stand out against your competition, content is key. Catapult your business into long-term success with high-quality content! choosing a cms

5 B2B Marketing Tactics You Can’t Ignore in 2022

Marketing Insider Group

Back in 2016, I wrote about the Top 5 B2B Marketing Tactics You Can’t Ignore. Some things haven’t changed – there are still endless marketing platforms, software, and tools that promise to generate leads and conversions and offer the greatest ROI.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Hiring a SaaS Copywriter - How to Increase Customers with SEO Content

Roketto

Here’s the scenario: You’re a SaaS business trying to build up your lead list, get more traffic to your website, and provide new and existing customers with great information about your product all at the same time. Featured SaaS Marketing

Five Impactful Ways to Improve Brand Image Without Spending a Lot

Webbiquity

Guest post by Dylan Berger. Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer.

Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? Is there any such thing as a free meme? FuckJerry was a meme juggernaut.

66% of Marketers Cite an Increase in Content Creation Over the Past Year

KoMarketing Associates

As more marketers turn to content to achieve key initiatives, new research indicates that they are still only putting a few members of their team in charge of creating assets. Parse.ly

B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!

What Is A Responsive Email And What Are The Best Practices To Design It?

SendX

Even after putting hours of hard work into designing an enticing email for your audience, weren’t the results as expected? email design

How to Build a Content Marketing Manager Job Description

Marketing Insider Group

The role of content marketing manager barely existed ten years ago, but today it’s one of the fastest-growing roles in marketing and one that companies in every industry and size are looking to hire. The thing is, it can look pretty different depending on the company.

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SEO Writing Benefits, Tips, Tools & How to Hire SEO Content Writers

Roketto

Showing up on Google search results isn’t always straightforward or easy. While you can pay for ads that target specific keywords to show up for, your wallet needs to be pretty deep to keep the traffic rolling in. Featured Content Marketing