Act-On

MAY 23, 2018

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

Lead Gen 257

Lead Gen Social Media Lead Leads 257

Marketing Insider Group

MAY 14, 2018

There’s a lot of pressure on your content to perform. After all, brands who get content marketing right are known to get 7.8 times the website traffic of those who haven’t yet cracked the content nut.

Content 257

Content Traffic Websites Generation 257

Customer Experience Matrix

MAY 8, 2018

Some people have feared (or hoped) that the European Unions’ General Data Protection Regulation would force major change in the the marketing and advertising ecosystems by shutting off vital data flows.

Custom Publishing 193

Custom Publishing Barriers Proposal Privacy 193

B2B PR Sense

MAY 6, 2018

How effective is your B2B lead generation strategy ? We frequently hear from clients that their lead generation isn't producing the number of leads they need. To help you get off the lead gen treadmill, we've developed 6 easy-to-implement strategies to jumpstart your lead generation.

Generation 215

Generation Lead Leads Strategy 215

Advertiser: ZoomInfo

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Lead Generation

Biznology

MAY 2, 2018

My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures–both of whom want to embrace digital marketing. But it takes more than giving it a big hug.

Attitudes 206

Attitudes Amazon Newsletter Search Engine 206

Onalytica B2B

MAY 3, 2018

A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. And it’s a good thing to be thinking about.

Work 194

Work Relationship Education Communities 194

Marketing Insider Group

MAY 22, 2018

The signs are out there. The purist approach to content marketing – where relevancy, quality, and an experience customers want is enough to drive traffic, generate leads, motivate engagement and boost sales conversions – has been, officially, tainted.

Content Marketing 219

Content Marketing Aging Content Traffic 219

Act-On

MAY 17, 2018

Subscribers and shares are great, but let's dig into how you can grab more leads from your blog right now. Here are 9 easy ways to get more leads from your B2B blog. B2B Marketing Content Marketing Lead Generation B2B b2b blog lead generation leads

Lead 246

Lead Leads B2B Lead Generation 246

The Point

MAY 21, 2018

I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the thought, I suppose, that some marketers just may not know better.

Creative 207

Creative Email B2B Best Practice 207

Advertisement

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Cost

DiscoverOrg

MAY 30, 2018

Sales and marketing event season just ended. If you weren’t overwhelmed with the number of technology choices out there, you didn’t go to the same events I did!

Startup 285

Startup Build Cold Calling Sales 285

Webbiquity

MAY 10, 2018

Guest post by Nathan Elly. Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results.

Organic 260

Organic Organization PageRank Tips 260

Onalytica B2B

MAY 29, 2018

?Lillian Pierson, P.E. – Founder at Data-Mania | Data Strategist, Trainer & Biz Coach to Tech Professionals. Key Topics: AI, IoT, Big Data, Data Science. Location: Global with a predominantly US audience and client base.

Training 238

Training Fulfillment Exchange Podcast 238

Marketing Insider Group

MAY 7, 2018

How strong is your organization’s digital marketing strategy?We We all know how important a well-documented strategy is – only with a clear plan mapping out the pathway to your goals can you ever hope to achieve them.If

Template 282

Template Strategy Plan Organic 282

Advertiser: ZoomInfo

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Report

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs.

Measurement 235

Measurement Analytics Report Google 235

Biznology

MAY 1, 2018

Homo sapiens sapiens. I have been doing social media strategy and planning in one form or another for clients since 2003. Nothing at all has changed. In fact, nothing has changed since Homo sapiens emerged around 300,000 years ago.

Social Media 216

Social Media Social Media Youtube 216

DiscoverOrg

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. You guys take forever to follow-up on our leads – and you wonder why they don’t convert? Rolls eyes.]

Sales 275

Sales Marketing Qualified Lead Best Practice Account Based Marketing 275

Webbiquity

MAY 22, 2018

By David Gutierrez. A huge proportion of brand promotion is now done online, particularly through social media. Digital ad spending exceeded TV promotion budgets for the first time ever in 2017. Photo by Tracy Le Blanc from Pexels.

Social Media 217

Social Media Develop Media Social 217

Advertiser: ZoomInfo

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Intent

The Point

MAY 16, 2018

It’s a perennial fixture in any marketer’s calendar that, every so often, the boss will decide that it’s time to drop the proverbial gloves and go after the competition.

Campaign 208

Campaign Tips Demand Generation Lead Generation 208

Marketing Insider Group

MAY 9, 2018

To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. As industries become more saturated and competition heats up, you have to work harder and harder to establish and nurture real relationships with your leads and customers.

Ecommerce 267

Ecommerce Email Relationship Channel 267

KoMarketing Associates

MAY 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content. This is a 68 percent year-over-year increase dating back to 2016.

Spending 215

Spending Studies Video Content 215

Biznology

MAY 22, 2018

Cygnus X-1. Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence.

Online 213

Online Search Google Internet 213

Advertiser: ZoomInfo

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Zoominfo

DiscoverOrg

MAY 8, 2018

“HOW THE %$#@ DID YOU GET THIS NUMBER? Take me off your call list!”. … Not really the cold-call response you’re looking for! But you’ve been pursuing this company for almost a year.

Cold Calling 261

Cold Calling Prospect Best Practice Effective 261

Webbiquity

MAY 1, 2018

Guest post by Reno Macri. Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners.

Trade Show 206

Trade Show Trade Hashtag Social 206

Modern Marketing

MAY 4, 2018

Humans love telling and hearing stories. From children’s nursery rhymes to week-long box-set binges. Stories define who we are and how we understand the world. And that is why storytelling is one of the most powerful ways to breathe life into a brand.

Aging 280

Aging Storytelling Social Tips 280

Marketing Insider Group

MAY 1, 2018

Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. There are well over 22 million one-person businesses in the U.S.,

Startup 254

Startup Marketing Plan Plan Personalization 254

Advertiser: ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Account Based Marketing