May, 2019

Content curation for social selling; how to get even better results

Scoop.it

Content curation is a great asset available for marketers to maximize the impact of social selling programs. Scoop.it recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling.

Trending in Email Design: Bold Colors and Gradients

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

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Getting Past The Third-Party Data Hype: Why You Need First-Party Data

Ignite Tech

Countless marketers, frustrated by what seems like an onslaught of never-ending demand generation problems, are turning to data for a solution. This, in and of itself, is a great idea.

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Changes in Mailchimp - An offer you must refuse?

SendX

Mailchimp made a major move last week, they announced that they are transitioning from an email marketing software to an all-in-one marketing platform. The news in itself was not very surprising considering they have been adding these all-in-one marketing features for the last few years.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye. There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets.

More Trending

Manufacturing Content Marketing Can Be Confusing and Difficult

Industrial Marketing Today

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities.

Do’s and Don’ts For Personalized Marketing

Webbiquity

Guest post by Stefan Debois. Marketing is evolving rapidly, and the use of big data is increasingly important. Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs.

Driving Engagement Remains a Top Priority and Struggle for Email Marketers

KoMarketing Associates

Increasing engagement remains a top priority for email marketers, but new research suggests that it is also still a primary challenge when it comes to utilizing this tactic.

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How to Create Email Campaigns That Generate Word of Mouth

SendX

Let’s be clear. You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Harry’s — as you’ll see shortly — is a ready example you want to emulate. They started with 12 people on their mailing list. And all 12 were their employees.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." I've heard this idea thrown around countless times. And I can't help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience.

5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy

Marketing Insider Group

If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed.

7 Sales Demo Tips for Selling Software

DiscoverOrg

Your SaaS product is new! Exciting! It will save future customers time and money! So why doesn’t anyone want a demo? “It’s It’s like trying to schedule a meeting for buying a time-share!” says Director of Sales Michael Veschio.

Best Brand Monitoring Tools – At Any Price

Webbiquity

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Survey: Marketing Budgets on the Rise as Demand Gen Becomes a Top Priority

KoMarketing Associates

As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals.

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5 Email Copywriting Tips for Creating Engaging Content

SendX

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Does it still have the potential to convert subscribers to customers? Photo by Miguel Á.

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The State of Marketing Automation and How to Achieve Ultimate Success

Act-On

Let’s review our recent State of Marketing Automation Report and how you can leverage this information to achieve maximum marketing success. Marketing Automation

How Voice-Activated Tech Will Change Content Marketing

Marketing Insider Group

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

4 Ways to Increase Customer Engagement

Modern Marketing

Business is about bridging gaps. It’s the work of finding a market need and plugging it with a product, the search that happens to fill a talent hole on the team, or the sale that converts a lead into a customer.

The Entrepreneur Interview Series #13: Aric Bandy, Agosto

Webbiquity

Minneapolis-based tech consultancy Agosto is today a Tier 1 Google Cloud Premier partner and cloud product development company that works with household-name clients like Groupon, HyVee, Quicken Loans, and Herman Miller.

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5 SEO Tactics to Get the Right Leads in the Door

KoMarketing Associates

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. It’s fairly common and honestly, it’s not all that surprising. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns.

Do Customer Data Platforms Need Real-Time Processing?

Customer Experience Matrix

Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What do we mean by real-time processing? How do we decide what is and isn’t a requirement?

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Engage Your Customers at the Best Time with These Outreach Strategies

Act-On

Time is of the essence when it comes to attracting, nurturing, and converting new customers. These strategies will ensure you reach your audience at the best time. Customer Journey Email Marketing Automation

How to Choose the Right Martech Tool for Your B2B Tech Brand

Marketing Insider Group

Martech evangelist Scott Brinker’s 2018 marketing landscape supergraphic shows there are more than 6,800 technologies out there for marketers. With more than a 27% increase from 2017, the amount of solutions is only growing.

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Emotion and Empathy: The Storytelling Keys to Content Marketing

Modern Marketing

People, of course, love storytelling. It holds them their interest and makes learning easier and more intuitive. How does this relate to marketing. Well, storytelling is the very essence of content marketing. You are telling the story of your brand and what it can do for customers.

Effective Practices for Quickly Growing Your B2B Blog

Webbiquity

By David Gutierrez. No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.