May, 2019

Content curation for social selling; how to get even better results

Scoop.it

Content curation is a great asset available for marketers to maximize the impact of social selling programs. Scoop.it recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling. But why is curation such a nice tool to leverage employee advocacy? All the answers below, and also in our common webinar with GaggleAMP.

Trending in Email Design: Bold Colors and Gradients

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Bold colors & gradients: Standing out. The use of bold color in design is an ongoing trend that has steadily grown in popularity in recent years. However, in 2019 there are a few new twists.

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Getting Past The Third-Party Data Hype: Why You Need First-Party Data

Ignite Tech

Countless marketers, frustrated by what seems like an onslaught of never-ending demand generation problems, are turning to data for a solution. This, in and of itself, is a great idea. Incorporating intent data into your sales and marketing decisions enables you to build informed and strategic campaigns. Intent data is the online behavior of consumers that links them to a certain topic and it is often a powerful predictor of their future actions.

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Changes in Mailchimp - An offer you must refuse?

SendX

Mailchimp made a major move last week, they announced that they are transitioning from an email marketing software to an all-in-one marketing platform. The news in itself was not very surprising considering they have been adding these all-in-one marketing features for the last few years. So, this pivot was in the works for some time now.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye. There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets. The rallying cry of clients and executives was “Get us in the New York Times or Wall Street Journal.” And, "Better yet, get us on the front page.”.

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4 Ways to Increase Customer Engagement

Oracle

Business is about bridging gaps. It’s the work of finding a market need and plugging it with a product, the search that happens to fill a talent hole on the team, or the sale that converts a lead into a customer. But one of the most critical gaps — from the customer’s perspective, at least — is that of engagement. When Gallup studied the subject, it found only 25% of millennials are “fully engaged” customers.

Manufacturing Content Marketing Can Be Confusing and Difficult

Industrial Marketing Today

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities.

6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. The reason for this is simple. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). My point?

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How to Create Email Campaigns That Generate Word of Mouth

SendX

Let’s be clear. You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Harry’s — as you’ll see shortly — is a ready example you want to emulate. They started with 12 people on their mailing list. And all 12 were their employees. Not even their marketing leads! Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. The Numbers Are In Your Favor!

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." I've heard this idea thrown around countless times. And I can't help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience. It takes a lot more than basic writing skills to create successful B2B content. The fact is that not everyone who can write can necessarily create content. Because content marketing is much more than writing.

5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy

Marketing Insider Group

If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed. Think about the revenue you’ll miss if you don’t at least evaluate […]. The post 5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing

How to Failure-Proof Your Account-Based Marketing Approach

Oracle

Account-based marketing (ABM) is a strategy that’s been helping companies in the B2B arena capture and retain new clients in recent years. In fact, 60 percent of businesses that use ABM for at least a year see a revenue boost of at least 10 percent. Nearly a fifth see revenue growth of 30 percent or more.

7 Steps For Taking Your Organization From Customer-Centric To Customer-Powered

Influitive

If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a sign of how companies are shifting their priorities to focus on the value they bring to their customers. The post 7 Steps For Taking Your Organization From Customer-Centric To Customer-Powered appeared first on Influitive.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

7 Ways to Run More Efficient Business Meetings

Zoominfo

If you’ve worked in business for any length of time, you’ve attended two very different types of meetings. First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems. And then there are the meetings where to put it simply, nothing gets done.

5 Email Copywriting Tips for Creating Engaging Content

SendX

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Does it still have the potential to convert subscribers to customers? Photo by Miguel Á.

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Do’s and Don’ts For Personalized Marketing

Webbiquity

Guest post by Stefan Debois. Marketing is evolving rapidly, and the use of big data is increasingly important. Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs. According to a study from Infosys , 86% of respondents say personalization has at least some impact on their purchasing behavior. One quarter stated that personalization has a significant impact.

How to Write a Content Marketing Plan that Quadruples Your Leads

Marketing Insider Group

Every business wants more leads, and it could be simpler than you think to start generating more of them. In fact, a carefully constructed content marketing plan could quadruple your leads or better. There are many different ways you can generate leads for your business online, but content marketing should certainly form a major part […]. The post How to Write a Content Marketing Plan that Quadruples Your Leads appeared first on Marketing Insider Group. Content Marketing

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Emotion and Empathy: The Storytelling Keys to Content Marketing

Oracle

People, of course, love storytelling. It holds them their interest and makes learning easier and more intuitive. How does this relate to marketing. Well, storytelling is the very essence of content marketing. You are telling the story of your brand and what it can do for customers. Strategic Storytelling. Storytelling helps content marketers: Sell or market. Share customer successes. Create a sense of urgency. Educate, coach, and mentor. Entertain and amuse. Energize, inspire, and spur to action.

Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is The Cheat Code For Growing Your Business

Influitive

According to Forrester, we are in the age of the customer, in which buyers, empowered by technology and social media, possess control of their own journeys. To avoid getting left behind, companies need to embrace this shift by looking to their customers for insights on how to improve marketing, product development and customer success. The post Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is The Cheat Code For Growing Your Business appeared first on Influitive.

The Sales Manager’s Guide to Selecting a Data Provider

Zoominfo

Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. Without it, your sales team wouldn’t be able to identify, target, and connect with their target prospects and companies. But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job.

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Do Customer Data Platforms Need Real-Time Processing?

Customer Experience Matrix

Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What do we mean by real-time processing? How do we decide what is and isn’t a requirement? Let’s tackle the definition of real time first. There are at least four different flavors of real time processing that relate to CDPs. Real-time updates.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Driving Engagement Remains a Top Priority and Struggle for Email Marketers

KoMarketing Associates

Increasing engagement remains a top priority for email marketers, but new research suggests that it is also still a primary challenge when it comes to utilizing this tactic. Ascend2 recently published the “Strategies, Tactics, and Trends for Email Marketing” report and discovered that the top objective for marketers with an email marketing strategy is to increase engagement (67 percent).

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8 Biggest Benefits of Using AI for Enterprise Marketers

Marketing Insider Group

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. Beyond just another trend or buzzword, AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions. If you’re involved in enterprise marketing, there’s a good chance you’re already using some type […]. The post 8 Biggest Benefits of Using AI for Enterprise Marketers appeared first on Marketing Insider Group.

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Measuring Email Marketing Success

Oracle

Numbers tell the tale, especially when it comes to engagement. Metrics will indicate what is working and not working with your current email marketing strategy. They will tell you what areas to concentrate on, what to improve, and what you might consider eliminating altogether. If the numbers show strong results, you can also justify your marketing approach and any adjustments and actions you have to take. Conversions and revenue are the ultimate two metrics when it comes to business.

Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your Entire Business

Influitive

You may have heard of customer advocacy and see it as a function belonging solely to Marketing, when in fact, its results can be used to bolster other departments like Customer Success, Sales and Product Development. A well-managed customer advocate community can be your go-to source when you need anything from referrals, to references, to. The post Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your Entire Business appeared first on Influitive.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.