December, 2018

Don’t Let a Small Marketing Team Hold You Back: 3 Creative Marketing Strategies from Joyride

Act-On

Working with a small marketing team can be challenging, but these creative marketing strategies from Joyride will help you transform your marketing. Forms & Landing Pages Lead Nurturing Lead Scoring Marketing Automation Personalization Social Media Marketing

Why AI is Better Than A/B Testing

Marketing Insider Group

A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages.

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Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors.

What's Next for the CDP Industry?

Customer Experience Matrix

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

More Marketers Turning to Email to Enhance Content Marketing Strategies

KoMarketing Associates

As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance.

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More Trending

The top 10 content trends marketers in IT services need to know

Tomorrow People

“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. At Griffiths Waite, we have a very specific range of clients we want to target.

The 7 Biggest Mistakes You’re Making in Content Marketing

Marketing Insider Group

Content marketing may be a relatively simple strategy. That doesn’t mean it’s easy. As with any type of marketing, to get the most out of it you need to plan strategically.

Common Problems Between Your Sales & Marketing Teams (And How to Fix Them)

Reachforce

Getting your sales and marketing teams to work together is essential to maximize sales and streamline your lead generation and conversion process. However, sometimes sales and marketing feel like they're pitted against each other, rather than being two parts of a process. marketing data

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

What is word of mouth marketing? And what makes it such a powerful tool? Let's start with an example. Say you catch an ad on social media for a new product. It claims to be the best of its class and will transform your business.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Report: 7 out of 10 Customers Want Marketers to Personalize Content for Them

KoMarketing Associates

As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content.

Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity

Guest post by Stuart Cooke. When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool.

8 content marketing trends manufacturing marketers need to know

Tomorrow People

“ The manufacturing industry has welcomed significant opportunities created by digital technology. The extent to which manufacturing companies succeed is dependent on how those technologies are applied ”, says George Houtappel, Vice President of Marketing at Solvay.

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4 Trending B2B Marketing Strategies (Not Tactics) for 2019

Marketing Insider Group

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

How to Optimize Your Website for Lead Generation

Reachforce

When you're working to generate leads for your business, there are many different routes you can take. One of our favorite strategies is using a resource you already have: your website.

Happy Holidays and Looking Forward to 2019

Industrial Marketing Today

As 2018 comes to an end, I’d like to thank all of you for being regular readers of my blog. Some of you have taken our relationship to the next level by becoming new clients. I truly appreciate your confidence and the loyalty of all my existing clients.

Report: One-to-Three-Month Mark is Most Critical During the B2B Buyers’ Journey

KoMarketing Associates

B2B marketers have an ample amount of time to reach out to their target audience, but new research suggests that the first one-to-three months of the buying process are critical.

Digital Marketing Trends to Watch in 2019

Webbiquity

Guest post by David Gutierrez. As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world.

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The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

6 Ways Marketing Automation Is Evolving for CMOs

Modern Marketing

As a CMO, your job is to be ready for every marketing development. You’re never allowed to stand still, because the moment you do, something in your industry will change, and you’ll fall behind the competition. Unfortunately, turnover for marketing jobs is increasing.

10 Proven Ways to Reduce Your Bounce Rate

Marketing Insider Group

Your bounce rate is a measure of how many people are clicking through to your website but then don’t stick around to explore it further – i.e., they visit only a single page of your site. In some cases, a high bounce rate can be a good thing, such as a sales page where you’re […].

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5 Big Data Trends to Watch for 2019

Reachforce

With 2018 coming to a close, it's time to look forward into what your business should be doing in the new year. Data marketing is becoming more and more prevalent, and more and more marketers are looking into their data insights and using data-driven marketing tactics.

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The ties that bind us: content marketing proven to foster trust and comfort with customers

Tomorrow People

When content marketing is done well, successful companies will build trust and comfort with an audience — without the hard-sell treatment. This infographic puts in the numbers, but successful marketers agree it’s all about the relationship.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Report: Customers Seeking Less Promotional Email From Marketers

KoMarketing Associates

As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content.

10 Best Email Apps for Small Business Owners

Webbiquity

Guest post by Sam Hoffman. As a business owner, you have to worry about every little detail concerning your digital marketing strategy. It’s not enough to build the perfect, intuitive website and learn about the basics of content marketing and WordPress hosting.

The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

We've scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. But all of these posts have one very important thing in common: You.

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6 Examples of AI Marketing

Marketing Insider Group

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Use Data Analytics to Refresh Your Customer Profiles This Year

Reachforce

We love marketing data analytics. Anything done in marketing can be doubly improved when utilizing customer insights and marketing data. This includes your customer profile. Marketing Trends

Now is the winter of our missed content: changes in SEO practice are closing gaps… and opening opportunities

Tomorrow People

Changes in SEO are the top issue for 61% of content marketers. This blog looks at some creative uses of search in content marketing, backed by findings from CMI research. Navigating a turbulent search landscape. Legendary adman David Ogilvy once stated: “You can’t save souls in an empty church.”

More Marketers are Standing Out from the Pack with Visual Content

KoMarketing Associates

As marketers look for new ways to resonate with their target audiences, new research suggests that using visual content marketing is paying off. Venngage recently published an infographic depicting visual marketing statistics to know for 2019.