Why Customer Experience Matters Most for B2B Marketers
APRIL 18, 2019
The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional teams. And, worse, the way they make it difficult for those teams to work together. Customer experience matters for B2B marketers. You’d think you would make that easier to bring to life. You’ve got a product marketing group that develops the content around your products.