April, 2019

What’s in An Email? Great Email Content Leads to Great Engagement

Act-On

Email

Email 165

Why Customer Experience Matters Most for B2B Marketers

Biznology

The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional teams. And, worse, the way they make it difficult for those teams to work together.

5 Tips to Easily Develop Your B2B Buyer Persona

KoMarketing Associates

As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization.

Why SEO and Search Rankings Are Still the Best Business Case for Content Marketing

Marketing Insider Group

Whether you’re a one-person business or you’re in charge of marketing for a large corporation, any marketing activity you invest in must demonstrate measurable business benefits to make it worthy of your time and money.

Case 278

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

The Importance of Industrial Email Marketing for Targeting Engineers

Industrial Marketing Today

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media.

More Trending

Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

Guest post by Brian Bennett. A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing.

Top 7 Sales Books for Sellers of SaaS – for Spring Break 2019

DiscoverOrg

Spring break means vacation – and vacation means plenty of down time to catch up on reading! So order the margarita, stroll down to the beach, and grab a book for a little beach reading. What will it be?

Sales 235

41% of Marketers Now Believe Events are the Most Critical Marketing Channel

KoMarketing Associates

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research.

How to Determine What Formats to Use in Your Content Marketing

Marketing Insider Group

When most people hear the term “content marketing” they immediately think of blog posts and articles. In actuality, there’s a lot more to content marketing than just writing articles.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

5 Most Common Fails in B2B Search Campaigns

The Point

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.

Search 203

Test Your Emails Consistently for Continued Improvement

Act-On

Digital marketing works best when you frequently and consistently test your efforts — and email campaigns are no exception. Email

Test 190

Six SEO Facts About All High-Ranking Content

Webbiquity

Guest post by John Aaron. While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge.

The Money is in the List: 2019’s Top 15 Email List Building Strategies

SendX

When was the last time you scrutinised your email marketing strategies with Holmesian rigour? If you’ve been sending out emails that aren’t opened or need to make an email strategy strategy, it’s time to do away with old-school game plans and build an email list from scratch.

List 195

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Plenty of research backs this up.

5 Ways to Connect with Your Audience on an Emotional Level

Marketing Insider Group

The level of competition in B2B marketing is high. It is essential for marketers to develop strategies that make their products and services stand out, and in turn generate quality business leads.

How AI and Machine Learning Can Supercharge Your Social Media Marketing

Modern Marketing

When most digital marketers hear the terms “ artificial intelligence ” or “ machine learning ,” they naturally think of Hollywood films about super-intelligent robots or computers powered by AI.

How Accurate Are Your Marketing Reports?

Reachforce

When you're putting together marketing reports to share with your team, with your C-Suite, or with your clients, accuracy is incredibly important. After all, what is a marketing report without accuracy? You may as well have not even wasted your time. marketing data

Report 181

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

The Entrepreneur Interview Series #10: Aba El Haddi, EnduraData

Webbiquity

If you need to share and collaborate on a few large files between people at two or three locations, any file-sharing service will work, like Google Drive, WeTransfer, or Dropbox.

Trade 232

Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

Let’s take a break from Customer Data Platforms to do some trend-spotting. I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. One well known example is DuckDuckGo , which positions itself as “a search engine that doesn’t track you”. But there are plenty of others.

Survey: Event Marketers Find that MarTech Helps Them Achieve Top Objectives

KoMarketing Associates

As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs.

Content Writing is the New Copy Writing

Marketing Insider Group

At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

The Importance of Data to Social Media Marketing

Modern Marketing

More than ever before, data is driving marketing strategy , tactics, and messaging, and that includes social media marketing. The proliferation of data is only set to rise as more people and businesses continue to share information about themselves on channels like social media.

Vanity Metrics or Essential KPIs: What Really Matters to Marketers

Reachforce

What's the top marketing challenge in your company? It's a simple question that yields complicated answers, but if you're like 40 percent of marketers , then your battle is with proving the ROI of your marketing activities. marketing tools

ROI 170

The Digital Marketing Benchmarks and Trends That Matter [Infographic]

Webbiquity

Guest post by Josh Wardini. Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding.

10 B2B Marketing Trends That Will Skyrocket Your Strategy

B2B PR Sense

B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course. Trends shed light on what marketing strategies and tools work and help dictate where to spend your brand's resources.

Trends 172

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Survey: Increasing Leads Remains a Top Priority for Marketers’ Overall Strategies

KoMarketing Associates

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives.

Survey 237

How to Write For Corporate Social Media Channels (And Expand Social Reach)

Marketing Insider Group

In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role.

Why Modern Marketers Must Embrace Marketing Automation

Modern Marketing

Marketing technology continues to evolve, with a new tool or platform debuting seemingly each week.