February, 2019

The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg Sales

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others. Sales uses a CRM … but the marketing automation system might not integrate. Marketing says their leads are qualified – but Sales doesn’t trust them. Relationship status? “It’s It’s complicated.”.

5 Essential Daily SEO Tasks for B2B Marketing in 2019

KoMarketing Associates

It’s no secret that having a routine can be beneficial. After all, life can get overwhelming (hello reporting week) and it can be easy to forget just what it is you need to do each day. For me, I have a daily routine that ensures I know what’s happening with my team, what’s happening with my clients, and what’s happening in the world of search. It’s a routine I’ve perfected over the last few years and while it may not be for everyone, it helps me stay on track.

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Measuring ROI of Industrial Content Marketing is Difficult

Industrial Marketing Today

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).

7 MailChimp Alternatives (Our Feedback After Trying Them Out)

SendX

MailChimp isn’t really meeting your needs eh? Chances are, you’re looking for something with better legal policies, pricing and support. Yep, we’ve traveled that road as well. So here, we share our in-depth feedback and comments on using the top alternatives to MailChimp: SendX Campaign Monitor ActiveCampaign AWeber ConvertKit Constant Contact Drip Our team went deep into MailChimp, and realised that in a lot of cases, it isn’t the right fit for a lot of businesses.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How do Influencers Impact the Media Agenda in AI?

Onalytica B2B

Artificial Intelligence : what is it? How will it impact our lives? How will it be used? Will it actually take over? As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news.

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More Trending

Seven Smart Strategies to Take Your Social Media to the Next Level

Oracle

This year it’s estimated that 2.77 billion people will be active on social media. While it can be overwhelming to think about adopting all of the new technology permeating the market, these key areas stand out as being worthwhile investments to drive results in your social media campaigns for 2019. Martech Integration. Social is rightfully coming into its own as a demand generation hub. It’s long been a challenge for social media teams to show their ROI.

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly. The days of batch and blast emails are long gone. It’s no longer good enough to send your entire customer database the same offers. Enter email list segmentation—the key to successful email marketing. Unfamiliar with the term? Keep reading.

Why is No-One Talking About B2B Creative?

The Point

Email Marketing Automation Strategies to Optimize Your Marketing Funnel

SendX

You have likely put quite a bit of time and effort into generating new leads. Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions. The bad news is, this isn’t always a simple task. One option that you may have never thought to use is email marketing automation.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

PR Metrics: How to Prove the Real Value of PR

B2B PR Sense

PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives. A recent survey from Proof Analytics found that while all but one of the 400-plus C-suite executives surveyed said they believed great marketing and communications create business value, 96% said their marketing and PR teams were “unwilling or unable” to prove return on investment.

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What Is Marketing? It Isn’t The Same Thing As Advertising!

Marketing Insider Group

A successful marketing strategy can mean the difference between business success and failure, but what is marketing exactly? How should you best approach it in today’s digital world? Many business people consider marketing to be the same thing as advertising and lump it in with sales. However, while sales and marketing are closely related, they […]. The post What Is Marketing? It Isn’t The Same Thing As Advertising! appeared first on Marketing Insider Group. Marketing Strategy

Writing and Winning in the Attention Economy

Oracle

They call it the “ Attention Economy ,” because attention has become a scarce commodity. All day, every day, people are besieged with a multitude of marketing messages. Their email inboxes fill up. They get text after text. Ads show up in any Google search they do and on their social media. You can’t watch TV or listen to the radio without dealing with advertisements.

The Top 5 Fan Favorite Sessions From Advocamp Field Day

Influitive

Hey campers! You know what made Advocamp Field Day 2018 unique? It was the first Advocamp ever broadcast online. Broadcasting online meant we could jam-pack the event with even more web-exclusive speakers. Plus, we could run the numbers to discover which sessions our online Advocampers loved the most. Advocamp, for those who don’t know, is. The post The Top 5 Fan Favorite Sessions From Advocamp Field Day appeared first on Influitive.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Create a Comprehensive Content Calendar for Your B2B

Zoominfo

The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. What should I write about? Is there a particular format I should use? How do I know if this will resonate with my audience? If you’ve ever asked yourself a similar line of questions, fear not, dear marketer. Your most common content marketing roadblocks can be solved with just a little planning.

3 Technology Stats Every Small Business Owner Should Know

Kabbage

Small-business owners are often overwhelmed with tech purchasing decisions. As a result, they tend to take a conservative approach. According to a survey … Read More. The post 3 Technology Stats Every Small Business Owner Should Know appeared first on Grow With Kabbage. Starting A Business Technology Timely Opportunity Tools

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. We have written more suitable content for you, here and here and here. Over the course of last few years, I have been helping our customers with their email marketing. Bunch of them have list size of 100k+.

8 Content Marketing Lessons from Google’s Customer Intent Study

Marketing Insider Group

Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. We know that even if the brands we use disappear, another product or service will come along to replace it. What does this mean for content marketing? It means that everything must be […]. The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group. Content Marketing custom journey video content marketing

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

All I Want in 2019 Is an Integration

Oracle

The new year is upon us, and with it comes the traditional series of glossy articles about key technology trends to watch. A myriad of posts appear on LinkedIn, blogs, and in respected business publications, all spreading the corporate gospel, advocating the need to throw out the old and embrace the new. A new year, a new hype, as the dictum goes.

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How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE

Influitive

HPE SimpliVity’s advocates are known to do radical things. For example, take reference calls while on vacation. Or send s’mores to each other’s kids. They’ll even drive three hours to a fellow customer’s office just to help them set up the optimal IT environment—all based off interactions in HPE’s online B2B community. At a time. The post How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE appeared first on Influitive.

The Definitive Guide to Conversational Marketing

Zoominfo

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, instead of one-to-one interactions, marketers relied on one-to-many marketing tactics– i.e. email, social media, direct mail, billboards, etc.

Review: SalesHandy as a B2B Lead Generation Tool

Webbiquity

Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve better results. SalesHandy is an email tool that helps you understand which prospects from your lead pool are highly engaged and most likely to convert into a lead when you contact them.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Report: Despite Challenges, B2B Marketers Remain Dedicated to Account-Based Marketing

KoMarketing Associates

Although B2B marketers are still relatively new in adopting account-based marketing (ABM), new research shows that they are already seeing success with this tactic. DemandGen recently conducted the “ABM Benchmark Survey Report” along with Uberflip and Vidyard, and statistics showed that 52 percent of B2B marketers have had an ABM strategy in place for up to a year. In addition, about 50 percent claim that their ABM efforts are meeting their organizational expectations.

How To Plan Your Blog Content Calendar For The Entire Year

Marketing Insider Group

Ideas! Ideas! We need more ideas. If you have been tasked with planning out your company’s content calendar for the entire year. You need to make sure it includes the themes defined in your content marketing strategy, as well as a variety of different types of content. This can be daunting, even for a seasoned […]. The post How To Plan Your Blog Content Calendar For The Entire Year appeared first on Marketing Insider Group. Content Marketing Blog blog content blog strategy

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The 6 Steps to Becoming a Social Business

Oracle

Becoming a social business doesn’t happen overnight. Just launching a new Facebook page or Twitter account doesn’t mean that your business is “social,” either. Being a truly social business means that social media is part of your company’s culture and embedded in your corporate DNA. Both your front-line employees and top executives must be using social media as a part of every new initiative or strategy.

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What Is Employee Advocacy? 14 Tips To Inspire Employee Engagement & Build a Better Culture

Influitive

Employee advocacy is when employees share positive opinions about your company through word of mouth, both online and in person. It boosts your brand as an employer because the voices of genuinely delighted employees are way more impactful than your company tooting its own horn. So why is employee advocacy such a big deal, and. The post What Is Employee Advocacy? 14 Tips To Inspire Employee Engagement & Build a Better Culture appeared first on Influitive.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.