February, 2019

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What Is Marketing? It Isn’t The Same Thing As Advertising!

Marketing Insider Group

A successful marketing strategy can mean the difference between business success and failure, but what is marketing exactly? How should you best approach it in today’s digital world? Many business people consider marketing to be the same thing as advertising and lump it in with sales. However, while sales and marketing are closely related, they […].

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How do Influencers Impact the Media Agenda in AI?

Onalytica B2B

Artificial Intelligence : what is it? How will it impact our lives? How will it be used? Will it actually take over? As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news. Influencers in this space have the unique position & unprecedented opportunity to drive this global conversation in a way not previously available for established

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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly. The days of batch and blast emails are long gone. It’s no longer good enough to send your entire customer database the same offers.

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Infographic: How to Use Infographics for Lead Generation

Contently

I went to a women’s college, which meant I spent every Valentine’s Day handing out homemade cupcakes and asking students to buy tickets to the annual production of The Vagina Monologues ( which I was always in). At the time, I didn’t know the experience was a lesson in lead generation. It was incredibly frustrating to hand someone a cupcake and deliver my spiel about the play, only to have them say, “Oh, that’s cool” through a mouthful of icing and walk away.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Rank (and Convert) with Landing Page SEO

Unbounce

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. Think about it. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions. But optimizing a web page for search engines requires more content, more links, more calls to action.

More Trending

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Why You Need a Content Marketing Agency to Build Traffic and Leads

Marketing Insider Group

Content Marketing agencies like ours exist for one simple reason: to attract potential customers. Content marketing does this by creating the content your audience wants, using the keywords they use. So if you are looking to grow your business, increase website traffic, rank for important keywords, improve your SEO, or deliver revenue or qualified leads, […].

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A Complete Guide to Using Infographics for Lead Generation

Spiralytics

The role of infographics in lead generation tends to be downplayed. While infographics are widely recognized by marketers as a major driver of engagement and traffic, you’ll be hard-pressed to find any statistics directly tying infographics with lead generation.

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Why Create Interactive Content? Examples and Benefits to Guide Your Strategy

Kapost

Today, more brands than ever are creating high-quality content, fighting to win attention in an increasingly crowded landscape. By 2021, the content marketing industry is expected to be worth more. The post Why Create Interactive Content? Examples and Benefits to Guide Your Strategy appeared first on Kapost Blog.

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The True Winners and Losers of 2019’s Super Bowl Ads, According to Neuroscience

Contently

On Super Bowl Sunday, 33 people sat in a California bar watching a boring football game. Some watched intently; some focused on their food and drink. These weren’t ordinary fans, though. They had been recruited by Dr. Paul J. Zak, the director of the Center for Neuroeconomics Studies at Claremont Graduate University, to partake in a study about Super Bowls ads.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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What’s the Secret Formula for a Winning Outbound Strategy?

Leadspace

By now, most B2B businesses appreciate the importance of taking a strategic approach to outbound. Buying lists of contacts and companies, and then firing off content or making Sales calls based on job titles or target industries is a recipe for failure. This is particularly true for account-based marketing (though not exclusively). Marketing and Sales need to align on which accounts they should target; which individuals they need to engage within those accounts; how to pinpoint the exact right t

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How Marketers Can Reach Peak Personalization in 2019

Adobe Experience Cloud Blog

“Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization. Addressing an email to an individual, sending a prospect industry-specific content, and inserting a lead’s first name and company logo into a retargeting ad is the bare minimum.

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8 Content Marketing Lessons from Google’s Customer Intent Study

Marketing Insider Group

Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. We know that even if the brands we use disappear, another product or service will come along to replace it. What does this mean for content marketing? It means that everything must be […]. The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group.

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SEO Trends to Look Out for in 2019

Spiralytics

SEO has been the driving force of how websites are marketed since the inception of search engines. What started as simple cataloguing and indexing has evolved to a more complex, intent-driven process for ranking high in search engine results.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 Questions to Consider When Hiring a Content Writer (+6 Experts on Hiring In-House)

Kapost

Last fall, my wife and I bought a new house: a fixer-upper. We had 30 days between our closing and our move-in date to gut and replace a kitchen, tear. The post 6 Questions to Consider When Hiring a Content Writer (+6 Experts on Hiring In-House) appeared first on Kapost Blog.

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HubSpot vs. Marketo: Which is Better?

Oktopost

Sparta vs Athens: Which was the greatest empire? Back in the day, these two famous city-states were bitter rivals for dominance over the Greek Archipelago. Sparta was known for its military and, well, spartan culture with its fierce warriors and advanced fighting strategy. On the other hand, Athens was inherently different. Military service was optional, Athenian culture was based on its rich philosophy, arts, literature, architecture and sports.

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Why is No-One Talking About B2B Creative?

The Point

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4 Ways Internal Brand Awareness Pays Big Dividends for Marketing

Adobe Experience Cloud Blog

Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. In fact, according to my company’s research, 66% of marketing executives believe their brand message is lost by the time it reaches the front lines.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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7 Super Effective Ways to Automate Content Marketing

Marketing Insider Group

One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with content marketing doesn’t have to be […]. The post 7 Super Effective Ways to Automate Content Marketing appeared first on Marketing Insider Group.

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4 Social Media Trends to Drive Your Strategies in 2019

Spiralytics

Year by year, tech gurus never fail to innovate social media platforms that we have today. From the rise of image-centric platforms a.k.a. Instagram, to live videos on Facebook and even augmented reality to provide a more personal experience. These trends are what people deemed as cool or interesting. It's what makes people stop and listen to what your brand is offering.

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5 Types of Video to Add to Your Social Media Marketing

Content Marketing Institute

Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options. Continue reading → The post 5 Types of Video to Add to Your Social Media Marketing appeared first on Content Marketing Institute.

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Almost 60% of marketers haven’t implemented AMP, see why (and why it’s no excuse)

Unbounce

When it comes to page speed, a few seconds of slowdown can cost you. Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors. All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been waiting for. Essentially, AMP is a Google-backed framework for creating web pages that deliver near-instant load times, even on mobile.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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A LinkedIn Ad Campaign Blueprint for Reaching B2B Leaders

SEMrush

If you want to be reaching B2B leaders with your paid marketing, then you need to take a close look at the LinkedIn ad platform. Let‘s take a closer look at some of the kinds of ads you can run on LinkedIn and why I believe more people should be using the platform.

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How to Measure Event Marketing Performance and ROI

Adobe Experience Cloud Blog

Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events.

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5 Things That Will Boost a Lackluster Content Marketing Strategy

Marketing Insider Group

When content marketers see results, there are two clear reasons for it. According to Content Marketing Institute, 85 percent of successful content marketers credit their success to better content creation, and 72 percent attribute success to the implementation or revision of a content marketing strategy. Assuming you’ll work out the efficiency piece with practice and […].

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How to Distribute Your Blog Content to Increase Impact

Kapost

We all know it: attention spans are spread thin. Even if you write the most engaging, informative, and value-rich blog post, you may struggle to attract readers. Hitting the “publish” The post How to Distribute Your Blog Content to Increase Impact appeared first on Kapost Blog.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How to Make Your Writing More Powerful

Content Marketing Institute

Digital media fostered a generation of lazy writing. Without finite space demanded of print, writers aren’t forced to edit. To keep skills sharp, writers must do writing workouts. Start with these five exercises. Continue reading → The post How to Make Your Writing More Powerful appeared first on Content Marketing Institute.

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Marketers’ Top 5 Priorities for 2019 Ranked (And Why They’re Counterintuitive)

Unbounce

If you’re a digital marketer in 2019, people are expecting a lot from you. Your laundry list of goals for the year ahead probably includes a bit of everything: boosting organic traffic, refining paid ads, generating more leads, optimizing content for conversions, and maybe sacrificing a goat or two to the SEO gods. (#HailGoogle). It’s enough to make anyone feel a little overwhelmed.

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The Most Common Internal Link Building Mistakes: A SEMrush Study

SEMrush

Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of the problem, we’ve analyzed 150,000 random websites, with 175 million pages and 15 billion unique links in total. To help you build a crawlable and user-friendly link structure, our research includes the most common internal linking issues, with an explanation and a way of fixing them.