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7 Ways B2Bers Can Rock Lead Gen Via Social Media
Act-On
MAY 23, 2018
You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?
May, 2018
What to Do When Great Content Falls Short of Your Content Goals
Marketing Insider Group
MAY 14, 2018
There’s a lot of pressure on your content to perform. After all, brands who get content marketing right are known to get 7.8 times the website traffic of those who haven’t yet cracked the content nut.
Will GDPR Burst the Martech Bubble?
Customer Experience Matrix
MAY 8, 2018
Some people have feared (or hoped) that the European Unions’ General Data Protection Regulation would force major change in the the marketing and advertising ecosystems by shutting off vital data flows.
How to Generate More B2B Leads with 6 Easy Strategies
B2B PR Sense
MAY 6, 2018
How effective is your B2B lead generation strategy ? We frequently hear from clients that their lead generation isn't producing the number of leads they need. To help you get off the lead gen treadmill, we've developed 6 easy-to-implement strategies to jumpstart your lead generation.
Lead Generation Companies: How to Pick a Right One
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
What is holding you back in digital marketing?
Biznology
MAY 2, 2018
My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures–both of whom want to embrace digital marketing. But it takes more than giving it a big hug.
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How Many Influencers Should You be Working with for Maximum Success?
Onalytica B2B
MAY 3, 2018
A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. And it’s a good thing to be thinking about.
Is Content Marketing Now All About Pay to Play?
Marketing Insider Group
MAY 22, 2018
The signs are out there. The purist approach to content marketing – where relevancy, quality, and an experience customers want is enough to drive traffic, generate leads, motivate engagement and boost sales conversions – has been, officially, tainted.
9 Easy Ways to Get More Leads from Your B2B Blog
Act-On
MAY 17, 2018
Subscribers and shares are great, but let's dig into how you can grab more leads from your blog right now. Here are 9 easy ways to get more leads from your B2B blog. B2B Marketing Content Marketing Lead Generation B2B b2b blog lead generation leads
The Dismal State of B2B Email Creative
The Point
MAY 21, 2018
I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the thought, I suppose, that some marketers just may not know better.
7 Cold Calling Tactics You Aren't Using but Should Be
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
7 Quick Wins for Sales and Marketing Alignment
DiscoverOrg
MAY 23, 2018
We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. You guys take forever to follow-up on our leads – and you wonder why they don’t convert? Rolls eyes.]
B2B PR Trends: How to Give Journalists What They Really Want
B2B PR Sense
MAY 29, 2018
Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you're not alone. But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists.
8 Tips to Increase Your Organic Page Ranking in 2018
Webbiquity
MAY 10, 2018
Guest post by Nathan Elly. Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results.
7 Content Marketing ROI Templates and Tools
Marketing Insider Group
MAY 15, 2018
You know measuring the ROI of your content marketing is important. It’s the only way to quantitatively gauge the success and worth of your content. But, let’s face it.
How B2B Marketing is Changing in 2018
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
27 B2B Marketing Measurement Reports in Google Analytics
KoMarketing Associates
MAY 3, 2018
Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs.
Social media marketing is Homo sapiens sapiens social
Biznology
MAY 1, 2018
Homo sapiens sapiens. I have been doing social media strategy and planning in one form or another for clients since 2003. Nothing at all has changed. In fact, nothing has changed since Homo sapiens emerged around 300,000 years ago.
The Startup’s 4-step Guide to Building Strong Sales Pipeline
DiscoverOrg
MAY 30, 2018
Sales and marketing event season just ended. If you weren’t overwhelmed with the number of technology choices out there, you didn’t go to the same events I did!
15 Powerful B2B Lead Generation Tools You Need to Use
B2B PR Sense
MAY 21, 2018
B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer.
Best Practices for Selling to Government Agencies
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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
What’s So Funny About Digital Marketing? 2018 Edition
Webbiquity
MAY 15, 2018
Marketing can be is stressful. Take a break! Make the corporate web use hall monitors in IT and HR freak out and wonder what you’re up to. Visit one (or more) of the sites below for a quick laugh, smile, or at least a good eye roll.
You’re Only as Strong as Your Annual Marketing Plan
Marketing Insider Group
MAY 29, 2018
Your annual marketing plan is the all-important, over-arching benchmark for your marketing goals for the next 12 months. It reveals where you are now and where you want to be in a year.
Study Finds Marketers Are Increasing Spend on Original Video Content
KoMarketing Associates
MAY 16, 2018
Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content. This is a 68 percent year-over-year increase dating back to 2016.
Your online reputation abhors a vacuum in Google search
Biznology
MAY 22, 2018
Cygnus X-1. Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence.
Paradigm of Strategic Value-Based Discounting for the B2B Industry
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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
Tips for a Successful Competitive Campaign
The Point
MAY 16, 2018
It’s a perennial fixture in any marketer’s calendar that, every so often, the boss will decide that it’s time to drop the proverbial gloves and go after the competition.
4 Cold-Call Lines That Don’t Creep Out Your Prospect
DiscoverOrg
MAY 8, 2018
“HOW THE %$#@ DID YOU GET THIS NUMBER? Take me off your call list!”. … Not really the cold-call response you’re looking for! But you’ve been pursuing this company for almost a year.
Eight Common SEO Myths Busted [Infographic]
Webbiquity
MAY 3, 2018
Guest post by Imran Khan. SEO, when done properly , can be the most cost-effective marketing tactic in your arsenal. SEO, as an industry and practice, has certainly changed a lot in the last decade, but the basic and core principles remain the same.
The Advanced Guide to Email Marketing for Ecommerce
Marketing Insider Group
MAY 9, 2018
To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. As industries become more saturated and competition heats up, you have to work harder and harder to establish and nurture real relationships with your leads and customers.
The Account-Based Marketing Playbook
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Account-Based Marketing is a strategy, not a solution.
Report: Transparency, Communication Critical to B2B Marketers’ Customer Relationships
KoMarketing Associates
MAY 29, 2018
New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. To better understand the important factors of B2B customer relationships, Gyro and the Financial Times’ Commercial Insight Group recently conducted a study called “The Business Feeling Index.”
Have you thought your CMS, SEO, and site-hosting strategy through?
Biznology
MAY 29, 2018
While tools like cPanel can install CMS platforms like Drupal and WordPress into $3.95/month web hosting services with the click of a button, there’s the cheap and easy way and there’s the right way. As they say, measure twice, cut once.
Industrial Content Marketing for Engineers to Make a Buy Decision
Industrial Marketing Today
MAY 22, 2018
Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. There is a big challenge faced by manufacturers of components targeting Design Engineers.
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