December, 2018

Don’t Let a Small Marketing Team Hold You Back: 3 Creative Marketing Strategies from Joyride

Act-On

Working with a small marketing team can be challenging, but these creative marketing strategies from Joyride will help you transform your marketing. Forms & Landing Pages Lead Nurturing Lead Scoring Marketing Automation Personalization Social Media Marketing

Why AI is Better Than A/B Testing

Marketing Insider Group

A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages.

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Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors.

What's Next for the CDP Industry?

Customer Experience Matrix

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

More Marketers Turning to Email to Enhance Content Marketing Strategies

KoMarketing Associates

As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance.

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More Trending

Common Problems Between Your Sales & Marketing Teams (And How to Fix Them)

Reachforce

Getting your sales and marketing teams to work together is essential to maximize sales and streamline your lead generation and conversion process. However, sometimes sales and marketing feel like they're pitted against each other, rather than being two parts of a process. marketing data

The 7 Biggest Mistakes You’re Making in Content Marketing

Marketing Insider Group

Content marketing may be a relatively simple strategy. That doesn’t mean it’s easy. As with any type of marketing, to get the most out of it you need to plan strategically.

8 content marketing trends manufacturing marketers need to know

Tomorrow People

“ The manufacturing industry has welcomed significant opportunities created by digital technology. The extent to which manufacturing companies succeed is dependent on how those technologies are applied ”, says George Houtappel, Vice President of Marketing at Solvay.

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Happy Holidays and Looking Forward to 2019

Industrial Marketing Today

As 2018 comes to an end, I’d like to thank all of you for being regular readers of my blog. Some of you have taken our relationship to the next level by becoming new clients. I truly appreciate your confidence and the loyalty of all my existing clients.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Report: 7 out of 10 Customers Want Marketers to Personalize Content for Them

KoMarketing Associates

As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content.

Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity

Guest post by Stuart Cooke. When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool.

How to Optimize Your Website for Lead Generation

Reachforce

When you're working to generate leads for your business, there are many different routes you can take. One of our favorite strategies is using a resource you already have: your website.

4 Trending B2B Marketing Strategies (Not Tactics) for 2019

Marketing Insider Group

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The top 10 content trends marketers in IT services need to know

Tomorrow People

“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. At Griffiths Waite, we have a very specific range of clients we want to target.

The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

We've scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. But all of these posts have one very important thing in common: You.

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Report: 50% of Marketers to See their Martech Budgets Increase within 12 Months

KoMarketing Associates

Although marketers expect their budgets to continue to rise for martech, new research suggests that there are still barriers when it comes to making the most of this money.

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Digital Marketing Trends to Watch in 2019

Webbiquity

Guest post by David Gutierrez. As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

5 Big Data Trends to Watch for 2019

Reachforce

With 2018 coming to a close, it's time to look forward into what your business should be doing in the new year. Data marketing is becoming more and more prevalent, and more and more marketers are looking into their data insights and using data-driven marketing tactics.

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6 Examples of AI Marketing

Marketing Insider Group

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago.

The ties that bind us: content marketing proven to foster trust and comfort with customers

Tomorrow People

When content marketing is done well, successful companies will build trust and comfort with an audience — without the hard-sell treatment. This infographic puts in the numbers, but successful marketers agree it’s all about the relationship.

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DiscoverOrg’s Tech Transformation: How a Data Company Became a Tech Company

DiscoverOrg

The best way to prepare for the future is to understand the past: You have to know where you came from. And to direct future growth and change, you need a vision, and the right people and structures in place. When DiscoverOrg started out in 2007, it was a data company.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Report: One-to-Three-Month Mark is Most Critical During the B2B Buyers’ Journey

KoMarketing Associates

B2B marketers have an ample amount of time to reach out to their target audience, but new research suggests that the first one-to-three months of the buying process are critical.

10 Best Email Apps for Small Business Owners

Webbiquity

Guest post by Sam Hoffman. As a business owner, you have to worry about every little detail concerning your digital marketing strategy. It’s not enough to build the perfect, intuitive website and learn about the basics of content marketing and WordPress hosting.

Use Data Analytics to Refresh Your Customer Profiles This Year

Reachforce

We love marketing data analytics. Anything done in marketing can be doubly improved when utilizing customer insights and marketing data. This includes your customer profile. Marketing Trends

10 Proven Ways to Reduce Your Bounce Rate

Marketing Insider Group

Your bounce rate is a measure of how many people are clicking through to your website but then don’t stick around to explore it further – i.e., they visit only a single page of your site. In some cases, a high bounce rate can be a good thing, such as a sales page where you’re […].

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Now is the winter of our missed content: changes in SEO practice are closing gaps… and opening opportunities

Tomorrow People

Changes in SEO are the top issue for 61% of content marketers. This blog looks at some creative uses of search in content marketing, backed by findings from CMI research. Navigating a turbulent search landscape. Legendary adman David Ogilvy once stated: “You can’t save souls in an empty church.”

13 Lead Generation Tactics That Will Explode Your PR Campaign

B2B PR Sense

A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a "game book" of lead generation tactics to maximize the effectiveness of its campaigns.

Report: Customers Seeking Less Promotional Email From Marketers

KoMarketing Associates

As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content.